{"id":15986,"date":"2024-02-27T14:44:19","date_gmt":"2024-02-27T11:44:19","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=15986"},"modified":"2024-02-27T14:44:19","modified_gmt":"2024-02-27T11:44:19","slug":"yemeksepetinde-pazarlama-ve-marka-yonetimine-stratejik-atamalar","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/yemeksepetinde-pazarlama-ve-marka-yonetimine-stratejik-atamalar\/","title":{"rendered":"Yemeksepeti\u2019nde Pazarlama ve Marka Y\u00f6netimine Stratejik Atamalar"},"content":{"rendered":"<p><strong>T\u00fcrkiye\u2019de h\u0131zl\u0131 ticaretin \u00f6nc\u00fc markas\u0131 Yemeksepeti, marka imaj\u0131n\u0131 ve pazarlama stratejilerini g\u00fc\u00e7lendirme hedefi do\u011frultusunda pazarlama departman\u0131nda \u00f6nemli atamalar ger\u00e7ekle\u015ftirdi.\u00a0<\/strong><\/p>\n<h2><strong>Yasemin Bahar, B<\/strong><strong>\u00fcy<\/strong><strong>\u00fcme Direkt<\/strong><strong>\u00f6r<\/strong><strong>\u00fc<\/strong><\/h2>\n<p>Yemeksepeti&#8217;nin B\u00fcy\u00fcme Direkt\u00f6r\u00fc olarak g\u00f6rev alan Yasemin Bahar, performans pazarlamas\u0131, CRM, sadakat programlar\u0131, pazarlama teknolojileri ve veri analizi ile \u00fcr\u00fcn pazarlamas\u0131 alanlar\u0131nda liderlik ediyor. Meditopia, Hepsiburada ve Glovo gibi \u00f6nemli markalarda strateji ve i\u015f geli\u015ftirme rollerinde bulunan Bahar, Yemeksepeti&#8217;nde yenilik\u00e7i b\u00fcy\u00fcme y\u00f6netimi stratejilerini geli\u015ftirmeye devam ediyor.<\/p>\n<h2><strong>Senem S<\/strong><strong>\u00f6zmen, Kurumsal <\/strong><strong>\u0130leti<\/strong><strong>\u015f<\/strong><strong>im Direkt<\/strong><strong>\u00f6r<\/strong><strong>\u00fc<\/strong><\/h2>\n<p>Kurumsal ileti\u015fim stratejilerinin geli\u015ftirilmesi ve y\u00f6netilmesi alan\u0131ndaki tecr\u00fcbesiyle Senem S\u00f6zmen, Yemeksepeti Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc g\u00f6revine atand\u0131. Yemeksepeti&#8217;nin kurumsal ileti\u015fim stratejisinin geli\u015ftirilmesi ve uygulanmas\u0131, medya ili\u015fkilerinin etkili bir \u015fekilde s\u00fcrd\u00fcr\u00fclmesi, i\u00e7 ileti\u015fim faaliyetlerinin kurgulanarak \u00e7al\u0131\u015fan mutlulu\u011funa katk\u0131 sa\u011flanmas\u0131 ve lider ileti\u015fiminin etkin bir \u015fekilde y\u00f6netilmesi sorumluluklar\u0131n\u0131 \u00fcstlenecek olan S\u00f6zmen, profesyonel kariyerinde Yap\u0131 Kredi, Avon ve Red Bull&#8217;da \u00f6nemli rollerde bulundu.<\/p>\n<h2><strong>Kamer Bu<\/strong><strong>\u011fu <\/strong><strong>\u00d6ktem, Marka Direkt<\/strong><strong>\u00f6r<\/strong><strong>\u00fc<\/strong><\/h2>\n<p>Marka Direkt\u00f6r\u00fc olarak atanan Kamer Bu\u011fu \u00d6ktem, Yemeksepeti&#8217;nde marka stratejisinden sorumlu olacak. Danone&#8217;de farkl\u0131 markalara liderlik ettikten sonra \u00c7in&#8217;in b\u00fcy\u00fck e\u011fitim teknolojisi \u015firketlerinden Walnut Coding&#8217;de Asya pazar\u0131n\u0131 da deneyimledi. Marka ve pazarlama alanlar\u0131nda derin bir deneyime sahip olan \u00d6ktem, <strong><a href=\"https:\/\/www.kariyer.net\/firma-profil\/yemeksepeti-9700-34578\" target=\"_blank\" rel=\"noopener\">Yemeksepeti<\/a><\/strong>\u2019nde t\u00fcketici ihtiya\u00e7lar\u0131 ve beklentilerini temel alarak marka mesajlar\u0131n\u0131 olu\u015fturup t\u00fcm kanallarda etkili bir \u015fekilde yay\u0131lmas\u0131n\u0131 y\u00f6netecek. Yemeksepeti&#8217;nin marka sa\u011fl\u0131\u011f\u0131n\u0131 ve g\u00fcc\u00fcn\u00fc koruyup geli\u015ftirmek ad\u0131na \u00d6ktem&#8217;in liderli\u011findeki ekip, yenilik\u00e7i ve etkili stratejilerle yola devam edecek.<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID15986\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"15986\"\n         id=\"da-reactions-slot-post-15986\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye\u2019de h\u0131zl\u0131 ticaretin \u00f6nc\u00fc markas\u0131 Yemeksepeti, marka imaj\u0131n\u0131 ve pazarlama stratejilerini g\u00fc\u00e7lendirme hedefi do\u011frultusunda pazarlama departman\u0131nda \u00f6nemli atamalar ger\u00e7ekle\u015ftirdi.\u00a0 Yasemin Bahar, B\u00fcy\u00fcme Direkt\u00f6r\u00fc Yemeksepeti&#8217;nin B\u00fcy\u00fcme Direkt\u00f6r\u00fc olarak g\u00f6rev alan Yasemin Bahar, performans pazarlamas\u0131, CRM, sadakat programlar\u0131, pazarlama teknolojileri ve veri analizi ile \u00fcr\u00fcn pazarlamas\u0131 alanlar\u0131nda liderlik ediyor. Meditopia, Hepsiburada ve Glovo gibi \u00f6nemli markalarda strateji [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID15986\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"15986\"\n         id=\"da-reactions-slot-post-15986\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":14,"featured_media":13637,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[18],"tags":[],"class_list":{"0":"post-15986","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atamalar"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Yemeksepeti\u2019nde Stratejik Atamalar<\/title>\n<meta name=\"description\" content=\"Yemeksepeti, pazarlama stratejilerini g\u00fc\u00e7lendirme hedefi do\u011frultusunda pazarlama departman\u0131nda \u00f6nemli atamalar ger\u00e7ekle\u015ftirdi.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kariyer.net\/ik-blog\/yemeksepetinde-pazarlama-ve-marka-yonetimine-stratejik-atamalar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yemeksepeti\u2019nde Pazarlama ve Marka Y\u00f6netimine Stratejik Atamalar\" \/>\n<meta property=\"og:description\" content=\"T\u00fcrkiye\u2019de h\u0131zl\u0131 ticaretin \u00f6nc\u00fc markas\u0131 Yemeksepeti, marka imaj\u0131n\u0131 ve pazarlama stratejilerini g\u00fc\u00e7lendirme hedefi do\u011frultusunda pazarlama departman\u0131nda\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kariyer.net\/ik-blog\/yemeksepetinde-pazarlama-ve-marka-yonetimine-stratejik-atamalar\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0130K Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-27T11:44:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/06\/yemeksepeti.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Edit\u00f6r\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Edit\u00f6r\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Yemeksepeti\u2019nde Stratejik Atamalar","description":"Yemeksepeti, pazarlama stratejilerini g\u00fc\u00e7lendirme hedefi do\u011frultusunda pazarlama departman\u0131nda \u00f6nemli atamalar ger\u00e7ekle\u015ftirdi.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kariyer.net\/ik-blog\/yemeksepetinde-pazarlama-ve-marka-yonetimine-stratejik-atamalar\/","og_locale":"tr_TR","og_type":"article","og_title":"Yemeksepeti\u2019nde Pazarlama ve Marka Y\u00f6netimine Stratejik Atamalar","og_description":"T\u00fcrkiye\u2019de h\u0131zl\u0131 ticaretin \u00f6nc\u00fc markas\u0131 Yemeksepeti, marka imaj\u0131n\u0131 ve pazarlama stratejilerini g\u00fc\u00e7lendirme hedefi do\u011frultusunda pazarlama departman\u0131nda","og_url":"https:\/\/www.kariyer.net\/ik-blog\/yemeksepetinde-pazarlama-ve-marka-yonetimine-stratejik-atamalar\/","og_site_name":"\u0130K Blog","article_published_time":"2024-02-27T11:44:19+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/06\/yemeksepeti.png","type":"image\/png"}],"author":"Edit\u00f6r","twitter_misc":{"Yazan:":"Edit\u00f6r","Tahmini okuma s\u00fcresi":"2 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kariyer.net\/ik-blog\/yemeksepetinde-pazarlama-ve-marka-yonetimine-stratejik-atamalar\/#article","isPartOf":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/yemeksepetinde-pazarlama-ve-marka-yonetimine-stratejik-atamalar\/"},"author":{"name":"Edit\u00f6r","@id":"https:\/\/www.kariyer.net\/ik-blog\/#\/schema\/person\/6b3f6b632f2b68a6fee208770c94827d"},"headline":"Yemeksepeti\u2019nde Pazarlama ve Marka Y\u00f6netimine Stratejik Atamalar","datePublished":"2024-02-27T11:44:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/yemeksepetinde-pazarlama-ve-marka-yonetimine-stratejik-atamalar\/"},"wordCount":307,"publisher":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/#organization"},"image":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/yemeksepetinde-pazarlama-ve-marka-yonetimine-stratejik-atamalar\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/06\/yemeksepeti.png","articleSection":["Atamalar"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/www.kariyer.net\/ik-blog\/yemeksepetinde-pazarlama-ve-marka-yonetimine-stratejik-atamalar\/","url":"https:\/\/www.kariyer.net\/ik-blog\/yemeksepetinde-pazarlama-ve-marka-yonetimine-stratejik-atamalar\/","name":"Yemeksepeti\u2019nde Stratejik Atamalar","isPartOf":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/yemeksepetinde-pazarlama-ve-marka-yonetimine-stratejik-atamalar\/#primaryimage"},"image":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/yemeksepetinde-pazarlama-ve-marka-yonetimine-stratejik-atamalar\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/06\/yemeksepeti.png","datePublished":"2024-02-27T11:44:19+00:00","description":"Yemeksepeti, pazarlama stratejilerini g\u00fc\u00e7lendirme hedefi do\u011frultusunda pazarlama departman\u0131nda \u00f6nemli atamalar ger\u00e7ekle\u015ftirdi.\u00a0","breadcrumb":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/yemeksepetinde-pazarlama-ve-marka-yonetimine-stratejik-atamalar\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kariyer.net\/ik-blog\/yemeksepetinde-pazarlama-ve-marka-yonetimine-stratejik-atamalar\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.kariyer.net\/ik-blog\/yemeksepetinde-pazarlama-ve-marka-yonetimine-stratejik-atamalar\/#primaryimage","url":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/06\/yemeksepeti.png","contentUrl":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2022\/06\/yemeksepeti.png","width":900,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.kariyer.net\/ik-blog\/yemeksepetinde-pazarlama-ve-marka-yonetimine-stratejik-atamalar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ana sayfa","item":"https:\/\/www.kariyer.net\/ik-blog\/"},{"@type":"ListItem","position":2,"name":"Yemeksepeti\u2019nde Pazarlama ve Marka Y\u00f6netimine Stratejik Atamalar"}]},{"@type":"WebSite","@id":"https:\/\/www.kariyer.net\/ik-blog\/#website","url":"https:\/\/www.kariyer.net\/ik-blog\/","name":"\u0130K Blog","description":"\u0130nsan Kaynaklar\u0131, \u0130\u015f D\u00fcnyas\u0131 Blogu | Kariyer.net","publisher":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kariyer.net\/ik-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.kariyer.net\/ik-blog\/#organization","name":"Kariyer.Net","url":"https:\/\/www.kariyer.net\/ik-blog\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.kariyer.net\/ik-blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2023\/01\/og-image1.jpg","contentUrl":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2023\/01\/og-image1.jpg","width":800,"height":800,"caption":"Kariyer.Net"},"image":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.kariyer.net\/ik-blog\/#\/schema\/person\/6b3f6b632f2b68a6fee208770c94827d","name":"Edit\u00f6r","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.kariyer.net\/ik-blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c4fe6688343aed3693b15573beae12c08ace5565409d5ab7509bf9c115f458d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c4fe6688343aed3693b15573beae12c08ace5565409d5ab7509bf9c115f458d?s=96&d=mm&r=g","caption":"Edit\u00f6r"},"url":"https:\/\/www.kariyer.net\/ik-blog\/author\/editor\/"}]}},"_links":{"self":[{"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/posts\/15986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/comments?post=15986"}],"version-history":[{"count":0,"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/posts\/15986\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/media\/13637"}],"wp:attachment":[{"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/media?parent=15986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/categories?post=15986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/tags?post=15986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}