{"id":1798,"date":"2014-12-01T15:10:52","date_gmt":"2014-12-01T13:10:52","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=1798"},"modified":"2017-06-12T13:46:03","modified_gmt":"2017-06-12T10:46:03","slug":"ise-alim-trendleri-turkiyede-cok-baska","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/ise-alim-trendleri-turkiyede-cok-baska\/","title":{"rendered":"\u0130\u015fe al\u0131m trendleri T\u00fcrkiye’de \u00e7ok ba\u015fka"},"content":{"rendered":"

The Boston Consulting Group (BCG) taraf\u0131ndan yay\u0131nlanan \u201c\u0130nsan ile Avantaj Yaratmak” raporu <\/strong>\u0130nsan Kaynaklar\u0131 y\u00f6netiminin \u015firketler i\u00e7in giderek artan \u00f6nemini bir kez daha vurguluyor.<\/strong> \u0130K y\u00f6netimindeki kritik trendleri inceleyen rapora g\u00f6re <\/strong>T\u00fcrkiye, d\u00fcnyada \u0130K y\u00f6netiminde sosyal medyaya en fazla \u00f6nem veren \u00fclkelerden biri.<\/strong><\/p>\n

\"ise<\/a>\u201c\u0130nsan ile Avantaj Yaratmak 2014-2015\u201d raporu 101 \u00fclkenin farkl\u0131 sekt\u00f6rlerinde g\u00f6rev yapan 3 bin 500\u2019den fazla y\u00f6neticinin online anket cevaplar\u0131 ve 64 \u015firket y\u00f6neticisi ile y\u00fcz y\u00fcze ger\u00e7ekle\u015ftirilen g\u00f6r\u00fc\u015fmeler temel al\u0131narak haz\u0131rland\u0131. Ara\u015ft\u0131rman\u0131n online anketine bu y\u0131l T\u00fcrkiye\u2019den de 67 y\u00f6netici kat\u0131ld\u0131. Rapor \u00f6zellikle \u0130K y\u00f6netiminin \u015firketin finansal performans\u0131na etkisini net bir \u015fekilde g\u00f6sterdi.<\/p>\n

\u0130K \u015firket y\u00f6netimiyle ortak \u00e7al\u0131\u015fmal\u0131<\/h2>\n

Raporun yazarlar\u0131 Fortune Dergisi\u2019nin \u201cEn \u00c7ok \u00c7al\u0131\u015f\u0131lmak \u0130stenen 100 \u015eirket\u201d raporundaki halka a\u00e7\u0131k \u015firketler ile S&P 500 Endeksi\u2019nin son 10 y\u0131ll\u0131k hisse senedi performans\u0131n\u0131 inceledi. En g\u00fc\u00e7l\u00fc \u0130K performans\u0131na<\/strong> sahip olan 100 \u015firketin S&P 500 endeksine g\u00f6re yakla\u015f\u0131k y\u00fczde 100 puan daha y\u00fcksek getiri sa\u011flad\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. Rapor s\u00f6z konusu ba\u015far\u0131n\u0131n ancak \u0130K y\u00f6neticilerinin \u015firket y\u00f6netimi ile ortak \u00e7al\u0131\u015fabildi\u011fi s\u00fcrece m\u00fcmk\u00fcn olabilece\u011finin alt\u0131n\u0131 \u00e7iziyor. \u00c7al\u0131\u015fmada \u0130K y\u00f6netimi ile finansal ba\u015far\u0131 aras\u0131ndaki ili\u015fkiyi ortaya koyman\u0131n yan\u0131 s\u0131ra \u0130K performans\u0131n\u0131 say\u0131sal verilere dayand\u0131ran \u0130nsan Kaynaklar\u0131n\u0131n \u015firket y\u00f6netimlerinde s\u00f6z sahibi olan stratejik bir fonksiyon haline geldi\u011fine de dikkat \u00e7ekiliyor.<\/p>\n

T\u00fcrkiye sosyal medyan\u0131n g\u00fcc\u00fcne inan\u0131yor<\/strong><\/h2>\n

Raporda d\u00fcnya genelinde en \u00f6nemli ilk 10 alan aras\u0131nda yer almayan sosyal medya ba\u015fl\u0131\u011f\u0131, T\u00fcrkiye\u2019de ikinci en \u00f6nemli alan olarak \u00f6ne \u00e7\u0131k\u0131yor. T\u00fcrkiye, Endonezya ile birlikte bu ba\u015fl\u0131\u011f\u0131 en \u00fcst s\u0131raya koyan \u00fclke olarak g\u00f6ze \u00e7arp\u0131yor. T\u00fcrkiye s\u0131ralamas\u0131nda ikinci ba\u015fl\u0131k olan sosyal medyada g\u00fc\u00e7l\u00fcl\u00fck, \u015firketlerin a\u00e7\u0131k ve entegre bir \u0130K ve sosyal medya stratejisi tan\u0131mlamalar\u0131, sosyal medyadaki varl\u0131klar\u0131n\u0131 etkin bir \u015fekilde kullanmalar\u0131, takip etmeleri ve sadece sosyal medya aktivitelerinden sorumlu olarak atanm\u0131\u015f \u00e7al\u0131\u015fanlara sahip olmalar\u0131 anlam\u0131na geliyor. T\u00fcrkiye\u2019deki \u0130nsan Kaynaklar\u0131 y\u00f6netiminde bu ba\u011flamda sosyal medya \u0130nsan Kaynaklar\u0131 y\u00f6netimi a\u00e7\u0131s\u0131ndan di\u011fer \u00fclkelere g\u00f6re \u00e7ok daha b\u00fcy\u00fck bir \u00f6nem arz ediyor.<\/p>\n

T\u00fcm sonu\u00e7lar baz al\u0131nd\u0131\u011f\u0131nda d\u00fcnya genelindeki en \u00f6nemli be\u015f ba\u015fl\u0131k s\u00f6yle:<\/strong><\/p>\n

1. Liderlik
\n2. Yetenek y\u00f6netimi
\n3. Davran\u0131\u015f ve k\u00fclt\u00fcr
\n4. \u0130K stratejisi
\n5. \u00c7al\u0131\u015fan kat\u0131l\u0131m\u0131<\/p>\n

\u00c7al\u0131\u015fman\u0131n T\u00fcrkiye i\u00e7in olan aya\u011f\u0131na bak\u0131ld\u0131\u011f\u0131nda ise \u00f6ncelikli g\u00f6r\u00fclen ilk be\u015f ba\u015fl\u0131k \u015fu \u015fekilde:<\/strong><\/p>\n

1. Yetenek y\u00f6netimi
\n2. Sosyal medya
\n3. Liderlik
\n4. \u0130\u015fverenin marka imaj\u0131
\n5. Davran\u0131\u015f ve k\u00fclt\u00fcr<\/p>\n

\u0130nsan Kaynaklar\u0131 ileti\u015fim, \u00f6nceliklendirme ve yarat\u0131lan etki ile \u00f6ne \u00e7\u0131k\u0131yor.<\/strong> Ara\u015ft\u0131rmaya g\u00f6re iyi bir \u0130K fonksiyonlar\u0131 \u00fc\u00e7 temel \u00f6zelli\u011fi ile fark yarat\u0131yor:<\/p>\n

– \u0130K hem kurum i\u00e7indeki, hem de d\u0131\u015f\u0131ndaki unsurlar ile ileti\u015fim halinde olarak operasyonel ve finansal performansa katk\u0131 sa\u011fl\u0131yor.
\n– \u00d6nemli \u0130K konular\u0131, verilere dayal\u0131 \u00f6nceliklendirme yap\u0131larak belirleniyor ve yat\u0131r\u0131m kararlar\u0131 \u015fekillendiriliyor.
\n– \u0130K fonksiyonu somut anahtar performans g\u00f6stergelerini (KPI) kullanarak \u015firketin stratejik hedeflerine katk\u0131 sa\u011flayacak etkiyi yarat\u0131yor.<\/p>\n

 <\/p>\n\n

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The Boston Consulting Group (BCG) taraf\u0131ndan yay\u0131nlanan \u201c\u0130nsan ile Avantaj Yaratmak” raporu \u0130nsan Kaynaklar\u0131 y\u00f6netiminin \u015firketler i\u00e7in giderek artan \u00f6nemini bir kez daha vurguluyor. \u0130K y\u00f6netimindeki kritik trendleri inceleyen rapora g\u00f6re T\u00fcrkiye, d\u00fcnyada \u0130K y\u00f6netiminde sosyal medyaya en fazla \u00f6nem veren \u00fclkelerden biri. \u201c\u0130nsan ile Avantaj Yaratmak 2014-2015\u201d raporu 101 \u00fclkenin farkl\u0131 sekt\u00f6rlerinde g\u00f6rev yapan […]<\/p>\n\n

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