{"id":13668,"date":"2022-06-09T13:00:31","date_gmt":"2022-06-09T10:00:31","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=13668"},"modified":"2025-10-07T11:58:19","modified_gmt":"2025-10-07T08:58:19","slug":"yeni-nesil-isveren-markasi-danismaniniz-webrand","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/yeni-nesil-isveren-markasi-danismaniniz-webrand\/","title":{"rendered":"Yeni nesil i\u015fveren markas\u0131 dan\u0131\u015fman\u0131n\u0131z: WeBrand"},"content":{"rendered":"<p><strong><span style=\"font-size: 15px;\">T\u00fcrkiye&#8217;nin en b\u00fcy\u00fck online istihdam platformu Kariyer.net olarak \u015firketlerin i\u015fveren markas\u0131 yolculu\u011funa destek olmak i\u00e7in yola \u00e7\u0131kt\u0131k ve ihtiya\u00e7lara veri odakl\u0131 yarat\u0131c\u0131 \u00e7\u00f6z\u00fcmler sunan\u00a0WeBrand giri\u015fimini kurduk.\u00a0<\/span>Peki, WeBrand ekibi ne zaman kuruldu, i\u015fveren markas\u0131 \u00e7al\u0131\u015fmalar\u0131nda \u015firketlere nas\u0131l destek oluyor? Gelin, bu sorular\u0131n cevaplar\u0131n\u0131 WeBrand Managing Partner&#8217;\u0131 Ezgi Arslantay&#8217;dan dinleyelim&#8230;<\/strong><\/p>\n<p>WeBrand olarak yakla\u015f\u0131k 1 y\u0131l \u00f6nce T\u00fcrkiye\u2019nin ilk ve en b\u00fcy\u00fck online istihdam platformu Kariyer.net\u2019in dijital i\u015fveren marka \u00e7\u00f6z\u00fcmleri sunan start-up\u2019\u0131 olarak yola \u00e7\u0131kt\u0131k. Kariyer.net, i\u015f arayanlarla i\u015fverenleri 23 y\u0131ld\u0131r yeni nesil teknolojilerle bir araya getiren bir platform. Bug\u00fcn itibar\u0131yla Kariyer.net \u00fcyesi 500 binden fazla i\u015fveren, geli\u015ftirdi\u011fimiz \u00fcr\u00fcnlerden, hizmetlerimizden ve deneyimimizden faydalan\u0131yor.<\/p>\n<p>K\u00fcresel \u00e7apta artan yetenek k\u0131tl\u0131\u011f\u0131 ve yeni ku\u015faklar\u0131n \u00e7al\u0131\u015fma hayat\u0131na kat\u0131lmas\u0131, \u015firketlerin hem yeni yeteneklere kendilerini tan\u0131tmalar\u0131 hem de mevcut yetenekleri elde tutmalar\u0131 i\u00e7in\u00a0 i\u015fveren markalar\u0131na yat\u0131r\u0131m yapmalar\u0131n\u0131 neredeyse zorunlu hale getirdi. S\u00fcrd\u00fcr\u00fclebilir yetenek d\u00f6n\u00fc\u015f\u00fcm\u00fcne f\u0131rsat sa\u011flayan ve insanile\u015ftirilmi\u015f deneyimler sunan markalar\u0131n, kendilerini anlatabilmeleri i\u00e7in i\u015fveren markas\u0131n\u0131 \u00f6nemli bir ara\u00e7 olarak kulland\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.<\/p>\n<p>Biz de \u015firketlerin \u0130K ileti\u015fim ihtiya\u00e7lar\u0131 i\u00e7in farkl\u0131, yarat\u0131c\u0131 dijital \u00e7\u00f6z\u00fcmler sunan, gen\u00e7 yetene\u011fe yak\u0131n, g\u00fcc\u00fcn\u00fc Kariyer.net\u2019ten alan bir start-up olarak \u015firketlerin i\u015fveren markas\u0131 \u00e7al\u0131\u015fmalar\u0131nda en yak\u0131n yol arkada\u015flar\u0131 olmay\u0131 ama\u00e7l\u0131yoruz. Kendimizi Kariyer.net\u2019in i\u015fveren marka \u00e7\u00f6z\u00fcmlerini temel alarak start-up ruhu ve dinamizmi ile bulu\u015fturan kurumsal k\u00e2\u015fifler olarak tan\u0131ml\u0131yoruz.<\/p>\n<p>Hem i\u015f hem m\u00fc\u015fteri y\u00f6netimi hem de kreatif alanda deneyimli, farkl\u0131 yetkinliklere sahip bir ekibiz. Farkl\u0131 alanlarda edindi\u011fimiz birikim ve deneyimler asl\u0131nda sundu\u011fumuz \u00e7\u00f6z\u00fcmlerin de kapsam\u0131n\u0131 anlat\u0131yor. \u015eirketlerin i\u015fveren markas\u0131 olarak bilinirli\u011fini artt\u0131rmak, do\u011fru yeteneklere ula\u015fmas\u0131n\u0131 sa\u011flamak ve \u015firket k\u00fclt\u00fcrlerini tan\u0131tmak i\u00e7in stratejiyi yarat\u0131c\u0131 fikir ve deneyimle bulu\u015fturup, oda\u011f\u0131m\u0131za \u00e7al\u0131\u015fan\u0131 alan hik\u00e2yeler yarat\u0131yoruz.<\/p>\n<h2><strong>WeBrand hangi hizmetleri sunuyor?<\/strong><\/h2>\n<p>WeBrand olarak Kariyer.net&#8217;in 35 milyonluk* \u00f6zge\u00e7mi\u015f havuzu arac\u0131l\u0131\u011f\u0131yla gen\u00e7 yeteneklere yak\u0131n\u0131z<strong>.<\/strong> Yetkin ekibimizle farkl\u0131 sekt\u00f6r ve b\u00fcy\u00fckl\u00fckteki \u015firketler i\u00e7in hem kreatif hem de geni\u015f \u00f6l\u00e7ekte destek mekanizmalar\u0131 sunuyoruz.<\/p>\n<p><strong>Ge\u00e7ti\u011fimiz y\u0131l bizimle \u00e7al\u0131\u015fan i\u015fverenler ile yapt\u0131\u011f\u0131m\u0131z analiz sonucunda, sundu\u011fumuz farkl\u0131 \u00e7\u00f6z\u00fcmler sayesinde ortalama i\u015f ilan\u0131 g\u00f6r\u00fcnt\u00fclemelerinde %47, ba\u015fvurular\u0131nda %39 art\u0131\u015f yakalad\u0131klar\u0131n\u0131 g\u00f6r\u00fcyoruz<\/strong>.<\/p>\n<p>WeBrand olarak \u00fcr\u00fcn ve hizmet portf\u00f6y\u00fcm\u00fcz\u00fc d\u00f6rt ana ba\u015fl\u0131kta topluyoruz;<\/p>\n<ul>\n<li>Kariyer fuarlar\u0131 ve canl\u0131 yay\u0131nlar,<\/li>\n<li>\u0130\u015fveren markas\u0131 strateji ve tasar\u0131m\u0131,<\/li>\n<li>Gen\u00e7 yetenek ileti\u015fimi,<\/li>\n<li>Sosyal medya ileti\u015fimi.<\/li>\n<\/ul>\n<p><strong>Fuarlar ve d\u00fczenledi\u011fimiz canl\u0131 yay\u0131nlarla<\/strong> \u015firketleri, hedef kitlesinde yer alan gen\u00e7 yeteneklerle bir araya getiriyor, i\u015fveren markalar\u0131n\u0131 anlatabilecekleri online deneyimler sunuyoruz. B\u00f6ylece \u015firketler yetenekleri, mezun olmadan \u00f6nce ya da kariyerlerinin hen\u00fcz ba\u015f\u0131ndayken b\u00fcnyelerine katma f\u0131rsat\u0131 yakal\u0131yorlar. Gen\u00e7 yetenekler de liderlerin ilham verici hik\u00e2yelerini ve markalar\u0131n kurum k\u00fclt\u00fcr\u00fcn\u00fc ilk a\u011f\u0131zdan dinleme \u015fans\u0131na sahip oluyor. \u0130\u015fverenin markas\u0131na \u00f6zel olarak tasarlad\u0131\u011f\u0131m\u0131z deneyim, stant ve canl\u0131 yay\u0131n alanlar\u0131yla dijital platformda 360 derece etkile\u015fim kurma imk\u00e2n\u0131 sa\u011fl\u0131yoruz.<\/p>\n<p>Top \u00fcniversite \u00f6\u011frencilerini oda\u011f\u0131m\u0131za ald\u0131\u011f\u0131m\u0131z <strong>Kariyer G\u00fcnleri ve Staj G\u00fcnleri<\/strong>\u2019nde; sekt\u00f6r\u00fcn\u00fcn lider i\u015fverenlerini gen\u00e7 yeteneklerle bulu\u015fturuyoruz. Ayr\u0131ca sekt\u00f6r \u00f6zelinde de bulu\u015fmalar ger\u00e7ekle\u015ftiriyoruz. \u00d6rne\u011fin; start-up\u2019lar\u0131 teknoloji yetenekleriyle, turizm sekt\u00f6r\u00fcn\u00fcn lider i\u015fverenlerini turizm otelcilik mezunlar\u0131 ve profesyonelleriyle bir araya getiriyoruz.<\/p>\n<p>Ge\u00e7ti\u011fimiz bir y\u0131lda farkl\u0131 sekt\u00f6rler, yetenek gruplar\u0131 ve giri\u015fimler i\u00e7in toplamda 200\u2019e yak\u0131n i\u015fveren ile 20\u2019ye yak\u0131n kariyer fuar\u0131 ger\u00e7ekle\u015ftirdik. Bu dijital deneyimlerde i\u015fverenleri, hedef kitlelerinde yer alan 150 binden fazla gen\u00e7 yetenekle bir araya getirdik. \u00d6yle ki genel fuarlar\u0131m\u0131za kat\u0131lan pek \u00e7ok i\u015fverenden kendilerine \u00f6zel terzi-i\u015fi markalama ve deneyim tasarlamam\u0131z i\u00e7in teklif ald\u0131k, yeni sezon i\u00e7in bunlar\u0131n haz\u0131rl\u0131klar\u0131na \u015fimdiden ba\u015flad\u0131k.<\/p>\n<h2><strong>&#8220;\u0130\u015fverenleri 1 milyondan fazla gen\u00e7 yetenekle bir araya getirdik.&#8221;<\/strong><\/h2>\n<p>Campus Connect canl\u0131 yay\u0131nlar\u0131m\u0131zla da \u00fcniversite \u00f6\u011frencilerine kariyerine ba\u015flamadan \u00f6nce \u015firketleri farkl\u0131 a\u00e7\u0131lardan daha yak\u0131ndan tan\u0131ma f\u0131rsat\u0131 sunuyoruz.<\/p>\n<p>Off the Record dedi\u011fimiz, sekt\u00f6rlerin bilinmeyenlerini konu alan canl\u0131 yay\u0131nlar yap\u0131yor, i\u015fveren markalar\u0131n\u0131 on binlerce yetene\u011fe ula\u015ft\u0131rma olana\u011f\u0131 sa\u011fl\u0131yoruz. Yak\u0131n zamanda alan\u0131nda lider kad\u0131n y\u00f6neticileri bir araya getirdi\u011fimiz, Women Leaders Roundtable oturumlar\u0131na ba\u015flad\u0131k.<\/p>\n<p>B\u00fct\u00fcn bu projelerde ileti\u015fim konsepti, materyallerin, fuar ve canl\u0131 yay\u0131n ortamlar\u0131n\u0131n tasar\u0131m ve uygulama i\u015flerini biz \u00fcstleniyoruz. Farkl\u0131 tema ve marka alt\u0131nda, \u00e7e\u015fitli sosyal medya kanallar\u0131 veya kapal\u0131 grup oturumlar\u0131 olarak hayata ge\u00e7irdi\u011fimiz bu canl\u0131 yay\u0131nlarla ge\u00e7ti\u011fimiz y\u0131l, i\u015fverenleri hedef kitlelerinde yer alan toplamda 1 milyondan fazla gen\u00e7 yetenekle bir araya getirdik.<\/p>\n<p><strong>\u201c\u0130\u015fveren marka tasar\u0131m\u0131\u201d<\/strong> ba\u015fl\u0131\u011f\u0131nda ise \u015firketlerin i\u015fveren markalar\u0131 i\u00e7in u\u00e7tan uca strateji, ara\u015ft\u0131rma ve \u00c7al\u0131\u015fan De\u011fer \u00d6nermesi (EVP) ileti\u015fim uygulamalar\u0131n\u0131 hayata ge\u00e7iriyoruz.<\/p>\n<p>\u015eirketlere \u00f6zel tasarlad\u0131\u011f\u0131m\u0131z bu dan\u0131\u015fmanl\u0131k hizmetimiz kapsam\u0131nda; \u00f6nce i\u015fveren markas\u0131n\u0131n mevcut durumunu ara\u015ft\u0131rmalarla analiz ediyoruz, adeta i\u015fveren markalar\u0131n\u0131 check-up&#8217;tan ge\u00e7iriyoruz. Sonra elde etti\u011fimiz veriler \u0131\u015f\u0131\u011f\u0131nda kreatif s\u00fcrecimizi ba\u015flat\u0131yor, i\u015fverenler i\u00e7in EVP\u2019yi olu\u015fturuyoruz. Marka kimli\u011fi geli\u015ftirme ve proje bazl\u0131 i\u015fveren markas\u0131 aktivasyonlar\u0131n\u0131 hayata ge\u00e7iriyoruz. Sosyal medya stratejileri, i\u015fe al\u0131m programlar\u0131 ve \u00e7e\u015fitli i\u00e7 ileti\u015fim faaliyetlerine entegre ileti\u015fim fikir ve uygulamalar\u0131 sunuyoruz.<\/p>\n<p>WeBrand olarak hizmet portf\u00f6y\u00fcm\u00fczde yer alan bir di\u011fer ba\u015fl\u0131k ise <strong>gen\u00e7 yetenek ileti\u015fimi. <\/strong>G\u00fcn\u00fcm\u00fczde giderek b\u00fcy\u00fcyen yetenek a\u00e7\u0131\u011f\u0131 nedeniyle \u015firketlerin gen\u00e7 yeteneklere ula\u015fmas\u0131 i\u015f d\u00fcnyas\u0131n\u0131n \u00f6n\u00fcndeki en b\u00fcy\u00fck problemlerden biri. Gen\u00e7 yetenek ileti\u015fimi ile \u00fcniversite kul\u00fcpleri ve temsilcilerinden olu\u015fan gen\u00e7 yeteneklerle \u015firketler aras\u0131nda bire bir s\u0131cak temas kanallar\u0131 yarat\u0131yoruz. Hayata ge\u00e7en <strong>Talent Network<\/strong> program\u0131m\u0131z sayesinde i\u015fverenlere, g\u00f6zde okullar\u0131n \u00f6\u011frencileri ile etkin bir \u015fekilde bir araya gelme f\u0131rsat\u0131 sunuyoruz.<\/p>\n<p><strong>Sosyal medya ileti\u015fimi<\/strong> alan\u0131nda da i\u015fverenlerin kariyer alan\u0131ndaki sosyal medya aktifli\u011fini reklamlar ve influencer kurgular\u0131 ile zenginle\u015ftiriyoruz. WeBrand olarak kolayca eri\u015fim sa\u011flayabildi\u011fimiz ve b\u00fcy\u00fck kitlelere eri\u015fim f\u0131rsat\u0131 olan Kariyer.net\u2019in sosyal medya kanallar\u0131 arac\u0131l\u0131\u011f\u0131yla, i\u015fverenlere h\u0131zl\u0131 bir \u015fekilde hedef kitlelerine ula\u015fabilecekleri sosyal medya reklam hizmeti sunuyoruz. \u0130\u015fverenler dijital pazarlama y\u00f6ntemlerini bilmelerine gerek kalmadan, b\u00fct\u00e7elerini ve hedef kitlelerini kendilerinin se\u00e7ebilece\u011fi, her ad\u0131m\u0131 \u015feffaf ve takip edilebilir bir yap\u0131da ki\u015fiselle\u015ftirilmi\u015f hizmet alma f\u0131rsat\u0131na kavu\u015fuyorlar.<\/p>\n<h2><strong>Yeni d\u00f6nemde hedefler aras\u0131nda neler var?<\/strong><\/h2>\n<p>Son 1,5-2 y\u0131ld\u0131r farkl\u0131 platformlarda uzaktan \u00e7al\u0131\u015fmay\u0131 daha efektif hale getirecek uygulamalar hakk\u0131nda konu\u015fuyoruz. Pandemi \u00f6ncesi \u00e7o\u011funlukla \u0130K liderlerinin oda\u011f\u0131nda olan i\u015fveren markas\u0131 kavram\u0131, post pandemi d\u00f6neminde \u00f6nemini artt\u0131rd\u0131. WeBrand olarak \u015firketlere sundu\u011fumuz aday ve \u00e7al\u0131\u015fan kitlelerinin, \u015firketleri hakk\u0131ndaki d\u00fc\u015f\u00fcncelerini daha \u00e7ok ve s\u0131k aral\u0131klarla analiz edebilme imkan\u0131 sa\u011fl\u0131yoruz. \u00c7\u00f6z\u00fcm orta\u011f\u0131 oldu\u011fumuz \u015firketlere, i\u015fveren markas\u0131 yakla\u015f\u0131mlar\u0131 i\u00e7in entegre ve kreatif \u00e7\u00f6z\u00fcmler sunaca\u011f\u0131m\u0131z yeni projelerimizi hayata ge\u00e7irmeye, ekibimizi b\u00fcy\u00fctmeye ve daha fazla \u015firkete ula\u015farak i\u015fveren markas\u0131 stratejilerini g\u00fcn\u00fcm\u00fcz trendlerine g\u00f6re yeniden tasarlamaya devam edece\u011fiz.<\/p>\n<p>\u0130\u015fveren markan\u0131za de\u011fer katacak \u00e7\u00f6z\u00fcmler i\u00e7in <strong><a href=\"https:\/\/www.webrand.net\/\" target=\"_blank\" rel=\"noopener\">webrand.net<\/a><\/strong>&#8216;i ziyaret edebilirsiniz.<\/p>\n<p><em>*2025 Ekim verisi<\/em><\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID13668\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"13668\"\n         id=\"da-reactions-slot-post-13668\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye&#8217;nin en b\u00fcy\u00fck online istihdam platformu Kariyer.net olarak \u015firketlerin i\u015fveren markas\u0131 yolculu\u011funa destek olmak i\u00e7in yola \u00e7\u0131kt\u0131k ve ihtiya\u00e7lara veri odakl\u0131 yarat\u0131c\u0131 \u00e7\u00f6z\u00fcmler sunan\u00a0WeBrand giri\u015fimini kurduk.\u00a0Peki, WeBrand ekibi ne zaman kuruldu, i\u015fveren markas\u0131 \u00e7al\u0131\u015fmalar\u0131nda \u015firketlere nas\u0131l destek oluyor? Gelin, bu sorular\u0131n cevaplar\u0131n\u0131 WeBrand Managing Partner&#8217;\u0131 Ezgi Arslantay&#8217;dan dinleyelim&#8230; WeBrand olarak yakla\u015f\u0131k 1 y\u0131l \u00f6nce T\u00fcrkiye\u2019nin [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID13668\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"13668\"\n         id=\"da-reactions-slot-post-13668\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":14,"featured_media":13669,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[26],"tags":[90,1578,1579],"class_list":{"0":"post-13668","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insan-kaynaklari","8":"tag-isveren-markasi","9":"tag-kariyer-net-webrand","10":"tag-webrand"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - 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