{"id":13648,"date":"2022-06-03T16:00:32","date_gmt":"2022-06-03T13:00:32","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=13648"},"modified":"2022-06-03T16:00:32","modified_gmt":"2022-06-03T13:00:32","slug":"hopinin-yeni-pazarlama-direktoru-yigit-kalafatoglu-oldu","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/hopinin-yeni-pazarlama-direktoru-yigit-kalafatoglu-oldu\/","title":{"rendered":"Hopi\u2019nin Yeni Pazarlama Direkt\u00f6r\u00fc Yi\u011fit Kalafato\u011flu Oldu"},"content":{"rendered":"

Hopi\u2019nin \u00fcst d\u00fczey y\u00f6netim kadrosuna, pazarlama d\u00fcnyas\u0131n\u0131n deneyimli isimlerinden Yi\u011fit Kalafato\u011flu kat\u0131ld\u0131.<\/strong><\/p>\n

Lisans e\u011fitimini Bilgi \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc\u2019nde, Medya ve \u0130leti\u015fim Sistemleri B\u00f6l\u00fcm\u00fc yan dal\u0131 ile tamamlayan Yi\u011fit Kalafato\u011flu, 2010 y\u0131l\u0131nda Marmara \u00dcniversitesi Y\u00fcksek Lisans program\u0131ndan \u201cSosyal Medya ve \u0130tibar Y\u00f6netimi\u201d tezi ile mezun oldu. Akademik kariyerine Bilgi \u00dcniversitesi\u2019nde \u0130leti\u015fim Bilimleri Doktora Program\u0131\u2019nda \u201cNesnelerin \u0130nterneti ve Pazarlama\u201d alan\u0131nda \u00e7al\u0131\u015fmalar yaparak devam eden Kalafato\u011flu, son 12 y\u0131ld\u0131r ba\u015fta Kadir Has \u00dcniversitesi olmak \u00fczere \u00e7e\u015fitli kurumlarda yeni medya, pazarlama, nesnelerin interneti, dijital d\u00f6n\u00fc\u015f\u00fcm konular\u0131nda dersler veriyor.<\/p>\n

Profesyonel i\u015f d\u00fcnyas\u0131na 2004 y\u0131l\u0131nda ad\u0131m atan Kalafato\u011flu, \u00e7e\u015fitli interaktif ajanslarda stratejist ve proje y\u00f6neticisi olarak \u00e7al\u0131\u015ft\u0131. 2009 y\u0131l\u0131nda T\u00fcrkiye\u2019nin ilk sosyal medya ajanslar\u0131ndan Utopic Farm\u2019\u0131 kurdu. 2016 y\u0131l\u0131nda hisselerinin t\u00fcm\u00fcn\u00fc yat\u0131r\u0131mc\u0131lara devrettikten sonra, 2 y\u0131l s\u00fcreyle Utopic Farm\u2019da ajans ba\u015fkanl\u0131\u011f\u0131 g\u00f6revini y\u00fcr\u00fctt\u00fc. 2018 y\u0131l\u0131nda OPN grup b\u00fcnyesindeki COSMOS Turkey\u2019de ajans\u0131n yeniden yap\u0131lanma s\u00fcrecini y\u00f6neterek d\u00f6n\u00fc\u015f\u00fcm\u00fcne liderlik etti. Geride b\u0131rakt\u0131\u011f\u0131 17 y\u0131ll\u0131k kariyerinde, ulusal ve uluslararas\u0131 bir\u00e7ok markan\u0131n pazarlama stratejilerinin in\u015fas\u0131nda aktif rol oynayan Yi\u011fit Kalafato\u011flu, \u00e7ok say\u0131da \u00f6d\u00fcll\u00fc projeye de imza att\u0131. Kalafato\u011flu son olarak Penti\u2019de Pazarlama Direkt\u00f6r\u00fc olarak g\u00f6rev yapt\u0131.<\/p>\n\n

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Hopi\u2019nin \u00fcst d\u00fczey y\u00f6netim kadrosuna, pazarlama d\u00fcnyas\u0131n\u0131n deneyimli isimlerinden Yi\u011fit Kalafato\u011flu kat\u0131ld\u0131. Lisans e\u011fitimini Bilgi \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc\u2019nde, Medya ve \u0130leti\u015fim Sistemleri B\u00f6l\u00fcm\u00fc yan dal\u0131 ile tamamlayan Yi\u011fit Kalafato\u011flu, 2010 y\u0131l\u0131nda Marmara \u00dcniversitesi Y\u00fcksek Lisans program\u0131ndan \u201cSosyal Medya ve \u0130tibar Y\u00f6netimi\u201d tezi ile mezun oldu. Akademik kariyerine Bilgi \u00dcniversitesi\u2019nde \u0130leti\u015fim Bilimleri Doktora Program\u0131\u2019nda […]<\/p>\n\n

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