Digital Marketing Specialist

HOTECH YAZILIM ANONİM ŞİRKETİ

QUALIFICATIONS AND JOB DESCRIPTION

The Digital Marketer that we are looking for Hotech should be a resourceful talent. She/He is expected to be 50% marketer, 25% engineer and 25% data scientist in order to handle complex digital environment. As part of the marketing team, this role is expected to make critical contribution to Hotech's growth targets.

Functions and Responsibilities

Copy, edit, write and optimize web and marketing content (including metadata, headlines, articles, blogs and more),

Maintain digital content strategy and editorial calendar,

Manage content lifecycle from creation through approvals, editing, publishing, measurement, curation and maintenance,

Coordinate across departments and monitor industry news to identify content priorities,

Daily management of social media ensuring content and editing maintain brand integrity. Ensure issues and feedback are monitored and coordinated with customer service department as needed,

Maintain weekly editorial calendar for all social media, .COM & mailings coordinating with marketing and business initiatives. Ensure the consistency of social media posting based on the calendar,

Stay current in marketing trends and news e.g. Google updates and changes in algorithms,

Partner with Marketing, Design, PR teams to find creative solutions for generating new traffic, improving conversion,

Provide non-stop ideas and expertise for future content initiatives and potential collaborations,

Monitor the competition and plan for change as the social media landscape continues to change rapidly,

Assist with special projects as they arise. 

Required Skills and Experience

Minimum 2 years’ prior experience as a digital marketer, content specialist or content editor within marketing,

A passion for making great content that’s clear, helpful and on-brand,

Know how to plan, create and implement a marketing strategy,

Understand the key measurement tools available,

Developing social presence and advocating brands effectively,

Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM),

Familiarity with the most current trends and research in SEO and semantic search,

Experience performing keyword research and executing a keyword strategy,

Experience developing and managing marketing calendars,

Excellent interpersonal skills,

Excellent writing skills both in English and in Turkish,

Experience in the digital space, producing technology content or any other content relative to our customer base,

Continuously search for latest trends to stay ahead of competitors,

Prioritization and time management skills.