{"id":11266,"date":"2021-02-18T10:47:11","date_gmt":"2021-02-18T07:47:11","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=11266"},"modified":"2024-08-13T14:25:28","modified_gmt":"2024-08-13T11:25:28","slug":"insan-kaynaklarinda-marka-ve-pazarlama-stratejileri","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/insan-kaynaklarinda-marka-ve-pazarlama-stratejileri\/","title":{"rendered":"\u0130nsan kaynaklar\u0131nda marka ve pazarlama stratejileri"},"content":{"rendered":"<p><strong>\u0130\u00e7inde bulundu\u011fumuz d\u00f6nemde rekabetin artmas\u0131yla birlikte \u015firketler de rekabet \u00fcst\u00fcnl\u00fc\u011f\u00fc sa\u011flama ve koruma \u00e7abas\u0131na girdi. Ba\u015far\u0131l\u0131 olabilmek i\u00e7in insan kaynaklar\u0131nda marka ve pazarlama alan\u0131nda at\u0131lacak ad\u0131mlar\u0131n \u00f6nemi b\u00fcy\u00fck. Peki, hangi alanlarda ne gibi ad\u0131mlar at\u0131labilir?<\/strong><\/p>\n<p>\u0130\u015f hayat\u0131n\u0131n de\u011fi\u015fen dinamiklerini takip eden ve y\u00fcz\u00fcn\u00fc de\u011fi\u015fime \u00e7eviren insan kaynaklar\u0131, \u015fu d\u00f6nemde yetenek av\u0131na \u00e7\u0131kt\u0131 denilebilir. Bu noktada i\u015fe al\u0131m\u0131n en \u00f6nemli kriteri olan <strong>3D etkisi<\/strong> (Do\u011fru ki\u015fi, do\u011fru zaman, do\u011fru yer) i\u00e7in \u00f6nemli ad\u0131mlar at\u0131lmaya ba\u015fland\u0131. Yeni d\u00f6nemde \u00f6zellikle dijitalle\u015fmenin de etkisiyle insan kaynaklar\u0131n\u0131n g\u00f6revlerinden biri de pazarlama departman\u0131yla birlikte do\u011fru bir i\u015fveren markas\u0131 ve insan kaynaklar\u0131 pazarlama stratejileri y\u00fcr\u00fctmek oldu.<\/p>\n<p>\u0130nsan kaynaklar\u0131nda &#8220;Marka ve Pazarlama Stratejileri&#8221; \u00f6zellikle 3 konuda insan kaynaklar\u0131n\u0131n rekabet \u00fcst\u00fcnl\u00fc\u011f\u00fc sa\u011flamas\u0131na katk\u0131 sa\u011fl\u0131yor:<\/p>\n<ol>\n<li>Farkl\u0131 \u015firketlerde \u00e7al\u0131\u015fan yetenekleri cezbedebilmek,<\/li>\n<li>\u015eirket i\u00e7erisindeki yetenekleri tutundurmak,<\/li>\n<li>S\u00fcrd\u00fcr\u00fclebilir \u015firket k\u00fclt\u00fcr\u00fcn\u00fc olu\u015fturabilmek ve bu k\u00fclt\u00fcr\u00fcn devaml\u0131l\u0131\u011f\u0131n\u0131 sa\u011flayabilmek.<\/li>\n<\/ol>\n<h2><strong>\u0130nsan kaynaklar\u0131nda &#8220;Marka ve Pazarlama&#8221; i\u00e7in hangi stratejiler uygulanmal\u0131?<\/strong><\/h2>\n<h3><strong>Motivasyon stratejileri<\/strong><\/h3>\n<p>Buradaki en \u00f6nemli strateji basit d\u00fc\u015f\u00fcnebilmektir. Unutmamal\u0131y\u0131z ki mutluluk ve g\u00fcven hissi yetene\u011fi tutundurma \u00e7al\u0131\u015fmalar\u0131nda en \u00f6nemli fakt\u00f6rlerdendir. Do\u011fru ve adaletli kurgulanm\u0131\u015f &#8220;Performans Y\u00f6netim Sistemleri, \u00d6d\u00fcllendirme ve Terfi Sistemleri, \u00d6neri Sistemleri, \u015eirket \u0130\u00e7i Etkinlikler ve A\u00e7\u0131k \u0130leti\u015fim Sistemleri&#8221; \u015firket i\u00e7erisindeki motivasyon artt\u0131r\u0131c\u0131 \u00f6nemli stratejilerin ba\u015f\u0131nda gelmektedir. Ayr\u0131ca d\u00fczenli kurgulanan sistemler, \u015firket k\u00fclt\u00fcr\u00fcn\u00fcn olu\u015fturulmas\u0131n\u0131 ve s\u00fcrd\u00fcr\u00fclmesini sa\u011flamaktad\u0131r.<\/p>\n<h3><strong>Geli\u015fim ve de\u011fi\u015fim stratejileri<\/strong><\/h3>\n<p>\u015eirketinizdeki yeteneklerin, \u00f6zellikle son zamanlarda yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re en \u00f6nemli beklentilerinden biri; geli\u015fim ve de\u011fi\u015fime ayak uyduran \u015firketlerde bulunmak. Bu sayede hem g\u00fcncel \u00e7al\u0131\u015fma ortamlar\u0131nda yer edinmi\u015f oluyorlar hem de kendilerini geli\u015ftirmeye f\u0131rsat veren bir s\u00fcrecin i\u00e7erisinde yer al\u0131yorlar. Tabii bu da hem yeni yetenekleri cezbedebilmek hem de i\u00e7erideki yetenekleri tutundurabilmek i\u00e7in en \u00f6nemli kriterlerden biri oluyor.<\/p>\n<h3><strong>\u0130nsan kaynaklar\u0131n\u0131n g\u00fclen y\u00fcz\u00fcn\u00fc deneyimlemek<\/strong><\/h3>\n<p>\u0130nsan kaynaklar\u0131 bir \u015firketin hem \u00f6\u011fretmeni hem psikolo\u011fudur. Bu nedenle \u00e7ark\u0131n sadece bir di\u011fer par\u00e7as\u0131 oldu\u011funuzu ve \u00e7al\u0131\u015fanlar\u0131n\u0131zla birlikte ko\u015ftu\u011funuzu g\u00f6sterebilmek; s\u00fcre\u00e7lerinizi \u015feffaf, empatik, bar\u0131\u015f\u00e7\u0131l ve \u00f6\u011fretici bir \u015fekilde y\u00fcr\u00fctmek her zaman \u015firketinizin lehine olacakt\u0131r. Bu sayede insan kaynaklar\u0131 politikalar\u0131na kar\u015f\u0131 daha olumlu bir yakla\u015f\u0131m g\u00f6rece\u011finizden emin olabilirsiniz. Bu da insan kaynaklar\u0131 markas\u0131 yaratabilmeniz i\u00e7in \u00e7ok \u00f6nemli bir kaynakt\u0131r.<\/p>\n<h3><strong>Dijital ve sosyal platformlar\u0131n aktif kullan\u0131m\u0131<\/strong><\/h3>\n<p>En k\u0131ymetli ad\u0131mlardan biri de insan kaynaklar\u0131n\u0131n yapt\u0131\u011f\u0131 t\u00fcm \u00e7al\u0131\u015fmalar\u0131 \u015feffaf ve do\u011fru bir \u015fekilde dijital ortamlara ta\u015f\u0131mak ve i\u015fveren\/\u0130K pazarlama stratejilerini burada kurgulamakt\u0131r. Yap\u0131lan her faaliyete, uygun olan dijital mecralarda yer vermek \u00f6nemlidir. Bununla birlikte insan kaynaklar\u0131 markas\u0131n\u0131n g\u00fc\u00e7l\u00fc bir \u015fekilde yans\u0131t\u0131lmas\u0131yla birlikte, \u00f6zellikle son zamanlarda ya\u015fanan yetenek av\u0131 sava\u015flar\u0131ndan daha kolay s\u0131yr\u0131labilirsiniz. B\u00f6ylece s\u00fcre\u00e7lerinizi daha yenilik\u00e7i ve g\u00fc\u00e7l\u00fc kurgulayabilirsiniz.<\/p>\n<p><strong>Konuk Yazar:<\/strong> Gizem Topsakal Acet\/\u0130nsan Kaynaklar\u0131 Y\u00f6neticisi<\/p>\n<div class=\"td-post-content tagdiv-type\">\n<p><strong>Yazara ait di\u011fer yaz\u0131lar\u0131 okumak i\u00e7in\u00a0<a href=\"https:\/\/www.kariyer.net\/ik-blog\/tag\/gizem-topsakal-acet\/\" target=\"_blank\" rel=\"noopener\">buraya<\/a> t\u0131klayabilirsiniz.<\/strong><\/p>\n<\/div>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID11266\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"11266\"\n         id=\"da-reactions-slot-post-11266\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u00e7inde bulundu\u011fumuz d\u00f6nemde rekabetin artmas\u0131yla birlikte \u015firketler de rekabet \u00fcst\u00fcnl\u00fc\u011f\u00fc sa\u011flama ve koruma \u00e7abas\u0131na girdi. Ba\u015far\u0131l\u0131 olabilmek i\u00e7in insan kaynaklar\u0131nda marka ve pazarlama alan\u0131nda at\u0131lacak ad\u0131mlar\u0131n \u00f6nemi b\u00fcy\u00fck. Peki, hangi alanlarda ne gibi ad\u0131mlar at\u0131labilir? \u0130\u015f hayat\u0131n\u0131n de\u011fi\u015fen dinamiklerini takip eden ve y\u00fcz\u00fcn\u00fc de\u011fi\u015fime \u00e7eviren insan kaynaklar\u0131, \u015fu d\u00f6nemde yetenek av\u0131na \u00e7\u0131kt\u0131 denilebilir. Bu noktada [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID11266\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"11266\"\n         id=\"da-reactions-slot-post-11266\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":8,"featured_media":11275,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[1987,26,33],"tags":[843,413,46,90],"class_list":{"0":"post-11266","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-insan-kaynaklari","9":"category-liderlik-yonetim","10":"tag-gizem-topsakal-acet","11":"tag-ik","12":"tag-insan-kaynaklari","13":"tag-isveren-markasi"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0130nsan kaynaklar\u0131nda marka ve pazarlama stratejileri - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"\u0130\u00e7inde bulundu\u011fumuz d\u00f6nemde rekabetin artmas\u0131yla birlikte \u015firketler de rekabet \u00fcst\u00fcnl\u00fc\u011f\u00fc sa\u011flama ve koruma \u00e7abas\u0131na girdi. 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