{"id":11027,"date":"2021-01-04T13:27:38","date_gmt":"2021-01-04T10:27:38","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=11027"},"modified":"2021-01-04T13:27:38","modified_gmt":"2021-01-04T10:27:38","slug":"logo-grup-pazarlama-baskani-begum-ars-turk","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/logo-grup-pazarlama-baskani-begum-ars-turk\/","title":{"rendered":"Logo Grup Pazarlama Ba\u015fkan\u0131: Beg\u00fcm Ar\u015f T\u00fcrk"},"content":{"rendered":"

Beg\u00fcm Ar\u015f T\u00fcrk, Logo Grup Pazarlama Ba\u015fkan\u0131 oldu.<\/strong><\/p>\n

Yeditepe \u00dcniversitesi, End\u00fcstri M\u00fchendisli\u011fi b\u00f6l\u00fcm\u00fcnden mezun olan Beg\u00fcm Ar\u015f T\u00fcrk, ayn\u0131 \u00fcniversitede y\u00fcksek lisans\u0131n\u0131 MBA alan\u0131nda tamamlad\u0131. \u00c7al\u0131\u015fma hayat\u0131na 2003 y\u0131l\u0131nda ba\u015flayan T\u00fcrk, 2004 y\u0131l\u0131nda Zorlu Moskova, Rusya operasyonlar\u0131nda Pazarlama M\u00fcd\u00fcr\u00fc olarak g\u00f6rev ald\u0131. 2007-2015 y\u0131llar\u0131 aras\u0131nda Turkcell\u2019de; Bireysel Sat\u0131\u015f, Ticari Pazarlama, Perakende Geli\u015ftirme ve \u00dcr\u00fcn Planlanma gibi \u00e7e\u015fitli alanlarda \u00e7al\u0131\u015fman\u0131n ard\u0131ndan Ticari Pazarlama M\u00fcd\u00fcr\u00fc olarak g\u00f6rev yapt\u0131.<\/p>\n

Logo Yaz\u0131l\u0131m\u2019a 2016 y\u0131l\u0131nda Pazarlama M\u00fcd\u00fcr\u00fc olarak kat\u0131lan Beg\u00fcm Ar\u015f T\u00fcrk, 2019 y\u0131l\u0131nda Logo Yaz\u0131l\u0131m T\u00fcrkiye Pazarlama ve Sadakat Y\u00f6netimi Direkt\u00f6r\u00fc olarak atand\u0131. Logo\u2019da bug\u00fcne kadar pazarlama \u00fcr\u00fcn y\u00f6netimi s\u00fcre\u00e7lerinin yap\u0131land\u0131r\u0131lmas\u0131, \u00e7\u00f6z\u00fcmlerin go-to-market s\u00fcre\u00e7lerinin u\u00e7tan uca y\u00f6netimi, m\u00fc\u015fteri odakl\u0131, stratejik pazarlama planlar\u0131n\u0131n olu\u015fturulmas\u0131 ve hayata ge\u00e7irilmesinin liderli\u011fini \u00fcstlendi. Bu g\u00f6revleriyle birlikte m\u00fc\u015fteri segmentasyonu yap\u0131lanmas\u0131n\u0131n \u00fcr\u00fcn odakl\u0131 modelden gelir ve de\u011fer odakl\u0131 modele d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesine, rekabet ve k\u00e2rl\u0131l\u0131k odakl\u0131 fiyatland\u0131rma stratejilerinin uygulanmas\u0131na, m\u00fc\u015fterilerin ve i\u015f ortaklar\u0131n\u0131n sesini dinleyen pazar ve saha ara\u015ft\u0131rmalar\u0131n\u0131n y\u00fcr\u00fct\u00fclmesine ve Logo ekosistemi ile ba\u011flar\u0131 kuvvetlendirecek geli\u015fim projelerine ba\u015far\u0131yla liderlik etti.<\/p>\n\n

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Beg\u00fcm Ar\u015f T\u00fcrk, Logo Grup Pazarlama Ba\u015fkan\u0131 oldu. Yeditepe \u00dcniversitesi, End\u00fcstri M\u00fchendisli\u011fi b\u00f6l\u00fcm\u00fcnden mezun olan Beg\u00fcm Ar\u015f T\u00fcrk, ayn\u0131 \u00fcniversitede y\u00fcksek lisans\u0131n\u0131 MBA alan\u0131nda tamamlad\u0131. \u00c7al\u0131\u015fma hayat\u0131na 2003 y\u0131l\u0131nda ba\u015flayan T\u00fcrk, 2004 y\u0131l\u0131nda Zorlu Moskova, Rusya operasyonlar\u0131nda Pazarlama M\u00fcd\u00fcr\u00fc olarak g\u00f6rev ald\u0131. 2007-2015 y\u0131llar\u0131 aras\u0131nda Turkcell\u2019de; Bireysel Sat\u0131\u015f, Ticari Pazarlama, Perakende Geli\u015ftirme ve \u00dcr\u00fcn Planlanma […]<\/p>\n\n

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