{"id":2543,"date":"2015-06-18T09:53:08","date_gmt":"2015-06-18T06:53:08","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=2543"},"modified":"2017-06-12T15:36:22","modified_gmt":"2017-06-12T12:36:22","slug":"turkiyede-yerel-marketler-dunyasi","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/turkiyede-yerel-marketler-dunyasi\/","title":{"rendered":"T\u00fcrkiye\u2019de yerel marketler d\u00fcnyas\u0131"},"content":{"rendered":"<p><strong>Yerel perakendenin ekonomi i\u00e7inde tutunamayaca\u011f\u0131 konu\u015fulurken, sekt\u00f6r\u00fcn en b\u00fcy\u00fck oyuncular\u0131 aras\u0131na girdi. Ge\u00e7en y\u0131l y\u00fczde 14&#8217;l\u00fck oranda bir b\u00fcy\u00fcme g\u00f6steren yerel marketler, \u015fu an T\u00fcrkiye&#8217;ye en b\u00fcy\u00fck istihdam sa\u011flayan \u00fc\u00e7\u00fcnc\u00fc sekt\u00f6r olarak g\u00f6r\u00fcn\u00fcyor.\u00a0<\/strong><\/p>\n<p><strong><img decoding=\"async\" class=\"alignleft wp-image-2545 size-medium\" src=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/06\/market-300x150.jpg\" alt=\"market\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/06\/market-300x150.jpg 300w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/06\/market.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Sat\u0131\u015f Pazarlama\u00a0M\u00fcd\u00fcr\u00fc\u00a0Mustafa Ba\u015far, yerel perakendenin y\u00fckseli\u015fini ve istihdama olan katk\u0131s\u0131n\u0131 \u00f6rneklerle anlat\u0131yor.<\/strong><\/p>\n<p>\u00c7ok uzak de\u011fil, bundan be\u015f y\u0131l \u00f6ncesi i\u00e7in yap\u0131lan tahminlerde yerel perakendecilerin h\u0131zla yok olaca\u011f\u0131 konu\u015fuluyordu. Genel beklenti de, yerel zincirlerin yerini b\u00fcy\u00fck ulusal ve uluslararas\u0131 gruplar\u0131n sat\u0131n almas\u0131 y\u00f6n\u00fcndeydi. Tahminler tutmad\u0131\u2026 Son be\u015f y\u0131lda, yerel perakendeciler daha da g\u00fc\u00e7lendi. Ulusal ve uluslararas\u0131 rakiplerine g\u00f6re daha h\u0131zl\u0131 b\u00fcy\u00fcd\u00fc. \u00d6zellikle de \u0130stanbul ve Ankara\u2019da be\u015f y\u0131lda cirolar\u0131 6.5 milyardan 10 milyar dolara \u00e7\u0131kt\u0131. Bug\u00fcn art\u0131k 50\u2019den fazla ma\u011fazas\u0131 olan 10\u2019dan fazla yerel zincir var. En b\u00fcy\u00fck yerel zincir aras\u0131ndaysa ilk s\u0131ralarda Makro (192 \u015fube), Rammar (50 \u015fube), Onur Grup (76 \u015fube), Pehlivano\u011flu (140 \u015fube), Mopa\u015f (100 \u015fube), Happy Center (118 \u015fube), Pekdemir (94 \u015fube), Hakmar, \u00c7a\u011fr\u0131 yer al\u0131yor. Yerel zincirlerin hedefi 2023\u2019te bu ciroyu 70 milyar TL\u2019ye \u00e7\u0131karmak.<\/p>\n<p>\u00d6rne\u011fin Carrefoursa bu y\u0131l\u0131n ba\u015f\u0131nda \u00f6nce Antalyal\u0131 1e1 marketlerini, ard\u0131ndan \u0130smar\u2019\u0131 ve son olarak Kiler\u2019i b\u00fcnyesine katt\u0131. Mehmet Nane\u2019nin bu operasyonun ba\u015f\u0131na ge\u00e7mesinin de Carrefoursa\u2019n\u0131n kaderi i\u00e7in \u00e7ok etkili oldu\u011funu ve olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Perakende pazar\u0131n\u0131 hareketlendiren bu geli\u015fme, g\u00f6zleri yerel perakendecilere \u00e7evirdi. \u00c7ok de\u011fil, 2000\u2019lerin ba\u015f\u0131nda yerel perakendecilerin kalmayaca\u011f\u0131n\u0131 tahmin edenler fena halde yan\u0131ld\u0131\u2026<\/p>\n<p>Say\u0131lar\u0131 400\u2019e yakla\u015fan yerel perakendeciler, sekt\u00f6r\u00fcn b\u00fcy\u00fck oyuncular\u0131n\u0131n radar\u0131nda. Onlar\u0131 cazip k\u0131lan en \u00f6nemli \u00f6zellikleriyse b\u00fcy\u00fck ulusal ve uluslararas\u0131 rakiplerine g\u00f6re daha h\u0131zl\u0131 b\u00fcy\u00fcmeleri ve piyasa ko\u015fullar\u0131na g\u00f6re daha rahat aksiyon almalar\u0131.<\/p>\n<p>Ge\u00e7en y\u0131l, T\u00fcrkiye\u2019de ulusal ve uluslararas\u0131 organize perakendeciler y\u00fczde 9.7 b\u00fcy\u00fcrken, yerel zincirler y\u00fczde 14\u2019\u00fcn \u00fczerinde b\u00fcy\u00fcd\u00fc.<\/p>\n<p>Verimlili\u011fe ve faaliyet g\u00f6sterdikleri b\u00f6lgelerde b\u00fcy\u00fcmeye odaklanan yerel zincirlerin planlar\u0131 aras\u0131nda ulusal olmak ve kom\u015fu pazarlara a\u00e7\u0131lmak da var. Ancak \u00f6ncesinde yerel zincirleri bekleyen en \u00f6nemli geli\u015fme konsolidasyon ve sat\u0131n almalar olacak.<\/p>\n<p>Ayr\u0131ca yerel marketler T\u00fcrkiye\u2019de en fazla istihdam sa\u011flayan en b\u00fcy\u00fck \u00fc\u00e7\u00fcnc\u00fc sekt\u00f6r oldu. Bug\u00fcn T\u00fcrkiye\u2019de 388 yerel zincirde 70 binin \u00fczerinde ki\u015fi \u00e7al\u0131\u015f\u0131yor. Yerel zincirlerin sat\u0131\u015f yapt\u0131klar\u0131 toplam perakende alan\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc ise 2.4 milyon metrekareyi ge\u00e7iyor. T\u00fcrkiye\u2019de perakende d\u00fcnyas\u0131nda \u00f6nemli bir g\u00fc\u00e7 olu\u015fturan yerel zincirlerin en yo\u011fun oldu\u011fu \u015fehirler \u0130stanbul, Bursa, Ankara, Konya olarak s\u0131ralan\u0131yor. B\u00f6lgesel olarak da Marmara B\u00f6lgesi, Karadeniz b\u00f6lgesi, Ege B\u00f6lgesi olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n<p>Yerel marketlerin b\u00fcy\u00fcmesinin di\u011fer nedenlerinden biri de yerli veya ulusal markalar halk taraf\u0131ndan destekleniyor. Yabanc\u0131 markalara ge\u00e7it vermiyorlar. \u00d6rne\u011fin d\u00fcnya devi Wallmart hi\u00e7bir Avrupa \u00fclkesinde kabul g\u00f6rmedi ve bunun sonucunda ba\u015far\u0131l\u0131 olamad\u0131. 2009\u2019da yerel marketlerin T\u00fcrkiye genelinde \u015fube say\u0131s\u0131 1.830 iken, 2015\u2019te 3.582\u2019ye y\u00fckseldi. Kasa say\u0131s\u0131 2009\u2019da 6.470 adet iken, 2015\u2019te 12.956 adet oldu. Buradan da anla\u015f\u0131laca\u011f\u0131 \u00fczere bu kanal her ge\u00e7en g\u00fcn b\u00fcy\u00fcyor. Ayr\u0131ca istihdam anlam\u0131nda da \u00e7ok fazlas\u0131yla de\u011fer kat\u0131yor. Bu kanalda 2010\u2019da 48.224 ki\u015fi iken, 2014 sonu 74.535 ki\u015fiye istihdam sa\u011flam\u0131\u015ft\u0131r. Ama sat\u0131n almalar hen\u00fcz bitmedi. Ta\u015flar yerine hen\u00fcz oturmad\u0131. \u00d6rne\u011fin T\u00fcrkiye\u2019nin en b\u00fcy\u00fck perakendecilerinden B\u0130M, \u2018File\u2019 isimli yeni bir market zinciri kurdu. File marketler zinciri 2015 y\u0131l\u0131 i\u00e7inde 10 ma\u011fazaya ula\u015facak. Konuyla ilgili olarak B\u0130M \u0130cra Kurulu \u00dcyesi ve File marketlerin Mimarlar\u0131ndan Haluk Dortluo\u011flu, \u201cFile\u2019de temel amac\u0131m\u0131z t\u00fcketicilerin g\u0131da, ki\u015fisel bak\u0131m ve genel temizlik ihtiya\u00e7lar\u0131n\u0131, iyi veya en iyi kalitede, y\u00fcksek standartlarda \u00fcretilmi\u015f, sa\u011fl\u0131kl\u0131 ve taze olmak \u015fart\u0131yla, s\u00fcrekli d\u00fc\u015f\u00fck fiyatlardan kar\u015f\u0131lamakt\u0131r\u201d diyor.\u00a0Sekt\u00f6r\u00fcn \u00f6nde gelen isimlerinden Servet Topalo\u011flu\u2019nu kendilerine dan\u0131\u015fman olarak se\u00e7ti. Uluslararas\u0131 zincirlere g\u00f6re ise fiyatlar\u0131n\u0131 y\u00fczde 20 daha d\u00fc\u015f\u00fck tutma hedefleri var. Anla\u015f\u0131laca\u011f\u0131 \u00fczere yerel marketleri bu geli\u015fmeler sonucu \u00e7ok daha heyecanl\u0131 g\u00fcnler bekliyor.<\/p>\n<p><a href=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/05\/qweqwUntitled-1.jpg\"><img decoding=\"async\" class=\"alignleft wp-image-2371 size-full\" src=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/05\/qweqwUntitled-1.jpg\" alt=\"qweqwUntitled-1\" width=\"100\" height=\"125\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Yazar:\u00a0Sat\u0131\u015f Pazarlama\u00a0M\u00fcd\u00fcr\u00fc\u00a0Mustafa Ba\u015far<\/strong><\/p>\n<p>&nbsp;<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID2543\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"2543\"\n         id=\"da-reactions-slot-post-2543\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Yerel perakendenin ekonomi i\u00e7inde tutunamayaca\u011f\u0131 konu\u015fulurken, sekt\u00f6r\u00fcn en b\u00fcy\u00fck oyuncular\u0131 aras\u0131na girdi. Ge\u00e7en y\u0131l y\u00fczde 14&#8217;l\u00fck oranda bir b\u00fcy\u00fcme g\u00f6steren yerel marketler, \u015fu an T\u00fcrkiye&#8217;ye en b\u00fcy\u00fck istihdam sa\u011flayan \u00fc\u00e7\u00fcnc\u00fc sekt\u00f6r olarak g\u00f6r\u00fcn\u00fcyor.\u00a0 Sat\u0131\u015f Pazarlama\u00a0M\u00fcd\u00fcr\u00fc\u00a0Mustafa Ba\u015far, yerel perakendenin y\u00fckseli\u015fini ve istihdama olan katk\u0131s\u0131n\u0131 \u00f6rneklerle anlat\u0131yor. \u00c7ok uzak de\u011fil, bundan be\u015f y\u0131l \u00f6ncesi i\u00e7in yap\u0131lan tahminlerde [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID2543\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"2543\"\n         id=\"da-reactions-slot-post-2543\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":8,"featured_media":2545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[26],"tags":[],"class_list":{"0":"post-2543","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insan-kaynaklari"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>T\u00fcrkiye\u2019de yerel marketler d\u00fcnyas\u0131 - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"Yerel perakendenin ekonomi i\u00e7inde tutunamayaca\u011f\u0131 konu\u015fulurken, sekt\u00f6r\u00fcn en b\u00fcy\u00fck oyuncular\u0131 aras\u0131na girdi. Ge\u00e7en y\u0131l y\u00fczde 14&#039;l\u00fck oranda bir b\u00fcy\u00fcme\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kariyer.net\/ik-blog\/turkiyede-yerel-marketler-dunyasi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00fcrkiye\u2019de yerel marketler d\u00fcnyas\u0131\" \/>\n<meta property=\"og:description\" content=\"Yerel perakendenin ekonomi i\u00e7inde tutunamayaca\u011f\u0131 konu\u015fulurken, sekt\u00f6r\u00fcn en b\u00fcy\u00fck oyuncular\u0131 aras\u0131na girdi. Ge\u00e7en y\u0131l y\u00fczde 14&#039;l\u00fck oranda bir b\u00fcy\u00fcme\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kariyer.net\/ik-blog\/turkiyede-yerel-marketler-dunyasi\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0130K Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-18T06:53:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-06-12T12:36:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/06\/market.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Konuk Yazar\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Konuk Yazar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"T\u00fcrkiye\u2019de yerel marketler d\u00fcnyas\u0131 - \u0130K Blog","description":"Yerel perakendenin ekonomi i\u00e7inde tutunamayaca\u011f\u0131 konu\u015fulurken, sekt\u00f6r\u00fcn en b\u00fcy\u00fck oyuncular\u0131 aras\u0131na girdi. Ge\u00e7en y\u0131l y\u00fczde 14'l\u00fck oranda bir b\u00fcy\u00fcme","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kariyer.net\/ik-blog\/turkiyede-yerel-marketler-dunyasi\/","og_locale":"tr_TR","og_type":"article","og_title":"T\u00fcrkiye\u2019de yerel marketler d\u00fcnyas\u0131","og_description":"Yerel perakendenin ekonomi i\u00e7inde tutunamayaca\u011f\u0131 konu\u015fulurken, sekt\u00f6r\u00fcn en b\u00fcy\u00fck oyuncular\u0131 aras\u0131na girdi. Ge\u00e7en y\u0131l y\u00fczde 14'l\u00fck oranda bir b\u00fcy\u00fcme","og_url":"https:\/\/www.kariyer.net\/ik-blog\/turkiyede-yerel-marketler-dunyasi\/","og_site_name":"\u0130K Blog","article_published_time":"2015-06-18T06:53:08+00:00","article_modified_time":"2017-06-12T12:36:22+00:00","og_image":[{"width":600,"height":300,"url":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/06\/market.jpg","type":"image\/jpeg"}],"author":"Konuk Yazar","twitter_misc":{"Yazan:":"Konuk Yazar","Tahmini okuma s\u00fcresi":"4 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kariyer.net\/ik-blog\/turkiyede-yerel-marketler-dunyasi\/#article","isPartOf":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/turkiyede-yerel-marketler-dunyasi\/"},"author":{"name":"Konuk Yazar","@id":"https:\/\/www.kariyer.net\/ik-blog\/#\/schema\/person\/1ae7488d52797e00507ed304e7ec5a87"},"headline":"T\u00fcrkiye\u2019de yerel marketler d\u00fcnyas\u0131","datePublished":"2015-06-18T06:53:08+00:00","dateModified":"2017-06-12T12:36:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/turkiyede-yerel-marketler-dunyasi\/"},"wordCount":787,"commentCount":0,"publisher":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/#organization"},"image":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/turkiyede-yerel-marketler-dunyasi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/06\/market.jpg","articleSection":["\u0130nsan Kaynaklar\u0131"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.kariyer.net\/ik-blog\/turkiyede-yerel-marketler-dunyasi\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.kariyer.net\/ik-blog\/turkiyede-yerel-marketler-dunyasi\/","url":"https:\/\/www.kariyer.net\/ik-blog\/turkiyede-yerel-marketler-dunyasi\/","name":"T\u00fcrkiye\u2019de yerel marketler d\u00fcnyas\u0131 - \u0130K Blog","isPartOf":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/turkiyede-yerel-marketler-dunyasi\/#primaryimage"},"image":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/turkiyede-yerel-marketler-dunyasi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/06\/market.jpg","datePublished":"2015-06-18T06:53:08+00:00","dateModified":"2017-06-12T12:36:22+00:00","description":"Yerel perakendenin ekonomi i\u00e7inde tutunamayaca\u011f\u0131 konu\u015fulurken, sekt\u00f6r\u00fcn en b\u00fcy\u00fck oyuncular\u0131 aras\u0131na girdi. Ge\u00e7en y\u0131l y\u00fczde 14'l\u00fck oranda bir b\u00fcy\u00fcme","breadcrumb":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/turkiyede-yerel-marketler-dunyasi\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kariyer.net\/ik-blog\/turkiyede-yerel-marketler-dunyasi\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.kariyer.net\/ik-blog\/turkiyede-yerel-marketler-dunyasi\/#primaryimage","url":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/06\/market.jpg","contentUrl":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/06\/market.jpg","width":600,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/www.kariyer.net\/ik-blog\/turkiyede-yerel-marketler-dunyasi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ana sayfa","item":"https:\/\/www.kariyer.net\/ik-blog\/"},{"@type":"ListItem","position":2,"name":"T\u00fcrkiye\u2019de yerel marketler d\u00fcnyas\u0131"}]},{"@type":"WebSite","@id":"https:\/\/www.kariyer.net\/ik-blog\/#website","url":"https:\/\/www.kariyer.net\/ik-blog\/","name":"\u0130K Blog","description":"\u0130nsan Kaynaklar\u0131, \u0130\u015f D\u00fcnyas\u0131 Blogu | Kariyer.net","publisher":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kariyer.net\/ik-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.kariyer.net\/ik-blog\/#organization","name":"Kariyer.Net","url":"https:\/\/www.kariyer.net\/ik-blog\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.kariyer.net\/ik-blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2023\/01\/og-image1.jpg","contentUrl":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2023\/01\/og-image1.jpg","width":800,"height":800,"caption":"Kariyer.Net"},"image":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.kariyer.net\/ik-blog\/#\/schema\/person\/1ae7488d52797e00507ed304e7ec5a87","name":"Konuk Yazar","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.kariyer.net\/ik-blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f03aa189ddb09160e6f0ad7e5e2c4b69c7102a041cc145a1e45a96f0100baa41?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f03aa189ddb09160e6f0ad7e5e2c4b69c7102a041cc145a1e45a96f0100baa41?s=96&d=mm&r=g","caption":"Konuk Yazar"},"url":"https:\/\/www.kariyer.net\/ik-blog\/author\/konukyazar\/"}]}},"_links":{"self":[{"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/posts\/2543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/comments?post=2543"}],"version-history":[{"count":0,"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/posts\/2543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/media\/2545"}],"wp:attachment":[{"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/media?parent=2543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/categories?post=2543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/tags?post=2543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}