{"id":18192,"date":"2025-03-09T10:05:38","date_gmt":"2025-03-09T07:05:38","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=18192"},"modified":"2025-03-10T10:20:57","modified_gmt":"2025-03-10T07:20:57","slug":"otokoc-otomotivde-ust-duzey-atama","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/otokoc-otomotivde-ust-duzey-atama\/","title":{"rendered":"Otoko\u00e7 Otomotiv&#8217;de \u00dcst D\u00fczey Atama"},"content":{"rendered":"<p><strong>Otoko\u00e7 Otomotiv\u2019de yeni Pazarlama Lideri, uzun y\u0131llard\u0131r Ko\u00e7 Toplulu\u011fu\u2019nda \u00f6nemli g\u00f6revler \u00fcstlenen deneyimli isimlerden Esra Ba\u015fer oldu.<\/strong><\/p>\n<p>T\u00fcrkiye\u2019nin \u00f6nc\u00fc ve lider mobilite \u015firketi <strong>Otoko\u00e7 Otomotiv<\/strong>\u2019de Pazarlama Liderli\u011fi pozisyonuna, son olarak \u015firketin M\u00fc\u015fteri Deneyimi ve CRM Lideri olarak g\u00f6rev yapan Esra Ba\u015fer atand\u0131. \u0130\u015f d\u00fcnyas\u0131nda deneyimi ve ba\u015far\u0131lar\u0131yla tan\u0131nan Ba\u015fer, \u015firketin pazarlama stratejilerine y\u00f6n verecek.<\/p>\n<p>\u0130stanbul Teknik \u00dcniversitesi \u0130\u015fletme M\u00fchendisli\u011fi mezunu olan ve Ko\u00e7 Toplulu\u011fu\u2019nda farkl\u0131 rollerde g\u00f6rev yapan Esra Ba\u015fer, profesyonel i\u015f ya\u015fam\u0131 boyunca Y\u00f6netim Dan\u0131\u015fmanl\u0131\u011f\u0131, Proje Y\u00f6netimi, Stratejik Planlama, \u0130\u015f Geli\u015ftirme, Teklif Y\u00f6netimi, Sat\u0131\u015f, Pazarlama, Marka ve Kurumsal \u0130leti\u015fim alanlar\u0131nda \u00f6nemli roller \u00fcstlenmi\u015ftir.<\/p>\n<p>Kariyeri boyunca bir\u00e7ok farkl\u0131 i\u015f disiplini deneyimleyerek b\u00fct\u00fcnsel bak\u0131\u015f a\u00e7\u0131s\u0131 ile de\u011fer yaratan \u00e7al\u0131\u015fmalara imza atan Ba\u015fer, <strong><a href=\"https:\/\/www.kariyer.net\/firma-profil\/otokoc-otomotiv-4948-29831\" target=\"_blank\" rel=\"noopener\">Otoko\u00e7 Otomotiv<\/a><\/strong>&#8216;deki yeni g\u00f6revinde, \u015firketin marka de\u011ferini daha da y\u00fckseltmeyi ve m\u00fc\u015fteri odakl\u0131 stratejilerin hayata ge\u00e7irilmesine y\u00f6nelik yenilik\u00e7i ad\u0131mlar atmay\u0131 hedefliyor. Sorumlu oldu\u011fu alanlar aras\u0131nda; M\u00fc\u015fteri Deneyimi, M\u00fc\u015fteri Analiti\u011fi, Ticari Pazarlama, Marka Pazarlama, Kurumsal \u0130leti\u015fim ve bu ba\u015fl\u0131klarla ilgili t\u00fcm pazarlama ve ileti\u015fim s\u00fcre\u00e7leri yer al\u0131yor.<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID18192\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"18192\"\n         id=\"da-reactions-slot-post-18192\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Otoko\u00e7 Otomotiv\u2019de yeni Pazarlama Lideri, uzun y\u0131llard\u0131r Ko\u00e7 Toplulu\u011fu\u2019nda \u00f6nemli g\u00f6revler \u00fcstlenen deneyimli isimlerden Esra Ba\u015fer oldu. T\u00fcrkiye\u2019nin \u00f6nc\u00fc ve lider mobilite \u015firketi Otoko\u00e7 Otomotiv\u2019de Pazarlama Liderli\u011fi pozisyonuna, son olarak \u015firketin M\u00fc\u015fteri Deneyimi ve CRM Lideri olarak g\u00f6rev yapan Esra Ba\u015fer atand\u0131. \u0130\u015f d\u00fcnyas\u0131nda deneyimi ve ba\u015far\u0131lar\u0131yla tan\u0131nan Ba\u015fer, \u015firketin pazarlama stratejilerine y\u00f6n verecek. \u0130stanbul [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID18192\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"18192\"\n         id=\"da-reactions-slot-post-18192\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":14,"featured_media":18193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[18],"tags":[],"class_list":{"0":"post-18192","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atamalar"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Otoko\u00e7 Otomotiv&#039;de \u00dcst D\u00fczey Atama - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"Otoko\u00e7 Otomotiv\u2019de yeni Pazarlama Lideri, uzun y\u0131llard\u0131r Ko\u00e7 Toplulu\u011fu\u2019nda \u00f6nemli g\u00f6revler \u00fcstlenen deneyimli isimlerden Esra Ba\u015fer oldu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kariyer.net\/ik-blog\/otokoc-otomotivde-ust-duzey-atama\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Otoko\u00e7 Otomotiv&#039;de \u00dcst D\u00fczey Atama\" \/>\n<meta property=\"og:description\" content=\"Otoko\u00e7 Otomotiv\u2019de yeni Pazarlama Lideri, uzun y\u0131llard\u0131r Ko\u00e7 Toplulu\u011fu\u2019nda \u00f6nemli g\u00f6revler \u00fcstlenen deneyimli isimlerden Esra Ba\u015fer oldu. 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