{"id":11690,"date":"2021-04-12T10:24:14","date_gmt":"2021-04-12T07:24:14","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=11690"},"modified":"2024-08-13T14:25:27","modified_gmt":"2024-08-13T11:25:27","slug":"ceolara-gore-normallesme-eskisinden-cok-farkli-olacak","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/ceolara-gore-normallesme-eskisinden-cok-farkli-olacak\/","title":{"rendered":"CEO\u2019lara g\u00f6re normalle\u015fme eskisinden \u00e7ok farkl\u0131 olacak"},"content":{"rendered":"<p><strong>11 \u00fclkeden 500 CEO ile ger\u00e7ekle\u015ftirilen 2021 CEO Outlook Pulse anketinde, d\u00fcnyan\u0131n en g\u00fc\u00e7l\u00fc \u015firketlerini y\u00f6neten i\u015f liderlerinin &#8220;normale d\u00f6n\u00fc\u015f\u00fc&#8221; nas\u0131l g\u00f6rd\u00fc\u011f\u00fc ve nas\u0131l planlad\u0131\u011f\u0131 ara\u015ft\u0131r\u0131ld\u0131.<\/strong><\/p>\n<p>Ara\u015ft\u0131rma, yeni ger\u00e7ekli\u011fe haz\u0131rlanan CEO\u2019lar\u0131n en \u00f6nemli parametresinin &#8220;a\u015f\u0131ya eri\u015fim potansiyeli&#8221; oldu\u011funu g\u00f6steriyor. CEO\u2019lar normale d\u00f6n\u00fc\u015f i\u00e7in 2020 yaz\u0131na g\u00f6re daha net ve orta vadeli bir stratejiye sahip; ancak k\u00fcresel i\u015f liderlerinin y\u00fczde 45\u2019i bu y\u0131l normale d\u00f6n\u00fc\u015f beklemiyor. CEO\u2019lara g\u00f6re ekonominin ve i\u015f d\u00fczeninin normalle\u015fmesi 2022\u2019den \u00f6nce m\u00fcmk\u00fcn g\u00f6r\u00fcnm\u00fcyor. 2022\u2019deki bu normalle\u015fmenin de eskisinden hayli farkl\u0131 olaca\u011f\u0131 g\u00f6r\u00fc\u015f\u00fc a\u011f\u0131rl\u0131k kazan\u0131yor.<\/p>\n<p>Ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 de\u011ferlendiren KPMG T\u00fcrkiye Ba\u015fkan\u0131 Murat Alsan, \u201cPandeminin ba\u015f\u0131ndaki ani belirsizlik ve \u015fiddetli de\u011fi\u015fimin \u00fczerinden bir y\u0131l ge\u00e7ti. CEO\u2019lar y\u00f6nettikleri i\u015fletmeleri istikrara kavu\u015fturacak temelleri att\u0131lar. Ara\u015ft\u0131rmaya g\u00f6re, \u00e7ok az i\u015f lideri normale h\u0131zl\u0131 bir d\u00f6n\u00fc\u015f olaca\u011f\u0131 g\u00f6r\u00fc\u015f\u00fcnde. B\u00fcy\u00fck \u00e7o\u011funlu\u011fu normal i\u015f d\u00fczenine ge\u00e7menin biraz daha vakit alaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. Bu nedenle en yak\u0131n tarih 2022 \u00e7\u0131k\u0131yor. Ofislere d\u00f6n\u00fc\u015f konusunda e\u011filimin de\u011fi\u015fti\u011fini g\u00f6r\u00fcyoruz. CEO\u2019lar ofislere d\u00f6n\u00fc\u015fle ilgili \u00f6nemli bir karar almadan \u00f6nce i\u015f g\u00fcc\u00fcn\u00fcn vir\u00fcse kar\u015f\u0131 korundu\u011fundan emin olmak istiyor. A\u015f\u0131laman\u0131n ba\u015flamas\u0131, i\u015fletmelerini yeni ger\u00e7ekli\u011fe haz\u0131rlayan liderlere iyimserlik sa\u011fl\u0131yor; ancak CEO\u2019lar yine de operasyonlar\u0131n\u0131, tedarik zincirlerini ve \u00e7al\u0131\u015fanlar\u0131n\u0131 etkileyebilecek ve a\u015f\u0131 k\u0131tl\u0131\u011f\u0131 ya\u015fayabilecek kilit pazarlar i\u00e7in senaryolar \u00e7al\u0131\u015f\u0131yor\u201d dedi.<\/p>\n<h2><strong>&#8220;2021 CEO Outlook Pulse&#8221; ara\u015ft\u0131rmas\u0131ndan \u00f6ne \u00e7\u0131kanlar<\/strong><\/h2>\n<p>K\u00fcresel ekonomiye y\u00f6n veren b\u00fcy\u00fck \u015firketlerin y\u00f6neticileri, normale d\u00f6n\u00fc\u015f ve normalin yeni kurallar\u0131n\u0131n neler olaca\u011f\u0131 konusunda \u00e7al\u0131\u015f\u0131yor; ancak i\u015f g\u00fcc\u00fcn\u00fcn Covid-19 a\u015f\u0131s\u0131na eri\u015fememesi stratejilerin yeniden ele al\u0131nmas\u0131n\u0131 zorunlu k\u0131l\u0131yor. CEO\u2019lar\u0131n y\u00fczde 31\u2019i 2021\u2019de normale d\u00f6nmeyi bekliyor, y\u00fczde 45\u2019i normalle\u015fmenin 2022\u2019de ba\u015flayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor, y\u00fczde 24\u2019\u00fc ise i\u015flerin sonsuza kadar de\u011fi\u015fti\u011fini s\u00f6yl\u00fcyor.<\/p>\n<h2><strong>\u0130\u015fe d\u00f6n\u00fc\u015fte ilk kriter a\u015f\u0131<\/strong><\/h2>\n<ul>\n<li>Her 10 i\u015f liderinden 9&#8217;u, yani ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n y\u00fczde 90\u2019\u0131, b\u00fcy\u00fck \u00e7o\u011funlu\u011fun sa\u011fl\u0131\u011f\u0131n\u0131 korumak i\u00e7in a\u015f\u0131 olan \u00e7al\u0131\u015fanlar\u0131ndan a\u015f\u0131land\u0131klar\u0131na dair bildirimde bulunmalar\u0131n\u0131n istenece\u011fini belirtiyor.<\/li>\n<li>Liderlerin y\u00fczde 21&#8217;i m\u00fc\u015fterilerine ve ziyaret\u00e7ilerine; tesislerine ya da ofislerine giri\u015fte a\u015f\u0131 olup olmad\u0131klar\u0131n\u0131 sormay\u0131 planl\u0131yor.<\/li>\n<li>CEO\u2019lar\u0131n y\u00fczde 26&#8217;s\u0131 pandemi sona erene kadar uluslararas\u0131 seyahatlere \u00e7\u0131kmayaca\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<\/li>\n<li>Y\u00f6neticilerin y\u00fczde 61\u2019i personelin ofise d\u00f6nmesini istemeden \u00f6nce ba\u015far\u0131l\u0131 a\u015f\u0131lama sonu\u00e7lar\u0131n\u0131 beklemek niyetinde. \u015eirket liderlerinin y\u00fczde 76\u2019s\u0131 \u00f6nemli pazarlardaki h\u00fck\u00fcmetlerin, i\u015fletmeleri normale d\u00f6nmeye te\u015fvik etmesini beklemeyi planl\u0131yor.<\/li>\n<li>CEO\u2019lar\u0131n y\u00fczde 34\u2019\u00fc ise a\u015f\u0131 g\u00fcvenli\u011fi hakk\u0131nda yanl\u0131\u015f bilgilerden ve \u00e7al\u0131\u015fanlar\u0131n bundan etkilenerek a\u015f\u0131 yapt\u0131rmama olas\u0131l\u0131\u011f\u0131ndan endi\u015fe duyuyor.<\/li>\n<\/ul>\n<h2><strong>Ofislerin k\u00fc\u00e7\u00fclmesi ask\u0131da m\u0131? <\/strong><\/h2>\n<ul>\n<li>CEO\u2019lar, \u00fclkeler salg\u0131ndan \u00e7\u0131kt\u0131k\u00e7a i\u015flerin y\u00fcz y\u00fcze ba\u015flamas\u0131 ihtiyac\u0131n\u0131 yeniden de\u011ferlendireceklerini s\u00f6yl\u00fcyor. Ofisleri k\u00fc\u00e7\u00fcltme fikri ise 6 ay \u00f6ncesiyle k\u0131yasland\u0131\u011f\u0131nda ask\u0131ya al\u0131nm\u0131\u015f gibi g\u00f6r\u00fcn\u00fcyor. Salg\u0131n kontrol alt\u0131na al\u0131nd\u0131\u011f\u0131nda ofislere d\u00f6n\u00fc\u015f e\u011filimi de artacak gibi.<\/li>\n<li>CEO\u2019lar\u0131n yaln\u0131zca y\u00fczde 17\u2019si pandeminin sonucu olarak ofis alanlar\u0131n\u0131 k\u00fc\u00e7\u00fcltmek istedi\u011fini s\u00f6yl\u00fcyor. A\u011fustos 2020\u2019de bu oran y\u00fczde 69\u2019du. Bu rakam ya ofislerin bu s\u00fcrede k\u00fc\u00e7\u00fcld\u00fc\u011f\u00fcn\u00fc ya da stratejilerin de\u011fi\u015fti\u011fini g\u00f6steriyor.<\/li>\n<li>Bununla birlikte a\u015f\u0131ya eri\u015fim konusunda teredd\u00fctler var. CEO\u2019lar\u0131n y\u00fczde 55\u2019i \u00e7al\u0131\u015fanlar\u0131n\u0131n Covid-19 a\u015f\u0131s\u0131na eri\u015fiminden endi\u015feli. Bu da \u00e7al\u0131\u015fanlar\u0131n i\u015f yerine ne zaman d\u00f6nece\u011fi konusundaki planlamalar\u0131 etkiliyor.<\/li>\n<\/ul>\n<h2><strong>Uzaktan \u00e7al\u0131\u015fmada hibrit model<\/strong><\/h2>\n<p>K\u00fcresel y\u00f6neticiler, i\u015f g\u00fcc\u00fcn\u00fcn tamamen uzaktan \u00e7al\u0131\u015fmas\u0131 konusunda \u00f6l\u00e7\u00fcl\u00fc bir yakla\u015f\u0131m g\u00f6steriyor. CEO\u2019lar\u0131n y\u00fczde 30\u2019u Covid-19 sonras\u0131 \u00e7o\u011fu personelin haftada 2-3 g\u00fcn uzaktan \u00e7al\u0131\u015ft\u0131\u011f\u0131 <strong><a href=\"https:\/\/www.kariyer.net\/kariyer-rehberi\/hibrit-calisma-modeli-nedir\/\" target=\"_blank\" rel=\"noopener\">hibrit bir model<\/a> <\/strong>d\u00fc\u015f\u00fcn\u00fcyor. Y\u00fczde 21\u2019i a\u011f\u0131rl\u0131kl\u0131 olarak uzaktan \u00e7al\u0131\u015fan yetenekleri i\u015fe almak istiyor. Bu oran ge\u00e7en y\u0131lki ara\u015ft\u0131rmada y\u00fczde 73 \u00e7\u0131km\u0131\u015ft\u0131.<\/p>\n<h2><strong>Siber g\u00fcvenlik yeniden bir numara<\/strong><\/h2>\n<ul>\n<li>Uzaktan \u00e7al\u0131\u015fma nedeniyle veri g\u00fcvenli\u011fi riskleri yeniden y\u00fckseli\u015fte. A\u011fustos 2020\u2019de tehditler aras\u0131nda be\u015finci s\u0131rada bulunan siber g\u00fcvenlik, 2021\u2019in ba\u015f\u0131nda ilk s\u0131raya \u00e7\u0131kt\u0131. CEO\u2019lar gelecek \u00fc\u00e7 y\u0131l boyunca b\u00fcy\u00fcmelerini ve operasyonlar\u0131n\u0131 etkileyecek en \u00f6nemli risk noktas\u0131 olarak siber g\u00fcvenli\u011fi g\u00f6r\u00fcyor.<\/li>\n<li>Bu y\u0131l CEO&#8217;lar\u0131n y\u00fczde 52&#8217;si veri g\u00fcvenli\u011fi \u00f6nlemlerine \u00f6ncelik vererek, y\u00fczde 50&#8217;si m\u00fc\u015fteri odakl\u0131 teknolojilere odaklanarak ve y\u00fczde 49&#8217;u video konferans ve mesajla\u015fma yetenekleri gibi dijital ileti\u015fime ba\u011fl\u0131 kalarak dijital teknolojilere daha fazla harcama yapmay\u0131 planl\u0131yor.<\/li>\n<li>Ayr\u0131ca, dijital yeteneklerini artt\u0131rmak i\u00e7in \u00e7e\u015fitli yollar arayacaklar.<\/li>\n<\/ul>\n<p>Kaynak: KPMG<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID11690\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"11690\"\n         id=\"da-reactions-slot-post-11690\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>11 \u00fclkeden 500 CEO ile ger\u00e7ekle\u015ftirilen 2021 CEO Outlook Pulse anketinde, d\u00fcnyan\u0131n en g\u00fc\u00e7l\u00fc \u015firketlerini y\u00f6neten i\u015f liderlerinin &#8220;normale d\u00f6n\u00fc\u015f\u00fc&#8221; nas\u0131l g\u00f6rd\u00fc\u011f\u00fc ve nas\u0131l planlad\u0131\u011f\u0131 ara\u015ft\u0131r\u0131ld\u0131. Ara\u015ft\u0131rma, yeni ger\u00e7ekli\u011fe haz\u0131rlanan CEO\u2019lar\u0131n en \u00f6nemli parametresinin &#8220;a\u015f\u0131ya eri\u015fim potansiyeli&#8221; oldu\u011funu g\u00f6steriyor. CEO\u2019lar normale d\u00f6n\u00fc\u015f i\u00e7in 2020 yaz\u0131na g\u00f6re daha net ve orta vadeli bir stratejiye sahip; ancak [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID11690\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"11690\"\n         id=\"da-reactions-slot-post-11690\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":14,"featured_media":11691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[1987,26,7,33,514],"tags":[],"class_list":{"0":"post-11690","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-insan-kaynaklari","9":"category-isgucu-yonetimi","10":"category-liderlik-yonetim","11":"category-yasam"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - 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