{"id":10705,"date":"2020-11-20T16:58:27","date_gmt":"2020-11-20T13:58:27","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=10705"},"modified":"2024-08-12T11:59:31","modified_gmt":"2024-08-12T08:59:31","slug":"iys-ile-yeni-izinli-iletisim-donemi-basliyor","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/iys-ile-yeni-izinli-iletisim-donemi-basliyor\/","title":{"rendered":"\u0130YS ile yeni izinli ileti\u015fim d\u00f6nemi ba\u015fl\u0131yor"},"content":{"rendered":"

\u0130stenmeyen e-postalar, SMS\u2019ler 1 Aral\u0131k’ta uygulamaya al\u0131nacak \u0130leti Y\u00f6netim Sistemi (\u0130YS) ile son bulacak. \u0130YS ile ilgili t\u00fcm detaylar bu yaz\u0131m\u0131zda!<\/strong><\/p>\n

\u0130YS nedir?<\/strong><\/h2>\n

\u0130YS; \u015firketlerin t\u00fcketicilere g\u00f6nderilecek elektronik ticari iletilerinin onay\u0131n\u0131n al\u0131nmas\u0131na ve t\u00fcketiciler taraf\u0131ndan kabul veya reddetme hakk\u0131n\u0131n kullan\u0131lmas\u0131na imkan veren bir sistem.<\/p>\n

2015 y\u0131l\u0131nda y\u00fcr\u00fcrl\u00fc\u011fe giren 6563 say\u0131l\u0131 “Elektronik Ticaretin D\u00fczenlenmesi” hakk\u0131ndaki kanun ve beraberinde haz\u0131rlanan “Ticari \u0130leti\u015fim ve Ticari \u0130letiler” hakk\u0131ndaki y\u00f6netmeli\u011fin yay\u0131nlanmas\u0131na kadar, T\u00fcrkiye\u2019de kurumlar\u0131n izinli ileti\u015fim faaliyetlerini d\u00fczenleyen \u00f6zel bir kanun yoktu. Ticari ileti g\u00f6ndermek i\u00e7in izin almak ise sadece kurumlar\u0131n m\u00fc\u015fteri memnuniyeti politikalar\u0131na ba\u011fl\u0131yd\u0131. E-posta mesajlar\u0131 d\u0131\u015f\u0131nda kurumlar taraf\u0131ndan ki\u015filere herhangi bir \u00e7\u0131k\u0131\u015f imk\u00e2n\u0131 da neredeyse sunulmuyordu.<\/p>\n

ETK (Elektronik Ticaretin D\u00fczenlenmesi Hakk\u0131ndaki Kanun) ve ilgili y\u00f6netmeli\u011fin yay\u0131nlanmas\u0131yla birlikte izin onay, ret bildirimi ve iletinin i\u00e7eri\u011fiyle ilgili bir\u00e7ok d\u00fczenleme yap\u0131ld\u0131. \u0130zinsiz yap\u0131lan g\u00f6nderilerle ilgili Ticaret Bakanl\u0131\u011f\u0131\u2019na yap\u0131lan \u015fikayetlerin \u00e7oklu\u011fu ve takibinin zorlu\u011fu 2017 y\u0131l\u0131nda kanunda bir de\u011fi\u015fiklik yap\u0131lmas\u0131n\u0131 zorunlu k\u0131ld\u0131. 2020 y\u0131l\u0131nda ise yeni bir y\u00f6netmeli\u011fin yay\u0131nlanmas\u0131 ihtiyac\u0131 do\u011fdu. B\u00f6ylece ilk kez ticari ileti\u015fim yapan t\u00fcm ger\u00e7ek ve t\u00fczel ki\u015filerin (Hizmet Sa\u011flay\u0131c\u0131lar), ticari ileti\u015fim izinlerini aktaracaklar\u0131 “\u0130leti Y\u00f6netim Sistemi” (\u0130YS) ad\u0131nda ulusal bir veri taban\u0131 uygulamas\u0131 hayata ge\u00e7irildi. Kanun ve yeni y\u00f6netmelik hizmet sa\u011flay\u0131c\u0131lar\u0131na; \u0130YS\u2019ye kaydolma, t\u00fcm izinli ileti\u015fim adreslerini \u0130YS\u2019ye aktarma ve paralelinde \u0130YS platformunda da izinlerini g\u00fcncel tutma gibi y\u00fck\u00fcml\u00fcl\u00fckler getiriyor.<\/p>\n

Yeni d\u00f6nemde ileti\u015fim izinleri nas\u0131l al\u0131nmal\u0131?<\/strong><\/h2>\n

2015 y\u0131l\u0131nda yay\u0131nlanan ilk ETK y\u00f6netmeli\u011finde belirtildi\u011fi gibi, yeni d\u00f6nemde de ileti\u015fim izinleri hem fiziksel (\u0131slak imzal\u0131 izin kayd\u0131) hem de elektronik ortamda al\u0131nabilir. Kurumlar\u0131n bir\u00e7o\u011fu ki\u015filerin ileti\u015fim izinlerini elektronik ortamda almay\u0131 tercih ediyor. Fiziksel ortamda al\u0131nan izni do\u011frulamak, ar\u015fivlemek ve g\u00fcncellemek olduk\u00e7a zor. Elektronik ortamda izin y\u00f6netimi yapabilmek i\u00e7inse \u0130VT<\/a> benzeri \u00fcr\u00fcnleri tercih ediyorlar. \u0130znin al\u0131nma \u015fekliyle ilgili yeni bir de\u011fi\u015fiklik \u015fimdilik yok, fakat al\u0131nan her yeni ileti\u015fim izninin 3 i\u015f g\u00fcn\u00fc<\/strong> i\u00e7erisinde \u0130YS\u2019ye aktar\u0131lmas\u0131 gerekiyor.<\/p>\n

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Ret bildirimleri \u0130YS ile birlikte nas\u0131l yap\u0131lacak?<\/strong><\/h2>\n

Bir \u00f6nceki y\u00f6netmelik ki\u015filere (al\u0131c\u0131lara) herhangi bir sebebe ba\u011fl\u0131 olmadan, herhangi bir zamanda ve \u00fccretsiz olarak ret bildirimi imkan\u0131n\u0131n sunulmas\u0131n\u0131 zorunlu k\u0131lm\u0131\u015ft\u0131. Ret bildiriminin ileti\u015fim kanal\u0131 ile ayn\u0131 kanaldan sunulmas\u0131 da zorunluydu. Bu durum da de\u011fi\u015fmedi, fakat al\u0131c\u0131lara \u0130YS \u00fczerinden ret bildiriminde bulunma imk\u00e2n\u0131 tan\u0131nd\u0131. Kurumlar ki\u015filerden ret bildirimi ald\u0131klar\u0131nda, ilgili izin onaylar\u0131n\u0131 3 i\u015f g\u00fcn\u00fc i\u00e7inde \u0130YS \u00fczerinde iptal etmeleri gerekiyor.<\/p>\n

\u0130leti\u015fim izinlerini \u0130YS’ye aktarmak neden zorunlu?<\/strong><\/h2>\n

\u0130zinli ileti\u015fim adreslerinin \u0130YS\u2019ye aktar\u0131lmas\u0131n\u0131n kanunen zorunlu olmas\u0131n\u0131n yan\u0131nda, 16 Ocak tarihinden itibaren \u0130YS\u2019de yer almayan GSM numaralar\u0131na SMS g\u00f6nderimleri de operat\u00f6rler taraf\u0131ndan engellenecek. E\u011fer ileti\u015fim adresi, iznin al\u0131nd\u0131\u011f\u0131 tarihten itibaren 3 i\u015f g\u00fcn\u00fc i\u00e7erisinde \u0130YS\u2019ye aktar\u0131lmad\u0131ysa hem al\u0131nan izin ge\u00e7ersiz say\u0131lacak hem de izin tipi SMS ise ilgili numaraya SMS g\u00f6nderilemeyecek. Bu da \u0130YS\u2019ye izin aktar\u0131m\u0131n\u0131, izinli ileti\u015fim s\u00fcre\u00e7lerinin ayr\u0131lmaz bir par\u00e7as\u0131 haline getirmektedir. Takibi zor ve hataya kapal\u0131 olan bu s\u00fcre\u00e7, \u0130YS i\u015f orta\u011f\u0131 olan firmalarla daha kolay bir hale geliyor.<\/p>\n

\u0130zinli ileti\u015fim adresleri <\/strong>\u0130YS\u2019ye <\/strong>nas\u0131l aktar\u0131l\u0131r?<\/strong><\/h2>\n

\u0130zinli ileti\u015fim adresleri web servisler arac\u0131l\u0131\u011f\u0131yla \u0130YS\u2019ye aktar\u0131l\u0131yor. \u0130YS sadece \u00e7ok k\u0131s\u0131tl\u0131 say\u0131lar i\u00e7in ara y\u00fcz \u00fczerinden aktar\u0131ma izin veriyor. Web servis entegrasyonunu ise hem kurum (hizmet sa\u011flay\u0131c\u0131) hem de \u0130YS i\u015f orta\u011f\u0131 yapabiliyor. 250 bin adete kadar ileti\u015fim adresine sahip hizmet sa\u011flay\u0131c\u0131lar, ileti\u015fim adreslerini bir \u0130YS i\u015f orta\u011f\u0131 arac\u0131l\u0131\u011f\u0131yla sisteme aktarmak zorunda. \u0130YS i\u015f ortaklar\u0131, hizmet sa\u011flay\u0131c\u0131lar\u0131n izinli ileti\u015fim adreslerini \u0130YS\u2019ye kaydetmelerine arac\u0131l\u0131k eden firmalar. Bu firmalara \u0130YS’nin web sitesi \u00fczerinden ula\u015fabilirsiniz. Bu firmalardan biri olan Mobildev<\/a>, \u0130YS resmi i\u015f orta\u011f\u0131 olarak firmalara rehberlik ediyor.<\/p>\n

Nereden ba\u015flamal\u0131?<\/strong><\/h2>\n

\u00d6ncelikle \u0130YS\u2019ye kaydolmak gerekiyor. Kay\u0131t basit\u00e7e ba\u015fvuru, s\u00f6zle\u015fme (5000 adetin \u00fczerinde ileti\u015fim adresine sahip kurumlar i\u00e7in) ve \u00f6deme ad\u0131mlar\u0131ndan olu\u015fuyor. Ayr\u0131ca kurum ad\u0131na ileti\u015fim adreslerinizi \u0130YS\u2019ye aktaracak bir i\u015f orta\u011f\u0131 belirlenmelisiniz.<\/p>\n

Kay\u0131t i\u015flemi tamamland\u0131ktan sonra \u015fu ana kadar al\u0131nan izinli ileti\u015fim adreslerinin, 1 Aral\u0131k 2020\u2019ye kadar<\/strong> \u0130YS\u2019ye aktar\u0131lmas\u0131 gerekiyor. \u0130zinler; arama, SMS ve e-posta izni olarak aktar\u0131l\u0131yor. 1 Aral\u0131k 2020\u2019den sonra \u0130YS taraf\u0131ndan, ge\u00e7mi\u015fe y\u00f6nelik izinlerin aktar\u0131m\u0131na izin verilmeyecek. Bu nedenle aktar\u0131m i\u00e7in ileti\u015fim izinlerinin bu tarihten \u00f6nce d\u00fczenlenmesi ve aktar\u0131ma haz\u0131r hale getirilmesi gerekiyor.<\/p>\n

1 Aral\u0131k 2020 sonras\u0131nda ise al\u0131nan her izin ya da ret bildiriminin \u0130YS\u2019ye 3 i\u015f g\u00fcn\u00fc<\/strong> i\u00e7inde aktar\u0131lmas\u0131n\u0131 sa\u011flayacak \u015fekilde gerekli entegrasyonlar\u0131n sa\u011flanmas\u0131 gerekiyor. 16 Ocak<\/strong> tarihinden itibaren \u0130YS\u2019de kay\u0131tl\u0131 olmayan GSM numaralar\u0131na, SMS g\u00f6nderimleri operat\u00f6rler taraf\u0131ndan engellenecek.<\/p>\n

Detayl\u0131 bilgi almak ve izinli ileti\u015fim adreslerini Mobildev ile ge\u00e7 kalmadan \u0130YS\u2019ye aktarmak i\u00e7in buraya<\/strong><\/a> t\u0131klayabilirsiniz.<\/p>\n\n

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\u0130stenmeyen e-postalar, SMS\u2019ler 1 Aral\u0131k’ta uygulamaya al\u0131nacak \u0130leti Y\u00f6netim Sistemi (\u0130YS) ile son bulacak. \u0130YS ile ilgili t\u00fcm detaylar bu yaz\u0131m\u0131zda! \u0130YS nedir? \u0130YS; \u015firketlerin t\u00fcketicilere g\u00f6nderilecek elektronik ticari iletilerinin onay\u0131n\u0131n al\u0131nmas\u0131na ve t\u00fcketiciler taraf\u0131ndan kabul veya reddetme hakk\u0131n\u0131n kullan\u0131lmas\u0131na imkan veren bir sistem. 2015 y\u0131l\u0131nda y\u00fcr\u00fcrl\u00fc\u011fe giren 6563 say\u0131l\u0131 “Elektronik Ticaretin D\u00fczenlenmesi” hakk\u0131ndaki kanun […]<\/p>\n\n

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