{"id":13261,"date":"2022-03-08T17:26:55","date_gmt":"2022-03-08T14:26:55","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=13261"},"modified":"2022-03-08T17:26:55","modified_gmt":"2022-03-08T14:26:55","slug":"beymen-groupta-ust-duzey-atama","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/beymen-groupta-ust-duzey-atama\/","title":{"rendered":"Beymen Group&#8217;ta \u00dcst D\u00fczey Atama"},"content":{"rendered":"<p><strong>H\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri ve perakende sekt\u00f6rlerinde 27 y\u0131l\u0131 a\u015fk\u0131n pazarlama tecr\u00fcbesi olan Elif G\u00f6kta\u015f, Beymen Group\u2019un yeni Pazarlama ve \u0130leti\u015fim Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 oldu.<\/strong><\/p>\n<p>Orta Do\u011fu Teknik \u00dcniversitesi \u0130\u015fletme B\u00f6l\u00fcm\u00fc\u2019nden mezun olduktan sonra, 2006 y\u0131l\u0131nda Sabanc\u0131 \u00dcniversitesi\u2019nde MBA\u2019ini tamamlayan Elif G\u00f6kta\u015f,\u00a0 \u00e7al\u0131\u015fma hayat\u0131na 1995 y\u0131l\u0131nda Ko\u00e7 Holding\u2019de ba\u015flad\u0131. Ard\u0131ndan s\u0131ras\u0131yla AC Nielsen, Alman Sch\u00f6ller Dondurma, Danone, Sabanc\u0131 Holding, Mey Diageo, Do\u011fta\u015f-Kelebek Mobilya\u2019da y\u00f6neticilik yapt\u0131.<\/p>\n<p>Beymen Group\u2019a kat\u0131lmadan \u00f6nce son be\u015f y\u0131ld\u0131r McDonald\u2019s T\u00fcrkiye CMO\u2019su olarak g\u00f6rev yapan Elif G\u00f6kta\u015f, kariyeri s\u00fcresince liderlik etti\u011fi projelerle pek \u00e7ok \u00f6d\u00fcl kazand\u0131. McDonald\u2019s T\u00fcrkiye\u2019deki son g\u00f6revindeki projesiyle McDonald\u2019s\u2019\u0131n d\u00fcnya \u00e7ap\u0131nda faaliyet g\u00f6sterdi\u011fi 119 \u00fclke aras\u0131nda T\u00fcrkiye, \u2018m\u00fc\u015fteri say\u0131s\u0131n\u0131 en h\u0131zl\u0131 artt\u0131ran \u00fclke\u2019 se\u00e7ildi ve \u2018Circle of Excellence\u2019 global performans \u00f6d\u00fcl\u00fcn\u00fcn sahibi oldu.<\/p>\n<p>Beymen Group Pazarlama ve \u0130leti\u015fim Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak Beymen b\u00fcnyesinde bulunan yabanc\u0131 markalar\u0131n ve Beymen Collection, Academia, Beymen Club markalar\u0131n\u0131n pazarlama ve ileti\u015fim stratejilerinin geli\u015ftirilmesi, medya ili\u015fkileri, etkinlik y\u00f6netimi, halkla ili\u015fkiler ve kurumsal ileti\u015fim alanlar\u0131ndaki \u00e7al\u0131\u015fmalar\u0131 y\u00f6netecek olan Elif G\u00f6kta\u015f, ayr\u0131ca k\u00fcresel geli\u015fmelerle uyumlu olarak grubun perakende sekt\u00f6r\u00fcndeki liderli\u011fini s\u00fcrd\u00fcrecek, inovasyonlar\u0131n markalara uyarlanmas\u0131na y\u00f6nelik \u00e7al\u0131\u015fmalara da \u00f6nderlik yapacak.<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID13261\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"13261\"\n         id=\"da-reactions-slot-post-13261\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>H\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri ve perakende sekt\u00f6rlerinde 27 y\u0131l\u0131 a\u015fk\u0131n pazarlama tecr\u00fcbesi olan Elif G\u00f6kta\u015f, Beymen Group\u2019un yeni Pazarlama ve \u0130leti\u015fim Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 oldu. Orta Do\u011fu Teknik \u00dcniversitesi \u0130\u015fletme B\u00f6l\u00fcm\u00fc\u2019nden mezun olduktan sonra, 2006 y\u0131l\u0131nda Sabanc\u0131 \u00dcniversitesi\u2019nde MBA\u2019ini tamamlayan Elif G\u00f6kta\u015f,\u00a0 \u00e7al\u0131\u015fma hayat\u0131na 1995 y\u0131l\u0131nda Ko\u00e7 Holding\u2019de ba\u015flad\u0131. Ard\u0131ndan s\u0131ras\u0131yla AC Nielsen, Alman Sch\u00f6ller Dondurma, [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID13261\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"13261\"\n         id=\"da-reactions-slot-post-13261\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":14,"featured_media":13262,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[18],"tags":[1489,1490],"class_list":{"0":"post-13261","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atamalar","8":"tag-beymen-group","9":"tag-elif-goktas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - 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