{"id":14182,"date":"2022-10-17T14:10:03","date_gmt":"2022-10-17T11:10:03","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=14182"},"modified":"2024-08-12T11:59:08","modified_gmt":"2024-08-12T08:59:08","slug":"ise-alimda-isveren-marka-yonetimi-nasil-olmali","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/ise-alimda-isveren-marka-yonetimi-nasil-olmali\/","title":{"rendered":"\u0130\u015fe al\u0131mda i\u015fveren marka y\u00f6netimi nas\u0131l olmal\u0131?"},"content":{"rendered":"<p><strong>G\u00fc\u00e7l\u00fc bir i\u015fveren markas\u0131 yaratmak art\u0131k g\u00fcn\u00fcm\u00fczde bir\u00e7ok \u015firketin \u00f6ncelikli hedefleri aras\u0131nda. Bir\u00e7ok konuda oldu\u011fu gibi i\u015fe al\u0131m s\u00fcrecinde de kuruma art\u0131 puan kazand\u0131racak i\u015fveren markas\u0131 \u00e7al\u0131\u015fmalar\u0131 neler olabilir?<\/strong><\/p>\n<p>Makroekonomik ve sosyal yap\u0131n\u0131n gereksinimlerinin de\u011fi\u015fmesi ve 2020\u2019li y\u0131llar\u0131n de\u011fi\u015fim trendinin \u00e7e\u015fitlilik bar\u0131nd\u0131rmas\u0131, bir\u00e7ok alan\u0131 oldu\u011fu gibi i\u015f d\u00fcnyas\u0131n\u0131 da yak\u0131ndan etkiliyor. Bu ba\u011flamda kurumlar, a\u00e7\u0131k pozisyonlar\u0131n\u0131 kapat\u0131rken adaylarda birtak\u0131m yetkinlik, yeterlilik ve aday\u0131 \u00f6ne \u00e7\u0131kartacak farkl\u0131l\u0131klar ar\u0131yor. Bu do\u011frultuda i\u015fe al\u0131m maliyetlerini artt\u0131ran b\u00fct\u00e7e \u00e7al\u0131\u015fmalar\u0131 dahi yap\u0131lmakta&#8230;<\/p>\n<p>\u00d6yle ki \u015firketlerin aday tercihleri de\u011fi\u015fti\u011fi gibi i\u015f arayan adaylar\u0131n da i\u015ften beklentileri ayn\u0131 do\u011frultuda de\u011fi\u015fti. \u0130\u015f arayan adaylar\u0131n \u00f6nemli bir k\u0131sm\u0131, belirlemi\u015f olduklar\u0131 kariyer rotalar\u0131na uygun olarak belirli bir sekt\u00f6r, pozisyon vb. kriterleri dikkate al\u0131yor. Bu beklentileri kar\u015f\u0131layabilecek bir i\u015f yeri bulamad\u0131klar\u0131nda i\u015fsiz kalmay\u0131 g\u00f6ze alacak kadar kararl\u0131lar.<\/p>\n<p>Prezantabl olmak, ileti\u015fimde ba\u015far\u0131l\u0131 olmak, \u00fcretken olmak vb. \u00f6zellikler \u015firketler i\u00e7in nas\u0131l \u00f6n plana \u00e7\u0131k\u0131yorsa; adaylar i\u00e7in de personele de\u011fer veren, yan haklar\u0131 olan, sosyal etkinlikleri bulunan, en \u00f6nemlisi de marka imaj\u0131 bulunan bir kurumda \u00e7al\u0131\u015fmak art\u0131k daha \u00f6ncelikli. Bunun yan\u0131nda i\u015f de\u011fi\u015fikli\u011fi sebepleri aras\u0131nda art\u0131k yaln\u0131zca \u00fccret beklentisi yok. Ki\u015filer, marka alg\u0131s\u0131 y\u00fcksek kurumlarda \u00e7al\u0131\u015fmak i\u00e7in de i\u015f de\u011fi\u015ftirebiliyor.<\/p>\n<h2><strong>\u0130nsan kaynaklar\u0131n\u0131n i\u015fveren marka y\u00f6netimine katk\u0131s\u0131<\/strong><\/h2>\n<p>\u0130\u015fveren marka y\u00f6netimine bir\u00e7ok departman\u0131n sunaca\u011f\u0131 katk\u0131 oldu\u011fu gibi insan kaynaklar\u0131n\u0131n da i\u015fe al\u0131m s\u00fcrecini y\u00fcr\u00fct\u00fcrken i\u015fveren marka alg\u0131s\u0131n\u0131 y\u00f6netebilece\u011fi alanlar var.<\/p>\n<h3><strong>\u0130nsan kaynaklar\u0131n\u0131n i\u015fveren markas\u0131n\u0131 g\u00fc\u00e7lendirebilece\u011fi alanlar nelerdir?<\/strong><\/h3>\n<ul>\n<li>\u0130\u015fe al\u0131mda kalite s\u00fcre\u00e7lerini faaliyete ge\u00e7irmek, (bknz; <a href=\"https:\/\/www.kariyer.net\/ik-blog\/ise-alim-sureci-nasil-yonetilmeli\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.kariyer.net\/ik-blog\/ise-alim-sureci-nasil-yonetilmeli\/<\/a>)<\/li>\n<li>\u0130\u015fe al\u0131m portallar\u0131na kurumun a\u015fa\u011f\u0131daki bilgilerini eklemek;\n<ul>\n<li>Hedef, ba\u015far\u0131lar vb. g\u00f6stergeler,<\/li>\n<li>\u00c7al\u0131\u015fan yap\u0131s\u0131, say\u0131s\u0131, da\u011f\u0131l\u0131m\u0131, e\u011fitim seviyesi bilgisi,<\/li>\n<li>Kurumun kurulu\u015f \u00f6yk\u00fcs\u00fc, logo \u00f6yk\u00fcs\u00fc vb. odak noktalar,<\/li>\n<li>Misyon ve vizyon<\/li>\n<\/ul>\n<\/li>\n<li>Adaylara iletilen m\u00fclakat maillerinin; a\u00e7\u0131k, anla\u015f\u0131l\u0131r ve ula\u015f\u0131m olanaklar\u0131n\u0131n hi\u00e7 bilmeyen birine izah edecek \u015fekilde haz\u0131rlanmas\u0131,<\/li>\n<li>Adaylara iletilen m\u00fclakat maillerine web sayfas\u0131n\u0131n eklenmesi,<\/li>\n<li>Aday\u0131n m\u00fclakat ofisinde bekleyece\u011fi esnada kurumu tan\u0131tan bro\u015f\u00fcr, kitap\u00e7\u0131k vb. tan\u0131t\u0131m ara\u00e7lar\u0131n\u0131n bulundurulmas\u0131,<\/li>\n<li>Olumsuz olan adaylara mutlaka d\u00f6n\u00fc\u015f yap\u0131lmas\u0131.<\/li>\n<\/ul>\n<p>Kurum web sayfas\u0131nda;<\/p>\n<ul>\n<li>Ana sayfada insan kaynaklar\u0131 linkinin kolay eri\u015filebilir olmas\u0131,<\/li>\n<li>\u0130nsan kaynaklar\u0131n\u0131n i\u015fe al\u0131m ve di\u011fer uygulamalar\u0131n\u0131n yer almas\u0131,<\/li>\n<li>\u0130\u015f ak\u0131\u015flar\u0131n\u0131n belirtilmesi,<\/li>\n<li>Dilek\u00e7e ve formlar\u0131n bulunmas\u0131,<\/li>\n<li>G\u00f6rsel ileti\u015fim ara\u00e7lar\u0131n\u0131n aktif kullan\u0131lmas\u0131.<\/li>\n<\/ul>\n<p>Belirtilen maddelerin ger\u00e7ekle\u015fmesi, \u0130K birimine i\u015fveren marka alg\u0131s\u0131n\u0131 y\u00f6netebiliyor olma imk\u00e2n\u0131n\u0131 sa\u011flar.<\/p>\n<p>S\u00fcre\u00e7lerin dijitalden ilerletiliyor olmas\u0131, kurum k\u00fclt\u00fcr\u00fcn\u00fcn adaylara yans\u0131t\u0131l\u0131yor olmas\u0131 ve kurumu farkl\u0131la\u015ft\u0131ran arg\u00fcmanlar\u0131n kullan\u0131l\u0131yor olmas\u0131 adaylar taraf\u0131ndan tercih edilebilir bir kurum olma olas\u0131l\u0131\u011f\u0131 sunar. B\u00f6ylelikle i\u015fveren marka y\u00f6netimine katk\u0131 sa\u011flanm\u0131\u015f olur.<\/p>\n<p><strong>Konuk Yazar:<\/strong> \u0130shak YILDIZ \/ MEF \u00dcniversitesi \u0130nsan Kaynaklar\u0131 M\u00fcd\u00fcr Yrd.<\/p>\n<div class=\"td-post-content tagdiv-type\">\n<p>Yazara ait di\u011fer yaz\u0131lar\u0131 okumak i\u00e7in\u00a0<strong><a href=\"https:\/\/www.kariyer.net\/ik-blog\/tag\/ishak-yildiz\/\" target=\"_blank\" rel=\"noopener\">buraya<\/a><\/strong> t\u0131klayabilirsiniz.<\/p>\n<\/div>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID14182\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"14182\"\n         id=\"da-reactions-slot-post-14182\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fc\u00e7l\u00fc bir i\u015fveren markas\u0131 yaratmak art\u0131k g\u00fcn\u00fcm\u00fczde bir\u00e7ok \u015firketin \u00f6ncelikli hedefleri aras\u0131nda. Bir\u00e7ok konuda oldu\u011fu gibi i\u015fe al\u0131m s\u00fcrecinde de kuruma art\u0131 puan kazand\u0131racak i\u015fveren markas\u0131 \u00e7al\u0131\u015fmalar\u0131 neler olabilir? Makroekonomik ve sosyal yap\u0131n\u0131n gereksinimlerinin de\u011fi\u015fmesi ve 2020\u2019li y\u0131llar\u0131n de\u011fi\u015fim trendinin \u00e7e\u015fitlilik bar\u0131nd\u0131rmas\u0131, bir\u00e7ok alan\u0131 oldu\u011fu gibi i\u015f d\u00fcnyas\u0131n\u0131 da yak\u0131ndan etkiliyor. Bu ba\u011flamda kurumlar, a\u00e7\u0131k [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID14182\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"14182\"\n         id=\"da-reactions-slot-post-14182\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":8,"featured_media":14183,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[26,2],"tags":[1189,90],"class_list":{"0":"post-14182","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insan-kaynaklari","8":"category-ise-alim-tavsiyeleri","9":"tag-ishak-yildiz","10":"tag-isveren-markasi"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0130\u015fe al\u0131mda i\u015fveren marka y\u00f6netimi nas\u0131l olmal\u0131? - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"G\u00fc\u00e7l\u00fc bir i\u015fveren markas\u0131 yaratmak art\u0131k g\u00fcn\u00fcm\u00fczde bir\u00e7ok \u015firketin \u00f6ncelikli hedefleri aras\u0131nda. 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