{"id":16134,"date":"2024-05-20T14:02:48","date_gmt":"2024-05-20T11:02:48","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=16134"},"modified":"2024-05-20T14:04:13","modified_gmt":"2024-05-20T11:04:13","slug":"danone-turkiyede-ust-duzey-atama-3","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/danone-turkiyede-ust-duzey-atama-3\/","title":{"rendered":"Danone T\u00fcrkiye\u2019de \u00dcst D\u00fczey Atama"},"content":{"rendered":"

Danone, \u00fcst d\u00fczey bir atamaya imza att\u0131. Danone T\u00fcrkiye\u2019nin pazarlama stratejisine Verda Duysak liderlik edecek.<\/strong><\/p>\n

Verda Duysak, Nisan 2024 itibar\u0131yla Danone T\u00fcrkiye\u2019nin faaliyet g\u00f6sterdi\u011fi 3 farkl\u0131 kategoride, 20\u2019ye yak\u0131n yerli ve global markadan sorumlu Y\u00fcr\u00fctme Kurulu \u00dcyesi ve CMO\u2019su oldu.<\/p>\n

\u0130stanbul \u00dcniversitesi \u0130ngilizce \u0130\u015fletme b\u00f6l\u00fcm\u00fcnden mezun olan Verda Duysak, 1996 y\u0131l\u0131nda ba\u015flad\u0131\u011f\u0131 profesyonel kariyeri boyunca ev hijyeninden g\u0131daya farkl\u0131 sekt\u00f6rlerde liderlik pozisyonlar\u0131nda bulundu. Kariyerinin ilk y\u0131llar\u0131nda \u00e7ok uluslu \u015firketlerde \u00e7e\u015fitli pazarlama rolleri \u00fcstlenen Duysak, Henkel\u2019de Marka M\u00fcd\u00fcr\u00fc ve ard\u0131ndan Perfetti Van Melle’de Pazarlama M\u00fcd\u00fcr\u00fc olarak g\u00f6rev ald\u0131ktan sonra 2007 y\u0131l\u0131 itibar\u0131yla Y\u0131ld\u0131z Holding’de G\u0131da Grubu Global Pazarlama M\u00fcd\u00fcr\u00fc pozisyonunda \u00e7al\u0131\u015fmaya ba\u015flad\u0131. 2011\u2019de Y\u0131ld\u0131z Holding\u2019de Pazarlama Direkt\u00f6r\u00fc rol\u00fcyle \u00fc\u00e7 farkl\u0131 kategorinin y\u00f6neticili\u011finin yan\u0131 s\u0131ra, \u015firketin Dijital D\u00f6n\u00fc\u015f\u00fcm Lideri olarak stratejik bir sorumluluk \u00fcstlendi. 2019-2022 y\u0131llar\u0131 aras\u0131nda Pazarlama Grup Ba\u015fkan\u0131 \u015fapkas\u0131yla; Kerevita\u015f, Besler, Marsa, Ev D\u0131\u015f\u0131 T\u00fcketim ve \u0130hracat i\u015f birimlerinin pazarlama ve marka stratejileri ile operasyon s\u00fcre\u00e7lerini y\u00f6netti. Y\u0131ld\u0131z Holding\u2019de aralar\u0131nda ya\u011f, mutfak \u00fcr\u00fcnleri, dondurulmu\u015f g\u0131da, fonksiyonel g\u0131da da bulunan geni\u015f bir portf\u00f6y\u00fcn yurt i\u00e7i ve yurt d\u0131\u015f\u0131ndaki B2B ve B2C Pazarlama operasyonlar\u0131na liderlik eden Duysak, 2022\u2019den bu yana ise Y\u0131ld\u0131z Holding Pazarlama Ba\u015fkan Yard\u0131mc\u0131l\u0131\u011f\u0131 g\u00f6revini s\u00fcrd\u00fcr\u00fcyordu.<\/p>\n

Verda Duysak, pazarlama, marka stratejisi ve y\u00f6netimi alanlar\u0131ndaki zengin deneyimi ile Danone T\u00fcrkiye<\/a><\/strong>‘nin S\u00fctl\u00fc ve Bitkisel Bazl\u0131 \u00dcr\u00fcnler, Su & \u0130\u00e7ecek ve Anne-Bebek Beslenmesi kategorilerindeki yenilik\u00e7i \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fcn pazarlama, konumland\u0131rma ve b\u00fcy\u00fcme stratejilerine y\u00f6n verecek.<\/p>\n

Sekt\u00f6r\u00fcn \u00f6nde gelen kurulu\u015flar\u0131nda da kritik sorumluluklar \u00fcstlenen Verda Duysak, Reklam Verenler Derne\u011fi (RVD), \u0130nteraktif Reklamc\u0131l\u0131k Derne\u011fi (IAB) ve Televizyon \u0130zleme Ara\u015ft\u0131rma Komitesi (T\u0130AK) y\u00f6netim kurulu \u00fcyesi olmas\u0131n\u0131n yan\u0131 s\u0131ra, Y\u00f6netim Kurulunda Kad\u0131n Derne\u011fi\u2019nin de \u00fc\u00e7\u00fcnc\u00fc d\u00f6nem mentisidir.<\/p>\n\n

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Danone, \u00fcst d\u00fczey bir atamaya imza att\u0131. Danone T\u00fcrkiye\u2019nin pazarlama stratejisine Verda Duysak liderlik edecek. Verda Duysak, Nisan 2024 itibar\u0131yla Danone T\u00fcrkiye\u2019nin faaliyet g\u00f6sterdi\u011fi 3 farkl\u0131 kategoride, 20\u2019ye yak\u0131n yerli ve global markadan sorumlu Y\u00fcr\u00fctme Kurulu \u00dcyesi ve CMO\u2019su oldu. \u0130stanbul \u00dcniversitesi \u0130ngilizce \u0130\u015fletme b\u00f6l\u00fcm\u00fcnden mezun olan Verda Duysak, 1996 y\u0131l\u0131nda ba\u015flad\u0131\u011f\u0131 profesyonel kariyeri boyunca […]<\/p>\n\n

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