{"id":18074,"date":"2025-02-06T11:34:40","date_gmt":"2025-02-06T08:34:40","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=18074"},"modified":"2025-02-10T15:13:20","modified_gmt":"2025-02-10T12:13:20","slug":"karcher-turkiyede-ust-duzey-atama-2","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/karcher-turkiyede-ust-duzey-atama-2\/","title":{"rendered":"K\u00e4rcher T\u00fcrkiye\u2019de \u00fcst d\u00fczey atama"},"content":{"rendered":"<p><strong>K\u00e4rcher T\u00fcrkiye\u2019de 2025 y\u0131l\u0131 itibar\u0131yla Pazarlama M\u00fcd\u00fcrl\u00fc\u011f\u00fc g\u00f6revine G\u00f6k\u00e7e D\u00f6nmez atand\u0131.<\/strong><\/p>\n<p>Bo\u011fazi\u00e7i \u00dcniversitesi Siyaset Bilimi ve Uluslararas\u0131 \u0130li\u015fkiler B\u00f6l\u00fcm\u00fc\u2019nden mezun olan G\u00f6k\u00e7e D\u00f6nmez, Sabanc\u0131 \u00dcniversitesi\u2019nde Liderlik ve Ekip Y\u00f6netimi e\u011fitimi ald\u0131. Pazarlama stratejileri, marka lansman\u0131, \u00fcr\u00fcn y\u00f6netimi ve ticari strateji geli\u015ftirme alanlar\u0131nda geni\u015f bir deneyime sahip olan G\u00f6k\u00e7e D\u00f6nmez, son y\u0131llarda kariyerini elektrikli ev aletleri sekt\u00f6r\u00fcnde uzmanla\u015farak \u015fekillendirdi.<\/p>\n<p>G\u00f6k\u00e7e D\u00f6nmez, K\u00e4rcher ailesine kat\u0131lmadan \u00f6nce 2023-2024 y\u0131llar\u0131 aras\u0131nda Haier Europe Pazarlama M\u00fcd\u00fcr\u00fc olarak g\u00f6rev yapt\u0131 ve grubun T\u00fcrkiye&#8217;deki \u00e7oklu marka stratejisinde Hoover ile Haier markalar\u0131n\u0131n \u00e7ok kanall\u0131 pazarlama stratejilerinin planlanmas\u0131 s\u00fcre\u00e7lerini y\u00f6netti. 2019 y\u0131l\u0131nda PwC\u2019de Pazarlama ve \u0130\u015f Geli\u015ftirme Uzman\u0131 olarak T\u00fcrkiye operasyonlar\u0131n\u0131n i\u015f hacminin artmas\u0131 i\u00e7in stratejik planlamaya ve m\u00fc\u015fteri deneyimini geli\u015ftirmeye y\u00f6nelik eylem planlar\u0131n\u0131 haz\u0131rlad\u0131 ve i\u015f birliklerini g\u00fc\u00e7lendirmek i\u00e7in stratejiler geli\u015ftirdi. 2017-2019 y\u0131llar\u0131 aras\u0131nda ise Vestel\u2019de s\u0131ras\u0131yla Ticari Pazarlama Uzman\u0131 ve Proje Pazarlama Uzman\u0131 unvanlar\u0131yla ticari projelerde \u00fcr\u00fcn y\u00f6netiminin, fiyatlama stratejilerinin, ileti\u015fim kampanyalar\u0131n\u0131n y\u00fcr\u00fct\u00fclmesi ve saha sat\u0131\u015f ekibine liderlik g\u00f6revlerinde bulundu. 2013\u2019ten 2017 y\u0131l\u0131na kadar \u0130ngiliz Ticaret Odas\u0131&#8217;nda Ticaret Dan\u0131\u015fman\u0131 ve Kurumsal \u0130leti\u015fim Koordinat\u00f6r\u00fc olarak \u00e7al\u0131\u015fan D\u00f6nmez, T\u00fcrkiye\u2019nin uluslararas\u0131 pazarlarda tan\u0131t\u0131m\u0131na y\u00f6nelik projeler y\u00fcr\u00fctt\u00fc, T\u00fcrkiye ve \u0130ngiltere aras\u0131 ticaret hacminin artmas\u0131 i\u00e7in \u00e7al\u0131\u015fmalarda bulundu ve T\u00fcrkiye pazar\u0131na girmek isteyen \u015firketlere dan\u0131\u015fmanl\u0131k sa\u011flad\u0131. G\u00f6k\u00e7e D\u00f6nmez, 2025 y\u0131l\u0131 itibar\u0131yla <strong><a href=\"https:\/\/www.kariyer.net\/firma-profil\/karcher-turkiye-2080-11858\" target=\"_blank\" rel=\"noopener\">K\u00e4rcher T\u00fcrkiye<\/a><\/strong> Pazarlama M\u00fcd\u00fcr\u00fc olarak yeni g\u00f6revinde, K\u00e4rcher\u2019in \u00fclkemizdeki marka bilinirli\u011fini g\u00fc\u00e7lendirmeye ve pazar pay\u0131n\u0131 art\u0131rmaya y\u00f6nelik \u00e7al\u0131\u015fmalara odaklanacak.<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID18074\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"18074\"\n         id=\"da-reactions-slot-post-18074\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>K\u00e4rcher T\u00fcrkiye\u2019de 2025 y\u0131l\u0131 itibar\u0131yla Pazarlama M\u00fcd\u00fcrl\u00fc\u011f\u00fc g\u00f6revine G\u00f6k\u00e7e D\u00f6nmez atand\u0131. Bo\u011fazi\u00e7i \u00dcniversitesi Siyaset Bilimi ve Uluslararas\u0131 \u0130li\u015fkiler B\u00f6l\u00fcm\u00fc\u2019nden mezun olan G\u00f6k\u00e7e D\u00f6nmez, Sabanc\u0131 \u00dcniversitesi\u2019nde Liderlik ve Ekip Y\u00f6netimi e\u011fitimi ald\u0131. Pazarlama stratejileri, marka lansman\u0131, \u00fcr\u00fcn y\u00f6netimi ve ticari strateji geli\u015ftirme alanlar\u0131nda geni\u015f bir deneyime sahip olan G\u00f6k\u00e7e D\u00f6nmez, son y\u0131llarda kariyerini elektrikli ev aletleri [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID18074\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"18074\"\n         id=\"da-reactions-slot-post-18074\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":14,"featured_media":18075,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[18],"tags":[],"class_list":{"0":"post-18074","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atamalar"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>K\u00e4rcher T\u00fcrkiye\u2019de \u00dcst D\u00fczey Atama<\/title>\n<meta name=\"description\" content=\"K\u00e4rcher T\u00fcrkiye\u2019de \u00fcst d\u00fczey atama. 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