{"id":18549,"date":"2025-07-24T09:03:00","date_gmt":"2025-07-24T06:03:00","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=18549"},"modified":"2025-07-23T16:03:42","modified_gmt":"2025-07-23T13:03:42","slug":"loreal-turkiye-travma-okuyabilen-liderler-artik-vazgecilmez","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/loreal-turkiye-travma-okuyabilen-liderler-artik-vazgecilmez\/","title":{"rendered":"L\u2019Or\u00e9al T\u00fcrkiye: Travma okuyabilen liderler art\u0131k vazge\u00e7ilmez!"},"content":{"rendered":"<p><strong>\u0130nsan kaynaklar\u0131 stratejilerini sadece bug\u00fcne de\u011fil, gelece\u011fe g\u00f6re de \u015fekillendiren L\u2019Or\u00e9al T\u00fcrkiye; liderlik d\u00f6n\u00fc\u015f\u00fcm\u00fcnden beceri temelli yap\u0131lara, k\u00fclt\u00fcrel geli\u015fimden yapay zek\u00e2 destekli s\u00fcre\u00e7lere kadar bir\u00e7ok konuda fark yaratan uygulamalara imza at\u0131yor. T\u00fcm bu yakla\u015f\u0131m\u0131, L\u2019Or\u00e9al T\u00fcrkiye CHRO\u2019su Murat Y\u00fcksel\u2019den dinledik\u2026<\/strong><\/p>\n<h2><strong>Yap\u0131lanman\u0131z hakk\u0131nda bilgi alabilir miyiz? \u015eu an b\u00fcnyenizde ka\u00e7 ki\u015fi \u00e7al\u0131\u015f\u0131yor?<\/strong><\/h2>\n<p>L\u2019Or\u00e9al T\u00fcrkiye \u0130nsan Kaynaklar\u0131 ekibi olarak t\u00fcm politika ve stratejilerimizi, \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n i\u015flerini en verimli ve en motive bir bi\u00e7imde yapmalar\u0131n\u0131 sa\u011flamak \u00fczerine kurguluyor; \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131 \u015firketimizin gelece\u011fini \u015fekillendiren en g\u00fc\u00e7l\u00fc akt\u00f6rler olarak g\u00f6r\u00fcyoruz. \u201c\u00d6nce insan\u201d yakla\u015f\u0131m\u0131m\u0131zla \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n faydas\u0131na olan zengin i\u00e7erik programlar\u0131m\u0131z\u0131 hayata ge\u00e7irmeye devam ediyoruz. Bunu yaparken de cinsiyet da\u011f\u0131l\u0131m\u0131n\u0131 g\u00f6zetiyor; \u00e7al\u0131\u015fan say\u0131m\u0131zda kad\u0131n-erkek dengesine \u00f6nem veriyoruz. T\u00fcrkiye\u2019de 900\u2019e yak\u0131n \u00e7al\u0131\u015fan\u0131m\u0131z i\u00e7inde kad\u0131n \u00e7al\u0131\u015fan say\u0131s\u0131 oran\u0131m\u0131z %65, y\u00f6netimde kad\u0131n say\u0131m\u0131z da %55 oran\u0131nda.<\/p>\n<h2><strong>CHRO\u2019lar\u0131n sorumluluk alan\u0131 geleneksel \u0130K s\u00fcre\u00e7lerinin \u00e7ok \u00f6tesine ge\u00e7ti. Sizin ajandan\u0131zda hangi ba\u015fl\u0131klar \u00f6n planda?<\/strong><\/h2>\n<p>L\u2019Or\u00e9al T\u00fcrkiye olarak <strong>\u201cT\u00fcrkiye for Tomorrow\u201d<\/strong> vizyonumuzla uyumlu \u015fekilde, \u201cPeople for Tomorrow\u201d yakla\u015f\u0131m\u0131n\u0131 benimsiyoruz. Bu da sadece bug\u00fcn\u00fc de\u011fil, gelece\u011fi \u015fekillendirecek insan kayna\u011f\u0131n\u0131 in\u015fa etmek anlam\u0131na geliyor. Biz bu s\u00fcrece \u00e7ok b\u00fct\u00fcnc\u00fcl bak\u0131yoruz. Hem \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n hem de liderlerimizin geli\u015fimini kapsayan, uzun vadeli ve \u00e7ok boyutlu bir yakla\u015f\u0131m\u0131m\u0131z var. \u00d6ncelikle, beceri odakl\u0131 bir \u0130K d\u00f6n\u00fc\u015f\u00fcm\u00fcnden s\u00f6z ediyoruz. Yetkinlikleriyle \u00f6ne \u00e7\u0131kan daha k\u00fc\u00e7\u00fck ama uzman kadrolar olu\u015fturmay\u0131 hedefliyoruz. Di\u011fer yandan, liderlik bizim i\u00e7in ayr\u0131 bir odak alan\u0131. \u00d6zellikle pandemi sonras\u0131 orta kademe y\u00f6neticilerde bir yorgunluk ve motivasyon kayb\u0131 g\u00f6zlemledik. Bu y\u00fczden \u201cLeaders for Tomorrow\u201d program\u0131m\u0131z\u0131 hayata ge\u00e7irdik. Liderlerimizi sadece teknik becerilerle de\u011fil, empati, psikolojik g\u00fcvenlik, tak\u0131m ruhu gibi insan\u0131 \u00f6nceleyen kavramlarla da desteklemeye \u00e7al\u0131\u015f\u0131yoruz. \u201cLearning For Tomorrow\u201d mottomuz ile her \u00e7al\u0131\u015fan\u0131m\u0131z\u0131n y\u0131lda en az 25 saatini e\u011fitim ve geli\u015fime ay\u0131rmas\u0131n\u0131 destekliyor; e\u011fitimlerini tamamlamalar\u0131 i\u00e7in de ajandalar\u0131nda ayr\u0131 toplant\u0131 saatleri olu\u015fturarak bu konuya verdi\u011fimiz \u00f6nemin alt\u0131n\u0131 bir kez daha \u00e7iziyoruz. 2024 y\u0131l\u0131nda ger\u00e7ekle\u015ftirdi\u011fimiz 26 bin saati a\u015fk\u0131n e\u011fitimle hem teknik hem de insan odakl\u0131 yetkinliklerin geli\u015fimini sa\u011flad\u0131k. 2025\u2019te ise bu rakamlar\u0131 daha da ileriye ta\u015f\u0131may\u0131 hedefliyoruz.<\/p>\n<h2><strong>Yapay zeka, analitik ve otomasyon gibi teknolojiler, \u0130K liderlerinin stratejik karar alma bi\u00e7imini nas\u0131l de\u011fi\u015ftiriyor? Siz bu d\u00f6n\u00fc\u015f\u00fcm\u00fc L\u2019Or\u00e9al T\u00fcrkiye\u2019de nas\u0131l y\u00f6netiyorsunuz?<\/strong><\/h2>\n<p>Son yirmi y\u0131lda d\u00fcnya, t\u00fcm alanlar\u0131 etkileyen k\u00f6kl\u00fc bir de\u011fi\u015fim s\u00fcrecinden ge\u00e7iyor. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn tam ortas\u0131nday\u0131z.\u00a0L\u2019Or\u00e9al T\u00fcrkiye olarak bu ge\u00e7i\u015fi erkenden fark ettik, h\u0131zla benimsedik ve y\u00f6n veren konuma ula\u015ft\u0131k.\u00a0B\u00f6ylece yaln\u0131zca bir g\u00fczellik markas\u0131 de\u011fil, g\u00fczelli\u011fi teknolojiyle bulu\u015fturan gelece\u011fin g\u00fczelli\u011fini olu\u015fturan bir \u015firket kimli\u011fi kazand\u0131k.\u00a0Bug\u00fcn hem T\u00fcrkiye\u2019de hem de global \u00f6l\u00e7ekte tekno-g\u00fczellik alan\u0131nda liderli\u011fimizle dikkat \u00e7ekiyoruz.\u00a0Yapay zeka ise i\u015fimizin tam kalbinde bulunuyor. \u0130K\u2019da dijital d\u00f6n\u00fc\u015f\u00fcmle birlikte, yapay zekan\u0131n entegre oldu\u011fu ve t\u00fcm ekiplerin s\u00fcre\u00e7lere do\u011frudan dahil olabildi\u011fi bir sistem kuruyoruz. Ayr\u0131ca bu y\u0131l Learning for Tomorrow kapsam\u0131nda t\u00fcm \u00e7al\u0131\u015fanlar\u0131m\u0131za AI ve AI ile nas\u0131l i\u015f ortakl\u0131\u011f\u0131 yap\u0131larak verimlilik artt\u0131r\u0131l\u0131r bu gibi konularda e\u011fitimler ald\u0131r\u0131yoruz.<\/p>\n<h2><strong>\u0130K\u2019n\u0131n s\u00fcre\u00e7 y\u00f6neticili\u011finden stratejik i\u015f orta\u011f\u0131na evrildi\u011fi yeni yap\u0131y\u0131 nas\u0131l de\u011ferlendiriyorsunuz? Bu de\u011fi\u015fim sizin rol\u00fcn\u00fczde nas\u0131l kar\u015f\u0131l\u0131k buldu?<\/strong><\/h2>\n<p>Kollektif hareket etmenin g\u00fcc\u00fcne inan\u0131yoruz. One Profile projemiz de bunu destekler nitelikte. One Profile, yaln\u0131zca bir teknoloji projesi de\u011fil, \u00e7al\u0131\u015fma bi\u00e7imini de etkileyen bir proje. T\u00fcm \u0130K s\u00fcre\u00e7lerini tek bir platformda birle\u015ftirdik. \u00d6rne\u011fin, i\u015fe al\u0131mda aday de\u011ferlendirmelerinden \u00fccret sistemine ve e\u011fitim ihtiya\u00e7 analizine kadar pek \u00e7ok ad\u0131m\u0131 One Profile \u00fczerinden y\u00f6netece\u011fiz. Y\u00f6neticiler ve \u00e7al\u0131\u015fanlar, \u0130K s\u00fcre\u00e7lerinin do\u011frudan bir par\u00e7as\u0131 haline gelecek. Art\u0131k herkesin bir \u0130K \u015fapkas\u0131 olacak. \u00d6zellikle y\u00f6neticiler, insan kaynaklar\u0131 alan\u0131nda daha fazla sorumluluk ve uzmanl\u0131k kazanacak. One Profile ile s\u00fcre\u00e7leri basitle\u015ftirerek herkes i\u00e7in daha b\u00fct\u00fcnc\u00fcl ve uyumlu bir deneyim olu\u015fturmay\u0131 ama\u00e7l\u0131yoruz.<\/p>\n<h2><strong>Z ku\u015fa\u011f\u0131yla birlikte i\u015f hayat\u0131na dair beklentiler ciddi bi\u00e7imde farkl\u0131la\u015ft\u0131. Yeni nesille g\u00fc\u00e7l\u00fc bir ba\u011f kurmak i\u00e7in nas\u0131l bir strateji izliyorsunuz?<\/strong><\/h2>\n<p>Her bir \u00e7al\u0131\u015fan\u0131m\u0131z\u0131n \u015firketimizde \u00e7ok k\u0131ymetli ve etkili bir rol\u00fc oldu\u011funa inan\u0131yoruz. \u00c7al\u0131\u015fanlar\u0131m\u0131zdan gelen geri bildirimleri daha h\u0131zl\u0131 ve sa\u011fl\u0131kl\u0131 bir \u015fekilde de\u011ferlendirebilmek ad\u0131na da \u2018\u00c7al\u0131\u015fan Meclisi\u2019ni kurduk. Ayr\u0131ca, ku\u015faklar aras\u0131 ileti\u015fimi ve kar\u015f\u0131l\u0131kl\u0131 \u00f6\u011frenmeyi destekleyen bir tersine mentorluk program\u0131m\u0131z da var. Gen\u00e7 ekip arkada\u015flar\u0131m\u0131z, teknoloji ve dijital ara\u00e7lar konusundaki bilgi ve deneyimlerini daha k\u0131demli \u00e7al\u0131\u015fanlar\u0131m\u0131zla payla\u015f\u0131yor. Kar\u015f\u0131l\u0131\u011f\u0131nda i\u015f yap\u0131\u015f s\u00fcre\u00e7lerindeki tecr\u00fcbelerinden faydalan\u0131yorlar. B\u00f6ylece t\u00fcm \u00e7al\u0131\u015fanlar\u0131m\u0131z aras\u0131nda s\u00fcrekli ve samimi bir etkile\u015fim ortam\u0131 yarat\u0131yoruz.<\/p>\n<h2><strong>K\u00fclt\u00fcr, de\u011ferler ve toplumsal etkiler&#8230; L\u2019Or\u00e9al T\u00fcrkiye\u2019de bu \u00fc\u00e7l\u00fcy\u00fc nas\u0131l dengeliyor, \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 bu \u00e7er\u00e7evede nas\u0131l in\u015fa ediyorsunuz?<\/strong><\/h2>\n<p>\u201cHerkes i\u00e7in g\u00fczellik\u201d diyen bir \u015firketiz. Bunu sadece \u00fcr\u00fcn ve hizmetlerimizde de\u011fil \u00e7al\u0131\u015fanlar\u0131m\u0131z i\u00e7in de uyguluyoruz. \u0130K departman\u0131m\u0131zda \u00fc\u00e7 ana strateji do\u011frultusunda fark\u0131ndal\u0131k olu\u015fturmak i\u00e7in \u00e7al\u0131\u015f\u0131yoruz. Toplumsal cinsiyet, engelli \u00e7al\u0131\u015fanlar ve ya\u015f, jenerasyonlar &amp; sosyo-k\u00fclt\u00fcrel ge\u00e7mi\u015f i\u00e7in \u00e7al\u0131\u015fan grubumuz var. L\u2019Or\u00e9al T\u00fcrkiye\u2019de \u00e7e\u015fitlilik, hakkaniyet ve kapsay\u0131c\u0131l\u0131\u011f\u0131 t\u00fcm \u00e7al\u0131\u015fmalar\u0131m\u0131zda uyguluyoruz.<\/p>\n<h2><strong>\u00c7al\u0131\u015fanlar art\u0131k sadece \u201cmaa\u015f ve unvan\u201d de\u011fil, \u201cama\u00e7 ve aidiyet\u201d duygusu da ar\u0131yor. Sizce \u00f6n\u00fcm\u00fczdeki d\u00f6nemde \u015firketlerin \u201c\u00e7ekim g\u00fcc\u00fc\u201d nas\u0131l in\u015fa edilmeli?<\/strong><\/h2>\n<p>\u201c\u00d6nce insan, sonra i\u015f, her zaman anlam\u201d mottosuyla hareket ediyoruz. L&#8217;Or\u00e9al Grup olarak \u201cd\u00fcnyay\u0131 harekete ge\u00e7iren g\u00fczelli\u011fi yaratmak\u201d amac\u0131m\u0131zla herkesin kendini g\u00fcvende, huzurlu ve e\u015fit hissetti\u011fi bir toplumun olu\u015fmas\u0131na katk\u0131 sa\u011fl\u0131yoruz. Bu de\u011fi\u015fimi ise \u00f6nce kendi \u015firketimizde ba\u015flat\u0131yoruz. Farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131na sahip bireylerin ve ekiplerin, g\u00fczellik anlay\u0131\u015f\u0131ndaki \u00e7e\u015fitlili\u011fi daha iyi kavrayarak geni\u015f kitlelere daha etkili hizmet sunabileceklerine ve yeni f\u0131rsatlar\u0131 daha kolay yakalayabileceklerine inan\u0131yoruz.<\/p>\n<h2><strong>Gelece\u011fin liderlerinde ne gibi nitelikler \u00f6n plana \u00e7\u0131k\u0131yor? Sizin i\u00e7in vazge\u00e7ilmez olan yetkinlikler neler?<\/strong><\/h2>\n<p>Yar\u0131n i\u00e7in d\u00f6n\u00fc\u015f\u00fcmde en etkin rollerden biri liderlerin. Yapay zekan\u0131n da geli\u015fmesiyle teknolojiyi merkezine almak, veriyi kullanabilmek bunlar\u0131 yaparken de empati ve tak\u0131m olu\u015fturma becerilerini geli\u015ftirmek bir lider i\u00e7in olmazsa olmaz nitelikler aras\u0131nda geliyor. Lider, hem teknik yeterlili\u011fe hem de liderlik becerilerine sahip olmal\u0131d\u0131r ki \u0130K departman\u0131 olarak biz de liderlerimizle d\u00fczenli olarak bulu\u015farak bu konuda \u00e7al\u0131\u015f\u0131yoruz.<\/p>\n<h2><strong>Geleneksel hiyerar\u015fik kariyer yollar\u0131n\u0131n yerini daha esnek ve yatay modeller al\u0131yor. Bu anlay\u0131\u015fa \u015firket i\u00e7i geli\u015fim ve terfi s\u00fcre\u00e7leriniz nas\u0131l uyum sa\u011fl\u0131yor?<\/strong><\/h2>\n<p>L\u2019Or\u00e9al T\u00fcrkiye olarak \u00f6ncelik verdi\u011fimiz konulardan biri yeteneklerin ve becerilerin \u00f6n planda oldu\u011fu bir i\u015f ortam\u0131 sa\u011flamak. Bu nedenle i\u015fe al\u0131m ve terfi s\u00fcre\u00e7lerinin tamam\u0131nda kapal\u0131 cv\u2019ler ile ilerliyoruz. Departmanlar\u0131m\u0131zda ise s\u00fcrekli geli\u015fimi destekliyor, ekiplerin kendi uzmanl\u0131k alanlar\u0131nda becerilerini art\u0131rmalar\u0131n\u0131 sa\u011fl\u0131yoruz. Mevcut beceriler ile hedeflenenler aras\u0131ndaki farklar\u0131 analiz ederek, b\u00f6l\u00fcmler aras\u0131ndaki beceri farkl\u0131l\u0131klar\u0131 i\u00e7 mentorluk programlar\u0131 ve proje rotasyonlar\u0131yla kapat\u0131yoruz. Yeteneklerini ke\u015ffetti\u011fimiz ve geli\u015ftirdi\u011fimiz \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131, ihtiya\u00e7 duyulan farkl\u0131 pozisyonlarda da de\u011ferlendirme esnekli\u011fine sahibiz. Bunun yan\u0131 s\u0131ra her rol i\u00e7in hem i\u00e7 hem de d\u0131\u015f adaylar\u0131 titizlikle de\u011ferlendiriyor, yaln\u0131zca potansiyeli de\u011fil, adaylar\u0131n g\u00f6reve ne kadar haz\u0131r olduklar\u0131n\u0131 da dikkate al\u0131yoruz.<\/p>\n<h2><strong>\u00d6n\u00fcm\u00fczdeki d\u00f6nemde \u0130K liderlerinin mutlaka g\u00fcndeminde olmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz kavramlar\u0131 bizimle payla\u015f\u0131r m\u0131s\u0131n\u0131z?<\/strong><\/h2>\n<p>D\u00fcnya standartlar\u0131nda bir lider olabilmek i\u00e7in g\u00fcnl\u00fck ya\u015fam\u0131nda modern teknolojileri aktif olarak kullanan, kararlar\u0131n\u0131 veriye dayanarak alan, \u00e7a\u011f\u0131n ve gelece\u011fin yetkinlikleri do\u011frultusunda kendini s\u00fcrekli geli\u015ftiren, \u00e7ok y\u00f6nl\u00fc becerilere sahip, uzmanl\u0131k alanlar\u0131nda derinle\u015fen, t\u00fcm bunlar\u0131 yaparken de yapay zeka ve teknolojiyi etkin kullanman\u0131n yan\u0131 s\u0131ra empati kurabilen ve insana de\u011fer vermenin \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz. Psikolojik g\u00fcvenli ortamlar\u0131n\u0131 olu\u015fturabilen ve \u201ctravma okuyabilen liderler\u201d g\u00fcn\u00fcm\u00fczde b\u00fcy\u00fck bir \u00f6neme sahip. L\u2019Or\u00e9al T\u00fcrkiye olarak biz de bu anlay\u0131\u015f\u0131 s\u00fcrd\u00fcr\u00fclebilir k\u0131lmak istiyoruz.<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID18549\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"18549\"\n         id=\"da-reactions-slot-post-18549\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0130nsan kaynaklar\u0131 stratejilerini sadece bug\u00fcne de\u011fil, gelece\u011fe g\u00f6re de \u015fekillendiren L\u2019Or\u00e9al T\u00fcrkiye; liderlik d\u00f6n\u00fc\u015f\u00fcm\u00fcnden beceri temelli yap\u0131lara, k\u00fclt\u00fcrel geli\u015fimden yapay zek\u00e2 destekli s\u00fcre\u00e7lere kadar bir\u00e7ok konuda fark yaratan uygulamalara imza at\u0131yor. T\u00fcm bu yakla\u015f\u0131m\u0131, L\u2019Or\u00e9al T\u00fcrkiye CHRO\u2019su Murat Y\u00fcksel\u2019den dinledik\u2026 Yap\u0131lanman\u0131z hakk\u0131nda bilgi alabilir miyiz? \u015eu an b\u00fcnyenizde ka\u00e7 ki\u015fi \u00e7al\u0131\u015f\u0131yor? 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