{"id":12940,"date":"2022-01-03T15:33:12","date_gmt":"2022-01-03T12:33:12","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=12940"},"modified":"2022-01-03T15:33:59","modified_gmt":"2022-01-03T12:33:59","slug":"pepsico-turkiyeden-yurt-disina-yetenek-transferi","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/pepsico-turkiyeden-yurt-disina-yetenek-transferi\/","title":{"rendered":"PepsiCo T\u00fcrkiye&#8217;den Yurt D\u0131\u015f\u0131na Yetenek Transferi"},"content":{"rendered":"<p><strong>PepsiCo\u2019nun en b\u00fcy\u00fck operasyonlar\u0131ndan biri olarak \u00f6ne \u00e7\u0131kan PepsiCo T\u00fcrkiye, Avrupa organizasyonuna iki isim transfer etti.<\/strong><\/p>\n<h2><strong>Gizem Turan Pazar, Avrupa Modern Ticaret K\u0131demli Direkt\u00f6r\u00fc oldu<\/strong><\/h2>\n<p><a href=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/01\/1641199285_Gizem_Turan_Pazar-scaled.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-12941 alignleft\" src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/01\/1641199285_Gizem_Turan_Pazar-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/01\/1641199285_Gizem_Turan_Pazar-300x200.jpg 300w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/01\/1641199285_Gizem_Turan_Pazar-1024x683.jpg 1024w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/01\/1641199285_Gizem_Turan_Pazar-768x513.jpg 768w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/01\/1641199285_Gizem_Turan_Pazar-1536x1025.jpg 1536w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/01\/1641199285_Gizem_Turan_Pazar-2048x1367.jpg 2048w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/01\/1641199285_Gizem_Turan_Pazar-696x465.jpg 696w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/01\/1641199285_Gizem_Turan_Pazar-1068x713.jpg 1068w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/01\/1641199285_Gizem_Turan_Pazar-1920x1281.jpg 1920w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/01\/1641199285_Gizem_Turan_Pazar-629x420.jpg 629w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Avrupa Modern Ticaret K\u0131demli Direkt\u00f6r\u00fc olarak atanan Gizem Turan Pazar, Avrupa cirosunun yakla\u015f\u0131k %70&#8217;ini olu\u015fturan; hipermarketler, s\u00fcpermarketler, market zincirleriyle birlikte indirimli kanal stratejisinden sorumlu olacak. Pazar, Ticari Fonksiyonlar Ekibinde yer alarak PepsiCo\u2019nun Avrupa \u00e7ap\u0131nda; \u0130ngiltere, \u0130rlanda, Rusya, Beyaz Rusya, Ukrayna, Kafkaslar, Orta Asya, G\u00fcneybat\u0131 Avrupa\u2019da; \u0130spanya, Portekiz, \u0130talya, Fransa bununla birlikte; T\u00fcrkiye, Orta Avrupa ve B\u00fcy\u00fck Balkanlar (Polonya, Romanya, Yunanistan, S\u0131rbistan), ayr\u0131ca; Almanya, Avusturya, \u00c7ekya, Macaristan; Hollanda, Bel\u00e7ika, L\u00fcksemburg ve \u0130skandinav \u00fclkeleri gibi bir\u00e7ok \u00fclkenin Modern Ticaret Stratejisini geli\u015ftirmekten sorumlu olacak.<\/p>\n<p>Orta Do\u011fu Teknik \u00dcniversitesi \u0130\u015fletme B\u00f6l\u00fcm\u00fc\u2019nden mezun olmas\u0131n\u0131n ard\u0131ndan ODT\u00dc Psikoloji B\u00f6l\u00fcm\u00fcnde Sosyal Psikoloji y\u00fcksek lisans\u0131n\u0131 tamamlayan Pazar, Northwestern Universitesi Kellogg School of Management\u2019tan da MBA derecesine sahip. 2011 y\u0131l\u0131nda McKinsey &amp; Company&#8217;den PepsiCo&#8217;ya kat\u0131lan Pazar, T\u00fcrkiye Gelece\u011fin \u0130\u015f Birimleri (BU)\u2019da pazarlama, transformasyon ve ticari rollerde g\u00f6rev ald\u0131. Pazar ayn\u0131 zamanda 2017-2021 y\u0131llar\u0131 aras\u0131nda PepsiCo T\u00fcrkiye\u2019nin d\u00f6n\u00fc\u015f\u00fcm ajandas\u0131na liderlik etti.<\/p>\n<h2><strong>Osman Dilber, Avrupa\u2019da d\u00f6rt \u00fclkeden sorumlu G\u00fcney Bat\u0131 Avrupa \u0130\u015f Birimine kat\u0131lacak<\/strong><\/h2>\n<p><a href=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/01\/1641199295_PepsiCo_Osman_Dilber-scaled.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-12942 alignleft\" src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/01\/1641199295_PepsiCo_Osman_Dilber-300x238.jpg\" alt=\"\" width=\"300\" height=\"238\" srcset=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/01\/1641199295_PepsiCo_Osman_Dilber-300x238.jpg 300w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/01\/1641199295_PepsiCo_Osman_Dilber-1024x811.jpg 1024w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/01\/1641199295_PepsiCo_Osman_Dilber-768x609.jpg 768w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/01\/1641199295_PepsiCo_Osman_Dilber-1536x1217.jpg 1536w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/01\/1641199295_PepsiCo_Osman_Dilber-2048x1623.jpg 2048w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/01\/1641199295_PepsiCo_Osman_Dilber-696x551.jpg 696w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/01\/1641199295_PepsiCo_Osman_Dilber-1068x846.jpg 1068w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/01\/1641199295_PepsiCo_Osman_Dilber-1920x1521.jpg 1920w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/01\/1641199295_PepsiCo_Osman_Dilber-530x420.jpg 530w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Yakla\u015f\u0131k 13 y\u0131ld\u0131r kariyerine PepsiCo T\u00fcrkiye\u2019de devam eden Osman Dilber, farkl\u0131 roller \u00fcstlenerek pazarlama alan\u0131nda ba\u015far\u0131lar g\u00f6sterdi. PepsiCo T\u00fcrkiye Yiyecek Kategorisi Pazarlama Direkt\u00f6r\u00fc unvan\u0131 ile Doritos, Lay\u2019s, Ruffles, Cheetos ve \u00c7erezza gibi at\u0131\u015ft\u0131rmal\u0131k markalar\u0131na liderlik yapan Dilber, Yiyecek Kategorisi B\u00f6lge Pazarlama K\u0131demli Direkt\u00f6r\u00fc olarak art\u0131k G\u00fcney Bat\u0131 Avrupa\u2019da Gelece\u011fin \u0130\u015f Birimleri (BU)\u2019inde g\u00f6rev alacak. Dilber, G\u00fcney Bat\u0131 Avrupa rol\u00fcnde \u0130spanya, Portekiz, \u0130talya ve Fransa \u00fclkelerinden sorumlu olacak ve T\u00fcrkiye\u2019de edindi\u011fi bilgi ve deneyimi yurt d\u0131\u015f\u0131nda kullanacak. Yap\u0131lan yeni atama ile birlikte Dilber, \u0130spanya\u2019n\u0131n Barselona \u015fehrinde g\u00f6revini s\u00fcrd\u00fcrecek.<\/p>\n<p>Ko\u00e7 \u00dcniversitesi \u0130\u015fletme B\u00f6l\u00fcm\u00fc\u2019nden mezun olduktan sonra, Sabanc\u0131 \u00dcniversitesi\u2019nde de \u0130\u015fletme y\u00fcksek lisans program\u0131n\u0131 tamamlayan Dilber, profesyonel hayat\u0131na QNB Finansbank\u2019ta MT Program\u0131 ile ba\u015flad\u0131. Daha sonra Burger King\u2019de Proje Y\u00f6neticili\u011fi ve Mey \u0130\u00e7ki\u2019de Marka M\u00fcd\u00fcrl\u00fc\u011f\u00fc yapt\u0131ktan sonra 2008 y\u0131l\u0131nda PepsiCo T\u00fcrkiye b\u00fcnyesine Marka M\u00fcd\u00fcr\u00fc olarak kat\u0131ld\u0131. Dilber, PepsiCo T\u00fcrkiye\u2019deki yolculu\u011funa Yiyecek Kategorisi B\u00f6lge Pazarlama K\u0131demli Direkt\u00f6r\u00fc olarak devam edecek.<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID12940\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"12940\"\n         id=\"da-reactions-slot-post-12940\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PepsiCo\u2019nun en b\u00fcy\u00fck operasyonlar\u0131ndan biri olarak \u00f6ne \u00e7\u0131kan PepsiCo T\u00fcrkiye, Avrupa organizasyonuna iki isim transfer etti. Gizem Turan Pazar, Avrupa Modern Ticaret K\u0131demli Direkt\u00f6r\u00fc oldu Avrupa Modern Ticaret K\u0131demli Direkt\u00f6r\u00fc olarak atanan Gizem Turan Pazar, Avrupa cirosunun yakla\u015f\u0131k %70&#8217;ini olu\u015fturan; hipermarketler, s\u00fcpermarketler, market zincirleriyle birlikte indirimli kanal stratejisinden sorumlu olacak. Pazar, Ticari Fonksiyonlar Ekibinde yer [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID12940\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"12940\"\n         id=\"da-reactions-slot-post-12940\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":14,"featured_media":12945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[18],"tags":[1413,1414,319,1412],"class_list":{"0":"post-12940","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atamalar","8":"tag-gizem-turan-pazar","9":"tag-osman-dilber","10":"tag-pepsico","11":"tag-pepsico-turkiye"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PepsiCo T\u00fcrkiye&#039;den Yurt D\u0131\u015f\u0131na Yetenek Transferi - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"PepsiCo\u2019nun en b\u00fcy\u00fck operasyonlar\u0131ndan biri olarak \u00f6ne \u00e7\u0131kan PepsiCo T\u00fcrkiye, Avrupa organizasyonuna iki isim transfer etti. 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