{"id":14185,"date":"2022-10-13T10:05:39","date_gmt":"2022-10-13T07:05:39","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=14185"},"modified":"2024-08-12T11:59:08","modified_gmt":"2024-08-12T08:59:08","slug":"turkiyenin-yeni-unicorn-adayi-20-milyon-dolar-degerlemeyle-yatirim-aldi","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/turkiyenin-yeni-unicorn-adayi-20-milyon-dolar-degerlemeyle-yatirim-aldi\/","title":{"rendered":"T\u00fcrkiye\u2019nin yeni unicorn aday\u0131, 20 milyon dolar de\u011ferlemeyle yat\u0131r\u0131m ald\u0131!"},"content":{"rendered":"<p><strong>OKR ve performans y\u00f6netimi alan\u0131nda \u00f6zelle\u015fmi\u015f, insan kaynaklar\u0131na y\u00f6nelik yapay zeka destekli<\/strong><strong> yaz\u0131l\u0131m \u00e7\u00f6z\u00fcmleri \u00fcreten yerli teknoloji \u015firketi Twiser; daha \u00f6nce Google, Apple, Dropbox gibi \u015firketlere yapt\u0131\u011f\u0131 yat\u0131r\u0131mlarla tan\u0131nan ABD merkezli inovasyon platformu Plug and Play Tech Center&#8217;dan 20 milyon dolar de\u011ferlemeyle yat\u0131r\u0131m ald\u0131.<\/strong><\/p>\n<p>K\u00fcresel dan\u0131\u015fmanl\u0131k \u015firketi <a href=\"https:\/\/assets.kpmg\/content\/dam\/kpmg\/tr\/pdf\/2022\/09\/turkish-startup-investments-review-2022-q2.pdf\" target=\"_blank\" rel=\"noopener\">KPMG<\/a>&#8216;nin de\u011ferlendirmesine g\u00f6re, 2022\u2019nin ikinci \u00e7eyre\u011finde 82 yat\u0131r\u0131mla rekor k\u0131ran T\u00fcrkiye giri\u015fim ekosistemi, y\u0131l\u0131n ikinci yar\u0131s\u0131nda da h\u0131z kesmedi. Hedefler ve anahtar sonu\u00e7lar (OKR) ve performans y\u00f6netimi alan\u0131nda \u00f6zelle\u015fmi\u015f, insan kaynaklar\u0131na y\u00f6nelik yapay zeka destekli hizmet olarak yaz\u0131l\u0131m (SaaS) \u00e7\u00f6z\u00fcmleri \u00fcreten yerli teknoloji \u015firketi Twiser, ABD merkezli k\u00fcresel inovasyon platformu Plug and Play Tech Center&#8217;dan 20 milyon dolar de\u011ferlemeyle yat\u0131r\u0131m ald\u0131. Daha \u00f6nce Google, Apple ve Dropbox gibi teknoloji devlerine yapt\u0131\u011f\u0131 yat\u0131r\u0131mlarla tan\u0131nan Merkez, yeni yat\u0131r\u0131m\u0131n\u0131 T\u00fcrkiye\u2019den se\u00e7ti.<\/p>\n<p><strong>Konuyla ilgili de\u011ferlendirmelerini payla\u015fan Twiser CEO\u2019su Ongun Demirler:<\/strong><\/p>\n<p>\u201cTwiser olarak tamamen esnek ve \u015feffaf bir sistem arac\u0131l\u0131\u011f\u0131yla, \u00e7al\u0131\u015fan ve i\u015fveren aras\u0131ndaki g\u00f6r\u00fcnmez mesafeyi kald\u0131rarak kurumsal stratejilere bir b\u00fct\u00fcn olarak bakma \u015fans\u0131 tan\u0131yan \u00e7\u00f6z\u00fcmler geli\u015ftiriyoruz. Plug and Play Tech Center gibi \u00f6nc\u00fc bir yat\u0131r\u0131m \u015firketinin portf\u00f6y\u00fcne dahil oldu\u011fumuz i\u00e7in mutluyuz. 20 milyon dolar de\u011ferleme \u00fczerinden ald\u0131\u011f\u0131m\u0131z yat\u0131r\u0131m\u0131 uluslararas\u0131 pazarlardaki varl\u0131\u011f\u0131m\u0131z\u0131 g\u00fc\u00e7lendirmek i\u00e7in kullanaca\u011f\u0131z. \u00dclkemizdeki \u015firketlerin <a href=\"https:\/\/bit.ly\/3TaF6xm\" target=\"_blank\" rel=\"noopener\">OKR<\/a> ve performans y\u00f6netimi alan\u0131ndaki potansiyeline duydu\u011fumuz inan\u00e7la, T\u00fcrkiye\u2019yi halen \u00f6ncelikli pazar\u0131m\u0131z olarak konumland\u0131r\u0131yoruz\u201d dedi.<\/p>\n<h3><strong>Y<\/strong><strong>\u00f6<\/strong><strong>netici <\/strong><strong>&#8211; <\/strong><strong>\u00e7al\u0131\u015fan ileti\u015fimlerinde %85 iyile\u015fme sa\u011fl\u0131yor<\/strong><\/h3>\n<p>\u0130\u015fletmeler, k\u00fcresel ve b\u00f6lgesel geli\u015fmelere h\u0131zl\u0131 yan\u0131t vermesi gereken bir \u00e7a\u011f\u0131 ya\u015farken, \u00fcr\u00fcn geli\u015ftirme ve di\u011fer kritik i\u015f s\u00fcre\u00e7lerinde \u00e7evik yakla\u015f\u0131mlar benimsemeye ba\u015flad\u0131. \u015eirketlerin performans\u0131n\u0131n \u00e7al\u0131\u015fan performans\u0131yla yak\u0131ndan ili\u015fkili oldu\u011funu dile getiren Ongun Demirler; &#8220;Twiser olarak sundu\u011fumuz \u00e7\u00f6z\u00fcmler, kurumsal stratejilerin en uygun yakla\u015f\u0131m ve metodolojilerle t\u00fcm ekipler taraf\u0131ndan benimsenmesine ve ortak hedeflerin ba\u015far\u0131lmas\u0131na olanak tan\u0131yor. \u0130\u015f yeri k\u00fclt\u00fcr\u00fcn\u00fc hedef ve sonu\u00e7 odakl\u0131 d\u00f6n\u00fc\u015ft\u00fcren, geribildirim ve i\u015f birli\u011fini \u015firket de\u011ferlerine dahil eden Twiser, kurumsal performans\u0131 da artt\u0131r\u0131yor. D\u00fcnya \u00e7ap\u0131nda pek \u00e7ok organizasyon taraf\u0131ndan h\u0131zla kabul g\u00f6ren <a href=\"https:\/\/bit.ly\/3TaF6xm\" target=\"_blank\" rel=\"noopener\">OKR<\/a> metodolojisi, \u00e7al\u0131\u015fanlar\u0131n potansiyellerini ke\u015ffetmelerini kolayla\u015ft\u0131rarak, i\u015fveren ve \u00e7al\u0131\u015fan aras\u0131nda bir anlam ve ama\u00e7 birli\u011fi yarat\u0131yor. Twiser \u00e7\u00f6z\u00fcmlerini kullanan \u015firketlerde y\u00f6netici &#8211; \u00e7al\u0131\u015fan ileti\u015fimlerinin %85 oran\u0131nda iyile\u015fti\u011fini \u00f6l\u00e7\u00fcyoruz. Ald\u0131\u011f\u0131m\u0131z yat\u0131r\u0131mla bu metodolojilerin daha \u00e7ok \u015firket taraf\u0131ndan benimsenmesi i\u00e7in \u00e7al\u0131\u015fmay\u0131 s\u00fcrd\u00fcrece\u011fiz\u201d diye konu\u015ftu.<\/p>\n<h3><strong>\u201c<\/strong><strong>Pazarlama, m\u00fc\u015fteri ili\u015fkileri ve \u00e7al\u0131\u015fan performans\u0131 aras\u0131nda k<\/strong><strong>\u00f6<\/strong><strong>pr\u00fc kuruyor\u201d<\/strong><\/h3>\n<p>K\u00fcresel inovasyon platformu Plug and Play Tech Center\u2019\u0131n d\u00fcnyaca \u00fcnl\u00fc teknoloji \u015firketlerine yat\u0131r\u0131m yapt\u0131\u011f\u0131 ve \u015fimdiye dek portf\u00f6y\u00fcndeki 30 \u015firketin 1 milyar dolar de\u011ferlemeyi a\u015farak unicorn oldu\u011fu biliniyor.<\/p>\n<p>Twiser\u2019\u0131n yolculu\u011funa kat\u0131lmaktan ve onlar\u0131 desteklemekten heyecan duyduklar\u0131n\u0131 dile getiren <strong>Plug and Play Tech Center ortaklar\u0131ndan Alireza Masrour:<\/strong> \u201cTwiser, pazarlama, m\u00fc\u015fteri ili\u015fkileri \u00e7\u00f6z\u00fcmleri ve \u00e7al\u0131\u015fan performans\u0131 aras\u0131nda k\u00f6pr\u00fc kuruyor\u201d yorumunu payla\u015ft\u0131. Twiser CEO\u2019su Ongun Demirler ise \u015fu a\u00e7\u0131klamay\u0131 yapt\u0131: \u201cBug\u00fcn 25 \u00fclkede, 12 farkl\u0131 sekt\u00f6rden 60 bini a\u015fk\u0131n kullan\u0131c\u0131ya hizmet veren Twiser, kullan\u0131c\u0131 dostu ve b\u00fct\u00fcnsel panellerle t\u00fcm \u015firketteki ilerlemenin tek bir ekran \u00fczerinden takip edilebilmesi, olu\u015fturulan \u015feffaf ve ileti\u015fim odakl\u0131 ortamla \u015firket stratejilerinin t\u00fcm kademelere aktar\u0131labilmesi ve de\u011fi\u015fen ihtiya\u00e7lara uyum sa\u011flayabilmesi gibi faydalar\u0131yla \u00f6ne \u00e7\u0131k\u0131yor. Binlerce \u00e7al\u0131\u015fan\u0131 olan \u015firketlerde dahi 2-3 haftada kullan\u0131ma haz\u0131r hale gelen Twiser; Boyner, CMS, Hayat Holding, Insider, MESS, Sahibinden, Yap\u0131 Kredi, Y\u0131ld\u0131z Holding gibi m\u00fc\u015fterilerimizden ald\u0131\u011f\u0131m\u0131z geribildirimlerle daha da geli\u015fiyor ve i\u015f ortaklar\u0131m\u0131z\u0131n ba\u015far\u0131lar\u0131n\u0131n artmas\u0131na katk\u0131da bulunuyor. Hedef sistemine kat\u0131l\u0131m\u0131n %100&#8217;e vard\u0131\u011f\u0131na, performans y\u00f6netim arac\u0131 kullan\u0131m\u0131n 20 kat artt\u0131\u011f\u0131na i\u015faret eden veriler, Twiser\u2019\u0131n i\u015flevselli\u011fini ortaya koyuyor.\u201d<\/p>\n<p>Detayl\u0131 bilgi almak i\u00e7in <strong><a href=\"https:\/\/bit.ly\/3T1ZkJY\" target=\"_blank\" rel=\"noopener\">buraya<\/a><\/strong> t\u0131klayabilirsiniz.<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID14185\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"14185\"\n         id=\"da-reactions-slot-post-14185\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>OKR ve performans y\u00f6netimi alan\u0131nda \u00f6zelle\u015fmi\u015f, insan kaynaklar\u0131na y\u00f6nelik yapay zeka destekli yaz\u0131l\u0131m \u00e7\u00f6z\u00fcmleri \u00fcreten yerli teknoloji \u015firketi Twiser; daha \u00f6nce Google, Apple, Dropbox gibi \u015firketlere yapt\u0131\u011f\u0131 yat\u0131r\u0131mlarla tan\u0131nan ABD merkezli inovasyon platformu Plug and Play Tech Center&#8217;dan 20 milyon dolar de\u011ferlemeyle yat\u0131r\u0131m ald\u0131. K\u00fcresel dan\u0131\u015fmanl\u0131k \u015firketi KPMG&#8216;nin de\u011ferlendirmesine g\u00f6re, 2022\u2019nin ikinci \u00e7eyre\u011finde 82 yat\u0131r\u0131mla [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID14185\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"14185\"\n         id=\"da-reactions-slot-post-14185\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    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