{"id":10694,"date":"2020-11-19T09:54:03","date_gmt":"2020-11-19T06:54:03","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=10694"},"modified":"2024-08-12T12:01:02","modified_gmt":"2024-08-12T09:01:02","slug":"is-dunyasinda-yeni-bir-kavram-gig-ekonomisi","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/is-dunyasinda-yeni-bir-kavram-gig-ekonomisi\/","title":{"rendered":"\u0130\u015f d\u00fcnyas\u0131nda yeni bir kavram: Gig ekonomisi"},"content":{"rendered":"<p><strong>Dijital d\u00f6n\u00fc\u015f\u00fcm hayat\u0131m\u0131z\u0131 h\u0131zla \u015fekillendirirken, bizi yeni kavramlarla da tan\u0131\u015ft\u0131rmaya devam ediyor. Asl\u0131nda uzun zamand\u0131r hayat\u0131m\u0131zda var olan, ancak pandeminin etkisiyle daha da g\u00fcn y\u00fcz\u00fcne \u00e7\u0131kan \u201cGig ekonomisi\u201d kavram\u0131n\u0131 bug\u00fcn sizin i\u00e7in a\u00e7\u0131klad\u0131k.<\/strong><\/p>\n<p>2021 y\u0131l\u0131nda \u0130K\u2019n\u0131n y\u00fckselen trendleri aras\u0131nda g\u00f6r\u00fclen <strong>\u201cGig ekonomisi\u201d<\/strong> kavram\u0131na <a href=\"https:\/\/www.kariyer.net\/ik-blog\/2021de-ik-uygulamalarini-sekillendirecek-6-trend\/\">&#8220;2021\u2019de \u0130K uygulamalar\u0131n\u0131 \u015fekillendirecek 6 trend&#8221;<\/a> ba\u015fl\u0131kl\u0131 yaz\u0131m\u0131zda giri\u015f yapm\u0131\u015f, size genel bir bilgi vermi\u015ftik. Bug\u00fcnk\u00fc yaz\u0131m\u0131zda ise bu yeni ekonomi kavram\u0131na daha yak\u0131ndan bakaca\u011f\u0131z.<\/p>\n<h2><strong>Gig ekonomisi nedir?<\/strong><\/h2>\n<p>Gig ekonomisi; teknolojinin h\u0131zla geli\u015fmesi, insanlar\u0131n \u00f6zg\u00fcrce maddi kazan\u00e7 sa\u011flama iste\u011fi ve freelance platformlar\u0131n \u00e7o\u011falmas\u0131yla ortaya \u00e7\u0131kan bir kavram. \u201cGig\u201d m\u00fczik sekt\u00f6r\u00fcnden gelen bir terim ve \u201ck\u0131sa s\u00fcreli i\u015f\u201d anlam\u0131na geliyor.<\/p>\n<p>Dijitalle\u015fmenin etkisiyle insanlar mecburen ya da sadece istedi\u011fi i\u00e7in internetin de sa\u011flad\u0131\u011f\u0131 olanaklarla kendilerine yeni i\u015f f\u0131rsatlar\u0131 yarat\u0131yor. Uzman oldu\u011fu bir konuda ders veriyor, mesle\u011fini birden \u00e7ok platform i\u00e7in uzaktan y\u00fcr\u00fct\u00fcyor vb. \u0130\u015fte, bu insanlar\u0131n olu\u015fturdu\u011fu bu yeni ekonomi GIG ekonomisi olarak adland\u0131r\u0131l\u0131yor.<\/p>\n<p>Peki, kim bu insanlar?<\/p>\n<ul>\n<li>Uber s\u00fcr\u00fcc\u00fcleri<\/li>\n<li>Airbnb ev sahipleri<\/li>\n<li>E-ticaret sat\u0131c\u0131lar\u0131<\/li>\n<li>G\u00f6n\u00fcll\u00fcler<\/li>\n<li>Sanat\u00e7\u0131lar vb.<\/li>\n<\/ul>\n<p>Yukar\u0131da s\u0131rlad\u0131\u011f\u0131m\u0131za benzer bir alanda \u00e7al\u0131\u015fanlar i\u00e7in en b\u00fcy\u00fck dezavantaj, maddi gelir konusundaki belirsizlik. Bu belirsizli\u011fi azaltmak i\u00e7in baz\u0131 \u00e7al\u0131\u015fanlar kendilerine s\u00fcreklili\u011fi olacak i\u015f birlikleri kursa da yine de net bir kazan\u00e7 elde edemeyebiliyor.<\/p>\n<p>Bir di\u011fer <a href=\"https:\/\/www.kariyer.net\/ik-blog\/gig-ekonomisi-sirketlere-hangi-avantajlari-sagliyor\/\" target=\"_blank\" rel=\"noopener\">dezavantaj<\/a> ise sa\u011fl\u0131k sigortas\u0131, yemek gideri vb. harcamalar\u0131n \u00e7al\u0131\u015fan\u0131n kendisi taraf\u0131ndan \u00f6denmesi gerekti\u011fi. T\u00fcm bunlar\u0131n planlamas\u0131n\u0131 yapmak ve \u00fccretlerini bireysel olarak \u00f6demek, zamanla s\u0131k\u0131nt\u0131l\u0131 bir hal alabilir.<\/p>\n<h2><strong>Gig ekonomisinin \u015firketlere etkisi<\/strong><\/h2>\n<p>Baz\u0131 \u015firketler gig ekonomisini, gelir ve b\u00fcy\u00fcme i\u00e7in yeni f\u0131rsatlar yaratma \u015fans\u0131 olarak g\u00f6r\u00fcyor. \u015eirketlerin gig i\u015f\u00e7ilerinin yeteneklerinden minimum maliyet ve maksimum fayda sa\u011flayacak \u015fekilde planlama yapmas\u0131, her iki taraf i\u00e7in de bir kazan kazan durumu ortaya \u00e7\u0131karabilir. Bu nedenle \u015firketlerin bu konuyu \u00f6zel olarak de\u011ferlendirmesinde fayda var.<\/p>\n<p>Y\u00f6netim dan\u0131\u015fmanl\u0131\u011f\u0131 \u015firketi BCG Henderson\u2019\u0131n yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rmaya g\u00f6re; d\u00fcnya genelindeki y\u00f6neticilerin yakla\u015f\u0131k %40&#8217;\u0131, \u00f6n\u00fcm\u00fczdeki be\u015f y\u0131l i\u00e7inde \u015firketlerindeki serbest \u00e7al\u0131\u015fan say\u0131s\u0131n\u0131n artaca\u011f\u0131n\u0131 ifade ediyor. Dolay\u0131s\u0131yla yak\u0131n gelecekte \u015firketlerin \u0130K departmanlar\u0131n\u0131n bu \u00e7al\u0131\u015fanlar i\u00e7in yeni prosed\u00fcrler olu\u015fturmas\u0131 gerekecek.<\/p>\n<p>Kaynaklar: <a href=\"https:\/\/www.inc.com\/jeremy-goldman\/heres-how-you-can-embrace-gig-economy.html\" target=\"_blank\" rel=\"noopener noreferrer\">Inc.<\/a> &amp; <a href=\"https:\/\/zety.com\/blog\/gig-economy-statistics?gclid=EAIaIQobChMI7OOO5tiJ7QIVh9GyCh1s_QPHEAAYASAAEgIdx_D_BwE\" target=\"_blank\" rel=\"noopener noreferrer\">zety<\/a><\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID10694\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"10694\"\n         id=\"da-reactions-slot-post-10694\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dijital d\u00f6n\u00fc\u015f\u00fcm hayat\u0131m\u0131z\u0131 h\u0131zla \u015fekillendirirken, bizi yeni kavramlarla da tan\u0131\u015ft\u0131rmaya devam ediyor. Asl\u0131nda uzun zamand\u0131r hayat\u0131m\u0131zda var olan, ancak pandeminin etkisiyle daha da g\u00fcn y\u00fcz\u00fcne \u00e7\u0131kan \u201cGig ekonomisi\u201d kavram\u0131n\u0131 bug\u00fcn sizin i\u00e7in a\u00e7\u0131klad\u0131k. 2021 y\u0131l\u0131nda \u0130K\u2019n\u0131n y\u00fckselen trendleri aras\u0131nda g\u00f6r\u00fclen \u201cGig ekonomisi\u201d kavram\u0131na &#8220;2021\u2019de \u0130K uygulamalar\u0131n\u0131 \u015fekillendirecek 6 trend&#8221; ba\u015fl\u0131kl\u0131 yaz\u0131m\u0131zda giri\u015f yapm\u0131\u015f, size genel [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID10694\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"10694\"\n         id=\"da-reactions-slot-post-10694\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":28,"featured_media":10696,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[26,7,514],"tags":[865,680],"class_list":{"0":"post-10694","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insan-kaynaklari","8":"category-isgucu-yonetimi","9":"category-yasam","10":"tag-gig-ekonomisi","11":"tag-ozden-yilmaz"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0130\u015f d\u00fcnyas\u0131nda yeni bir kavram: Gig ekonomisi<\/title>\n<meta name=\"description\" content=\"Gig ekonomisi; teknolojinin h\u0131zla geli\u015fmesi, insanlar\u0131n \u00f6zg\u00fcrce maddi kazan\u00e7 sa\u011flama iste\u011fiyle ortaya \u00e7\u0131kan bir kavram.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kariyer.net\/ik-blog\/is-dunyasinda-yeni-bir-kavram-gig-ekonomisi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130\u015f d\u00fcnyas\u0131nda yeni bir kavram: Gig ekonomisi\" \/>\n<meta property=\"og:description\" content=\"Dijital d\u00f6n\u00fc\u015f\u00fcm hayat\u0131m\u0131z\u0131 h\u0131zla \u015fekillendirirken, bizi yeni kavramlarla da tan\u0131\u015ft\u0131rmaya devam ediyor. 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