{"id":12357,"date":"2021-08-12T09:42:08","date_gmt":"2021-08-12T06:42:08","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=12357"},"modified":"2024-08-13T14:25:15","modified_gmt":"2024-08-13T11:25:15","slug":"nasil-bir-sirket-kulturune-sahipsiniz","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/nasil-bir-sirket-kulturune-sahipsiniz\/","title":{"rendered":"Nas\u0131l bir \u015firket k\u00fclt\u00fcr\u00fcne sahipsiniz?"},"content":{"rendered":"<p><strong>\u015eirketinizin k\u00fclt\u00fcr\u00fc ile ilgili d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz, tart\u0131\u015fmalara kat\u0131ld\u0131\u011f\u0131n\u0131z, sorulara cevap verdi\u011finiz oluyor mu? G\u00fcn\u00fcm\u00fczde \u015firket k\u00fclt\u00fcr\u00fcn\u00fcn ne oldu\u011fuyla ilgili net olmayan fikirler yayg\u0131n olarak payla\u015f\u0131l\u0131yor. \u015eirket k\u00fclt\u00fcr\u00fc nedir, nas\u0131l olu\u015fturulur, de\u011ferler ile ba\u011f\u0131 nedir? Bu sorular\u0131n cevab\u0131 ve daha fazlas\u0131 bug\u00fcnk\u00fc yaz\u0131m\u0131zda!<\/strong><\/p>\n<p>\u00c7al\u0131\u015fma hayat\u0131 de\u011fi\u015ftik\u00e7e kavramlar ve uygulamalar da yeniden ele al\u0131nmaya, yenilenmeye devam ediyor. \u015eirket k\u00fclt\u00fcr\u00fc \u00e7al\u0131\u015fanlar\u0131n \u015firkete ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 sa\u011flayan ve destekleyen bir kavram m\u0131, yoksa s\u00fcrekli de\u011fi\u015fen kaygan ve orta kademe m\u00fcd\u00fcrlere ba\u011fl\u0131 bir alg\u0131 m\u0131? Sizce bu sorunun cevab\u0131 ne? Gelin bu konuya biraz derinden bakal\u0131m&#8230;<\/p>\n<p>Bir \u015firketin kurucusu veya lideri \u015firket k\u00fclt\u00fcr\u00fcn\u00fcn do\u011frudan onun davran\u0131\u015flar\u0131na ba\u011fl\u0131 oldu\u011funu d\u00fc\u015f\u00fcnebilir. Giri\u015fimci firmalar\u0131n ilk d\u00f6nemlerinde, herkesin herkesi tan\u0131d\u0131\u011f\u0131 ve kurucunun neredeyse t\u00fcm s\u00fcre\u00e7lerde yer ald\u0131\u011f\u0131 bu ilk d\u00f6nemde k\u00fclt\u00fcr, kurucunun yakla\u015f\u0131mlar\u0131 ile olu\u015fabilir. \u015eirket b\u00fcy\u00fcmeye ba\u015flad\u0131\u011f\u0131nda da art\u0131k k\u00fclt\u00fcr kurucunun \u201ckontrol\u00fcnden\u201d \u00e7\u0131karak bir\u00e7ok m\u00fcd\u00fcr\u00fcn ve b\u00f6l\u00fcm\u00fcn i\u015f yapma bi\u00e7iminin yans\u0131mas\u0131na d\u00f6n\u00fc\u015f\u00fcr. \u00c7o\u011funlukla bu alt k\u00fclt\u00fcrler \u201cbilin\u00e7sizdir.\u201d Bu noktada kurucu baz\u0131 davran\u0131\u015flar\u0131 \u201ctan\u0131yamaz\u201d hale bile gelebilir ve kendine \u201cBuran\u0131n k\u00fclt\u00fcr\u00fc nedir, nas\u0131l olu\u015fturup nas\u0131l tan\u0131mlayabiliriz?\u201d diye sormaya ba\u015flar.<\/p>\n<p>Kurumsal ama\u00e7lar ve de\u011ferler tan\u0131mland\u0131\u011f\u0131nda, k\u00fclt\u00fcr de tan\u0131mlanm\u0131\u015f olur mu? Hay\u0131r. Kurumsal vizyon \u015fu a\u015fa\u011f\u0131daki sorular\u0131n yan\u0131tlar\u0131n\u0131 veremez; \u00e7\u00fcnk\u00fc bu sorulara verece\u011finiz cevaplar, kurumunuzun k\u00fclt\u00fcr\u00fcn\u00fcn belirleyicisi olacakt\u0131r. Bu sorular\u0131n \u201cdo\u011fru\u201d yan\u0131tlar\u0131 yoktur ve bu sorular\u0131n yan\u0131tlar\u0131 (k\u00fclt\u00fcr) de\u011fi\u015fime a\u00e7\u0131kt\u0131r.<\/p>\n<ul>\n<li>Gelen bir m\u00fc\u015fteri telefonuna bug\u00fcn hemen yan\u0131t vermeli miyim, yoksa 48 saat i\u00e7inde d\u00f6n\u00fc\u015f yapsam yeterli olur mu?<\/li>\n<li>Y\u0131ll\u0131k personel de\u011ferlendirme toplant\u0131mdan \u00f6nce maa\u015f\u0131ma zam isteyebilir miyim?<\/li>\n<li>Haz\u0131rlad\u0131\u011f\u0131m bu sunumun kalitesi yeterli mi, yoksa \u00fczerinde daha fazla \u00e7al\u0131\u015fay\u0131m m\u0131? Ne kadar daha \u00e7al\u0131\u015fay\u0131m?<\/li>\n<li>Toplant\u0131lara tam zaman\u0131nda girmem gerekir mi?<\/li>\n<li>\u0130\u015f seyahatlerinde 3 y\u0131ld\u0131zl\u0131 yerel otelde mi kalay\u0131m, yoksa 5 y\u0131ld\u0131zl\u0131 marka otellerde mi?<\/li>\n<li>Bir sat\u0131\u015f s\u0131ras\u0131nda pazarl\u0131k ederken fiyata m\u0131 daha \u00f6nem vermeliyim yoksa m\u00fc\u015fteri ile bir i\u015f birli\u011fi ili\u015fkisi kurmaya m\u0131?<\/li>\n<li>\u0130\u015f arkada\u015flar\u0131m\u0131n kendimce g\u00f6rd\u00fc\u011f\u00fcm hatal\u0131 davran\u0131\u015flar\u0131n\u0131 kime ne oranda yans\u0131tmal\u0131y\u0131m?<\/li>\n<li>Eve ak\u015fam 5\u2019te mi gideyim 8\u2019de mi?<\/li>\n<li>Evden \u00e7al\u0131\u015f\u0131rken gece saat ka\u00e7a kadar i\u015fle ilgili mesajlar\u0131 cevaplamal\u0131y\u0131m?<\/li>\n<li>Rakipleri ne kadar tan\u0131mal\u0131y\u0131m? Pazarda onlar\u0131 \u201cyok etme\u201d y\u00f6n\u00fcnde davran\u0131\u015flar\u0131 nereye kadar sergileyebilirim?<\/li>\n<li>Yeni \u00e7\u0131kacak \u00fcr\u00fcn\u00fcn rengini 1 saat mi tart\u0131\u015fal\u0131m, yoksa 24 saat mi?<\/li>\n<li>Yeni a\u00e7\u0131lan b\u00f6l\u00fcm m\u00fcd\u00fcrl\u00fc\u011f\u00fc rol\u00fcne ba\u015fvurursam, \u015fans\u0131m olur mu?<\/li>\n<li>Bir \u00e7al\u0131\u015fan olarak \u015firkette bir \u015feylerin ger\u00e7ekten do\u011fru gitmedi\u011fini d\u00fc\u015f\u00fcn\u00fcyorsam, bunu kime nas\u0131l iletebilirim?<\/li>\n<li>Bir i\u015fi kazanmak m\u0131 daha \u00f6nemlidir yoksa etik kayg\u0131lar m\u0131?<\/li>\n<\/ul>\n<p><strong>\u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131n bu sorular\u0131 yan\u0131tlama bi\u00e7imi k\u00fclt\u00fcr\u00fcn\u00fcz\u00fc ifade eder.<\/strong> K\u00fclt\u00fcr i\u015f sahibi veya genel m\u00fcd\u00fcr orada olmad\u0131\u011f\u0131nda i\u015flerin yap\u0131lma bi\u00e7imidir. \u00c7al\u0131\u015fanlar\u0131n problemlerin \u00e7\u00f6z\u00fcm\u00fcnde g\u00f6z \u00f6n\u00fcne alacaklar\u0131 yarg\u0131lar b\u00fct\u00fcn\u00fcd\u00fcr. Kimse bakmazken, \u00e7al\u0131\u015fanlar\u0131n davranma bi\u00e7imleridir. \u015eu c\u00fcmle bu tan\u0131m\u0131 g\u00fczel bir \u015fekilde toparl\u0131yor:<\/p>\n<h4>&#8220;E\u011fer k\u00fclt\u00fcrde olmamas\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz bir davran\u0131\u015f g\u00f6r\u00fcr ve bir \u015fey yapmazsan\u0131z, yeni bir k\u00fclt\u00fcr olu\u015fturmu\u015f olursunuz.&#8221;<\/h4>\n<p>K\u00fclt\u00fcr\u00fcn\u00fcz olumlu ve geli\u015ftirici olsa bile \u00f6rne\u011fin; bir \u00fcr\u00fcn\u00fcn\u00fcz pazar\u0131n taleplerine yan\u0131t veremiyorsa, yine de ba\u015far\u0131s\u0131z olabilirsiniz. K\u00fclt\u00fcr bir sonraki \u00fcr\u00fcn\u00fc bulma s\u00fcrecinde sizi ba\u015far\u0131ya g\u00f6t\u00fcrecek mayad\u0131r. &#8220;K\u00fclt\u00fcr stratejiyi kahvalt\u0131da yer&#8221; s\u00f6z\u00fc de buradan geliyor.<\/p>\n<h3><strong>K\u00fclt\u00fcr\u00fcn s\u00fcrekli de\u011fi\u015fti\u011finden bahsettik, peki bu de\u011fi\u015fimin \u015fartlar\u0131 ve \u00f6n ko\u015fullar\u0131 nelerdir?<\/strong><\/h3>\n<ul>\n<li>\u00dcst y\u00f6netim\/i\u015f sahibi\/genel m\u00fcd\u00fcr taraf\u0131ndan desteklenmesi ve davran\u0131\u015flar\u0131 ile uyumlanmas\u0131,<\/li>\n<li>De\u011ferler \u00fczerinden de\u011fil davran\u0131\u015flar \u00fczerinden ilerlemesi,<\/li>\n<li>Davran\u0131\u015flar de\u011fi\u015ftik\u00e7e bunun i\u00e7 ileti\u015fiminin yap\u0131lmas\u0131 ve \u201ck\u00fclt\u00fcr de\u011fi\u015fiminin\u201d alt\u0131n\u0131n \u00e7izilmesi,<\/li>\n<li>Her bir ekip liderinin kendi \u201ck\u00fclt\u00fcr\u00fcn\u00fc\u201d olu\u015fturmas\u0131 yerine di\u011fer gruplar ile etkile\u015fim \u00fczerinden ortak k\u00fclt\u00fcr kodlar\u0131n\u0131n payla\u015f\u0131lmas\u0131,<\/li>\n<li>\u0130stenen k\u00fclt\u00fcr standard\u0131n\u0131n alt\u0131nda olan davran\u0131\u015flarda, do\u011fru tepkinin g\u00f6sterilip \u00e7izginin \u00e7izilmesi,<\/li>\n<li>Cezaland\u0131rma veya hiyerar\u015fi k\u00fclt\u00fcr\u00fc yerine do\u011fru k\u00fclt\u00fcr kodlar\u0131 ile ya\u015fanan olumlu hikayelerin payla\u015f\u0131lmas\u0131 yoluna gidilmesi,<\/li>\n<li>T\u00fcm bu \u00e7aban\u0131n s\u00fcrekli olmas\u0131,<\/li>\n<li>K\u00fclt\u00fcr de\u011fi\u015fiminin hesap verebilirlik ile planlanmas\u0131.<\/li>\n<\/ul>\n<p>\u015eirketlerin k\u00fclt\u00fcr\u00fc g\u00fcnl\u00fck i\u015f dalgalanmalar\u0131n\u0131n d\u0131\u015f\u0131nda tutulmas\u0131 gereken ve organizasyondaki t\u00fcm \u201chavay\u0131\u201d belirleyen en \u00f6nemli kavram. Bu nedenle konuya daha \u00e7ok ilgi ve yat\u0131r\u0131m yapmak gerekiyor.<\/p>\n<div class=\"td-post-content tagdiv-type\"><strong>Konuk Yazar:<\/strong>\u00a0Bertay Fi\u015fek\u00e7i \/\u00c7al\u0131\u015fan Ba\u011fl\u0131l\u0131\u011f\u0131 Uzman\u0131<\/div>\n<div><\/div>\n<div class=\"td-post-content tagdiv-type\"><strong>Yazara ait di\u011fer yaz\u0131lar\u0131 okumak i\u00e7in\u00a0<a href=\"https:\/\/www.kariyer.net\/ik-blog\/tag\/bertay-fisekci\/\" target=\"_blank\" rel=\"noopener\">buraya<\/a>\u00a0t\u0131klayabilirsiniz!<\/strong><\/div>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID12357\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"12357\"\n         id=\"da-reactions-slot-post-12357\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u015eirketinizin k\u00fclt\u00fcr\u00fc ile ilgili d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz, tart\u0131\u015fmalara kat\u0131ld\u0131\u011f\u0131n\u0131z, sorulara cevap verdi\u011finiz oluyor mu? G\u00fcn\u00fcm\u00fczde \u015firket k\u00fclt\u00fcr\u00fcn\u00fcn ne oldu\u011fuyla ilgili net olmayan fikirler yayg\u0131n olarak payla\u015f\u0131l\u0131yor. \u015eirket k\u00fclt\u00fcr\u00fc nedir, nas\u0131l olu\u015fturulur, de\u011ferler ile ba\u011f\u0131 nedir? Bu sorular\u0131n cevab\u0131 ve daha fazlas\u0131 bug\u00fcnk\u00fc yaz\u0131m\u0131zda! \u00c7al\u0131\u015fma hayat\u0131 de\u011fi\u015ftik\u00e7e kavramlar ve uygulamalar da yeniden ele al\u0131nmaya, yenilenmeye devam ediyor. \u015eirket [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID12357\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"12357\"\n         id=\"da-reactions-slot-post-12357\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":8,"featured_media":12360,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[5,33],"tags":[760,78,617],"class_list":{"0":"post-12357","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-calisan-bagliligi","8":"category-liderlik-yonetim","9":"tag-bertay-fisekci","10":"tag-calisan-bagliligi","11":"tag-sirket-kulturu"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nas\u0131l bir \u015firket k\u00fclt\u00fcr\u00fcne sahipsiniz? - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"\u015eirketinizin k\u00fclt\u00fcr\u00fc ile ilgili d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz, tart\u0131\u015fmalara kat\u0131ld\u0131\u011f\u0131n\u0131z, sorulara cevap verdi\u011finiz oluyor mu? 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