{"id":15944,"date":"2024-02-05T14:43:19","date_gmt":"2024-02-05T11:43:19","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=15944"},"modified":"2024-02-05T14:43:19","modified_gmt":"2024-02-05T11:43:19","slug":"adidas-turkiyede-ust-duzey-atama-3","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/adidas-turkiyede-ust-duzey-atama-3\/","title":{"rendered":"adidas T\u00fcrkiye\u2019de \u00dcst D\u00fczey Atama"},"content":{"rendered":"

Global markalarda 15 y\u0131l\u0131 a\u015fk\u0131n profesyonel deneyiminin ard\u0131ndan G\u00fcliz Kocabalkan Zalma, Ocak ay\u0131 itibar\u0131yla adidas T\u00fcrkiye Marka Aktivasyon Direkt\u00f6r\u00fc olarak atand\u0131.<\/strong><\/p>\n

Marmara \u00dcniversitesi Siyaset Bilimi ve Uluslararas\u0131 \u0130li\u015fkiler B\u00f6l\u00fcm\u00fc\u2019nden 2006 y\u0131l\u0131nda mezun olan G\u00fcliz Kocabalkan Zalma, profesyonel i\u015f ya\u015fam\u0131na 2006 y\u0131l\u0131nda Colgate firmas\u0131nda Kategori Uzman\u0131 olarak ba\u015flad\u0131. Ayn\u0131 \u015firkette farkl\u0131 pozisyonlarda \u00e7al\u0131\u015fan Kocabalkan Zalma, 2015 y\u0131l\u0131nda Pandora\u2019ya Pazarlama M\u00fcd\u00fcr\u00fc olarak ge\u00e7ti. 2019 y\u0131l\u0131nda L\u2019Oreal b\u00fcnyesine Kerastase Marka Direkt\u00f6r\u00fc olarak kat\u0131ld\u0131. 2021 y\u0131l\u0131nda Miele T\u00fcrkiye Pazarlama Direkt\u00f6r\u00fc pozisyonunu \u00fcstlenmesinin ard\u0131ndan adidas T\u00fcrkiye<\/a><\/strong> Marka Aktivasyon Direkt\u00f6r\u00fc olarak atand\u0131.<\/p>\n

Ocak ay\u0131 itibar\u0131yla adidas b\u00fcnyesine kat\u0131lan G\u00fcliz Kocabalkan Zalma, Marka Aktivasyon Direkt\u00f6r\u00fc olarak, marka konumland\u0131rmas\u0131 ve alg\u0131s\u0131n\u0131 g\u00fc\u00e7lendirme, yerel\/global konsept \u00f6nceliklerinin haz\u0131rlanmas\u0131 ve k\u00fcresel kavramlar\u0131n yerele uyarlanmas\u0131 konular\u0131ndan sorumlu olacak. Bu g\u00f6revlerinin yan\u0131 s\u0131ra sportif pazarlama, halkla ili\u015fkiler ve pazarlama stratejileri konular\u0131nda ekiplere liderlik yaparak, global ve yerel marka pazarlama stratejileri ve kavramlar\u0131n\u0131n uygulanmas\u0131na katk\u0131 sa\u011flayacak.<\/p>\n\n

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Global markalarda 15 y\u0131l\u0131 a\u015fk\u0131n profesyonel deneyiminin ard\u0131ndan G\u00fcliz Kocabalkan Zalma, Ocak ay\u0131 itibar\u0131yla adidas T\u00fcrkiye Marka Aktivasyon Direkt\u00f6r\u00fc olarak atand\u0131. Marmara \u00dcniversitesi Siyaset Bilimi ve Uluslararas\u0131 \u0130li\u015fkiler B\u00f6l\u00fcm\u00fc\u2019nden 2006 y\u0131l\u0131nda mezun olan G\u00fcliz Kocabalkan Zalma, profesyonel i\u015f ya\u015fam\u0131na 2006 y\u0131l\u0131nda Colgate firmas\u0131nda Kategori Uzman\u0131 olarak ba\u015flad\u0131. Ayn\u0131 \u015firkette farkl\u0131 pozisyonlarda \u00e7al\u0131\u015fan Kocabalkan Zalma, 2015 […]<\/p>\n\n

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