{"id":12504,"date":"2021-09-14T11:24:41","date_gmt":"2021-09-14T08:24:41","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=12504"},"modified":"2021-09-14T11:28:02","modified_gmt":"2021-09-14T08:28:02","slug":"loreal-turkiyede-ust-duzey-atama-2","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/loreal-turkiyede-ust-duzey-atama-2\/","title":{"rendered":"L\u2019Or\u00e9al T\u00fcrkiye&#8217;de \u00dcst D\u00fczey Atama"},"content":{"rendered":"<p><strong>Sinem Sand\u0131k\u00e7\u0131 G\u00f6k\u00e7en, L&#8217;Or\u00e9al T\u00fcrkiye&#8217;nin \u00dclke Genel M\u00fcd\u00fcr\u00fc oldu.<\/strong><\/p>\n<p>Sinem Sand\u0131k\u00e7\u0131 G\u00f6k\u00e7en, Tarsus Amerikan Koleji ve Orta Do\u011fu Teknik \u00dcniversitesi \u0130\u015fletme Fak\u00fcltesi mezunu. Kariyerine ve L\u2019Or\u00e9al T\u00fcrkiye\u2019ye 2000 y\u0131l\u0131nda ba\u015flad\u0131. \u015eirketin \u00e7e\u015fitli i\u015f birimlerinde ve farkl\u0131 kademelerde pazarlama sorumluluklar\u0131 sonras\u0131 Pazarlama Direkt\u00f6rl\u00fc\u011f\u00fc g\u00f6revini \u00fcstlendi. Sonras\u0131nda h\u0131zl\u0131 t\u00fcketim pazar\u0131nda sat\u0131\u015f deneyimi kazand\u0131. L\u2019Or\u00e9al\u2019in sat\u0131n ald\u0131\u011f\u0131 \u0130pek markas\u0131n\u0131 T\u00fcrkiye ve Orta Do\u011fu pazarlar\u0131nda rekabet\u00e7i bir hale getirmek \u00fczere Marka Geli\u015ftirme Direkt\u00f6r\u00fc olarak g\u00f6rev yapt\u0131. Ard\u0131ndan \u015firketin ilk Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc olarak \u201cHerkes i\u00e7in G\u00fczellik\u201d misyonunu T\u00fcrkiye\u2019de yerelle\u015ftirmek \u00fczere L\u2019Or\u00e9al\u2019in kurumsal itibar\u0131n\u0131, payda\u015f y\u00f6netimini, sosyal sorumluluk faaliyetlerini ve s\u00fcrd\u00fcr\u00fclebilirlik program\u0131n\u0131 y\u00fcr\u00fctt\u00fc. Sonras\u0131nda \u015firketin g\u00fczelli\u011fe sa\u011fl\u0131k katma amac\u0131na sahip t\u00fcketici sa\u011fl\u0131\u011f\u0131 i\u015f birimine Genel M\u00fcd\u00fcr olarak atand\u0131. Bu rol\u00fcnde b\u00f6l\u00fcm\u00fcn ve pazar\u0131n d\u00f6n\u00fc\u015f\u00fcm ve geli\u015fim hedeflerine liderlik etti.<\/p>\n<p>L\u2019Or\u00e9al\u2019in 1 numaral\u0131 tekno-g\u00fczellik \u015firketi olma yolculu\u011funda e-ticaret, dijital d\u00f6n\u00fc\u015f\u00fcm, inovasyon ve dijital servisler, data\/crm, i\u00e7erik \u00fcretimi, medya birimlerinden sorumlu Kurumsal Dijital Direkt\u00f6r\u00fc (CDO) sorumlulu\u011funu \u00fcstlendi.<\/p>\n<p>Son olarak \u015firketin en b\u00fcy\u00fck i\u015f birimi olan ve h\u0131zl\u0131 t\u00fcketim pazar\u0131nda yer alan T\u00fcketici \u00dcr\u00fcnleri Divizyonu\u2019nun Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc g\u00f6revine getirildi. B\u00f6l\u00fcm\u00fcn stratejisini Covid-19 ile de\u011fi\u015fen t\u00fcketici ve pazar dinamikleri ile yeniden tasarlayarak g\u00fczelli\u011fe ve b\u00fcy\u00fcmeye d\u00f6n\u00fc\u015f\u00fc hayata ge\u00e7irdi.<\/p>\n<p>L&#8217;Or\u00e9al Grup i\u00e7inde 20 y\u0131l\u0131 a\u015fk\u0131n renkli kariyeri ve imza att\u0131\u011f\u0131 ba\u015far\u0131larla \u00f6ne \u00e7\u0131kan Sinem Sand\u0131k\u00e7\u0131 G\u00f6k\u00e7en, hem i\u015f birimleri hem de ortak b\u00f6l\u00fcmlerdeki tecr\u00fcbesi ile L\u2019Or\u00e9al\u2019in T\u00fcrkiye g\u00fczellik pazar\u0131 liderli\u011finde ve ba\u015far\u0131lar\u0131nda kilit bir rol oynad\u0131.<\/p>\n<p>Sinem Sand\u0131k\u00e7\u0131 G\u00f6k\u00e7en, sahip oldu\u011fu zengin tecr\u00fcbe, bilgi birikimi ve \u00e7ok de\u011ferli liderlik yetenekleriyle L&#8217;Or\u00e9al\u2019in T\u00fcrkiye\u2019deki ilk T\u00fcrk ve kad\u0131n \u00dclke Genel M\u00fcd\u00fcr\u00fc olarak, yeni d\u00f6nemde \u201cD\u00fcnyay\u0131 Harekete Ge\u00e7iren G\u00fczelli\u011fi Yaratmak\u201d vizyonunu ger\u00e7ekle\u015ftirmek \u00fczere\u00a0 L&#8217;Or\u00e9al\u2019in T\u00fcrkiye\u2019deki ekibine ve faaliyetlerine liderlik edecek. Tekno-G\u00fczellik \u015firketi olma yolunda s\u00fcrd\u00fcr\u00fclebilirlik, dijitalle\u015fme, \u00e7e\u015fitlilik &amp; kapsay\u0131c\u0131l\u0131k, anlaml\u0131 markalar yaratma ve kad\u0131nlar\u0131n g\u00fc\u00e7lendirilmesi gibi \u015firketin stratejik \u00f6nceliklerini hayata ge\u00e7irecek.<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID12504\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"12504\"\n         id=\"da-reactions-slot-post-12504\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sinem Sand\u0131k\u00e7\u0131 G\u00f6k\u00e7en, L&#8217;Or\u00e9al T\u00fcrkiye&#8217;nin \u00dclke Genel M\u00fcd\u00fcr\u00fc oldu. Sinem Sand\u0131k\u00e7\u0131 G\u00f6k\u00e7en, Tarsus Amerikan Koleji ve Orta Do\u011fu Teknik \u00dcniversitesi \u0130\u015fletme Fak\u00fcltesi mezunu. Kariyerine ve L\u2019Or\u00e9al T\u00fcrkiye\u2019ye 2000 y\u0131l\u0131nda ba\u015flad\u0131. \u015eirketin \u00e7e\u015fitli i\u015f birimlerinde ve farkl\u0131 kademelerde pazarlama sorumluluklar\u0131 sonras\u0131 Pazarlama Direkt\u00f6rl\u00fc\u011f\u00fc g\u00f6revini \u00fcstlendi. Sonras\u0131nda h\u0131zl\u0131 t\u00fcketim pazar\u0131nda sat\u0131\u015f deneyimi kazand\u0131. L\u2019Or\u00e9al\u2019in sat\u0131n ald\u0131\u011f\u0131 \u0130pek [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID12504\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"12504\"\n         id=\"da-reactions-slot-post-12504\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":14,"featured_media":12505,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[18],"tags":[1294,1313],"class_list":{"0":"post-12504","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atamalar","8":"tag-loreal-turkiye","9":"tag-sinem-sandikci-gokcen"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L\u2019Or\u00e9al T\u00fcrkiye&#039;de \u00dcst D\u00fczey Atama - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"Sinem Sand\u0131k\u00e7\u0131 G\u00f6k\u00e7en, L&#039;Or\u00e9al T\u00fcrkiye&#039;nin \u00dclke Genel M\u00fcd\u00fcr\u00fc oldu. 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