{"id":2445,"date":"2015-06-05T09:22:33","date_gmt":"2015-06-05T06:22:33","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=2445"},"modified":"2017-06-13T11:43:04","modified_gmt":"2017-06-13T08:43:04","slug":"oyun-artik-isin-bir-parcasi","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/oyun-artik-isin-bir-parcasi\/","title":{"rendered":"Oyun art\u0131k i\u015fin bir par\u00e7as\u0131"},"content":{"rendered":"<p><strong>\u0130\u015f hayat\u0131nda e\u011flenerek \u00e7al\u0131\u015fman\u0131n \u00f6nemi gittik\u00e7e art\u0131yor. Bu \u015fekilde hem \u00e7al\u0131\u015fanlar\u0131n motivasyonunu y\u00fcksek tutmay\u0131 hem de i\u015fe olan ba\u011fl\u0131l\u0131klar\u0131n\u0131 art\u0131rmay\u0131 hedefleyen \u015firketler, i\u015f s\u00fcre\u00e7lerinde oyunla\u015ft\u0131rma tekni\u011fini kullanmaya \u00f6zen g\u00f6steriyor. Bununla birlikte uygulanan oyunla\u015ft\u0131rma metotlar\u0131 i\u015fe al\u0131\u015fma, verimi art\u0131rma, \u00f6\u011frenme gibi konularda \u015firketlere b\u00fcy\u00fck fayda sa\u011fl\u0131yor.<\/strong><\/p>\n<p><a href=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/06\/gamification.jpg\"><img decoding=\"async\" class=\"alignleft wp-image-2448 size-medium\" src=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/06\/gamification-300x150.jpg\" alt=\"gamification\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/06\/gamification-300x150.jpg 300w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/06\/gamification.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Oyunla\u015ft\u0131rman\u0131n, oyunsal d\u00fc\u015f\u00fcnmenin ve oyun mekaniklerinin oyun d\u0131\u015f\u0131 alanlarda, \u00e7al\u0131\u015fanlar\u0131 problem \u00e7\u00f6zmeye te\u015fvik etmek i\u00e7in kullan\u0131ld\u0131\u011f\u0131n\u0131 belirten [e]instein Genel M\u00fcd\u00fcr\u00fc Mert Kestek, bunun bir\u00e7ok farkl\u0131 alanda incelendi\u011fini ve uyguland\u0131\u011f\u0131n\u0131 aktar\u0131yor. Kestek, oyunla\u015ft\u0131rma metodunun i\u015f hayat\u0131nda ne \u015fekilde yer ald\u0131\u011f\u0131n\u0131, hangi alanlarda kullan\u0131lmas\u0131n\u0131n daha do\u011fru oldu\u011funu payla\u015f\u0131yor.<\/p>\n<h2>Tetris d\u00f6n\u00fcm noktas\u0131 oldu<\/h2>\n<p>Bug\u00fcnk\u00fc oyunla\u015ft\u0131r\u0131lm\u0131\u015f \u00f6\u011frenme (<strong>Gamification<\/strong>) i\u00e7in en \u00f6nemli tarihin, 1990\u2019l\u0131 y\u0131llar\u0131n ba\u015f\u0131 oldu\u011funu dile getiren Kestek, bunun nedenini yeni jenerasyonun oyun sever olarak do\u011fmas\u0131na ba\u011fl\u0131yor. Oyun oynama \u015feklinin de\u011fi\u015fti\u011fini ekleyen Kestek, \u201cEskiden commodore 64\u2019ler gibi TV\u2019ye monte edilen, kurmas\u0131-toplamas\u0131 20-25 dakikay\u0131 bulan oyunlar, yerlerini bug\u00fcnk\u00fcne en yak\u0131n mobil oyun olarak da adland\u0131rabilece\u011fimiz Tetris\u2019e b\u0131rakt\u0131. Belki de <strong>Tetris<\/strong> d\u00fcnyan\u0131n oyun oynama al\u0131\u015fkanl\u0131\u011f\u0131n\u0131 de\u011fi\u015ftirdi\u201d diyor. Bunun hem oyun end\u00fcstrisinde, hem de \u00f6\u011frenme anlay\u0131\u015f\u0131nda \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131 oldu\u011funu belirtiyor ve oyunun <strong>mobil<\/strong> bir \u015fekilde oynan\u0131yor olmas\u0131n\u0131n, bug\u00fcnk\u00fc anlamda ak\u0131ll\u0131 telefonlardan oyun oynaman\u0131n ilk deneyimi oldu\u011funu, oyun oynayan ki\u015filerin ya\u015f skalas\u0131n\u0131 da bir hayli yukar\u0131ya ta\u015f\u0131d\u0131\u011f\u0131n\u0131 vurguluyor. Kestek, \u201cBu da \u00f6zellikle yeti\u015fkin e\u011fitiminde oyunu \u00f6nemli bir ara\u00e7 haline getirdi. Bug\u00fcn, sosyal payla\u015f\u0131m platformlar\u0131nda annelerimizden hatta dedelerimizden bile \u015feker patlatma oyunlar\u0131nda can iste\u011fi geliyorsa bunu Tetris jenerasyonuna da bor\u00e7luyuz\u201d diyor.<\/p>\n<h2>Rekabet b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor<\/h2>\n<p>Oyunla\u015ft\u0131rma y\u00f6ntemlerinin insanlar\u0131n rekabet, ba\u015far\u0131, stat\u00fc, kendini ifade etme, alt\u00fcrizm gibi do\u011fal arzular\u0131n\u0131 tatmin etmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 s\u00f6yleyen Kestek, temel bir <strong>oyunla\u015ft\u0131rma stratejisinin<\/strong> kat\u0131l\u0131mc\u0131lar\u0131 tamamlad\u0131klar\u0131 g\u00f6revler i\u00e7in \u00f6d\u00fcllendirdi\u011fini ifade ediyor. Kestek, s\u00f6zlerine \u201cHatta bu \u00f6d\u00fcller \u00e7o\u011fu zaman maddi de\u011fil; puanland\u0131rma, ba\u015far\u0131 rozetleri ya da r\u00fctbelendirme, ilerleme g\u00f6stergesinin dolumu ve \u00e7al\u0131\u015fanlara sanal para vermek gibi. Oyunla\u015ft\u0131rmada kullan\u0131labilecek bir ba\u015fka oyunsal \u00f6ge de rekabettir. Kazan\u0131lan \u00f6d\u00fclleri di\u011fer \u00e7al\u0131\u015fanlar taraf\u0131ndan g\u00f6r\u00fclebilir yapmak veya \u00e7al\u0131\u015fanlar aras\u0131nda <a title=\"Ba\u015far\u0131l\u0131 bir lider olun!\" href=\"http:\/\/www.kariyer.net\/ik-blog\/basarili-bir-lider-olun\/\" target=\"_blank\">liderlik<\/a> s\u0131ralamas\u0131 yapmak \u00e7al\u0131\u015fanlar\u0131 rekabete \u00f6zendirme yollar\u0131d\u0131r\u201d diye devam ediyor.<\/p>\n<h2>Hem \u00f6zel sekt\u00f6rde hem kamuda kullan\u0131l\u0131yor<\/h2>\n<p>Sadece bulundu\u011fu yeri \u201cchecking-in\u201d i\u015faretleyen, mekanlar\u0131 puanlayan ve bunun kar\u015f\u0131l\u0131\u011f\u0131nda sanal rozet kazan\u0131lan <strong>Foursquare<\/strong> uygulamas\u0131n\u0131n d\u00fcnya \u00fczerinde aktif kullan\u0131c\u0131 say\u0131s\u0131n\u0131n 45 milyonu ge\u00e7ti\u011fini \u00f6rnekleyen Kestek, bu durumun bile \u015firketlerin web sayfalar\u0131na, kampanyalar\u0131na ve mobil uygulamalar\u0131na oyunla\u015ft\u0131rmay\u0131 katmalar\u0131na yeterli bir g\u00f6sterge oldu\u011funu s\u00f6yl\u00fcyor. Firmalar\u0131n, yeni i\u015fe giren \u00e7al\u0131\u015fanlar\u0131na <strong>oryantasyon e\u011fitimi<\/strong> olarak oyunla\u015ft\u0131rmay\u0131 sunduklar\u0131n\u0131 aktaran Kestek, \u201cBunun en ba\u015far\u0131l\u0131 \u00f6rneklerinden biri <a title=\"\u015eekerbank \u0130\u015f \u0130lanlar\u0131\" href=\"http:\/\/www.kariyer.net\/sekerbank-is-ilanlari-c1466-p5108\/\" target=\"_blank\">\u015eekerbank<\/a> Oryantasyon Oyunu\u2019dur. Yeni i\u015fe giren \u00e7al\u0131\u015fanlar, bir oyun oynayarak, Genel M\u00fcd\u00fcr\u00fcn mesaj\u0131ndan, finansal tablolara, \u0130K politikalar\u0131ndan, Intranet ve benzeri i\u00e7 portallara kadar bir \u00e7al\u0131\u015fan\u0131n bilmesi gereken t\u00fcm konularda bilgi sahibi olabiliyor\u201d diyor. Kamu kurumlar\u0131n\u0131n da oyunla\u015ft\u0131rma konusunda \u00e7ok aktif oldu\u011funu ekliyor. Kestek, buna da \u201cKamu kurulu\u015flar\u0131n\u0131n da oyunla\u015ft\u0131rma konusunda \u00f6zel sekt\u00f6rden geride kalmad\u0131klar\u0131na iyi bir \u00f6rnek; MKK \u2013 Merkezi Kay\u0131t Kurulu\u015fu, t\u00fcm \u00e7al\u0131\u015fanlar\u0131na uygulad\u0131\u011f\u0131 i\u015f s\u00fcreklili\u011fi s\u0131nav\u0131n\u0131, oyunla\u015ft\u0131rma ile sunuyor. \u00c7al\u0131\u015fanlar ayn\u0131 TV\u2019deki bir yar\u0131\u015fmaya kat\u0131lm\u0131\u015f gibi sorular\u0131 cevaplayabiliyorlar\u201d \u015feklinde \u00f6rnek veriyor.<\/p>\n<h2>\u00c7al\u0131\u015fanlar s\u00fcrece dahil ediliyor<a href=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/06\/mertkestek.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-2450 size-full\" src=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/06\/mertkestek.jpg\" alt=\"mertkestek\" width=\"200\" height=\"256\" \/><\/a><\/h2>\n<p>Oyunla\u015ft\u0131rma ile firmalar\u0131n \u00e7al\u0131\u015fanlar\u0131n\u0131 s\u00fcre\u00e7lere dahil edebilece\u011fini belirten Kestek, bu \u015fekilde daha nitelikli i\u015f \u00fcretilebilece\u011fine de de\u011finiyor. \u201cEn g\u00fczel \u00f6rneklerinden biri de birka\u00e7 y\u0131l \u00f6nce ya\u015fand\u0131. Uluslararas\u0131 bir yaz\u0131l\u0131m firmas\u0131 yeni geli\u015ftirdi\u011fi bir \u00fcr\u00fcn\u00fcn 30\u2019dan fazla dilde \u00fcretimini ger\u00e7ekle\u015ftirecekti. Bunun i\u00e7in gerekli \u00e7eviri i\u015flemleri yap\u0131lm\u0131\u015ft\u0131. Bununla birlikte yap\u0131lan \u00e7evirilerin do\u011frulu\u011funun kontrol edilmesi ve yap\u0131lan \u00e7evirinin kalitesinin art\u0131r\u0131lmas\u0131 gerekiyordu. Bu \u00e7er\u00e7evede bir oyun tasarland\u0131 ve \u00e7al\u0131\u015fanlar\u0131n kendi ana dillerinde yap\u0131lan \u00e7evirileri kontrol etmesi ve gerekli d\u00fczeltmeleri yapmas\u0131 hedeflendi. 5 bine yak\u0131n \u00e7al\u0131\u015fan bir ay s\u00fcre ile bu oyunu oynad\u0131. Toplam 530 bin sayfa g\u00f6r\u00fcnt\u00fclendi ve 7 bine yak\u0131n hata raporlamas\u0131 yap\u0131ld\u0131\u201d diyen Kestek, bu <strong>yaz\u0131l\u0131m<\/strong> firmas\u0131n\u0131n, yap\u0131lacak i\u015fi \u00e7al\u0131\u015fanlar\u0131na g\u00f6rev olarak vererek i\u015f geli\u015ftirmeye dair bu kadar olumlu sonu\u00e7lar elde edemeyece\u011fini anlat\u0131yor.<\/p>\n<h2>Uzaktan e\u011fitimde oyunla\u015ft\u0131rma<\/h2>\n<p>\u00c7al\u0131\u015fanlar\u0131n kendi istekleri ile daha fazla ama en \u00f6nemlisi e\u011flenerek vakit ge\u00e7irebilecekleri bir e\u011fitim \u00e7\u00f6z\u00fcm\u00fc ortaya koymak gerekti\u011fini vurgulayan Kestek, yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re e\u011flenceli hale getirilmi\u015f \u00f6\u011frenme i\u00e7eriklerinde kullan\u0131c\u0131lar\u0131n y\u00fczde 30 daha fazla zaman harcad\u0131\u011f\u0131n\u0131 ifade ediyor. Kestek s\u00f6zlerine \u015fu \u015fekilde devam ediyor; \u201cT\u00fcrkiye\u2019de 12 ya\u015f ve \u00fcst\u00fc 28 milyon internet kullan\u0131c\u0131s\u0131 var. Bunlar\u0131n 8.3 milyondan fazlas\u0131 internet \u00fczerinden oyun oynuyor. Ay baz\u0131nda ortalama ki\u015fi ba\u015f\u0131 ge\u00e7irilen s\u00fcre ise 1 saat 40 dakika. <strong>E-learning<\/strong> pazar\u0131nda, oyunla\u015ft\u0131rma d\u00fcnyada da agresif bir b\u00fcy\u00fcme sergiliyor. 2010 y\u0131l\u0131nda 100 milyon Dolar olan pazar\u0131n, 2016 y\u0131l\u0131nda 2.8 milyar Dolar olmas\u0131 bekleniyor.\u201d<\/p>\n<h2>Oyunla\u015ft\u0131rman\u0131n yerel \u00f6rne\u011fi BiTaksi<\/h2>\n<p>Oyunla\u015ft\u0131rman\u0131n \u00fclkemizdeki iyi \u00f6rneklerinden birinin BiTaksi uygulamas\u0131 oldu\u011funa de\u011finen Kestek, \u201cBu uygulamayla bulundu\u011funuz noktadan taksi \u00e7a\u011fr\u0131s\u0131nda bulunuyorsunuz, size en yak\u0131n \u00fcye taksiler talip oluyorlar. Siz istedi\u011finiz taksiyi se\u00e7iyorsunuz. Bununla kalm\u0131yor. Ak\u0131ll\u0131 telefon ve sosyal medyadan al\u0131\u015f\u0131k oldu\u011fumuz puanlama sistemi burada da uygulan\u0131yor. Yolcu taksiyi ve s\u00fcr\u00fcc\u00fcy\u00fc puanl\u0131yor, yorum yazabiliyor. Hatta taksi \u015f\u00f6f\u00f6r\u00fc de yolcuyu puanlayabiliyor, yorum yazabiliyor, gerekti\u011finde \u015fikayet edebiliyor\u201d diyor. BiTaksi uygulamas\u0131n\u0131 kullanan taksicilerin, bu uygulamay\u0131 \u00e7ok sevdiklerini, hatta taksilerine binen ve uygulamay\u0131 kullanmayan m\u00fc\u015fterilerini bile uygulamay\u0131 indirmeleri y\u00f6n\u00fcnde te\u015fvikte bulunduklar\u0131n\u0131 s\u00f6zlerine ekliyor. Uygulaman\u0131n, platformu en \u00e7ok kullanan, en iyi puanlar\u0131 alan, en \u00e7ok yol yapan \u015fof\u00f6rleri ayr\u0131ca de\u011ferlendirdi\u011fini belirten Kestek, b\u00f6ylelikle taksiciler aras\u0131nda tatl\u0131 bir rekabet ortam\u0131 olu\u015ftu\u011funu iletiyor. Her ay uygulamay\u0131 kullanan \u015fof\u00f6rlerin performans\u0131na g\u00f6re ak\u0131ll\u0131 telefon, saat ve bunlar gibi bir\u00e7ok hediye kazand\u0131klar\u0131n\u0131 da aktar\u0131yor.<\/p>\n<h2>Firmalar\u0131n \u0130K politikalar\u0131n\u0131 etkiliyor<\/h2>\n<p>\u015eirketlerinde hala eski usul performans y\u00f6netimi yapanlara tavsiyelerde bulunan Kestek, \u201cHedef verip, sonra da hesap sormak d\u00f6nemi bitti. Hatta <a title=\"Y Ku\u015fa\u011f\u0131 \u00c7al\u0131\u015fanlardan En \u0130yi Verimi Alman\u0131n Yollar\u0131\" href=\"http:\/\/www.kariyer.net\/ik-blog\/y-kusagi-calisanlardan-en-iyi-verimi-almanin-yollari\/\" target=\"_blank\">Y ku\u015fa\u011f\u0131<\/a> ve Z ku\u015fa\u011f\u0131 gen\u00e7 \u00e7al\u0131\u015fanlar i\u00e7in hayli hayli bitti. Yap\u0131c\u0131 rekabet ortam\u0131, ki\u015finin inisiyatif almas\u0131n\u0131 sa\u011flayacak, her an ne durumda ve ka\u00e7\u0131nc\u0131 s\u0131rada oldu\u011funu g\u00f6rebildi\u011fi, hediye ve \u00f6d\u00fcl alaca\u011f\u0131ndan emin oldu\u011fu, hem e\u011flendi\u011fi hem de prim kazand\u0131\u011f\u0131 bir ortam olu\u015fturmak gerekiyor\u201d diyor.<\/p>\n<p><a title=\"Kariyer Dergi Haziran Say\u0131s\u0131\" href=\"http:\/\/www.dijimecmua.com\/flash\/index.php?id=11042\" target=\"_blank\">Kariyer Dergi Haziran Say\u0131s\u0131<\/a><\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID2445\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"2445\"\n         id=\"da-reactions-slot-post-2445\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u015f hayat\u0131nda e\u011flenerek \u00e7al\u0131\u015fman\u0131n \u00f6nemi gittik\u00e7e art\u0131yor. Bu \u015fekilde hem \u00e7al\u0131\u015fanlar\u0131n motivasyonunu y\u00fcksek tutmay\u0131 hem de i\u015fe olan ba\u011fl\u0131l\u0131klar\u0131n\u0131 art\u0131rmay\u0131 hedefleyen \u015firketler, i\u015f s\u00fcre\u00e7lerinde oyunla\u015ft\u0131rma tekni\u011fini kullanmaya \u00f6zen g\u00f6steriyor. Bununla birlikte uygulanan oyunla\u015ft\u0131rma metotlar\u0131 i\u015fe al\u0131\u015fma, verimi art\u0131rma, \u00f6\u011frenme gibi konularda \u015firketlere b\u00fcy\u00fck fayda sa\u011fl\u0131yor. Oyunla\u015ft\u0131rman\u0131n, oyunsal d\u00fc\u015f\u00fcnmenin ve oyun mekaniklerinin oyun d\u0131\u015f\u0131 alanlarda, \u00e7al\u0131\u015fanlar\u0131 [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID2445\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"2445\"\n         id=\"da-reactions-slot-post-2445\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":13,"featured_media":2448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[26],"tags":[12],"class_list":{"0":"post-2445","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insan-kaynaklari","8":"tag-anasayfa"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Oyun art\u0131k i\u015fin bir par\u00e7as\u0131 - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"\u0130\u015f hayat\u0131nda e\u011flenerek \u00e7al\u0131\u015fman\u0131n \u00f6nemi gittik\u00e7e art\u0131yor. 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