{"id":2452,"date":"2015-06-05T10:01:25","date_gmt":"2015-06-05T07:01:25","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=2452"},"modified":"2024-08-12T11:57:46","modified_gmt":"2024-08-12T08:57:46","slug":"barselona-sivas-hatti","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/barselona-sivas-hatti\/","title":{"rendered":"Barselona &#8211; Sivas hatt\u0131"},"content":{"rendered":"<p><strong>Bir dondurma ustas\u0131n\u0131n, i\u015f hayat\u0131nda kendisine verilen deste\u011fin on, y\u00fcz, bin kat\u0131n\u0131 al\u0131p harcayan y\u00fczlerce, binlerce i\u015f insan\u0131 oldu\u011funu; daha da \u00f6nemlisi bir k\u0131sm\u0131n\u0131n bu deste\u011fin milyonda birini dahi geri \u201c\u00f6demedi\u011fini\u201d, ne kendisini ne de i\u00e7inde bulundu\u011fu organizasyonu geli\u015ftirmek i\u00e7in \u00e7aba g\u00f6sterdi\u011fini bilmedi\u011fini anlat\u0131yor Murat Ye\u015fildere&#8230;<\/strong><\/p>\n<p><a href=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/06\/cooking.jpg\"><img decoding=\"async\" class=\"alignleft wp-image-2454 size-medium\" src=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/06\/cooking-300x150.jpg\" alt=\"cooking\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/06\/cooking-300x150.jpg 300w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/06\/cooking.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong>Michelin Rehberini<\/strong> ve birka\u00e7 y\u0131l \u00f6nce kap\u0131lar\u0131n\u0131 kapatan me\u015fhur El Bulli restoran\u0131 ile efsane \u015fefi <strong>Ferran Adria<\/strong>\u2019y\u0131 duyanlar, tan\u0131yanlar vard\u0131r. Bana k\u0131smet olmad\u0131, ama sevdi\u011fim Brezilyal\u0131 bir meslekta\u015f\u0131m El Bulli\u2019yi kapanmadan d\u00fcnya g\u00f6z\u00fc ile deneyimlemi\u015fti. Yedi\u011fi i\u00e7ti\u011fi onun olsun, ben sizle g\u00f6rd\u00fcklerini payla\u015faca\u011f\u0131m. Enfes bir yeme\u011fin ard\u0131ndan yapt\u0131\u011f\u0131 her i\u015fe ruhunu koyan \u201c\u015feflerin \u015fefi\u201d Ferran Adria zaman\u0131n\u0131n b\u00fcy\u00fck k\u0131sm\u0131n\u0131 ge\u00e7irdi\u011fi mutfa\u011f\u0131ndan d\u0131\u015far\u0131 \u00e7\u0131karak, masalar\u0131 dola\u015fmay\u0131 da ihmal etmiyormu\u015f. \u0130\u015finin neredeyse tamam\u0131n\u0131 yard\u0131mc\u0131lar\u0131na delege ederek, restoranlar\u0131na dahi u\u011framayan meslekta\u015flar\u0131 (\u00d6rne\u011fin, Gordon Ramsey veya Jamie Oliver) ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda son derece b\u00fcy\u00fck fark yaratan bir \u00f6zellik. Kelimelerle anlat\u0131lmas\u0131 imkans\u0131z, m\u00fckemmel bir yeme\u011fin ard\u0131ndan Brezilyal\u0131 meslekta\u015f\u0131m\u0131n masas\u0131na gelen Ferran Adria \u201cAnlat\u0131n bakal\u0131m Brezilyal\u0131lar, yemeklerimi be\u011fendiniz mi?\u201d diye soracak oluyor; yemeklerin yaratt\u0131\u011f\u0131 tarif edilemez keyif \u00fczerine, bir de \u201cki\u015fisel muamele\u201d g\u00f6rmek, Brezilyal\u0131lar i\u00e7in de fazlaca al\u0131\u015f\u0131k olunan bir \u015fey olmad\u0131\u011f\u0131ndan san\u0131r\u0131m, meslekta\u015f\u0131m \u201cPekiyi ama niye yap\u0131yorsun, nas\u0131l ba\u015far\u0131yorsun bunu?\u201d diye cevap verebiliyor. Bu kez \u015fa\u015f\u0131rma s\u0131ras\u0131 Ferran Adria\u2019ya ge\u00e7iyor ve bo\u015f g\u00f6zlerle meslekta\u015f\u0131ma bak\u0131yor. Sonra o da, soruya soruyla kar\u015f\u0131l\u0131k veriyor;<\/p>\n<p>-Yemeklerimi be\u011fendiniz mi?<br \/>\n-Soru mu bu, kelimelerle anlat\u0131lamaz tatt\u0131\u011f\u0131m\u0131z lezzetler ve hizmetten ald\u0131\u011f\u0131m\u0131z tatmin.<br \/>\n-\u00d6yleyse \u00f6n\u00fcm\u00fczdeki ay sizi tekrar a\u011f\u0131rlayabilirim.<br \/>\n-\u00d6n\u00fcm\u00fczdeki ay m\u0131, pek emin de\u011filim, zaten biz gelecek olsak sen bizi kabul etmezsin. (\u00c7\u00fcnk\u00fc El Bulli her y\u0131l internet \u00fczerinden birka\u00e7 milyon ki\u015fi aras\u0131ndan kura ile m\u00fc\u015fterilerini se\u00e7iyor.)<br \/>\n-Seneye gelirsiniz o zaman.<br \/>\n-Ta Sao Paolo\u2019dan, Barselona\u2019n\u0131n yar\u0131m saat kuzeyine de her sene gelinmez ki&#8230;<br \/>\n-\u0130ki sene sonra, belki?<br \/>\n-Sanm\u0131yorum.<br \/>\n-O zaman be\u015f sene sonra?<br \/>\n-Be\u015f sene sonra, belki olabilir, yani in\u015fallah, haydi hay\u0131rl\u0131s\u0131&#8230;<\/p>\n<p>Ferran s\u00f6z d\u00fcellosunu kesiyor: \u201cBe\u015f senede bir buraya geliyorsunuz, sonra da bana nas\u0131l, niye b\u00f6yle bir keyfi size ya\u015fatt\u0131\u011f\u0131m\u0131 soruyorsunuz? Ba\u015fka \u015fans\u0131m var m\u0131? Be\u015f senede bir restoran\u0131ma gelen bir m\u00fc\u015fteriyi mutlu etmek i\u00e7in bana verdi\u011finiz tek f\u0131rsat\u0131 elimden geldi\u011fince en iyi \u015fekilde kullanmak zorunday\u0131m. Ba\u015fka t\u00fcrl\u00fcs\u00fcn\u00fc yapsam \u015fa\u015f\u0131rman\u0131z laz\u0131m!\u201d<\/p>\n<p>Ferran Adria\u2019n\u0131n bu \u00e7arp\u0131c\u0131 hikayesini d\u00fcn G\u00f6khan \u015eahin ile tan\u0131\u015f\u0131nca tekrar hat\u0131rlad\u0131m. <strong>G\u00f6khan \u015eahin kim?<\/strong> Bu sorunun yan\u0131t\u0131n\u0131 24 saat \u00f6ncesine kadar ben de bilmiyordum, ama \u015fimdi unutaca\u011f\u0131m\u0131 sanm\u0131yorum. Pazar g\u00fcn\u00fc Kahve D\u00fcnyas\u0131\u2019n\u0131n Robert Koleji\u2019ndeki sanat festivali i\u00e7in kurdu\u011fu standa bir bardak kahve i\u00e7mek i\u00e7in yakla\u015f\u0131rken de ba\u015f\u0131ma bunlar\u0131n gelece\u011finin fark\u0131nda de\u011fildim. Kahveleri i\u00e7tikten sonra, basit bir sepete top atma oyununu ailecek oynad\u0131k ve e\u015fim ile k\u0131z\u0131m benden daha ba\u015far\u0131l\u0131 olarak (\u015ea\u015f\u0131ran var m\u0131?) iki top dondurma kazand\u0131. Hikaye buraya kadar normal ilerliyor, de\u011fil mi? K\u0131z\u0131m\u0131n tercihi ile iki top \u00e7ikolatal\u0131 dondurma istedikten sonra ise stand\u0131n arkas\u0131nda duran g\u00fcler y\u00fczl\u00fc bir gen\u00e7, bembeyaz k\u0131yafeti ile yan\u0131m\u0131za geldi. \u201cDondurman\u0131n i\u00e7eri\u011fini iyi bilmek laz\u0131m\u201d dedi. Sonras\u0131nda ise herhalde yakla\u015f\u0131k bir saat sohbet ettik. 27 ya\u015f\u0131ndaki Sivasl\u0131 gen\u00e7, <strong>Kahve D\u00fcnyas\u0131<\/strong>\u2019na be\u015f y\u0131l \u00f6nce kat\u0131lm\u0131\u015f, kendi kendisini geli\u015ftirmi\u015f, azmetmi\u015f, \u00e7al\u0131\u015fm\u0131\u015f, denemi\u015f; sonu\u00e7 olarak da Dondurma Ustas\u0131 olmaya hak kazanm\u0131\u015f. Ge\u00e7en y\u0131l Kas\u0131m ay\u0131nda Kahve D\u00fcnyas\u0131 onu <strong>Italian Culinary Institute for Foreigners<\/strong> (ICIF)\u2019da iki ayl\u0131k bir e\u011fitime yollam\u0131\u015f. \u201cLisan biliyor musun?\u201d dedim. \u201cYok, bilmiyordum, ama orada yedi dil bilen Rus bir \u00e7evirmen vard\u0131, ileti\u015fimi onun yard\u0131m\u0131yla \u00e7\u00f6zd\u00fck\u201d dedi. Ama azmetmi\u015f, \u015fimdi \u0130talyanca \u00f6\u011freniyor, dondurman\u0131n k\u00f6kleri \u0130talya\u2019da oldu\u011fu i\u00e7in, mesle\u011finde daha da uzmanla\u015fabilmek i\u00e7in \u0130talyanca \u00f6\u011frenmeyi tercih etmi\u015f. \u201cGer\u00e7i \u0130ngilizce de \u015fart, galiba\u201d dedi. \u201cBu enerji ile \u00f6\u011frenirsin sen, aman \u00fczerine git\u201d dedim. G\u00f6khan \u015eahin, iki ayl\u0131k program\u0131n sonunda 28 \u00fclkeden gelen kat\u0131l\u0131mc\u0131lar aras\u0131nda yap\u0131lan yar\u0131\u015fmay\u0131 da kazanm\u0131\u015f ve T\u00fcrkiye\u2019ye alan\u0131nda \u00e7ok de\u011ferli bir sertifika ve \u00f6d\u00fcl ile d\u00f6nm\u00fc\u015f. \u201cSertifika ve \u00f6d\u00fcl\u00fc \u015firket merkezine b\u0131rakt\u0131m\u201d dedi G\u00f6khan, \u201cOnlar\u0131n sayesinde kazan\u0131lm\u0131\u015f bir ba\u015far\u0131; bana inand\u0131lar, destek oldular.\u201d<\/p>\n<p>Halbuki bilmiyordu ki, i\u015f hayat\u0131nda kendisine verilen deste\u011fin on, y\u00fcz, bin kat\u0131n\u0131 al\u0131p, harcayan y\u00fczlerce, binlerce i\u015f insan\u0131 oldu\u011funu; daha da \u00f6nemlisi bir k\u0131sm\u0131n\u0131n bu deste\u011fin milyonda birini dahi geri \u201c\u00f6demedi\u011fini\u201d, ne kendisini ne de i\u00e7inde bulundu\u011fu organizasyonu geli\u015ftirmek i\u00e7in \u00e7aba g\u00f6sterdi\u011fini\u2026<\/p>\n<p>G\u00f6khan \u015eahin m\u00fctevazili\u011fi ile, h\u00e2l\u00e2 g\u00f6z g\u00f6z gelmeden kendisini anlatabiliyordu; sadece dondurmay\u0131, \u201ceserini\u201d konu\u015furken, kendini tutam\u0131yordu, heyecanla, yeni lezzetleri, farkl\u0131 kombinasyonlar\u0131, damak zevkini bizimle payla\u015f\u0131yordu. Ben de duramad\u0131m, Ferran Adria\u2019ya \u015fa\u015fk\u0131nl\u0131kla soran meslekta\u015f\u0131m gibi \u201cNiye \u00e7\u0131kt\u0131n tezgah\u0131n arkas\u0131ndan, niye yan\u0131m\u0131za geldin de anlatt\u0131n bunlar\u0131?\u201d diye soracak oldum. \u201cDondurman\u0131n i\u00e7eri\u011fini iyi bilmek laz\u0131m, herkese anlatmak laz\u0131m, \u00e7ocuklar\u0131m\u0131z yiyor bunu\u201d diye tekrar etti. Dondurma ustas\u0131 olarak, \u00fczerine vazife olmasa da belki profesyonel hayata bir sat\u0131\u015f g\u00f6revlisi olarak ba\u015flam\u0131\u015f olman\u0131n da verdi\u011fi heyecan ile yakla\u015fm\u0131\u015ft\u0131 bize. Amac\u0131n\u0131n bir top daha dondurma satmak olmad\u0131\u011f\u0131 belliydi; ama amac\u0131 her ne olursa olsun, kendi hikayesi ile kalbimizi kazand\u0131; hatta daha da fazlas\u0131 hikayesi ile ilham verdi, belki size de ilham verir.<\/p>\n<p>Mutlaka, ilk f\u0131rsatta G\u00f6khan Usta\u2019n\u0131n enfes dondurmas\u0131ndan tad\u0131n (Bence \u00e7ikolatadan ba\u015flay\u0131n!) ama daha da \u00f6nemlisi acaba onun gibi g\u00f6z\u00fcn\u00fcn i\u00e7i parlayan, enerjisi d\u0131\u015far\u0131 ta\u015fan, yerinde duramayan \u00e7al\u0131\u015fma arkada\u015flar\u0131, profesyonelleri tak\u0131mlar\u0131m\u0131zda g\u00f6rmek i\u00e7in ne yapmal\u0131y\u0131z, sorusunun cevab\u0131n\u0131 bulmaya \u00e7al\u0131\u015f\u0131n. Gerek \u015feflerin \u015fefi Ferran Adria\u2019n\u0131n s\u00f6yledikleri, gerekse de Sivasl\u0131 dondurma ustas\u0131 G\u00f6khan \u015eahin\u2019in yapt\u0131klar\u0131 bizim al\u0131\u015f\u0131k oldu\u011fumuz bir\u00e7ok hizmet ve m\u00fc\u015fteri odakl\u0131l\u0131k prensibinin d\u0131\u015f\u0131nda g\u00f6z\u00fck\u00fcyor. \u0130kisinin de yapt\u0131klar\u0131, CRM olarak tan\u0131mlanan, \u201cS\u0131k gelen m\u00fc\u015fteriye daha iyi hizmet, az gelene de tencerenin dibi\u201d \u015feklinde yakla\u015f\u0131lan ve bunu marifet sayan bir\u00e7ok profesyonelin, uzman\u0131n s\u00f6ylediklerinin de taban tabana tersi.<\/p>\n<p>Zihnimizden ge\u00e7irelim, acaba ben de, siz de ayn\u0131 CRM tuza\u011f\u0131na, kitaplarda yazd\u0131\u011f\u0131, dan\u0131\u015fmanlar tavsiye etti\u011fi i\u00e7in d\u00fc\u015f\u00fcyor muyuz? E\u011fer \u00f6yleyse organizasyonun dinamiklerini, hedeflerini, yetkinliklerini yeniden tan\u0131mlamak \u015fart; ancak ondan sonra G\u00f6khan \u015eahinlerin say\u0131s\u0131n\u0131 art\u0131rmak m\u00fcmk\u00fcn olabilecek.<\/p>\n<p><a title=\"Kariyer Dergi Haziran Say\u0131s\u0131\" href=\"http:\/\/www.dijimecmua.com\/flash\/index.php?id=11042\" target=\"_blank\" rel=\"noopener\">Kariyer Dergi Haziran Say\u0131s\u0131<\/a><br \/>\n<strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/06\/muratyesildere.jpg\"><img decoding=\"async\" class=\"alignleft wp-image-2453 size-full\" src=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/06\/muratyesildere.jpg\" alt=\"muratyesildere\" width=\"100\" height=\"125\" \/><\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Yazar: Egon Zehnder International Y\u00f6netici Orta\u011f\u0131 Murat Ye\u015fildere<\/strong><\/p>\n<p>&nbsp;<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID2452\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"2452\"\n         id=\"da-reactions-slot-post-2452\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bir dondurma ustas\u0131n\u0131n, i\u015f hayat\u0131nda kendisine verilen deste\u011fin on, y\u00fcz, bin kat\u0131n\u0131 al\u0131p harcayan y\u00fczlerce, binlerce i\u015f insan\u0131 oldu\u011funu; daha da \u00f6nemlisi bir k\u0131sm\u0131n\u0131n bu deste\u011fin milyonda birini dahi geri \u201c\u00f6demedi\u011fini\u201d, ne kendisini ne de i\u00e7inde bulundu\u011fu organizasyonu geli\u015ftirmek i\u00e7in \u00e7aba g\u00f6sterdi\u011fini bilmedi\u011fini anlat\u0131yor Murat Ye\u015fildere&#8230; Michelin Rehberini ve birka\u00e7 y\u0131l \u00f6nce kap\u0131lar\u0131n\u0131 kapatan me\u015fhur [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID2452\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"2452\"\n         id=\"da-reactions-slot-post-2452\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":8,"featured_media":2454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[1987],"tags":[],"class_list":{"0":"post-2452","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Barselona - Sivas hatt\u0131 - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"Bir dondurma ustas\u0131n\u0131n, i\u015f hayat\u0131nda kendisine verilen deste\u011fin on, y\u00fcz, bin kat\u0131n\u0131 al\u0131p harcayan y\u00fczlerce, binlerce i\u015f insan\u0131 oldu\u011funu; 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