{"id":3063,"date":"2015-10-05T14:40:30","date_gmt":"2015-10-05T11:40:30","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=3063"},"modified":"2017-06-12T17:30:45","modified_gmt":"2017-06-12T14:30:45","slug":"is-dunyasinin-en-yenileri-z-kusagi","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/is-dunyasinin-en-yenileri-z-kusagi\/","title":{"rendered":"\u0130\u015f d\u00fcnyas\u0131n\u0131n en yenileri: Z ku\u015fa\u011f\u0131"},"content":{"rendered":"

X ku\u015fa\u011f\u0131n\u0131n deneyimli y\u00f6neticileri ve Y ku\u015fa\u011f\u0131n\u0131n<\/a> gen\u00e7 profesyonellerinden sonra \u201cZ ku\u015fa\u011f\u0131\u201d da i\u015f hayat\u0131na at\u0131l\u0131yor. Di\u011fer ku\u015faklardan farkl\u0131 beklentilere ve \u00f6\u011frenme bi\u00e7imlerine sahip olan bu yeni ku\u015fak, dijital<\/a> s\u00fcre\u00e7lere de son derece hakim olmalar\u0131yla \u015firketleri d\u00f6n\u00fc\u015ft\u00fcrmeye haz\u0131rlan\u0131yor.<\/strong><\/p>\n

\"zkusagi-dosya\"<\/p>\n

Baz\u0131 bilim adamlar\u0131na g\u00f6re Z ku\u015fa\u011f\u0131 <\/a>1995’ten sonra, baz\u0131lar\u0131na g\u00f6re ise 2003’ten sonra ba\u015fl\u0131yor. \u0130lk g\u00f6r\u00fc\u015f\u00fc kabul edersek; bu gen\u00e7lerin en b\u00fcy\u00fc\u011f\u00fc art\u0131k 20 ya\u015f\u0131nda. Staj imkanlar\u0131yla \u00e7al\u0131\u015fma hayat\u0131na at\u0131lan Z\u2019ler birka\u00e7 y\u0131la kadar \u00fcniversitelerinden mezun olup i\u015f hayat\u0131n\u0131n dinamiklerini de\u011fi\u015ftirecek. Randstad Workmonitor\u2019\u00fcn 2014 y\u0131l sonu verilerine g\u00f6re, mevcut \u00e7al\u0131\u015fanlar\u0131n y\u00fczde 65\u2019i Z ku\u015fa\u011f\u0131n\u0131n \u015firketlerin yenilik\u00e7i y\u00fcz\u00fc olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor.<\/strong> X, Y ve Z ku\u015faklar\u0131n\u0131 her birinin avantajlar\u0131n\u0131 \u00f6ne \u00e7\u0131karacak ve bu avantajlar\u0131 birbirlerine aktarmalar\u0131n\u0131 sa\u011flayacak bir ortamda bir araya getiren \u0130nsan Kaynaklar\u0131 departmanlar\u0131n\u0131n kazan\u00e7l\u0131 \u00e7\u0131kaca\u011f\u0131n\u0131 vurgulayan \u0130K uzmanlar\u0131, Z ku\u015fa\u011f\u0131n\u0131n beklentilerini \u015feffafl\u0131k, f\u0131rsat e\u015fitli\u011fi, kendini \u00f6zg\u00fcrce ifade edebildi\u011fi ve hiyerar\u015fiden uzak bir i\u015f yeri olarak tan\u0131ml\u0131yor.<\/strong> Z ku\u015fa\u011f\u0131n\u0131n detaylarda bo\u011fulmama, sonuca odaklanma ve kompakt d\u00fc\u015f\u00fcnme yeteneklerinin i\u015f hayat\u0131nda yararl\u0131 olaca\u011f\u0131n\u0131 vurgulayan uzmanlar, takdir kavram\u0131n\u0131 yeni ku\u015faklarla ileti\u015fimde daha s\u0131k kullanmak gerekti\u011fini aktar\u0131yor. H\u0131zl\u0131 \u00f6\u011frenen ve geli\u015fim g\u00f6steren ki\u015filerden olu\u015fan Z ku\u015fa\u011f\u0131, teknolojinin<\/a> i\u00e7erisine do\u011fdu\u011fu i\u00e7in t\u00fcm geli\u015fmelerle de yak\u0131ndan ilgili. Bilginin ve zaman\u0131n h\u0131z\u0131na \u00e7ok kolay adapte olabilen bu bireyler, \u00e7al\u0131\u015f\u0131rken e\u011flenmenin ve s\u00fcrekli \u00f6\u011frenmenin pe\u015finde. Bu y\u00fczden Z ku\u015fa\u011f\u0131n\u0131 istihdam eden \u0130K departmanlar\u0131n\u0131n yeniliklere a\u00e7\u0131k olmas\u0131 ve i\u015f s\u00fcre\u00e7lerini e\u011flenceli ve yarat\u0131c\u0131 hale getirmesi \u015fart. \u0130nsan Kaynaklar\u0131n\u0131n bu yeni ku\u015fa\u011f\u0131 ne kadar iyi tan\u0131d\u0131\u011f\u0131n\u0131 \u00f6l\u00e7\u00fcmledi\u011fimiz dosya konumuzda, \u015firketlerin Z ku\u015fa\u011f\u0131 i\u00e7in ne t\u00fcr haz\u0131rl\u0131klar yapt\u0131\u011f\u0131n\u0131 da mercek alt\u0131na ald\u0131k.<\/p>\n

***<\/p>\n

Takdir kavram\u0131 entegre edilmeli<\/strong><\/h2>\n

\"Dosya3\"<\/a>Finansbank\u2019ta \u00e7al\u0131\u015fanlar\u0131n y\u00fczde 74\u2019\u00fcnden fazlas\u0131n\u0131n Y ku\u015fa\u011f\u0131ndan olu\u015ftu\u011funu aktaran Finansbank \u0130nsan Kaynaklar\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Hakan Alp, y\u00f6neticilerin ise hen\u00fcz y\u00fczde 15\u2019inin Y ku\u015fa\u011f\u0131ndan oldu\u011funu s\u00f6yl\u00fcyor. Ku\u015faklar aras\u0131nda denge sa\u011flaman\u0131n yolunun, yeni ku\u015faklar\u0131 do\u011fru anlamaktan ve de\u011fi\u015fime ayak uydurmaktan, hatta y\u00f6n verebilmekten ge\u00e7ti\u011fine inanan Alp, \u0130K y\u00f6neticilerinin evrensel do\u011fruyu dikkate al\u0131p, kurumun do\u011frusuyla kesi\u015fti\u011fi noktalar\u0131 tespit etmesi ve kurum i\u00e7in verimli olacak yakla\u015f\u0131mlar geli\u015ftirmesinin gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyor. Alp, yeni ku\u015faklar\u0131n beklentilerinin e\u011fitim-geli\u015fim ve kariyer imkanlar\u0131 oldu\u011fundan yola \u00e7\u0131karak bu y\u00f6nde yat\u0131r\u0131mlar yapmaya \u00f6zen g\u00f6sterdiklerini aktar\u0131yor. \u201cAnne baba ile \u00e7ocuk ili\u015fkilerinin, \u00f6\u011fretmen-\u00f6\u011frenci ili\u015fkilerinin boyut de\u011fi\u015ftirdi\u011fi, hiyerar\u015finin genel olarak azald\u0131\u011f\u0131 bir ortamda, i\u015f hayat\u0131nda Z ku\u015fa\u011f\u0131n\u0131 y\u00f6netmeye \u00e7al\u0131\u015fmak yap\u0131labilecek en b\u00fcy\u00fck hata\u201d diyen Alp, gerekti\u011fi zaman arkada\u015f, gerekti\u011fi zaman lider, gerekti\u011fi zaman ise y\u00f6netici olmaya, daha \u00e7ok yol g\u00f6sterici, a\u00e7\u0131klay\u0131c\u0131 ve payla\u015f\u0131mc\u0131 bir yakla\u015f\u0131m benimsemenin gerekti\u011fine de\u011finiyor. X ku\u015fa\u011f\u0131n\u0131n \u00e7ok da al\u0131\u015f\u0131k olmad\u0131\u011f\u0131 takdir kavram\u0131n\u0131 yeni ku\u015faklara yakla\u015f\u0131mda entegre edebilmenin \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcnen Alp, \u201cDe\u011fi\u015fimi y\u00f6netmekten \u00f6te kendimiz yaratabilmeliyiz. Bunu yapabildi\u011fimiz \u00f6l\u00e7\u00fcde yeni ku\u015faklar\u0131n beklentilerine uyum sa\u011flayabilmek, tercih edilen kurumlar aras\u0131nda yer almak m\u00fcmk\u00fcn olabilir\u201d diyor. T\u00fcm \u00e7al\u0131\u015fanlar\u0131na \u201cAnlamak, planlamak, hayata ge\u00e7irmek, istikrarl\u0131 bir \u015fekilde s\u00fcrd\u00fcrmek, analiz etmek, geli\u015ftirmek\u201d ekseninde yakla\u015ft\u0131klar\u0131n\u0131 belirten Alp, Finansbank\u2019ta her \u00e7al\u0131\u015fan\u0131n kendi kariyer yolunu olu\u015fturabilece\u011fi \u00f6zel programlar tasarlad\u0131klar\u0131n\u0131 belirtiyor.<\/p>\n

***<\/p>\n

Detaylarda bo\u011fulmuyorlar<\/strong><\/h2>\n

\"gittigdyr\"Dijital d\u00fcnyaya do\u011fan ve dijitalden ayr\u0131 d\u00fc\u015f\u00fcn\u00fclemeyecek Z ku\u015fa\u011f\u0131n\u0131 GittiGidiyor\u2019a benzeten GittiGidiyor \u0130K M\u00fcd\u00fcr\u00fc Murat Y\u00fcksel, \u201cZ ku\u015fa\u011f\u0131n\u0131 heyecanla bekliyoruz. Ticareti dijitalin yaratt\u0131\u011f\u0131 imkanlar\u0131 kullanarak \u00e7ok daha eri\u015filebilir, \u015feffaf ve kapsay\u0131c\u0131 bir yere do\u011fru g\u00f6t\u00fcrme amac\u0131m\u0131zda, Z ku\u015fa\u011f\u0131 bi\u00e7ilmi\u015f bir kaftan olacak\u201d diyor. Z ku\u015fa\u011f\u0131 bireylerin her i\u015fin pratik bir yolunu bulmaya odakland\u0131\u011f\u0131n\u0131 aktaran Y\u00fcksel, bu davran\u0131\u015f\u0131n i\u015f hayat\u0131nda kaynak ekonomisi ve daha fazla katma de\u011fer anlam\u0131na geldi\u011fini belirtiyor. Z ku\u015fa\u011f\u0131n\u0131n kendinden \u00f6ncekilerin tecr\u00fcbelerinden faydalanaca\u011f\u0131 \u00e7ok nokta olaca\u011f\u0131n\u0131 belirten Y\u00fcksel, Z ku\u015fa\u011f\u0131nda g\u00f6rd\u00fc\u011f\u00fc ve di\u011fer ku\u015faklara aktar\u0131ld\u0131\u011f\u0131nda \u00e7ok iyi bir sinerji yaratabilecek \u00f6zellikleri kompakt d\u00fc\u015f\u00fcnmek, sonuca odaklanmak ve detayda bo\u011fulmamak olarak s\u0131ral\u0131yor. \u0130K departmanlar\u0131n\u0131n Z ku\u015fa\u011f\u0131na iyi haz\u0131rlanmas\u0131 gerekti\u011fini s\u00f6yleyen Y\u00fcksel, \u201cKar\u015f\u0131n\u0131zdakinin bildi\u011finiz her \u015feye nas\u0131l ula\u015faca\u011f\u0131n\u0131 bildi\u011fini hi\u00e7bir zaman ak\u0131ldan \u00e7\u0131karmamak gerek\u201d diyo<\/strong>r. Sosyal hayat\u0131na \u00f6nem veren Z ku\u015fa\u011f\u0131 i\u00e7in d\u00fczenli olarak yapt\u0131klar\u0131 \u015firket i\u00e7i aktiviteler ve e\u011flencelerin ilgi \u00e7ekici olabilece\u011fini s\u00f6yleyen Y\u00fcksel, tek seferlik e\u011fitimler yerine s\u00fcrekli e\u011fitim imkan\u0131n\u0131n olmas\u0131n\u0131 daha \u00e7ok \u00f6nemseyen Z ku\u015fa\u011f\u0131 i\u00e7in bir\u00e7ok imkan sunduklar\u0131n\u0131 belirtiyor. Y\u00fcksel, \u201cBa\u011f\u0131ms\u0131zl\u0131\u011f\u0131n\u0131 seven, hiyerar\u015fiden uzak olmak isteyen Z ku\u015fa\u011f\u0131 i\u00e7in GittiGidiyor yine \u00e7ok b\u00fcy\u00fck bir f\u0131rsat. A\u00e7\u0131k ofiste, a\u00e7\u0131k kap\u0131 mant\u0131\u011f\u0131yla \u00e7al\u0131\u015f\u0131yoruz. Herkesin istedi\u011fi an a\u00e7\u0131k fikirlilikle m\u00fcd\u00fcrleriyle konu\u015fabildi\u011fi, hiyerar\u015fiden uzak bir \u00e7al\u0131\u015fma ortam\u0131 sunuyoruz. Olduk\u00e7a esnek, dinamik ve keyifli bir i\u015f ortam\u0131na sahip olmam\u0131z en b\u00fcy\u00fck avantajlar\u0131m\u0131z aras\u0131nda. Bunu sa\u011flad\u0131\u011f\u0131m\u0131z imkanlarla birlikte d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde neden \u00e7o\u011fu gencin \u00e7al\u0131\u015fmay\u0131 hayal etti\u011fi bir i\u015f yeri oldu\u011fumuz ortaya \u00e7\u0131k\u0131yor\u201d diye konu\u015fuyor.<\/p>\n

***<\/p>\n

Pozitif liderli\u011fi desteklemek gerekiyor<\/strong><\/h2>\n

\"Dosya5\"Tersine mentorluk uygulamalar\u0131 y\u00fcr\u00fctt\u00fcklerini ve ba\u015far\u0131l\u0131 sonu\u00e7lar elde ettiklerini s\u00f6yleyen Boyner<\/a> \u0130K Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Murat Akg\u00fcn, Z ku\u015fa\u011f\u0131 ile bu s\u00fcrecin devam edece\u011fini, onlar\u0131n getirdi\u011fi yeni fikirler ve enerjilerle \u015firketlerinin ba\u015far\u0131s\u0131n\u0131n artaca\u011f\u0131na inand\u0131\u011f\u0131n\u0131 vurguluyor. T\u00fcm \u00e7al\u0131\u015fanlar\u0131n\u0131n ya\u015f, pozisyon fark\u0131 g\u00f6zetmeksizin hayata ge\u00e7irdikleri projeler ya da hayata ge\u00e7irmek istedikleri fikirleri \u00f6zg\u00fcrce sunabildiklerinin alt\u0131n\u0131 \u00e7izen Akg\u00fcn, \u015firketin ortaya \u00e7\u0131kan t\u00fcm fikirleri de\u011ferlendirmeye al\u0131p, hayata ge\u00e7irdi\u011fini s\u00f6yl\u00fcyor. Akg\u00fcn\u2019e g\u00f6re Z ku\u015fa\u011f\u0131n\u0131 tatmin edecek bir \u0130K, \u00f6zellikle stratejik hareket eden ve i\u015f s\u00fcre\u00e7leri i\u00e7erisinde olan bir departman olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/strong> Halihaz\u0131rda Z ku\u015fa\u011f\u0131ndan bir\u00e7ok \u00e7al\u0131\u015fanlar\u0131n\u0131n bulundu\u011funu aktaran Akg\u00fcn, yeni kurgulad\u0131klar\u0131 \u0130K ve e\u011fitim uygulamalar\u0131ndan \u00f6rnekler veriyor: \u201cE\u011fitim program\u0131m\u0131z Boyner UP ile son derece e\u011flenceli, teknolojik, ki\u015finin her zaman ula\u015fabilece\u011fi, geleneksel e\u011fitim akademiler ile ayn\u0131 standartta olan fakat hedef kitlesine bunu en uygun \u015fekilde ula\u015ft\u0131rabilen bir yap\u0131 ba\u015flatt\u0131k. \u00c7al\u0131\u015fanlar\u0131m\u0131za ak\u0131ll\u0131 telefonlar veya tabletler ile her zaman ula\u015fabiliyor ve bu i\u00e7eri\u011fi s\u00fcrekli olarak geli\u015ftiriyoruz. Ayr\u0131ca yeni ku\u015faklar i\u00e7in \u00f6nemli olan \u00f6d\u00fcl mekanizmalar\u0131m\u0131z\u0131 geli\u015ftirdik. \u2018Ba\u015far\u0131 senden, tebrik hepimizden\u2019 program\u0131yla farkl\u0131 kategorilerde \u00f6ne \u00e7\u0131kan ve fark yaratan \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131 \u00f6d\u00fcllendiriyoruz.\u201d Aralar\u0131na kat\u0131lacak Z ku\u015fa\u011f\u0131 \u00e7al\u0131\u015fanlar\u0131na e\u011flenceli, kendilerini ifade edebilecekleri, bireye \u00f6zg\u00fc, \u015feffaf, teknolojinin her an i\u00e7inde olacaklar\u0131 ve pozitif liderli\u011fin desteklendi\u011fi bir ortam sunmay\u0131 planlad\u0131klar\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Akg\u00fcn, fark yaratan bir i\u015fveren markas\u0131 olmay\u0131 hedeflediklerini de belirtiyor.<\/p>\n

***<\/p>\n

\u00d6nemsendi\u011finin hissettirildi\u011fi ortamlar yarat\u0131lmal\u0131<\/strong><\/h2>\n

\"Dosya6\"Ku\u015fak konusuna \u00e7e\u015fitlilik bak\u0131\u015f a\u00e7\u0131s\u0131yla yakla\u015ft\u0131klar\u0131n\u0131 belirten NN Hayat ve Emeklilik \u0130nsan Kaynaklar\u0131<\/a> Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Ba\u015fak Beleli, farkl\u0131 ku\u015faklar\u0131n bir arada \u00e7al\u0131\u015fmas\u0131n\u0131n ekibe zenginlik katt\u0131\u011f\u0131n\u0131, verimlili\u011fi ve ilerlemeyi art\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6zlemledi\u011fini s\u00f6yl\u00fcyor. Z ku\u015fa\u011f\u0131n\u0131n farkl\u0131 d\u00fcnya g\u00f6r\u00fc\u015fleriyle di\u011fer ku\u015faklara tek bir do\u011frunun olmad\u0131\u011f\u0131n\u0131, farkl\u0131 y\u00f6ntemlerle ayn\u0131 ve hatta bazen daha iyi sonu\u00e7lara ula\u015f\u0131labilece\u011fini kan\u0131tlad\u0131\u011f\u0131n\u0131 aktaran Beleli, <\/strong>\u015firketlerin tepe y\u00f6netimlerinin genelde X ku\u015fa\u011f\u0131ndan oldu\u011fu d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, bu \u015fekilde bir tersine mentorlu\u011fun y\u00f6netim ekiplerinin hem \u00e7a\u011f\u0131 ve hedef kitlelerini yakalamalar\u0131n\u0131 hem de y\u00f6netimde yeni bak\u0131\u015f a\u00e7\u0131lar\u0131 kazanmalar\u0131n\u0131 sa\u011flayaca\u011f\u0131na de\u011finiyor. \u201cZ ku\u015fa\u011f\u0131na i\u015f s\u00fcre\u00e7leriyle ilgili fikirlerinin duyuldu\u011fu ve \u00f6nemsendi\u011finin hissettirildi\u011fi ortamlar yaratmak \u00f6nemli\u201d diyen Beleli, bir di\u011fer noktay\u0131 ise, \u00f6\u011frenme ihtiya\u00e7lar\u0131n\u0131n kar\u015f\u0131lanmas\u0131 olarak g\u00f6steriyor. Beleli, onlara i\u015f s\u00fcre\u00e7lerini \u00f6\u011frenip geli\u015ftirebilme imkan\u0131 verecek f\u0131rsatlar\u0131 sa\u011flaman\u0131n ve kendilerine sorumluluk vermenin gerekli oldu\u011funu vurguluyor. \u0130\u015f yerinde esnekli\u011fe ve i\u015f-\u00f6zel ya\u015fam dengesini kurmaya y\u00f6nelik uygulamalar\u0131n\u0131 anlatan Beleli, \u201cZ ku\u015fa\u011f\u0131n\u0131n gelmesini beklemeden biz onlar\u0131 aram\u0131za davet ediyoruz\u201d diyor. Beleli, bir\u00e7ok departmanda i\u015f birli\u011fi i\u00e7inde olduklar\u0131 \u00fcniversitelerin \u00f6\u011frencilerinden bir stajyeri y\u0131l boyu istihdam etiklerini ve ald\u0131klar\u0131 geri bildirimlerle da haz\u0131rland\u0131klar\u0131n\u0131 s\u00f6yl\u00fcyor. \u201c\u0130htiyac\u0131m\u0131z olan inovasyonun yeni nesillerden gelece\u011finin bilinciyle tercih edilir olma y\u00f6n\u00fcnde \u00e7al\u0131\u015f\u0131yoruz\u201d diyen Beleli, \u00e7al\u0131\u015fanlara hiyerar\u015fik olmayan, farkl\u0131l\u0131klar\u0131 kucaklayan ve esnek bir ortamda kendilerini ger\u00e7ekle\u015ftirme f\u0131rsat\u0131 verdiklerini bildiriyor.<\/p>\n

***<\/p>\n

\u0130\u015fi hayatlar\u0131n\u0131n merkezine koymuyorlar<\/strong><\/h2>\n

\"Dosya7\"Birbirinden farkl\u0131 s\u0131k\u0131nt\u0131lar\u0131 ve tamamen farkl\u0131 \u00f6devlerden sorumlu olan farkl\u0131 ku\u015faklar aras\u0131nda denge sa\u011flamak i\u00e7in \u015firketlerin \u00fczerine d\u00fc\u015fen sorumluluklardan bahseden sahibinden.com<\/a> \u0130\u015f Destek\u2019ten Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 G\u00fcntulu Pamuk, \u201cBirbirlerinden hangi alanlarda faydalanabilece\u011fini onlara g\u00f6sterip, arada bir k\u00f6pr\u00fc olu\u015fturarak ortaya \u00e7\u0131kan zenginli\u011fin \u015firket k\u00fclt\u00fcr\u00fcne olan yans\u0131mas\u0131n\u0131 g\u00f6rebiliriz\u201d diyor. Sosyal medya kullan\u0131m\u0131, dijitali anlamak, yeni m\u00fc\u015fteri al\u0131\u015fkanl\u0131klar\u0131, tasar\u0131m trendleri ve daha pek \u00e7ok konuda Z ku\u015fa\u011f\u0131n\u0131n katk\u0131 sa\u011flayabilece\u011finden anlatan Pamuk, \u201cOnlar\u0131 i\u00e7 e\u011fitmenleriniz, marka el\u00e7ileriniz, mentorleriniz yapabilirsiniz\u201d diyerek \u00f6neride bulunuyor.<\/strong> Z ku\u015fa\u011f\u0131n\u0131n \u00f6zg\u00fcveninin y\u00fcksek ve geri bildirime de olduk\u00e7a a\u00e7\u0131k oldu\u011funu belirten Pamuk, bu bireylerin kariyer yolu, gelecek kararlar\u0131, e\u011fitim geli\u015fim ihtiya\u00e7lar\u0131 ve i\u015f-\u00f6zel ya\u015fam beklentilerinin de gayet net oldu\u011funu vurguluyor. Pamuk, \u0130K’n\u0131n de\u011fi\u015fime uyum sa\u011flad\u0131\u011f\u0131 s\u00fcrece y\u00f6netmek zorunda kalmadan, en iyi yol arkada\u015f\u0131 olarak t\u00fcm \u00e7al\u0131\u015fanlar\u0131n ve t\u00fcm ku\u015faklar\u0131n en iyi destek\u00e7isi olaca\u011f\u0131n\u0131 bildiriyor. Z ku\u015fa\u011f\u0131n\u0131n i\u015fi hayatlar\u0131n\u0131n merkezinde g\u00f6rmedi\u011finin alt\u0131n\u0131 \u00e7izen Pamuk, h\u0131zl\u0131 bir \u015fekilde ba\u015far\u0131l\u0131 olmay\u0131 arzu eden gen\u00e7 ku\u015faklar\u0131n i\u015f d\u0131\u015f\u0131nda da anlaml\u0131 ve tatmin edici bir ya\u015fam elde etmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan s\u00f6z ediyor. Z ku\u015fa\u011f\u0131na kendilerini ger\u00e7ekle\u015ftirmelerine imkan sa\u011flayabilecek bir ortam sunacaklar\u0131n\u0131 kaydeden Pamuk, bu ku\u015fa\u011f\u0131n hayallerinin i\u015fini bulduktan, neyi isteyip neyi istemediklerine karar verdikten sonra sunulan di\u011fer maddi imkanlar\u0131n hepsine zaten kavu\u015facaklar\u0131n\u0131n fark\u0131nda olacak kadar rasyonel olduklar\u0131n\u0131 da ekliyor.<\/p>\n

***<\/p>\n

\u0130\u015f s\u00fcre\u00e7leri yarat\u0131c\u0131 olmal\u0131<\/strong><\/h2>\n

\"Dosya8\"\u015eirket i\u00e7i ko\u00e7luk veya mentorluk programlar\u0131yla ku\u015faklar aras\u0131 g\u00f6r\u00fc\u015f fark\u0131n\u0131n kolayl\u0131kla giderilebilece\u011fini d\u00fc\u015f\u00fcnen Adel Kalemcilik <\/a>\u0130nsan Kaynaklar\u0131 Direkt\u00f6r\u00fc Ceylan Hac\u0131ahmetibrahim, \u00f6nemli olan\u0131n tecr\u00fcbeli ki\u015filerin bilgilerini aktarabilecekleri ve yeni ku\u015fa\u011f\u0131n farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131 ve \u00f6nerilerini durdurmayacak bir \u00e7al\u0131\u015fma ortam\u0131 yaratmak oldu\u011funu s\u00f6yl\u00fcyor. Teknolojiyle birlikte b\u00fcy\u00fcyen Z ku\u015fa\u011f\u0131n\u0131n t\u00fcm g\u00fcncellemeleri merakla takip etti\u011fini aktaran Hac\u0131ahmetibrahim\u2019e g\u00f6re, i\u015fbirli\u011fi ve hemen sonu\u00e7 almaya dayal\u0131 s\u00fcre\u00e7ler kurgulayarak uzmanl\u0131klar\u0131n artt\u0131\u011f\u0131 yatay organizasyonlara ge\u00e7ilmeli.<\/strong> Gen\u00e7lerin bilgiye h\u0131zl\u0131 ula\u015fabilmeleri i\u00e7in e-\u00f6\u011frenme platformlar\u0131n\u0131 canl\u0131ya ald\u0131klar\u0131n\u0131 aktaran Hac\u0131ahmetibrahim, \u201cSon birka\u00e7 y\u0131ld\u0131r \u00fczerinde durdu\u011fumuz y\u00fcksek performans k\u00fclt\u00fcr\u00fc kapsam\u0131nda \u00fcretimden ba\u015flayarak s\u00fcre\u00e7lerimizi yal\u0131nla\u015ft\u0131r\u0131yor, teknolojik altyap\u0131 sistemlerimizi \u00e7e\u015fitlendirip g\u00fcncelliyoruz. Liderlik programlar\u0131, yap\u0131land\u0131r\u0131lm\u0131\u015f ko\u00e7luk s\u00fcre\u00e7leri ve yetkinlik geli\u015fim programlar\u0131 tasarl\u0131yoruz. Kariyer sistemati\u011fi kapsam\u0131nda \u00f6l\u00e7me \u2013 geli\u015ftirme \u2013 y\u00f6nlendirme s\u00fcre\u00e7lerimizde g\u00fcncel ara\u00e7lar\u0131 kullanarak i\u015f-ki\u015fi uyumunu verilerle destekliyoruz. \u015eirket de\u011ferlerimizi, liderlik davran\u0131\u015flar\u0131m\u0131z\u0131, i\u015fveren \u00f6nermemizi, i\u00e7 ileti\u015fim s\u00fcre\u00e7lerimizi g\u00fcncelliyoruz. Sosyal sorumluluk projelerimize devam etmekle beraber g\u00f6n\u00fcll\u00fcl\u00fck projelerimizi \u015fekillendiriyoruz\u201d diyor. Adel Kalemcilik olarak Z ku\u015fa\u011f\u0131na renkli, yarat\u0131c\u0131 ve \u00e7ok e\u011flenceli bir \u00e7al\u0131\u015fma ortam\u0131 sunmay\u0131 planlad\u0131klar\u0131n\u0131 dile getiren Hac\u0131ahmetibrahim, t\u00fcm s\u00fcre\u00e7lerini yeniledikleri bir d\u00f6nemde olduklar\u0131n\u0131 ve b\u00fcy\u00fck hedefler koyduklar\u0131n\u0131 belirtiyor. Enerjisi y\u00fcksek, heyecanl\u0131, \u00e7al\u0131\u015fanlar\u0131n i\u015fe katk\u0131 sa\u011flayacak fikirlerini a\u00e7\u0131k\u00e7a ifade ettikleri ve ortak ak\u0131la dayal\u0131 karar alan ekiplerinde yeni ku\u015faklara yer a\u00e7t\u0131klar\u0131n\u0131 da belirtiyor.<\/p>\n

***<\/p>\n

Her ku\u015faktan bireye ihtiya\u00e7 var<\/strong><\/h2>\n

\"Dosya9\"Ku\u015faklar aras\u0131ndaki dengenin birbirinden olumlu y\u00f6nlerde faydalan\u0131lmas\u0131yla sa\u011flanaca\u011f\u0131n\u0131 ifade eden Gloria Jean\u2019s Coffees Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mehmet Din\u00e7erler, yeni ku\u015fa\u011f\u0131n deneyimli \u00e7al\u0131\u015fanlardan i\u015fi severek yapmay\u0131 \u00f6\u011frenebileceklerini s\u00f6yl\u00fcyor. Z ku\u015fa\u011f\u0131n\u0131n tecr\u00fcbeli \u00e7al\u0131\u015fanlar\u0131n y\u0131llarca edindi\u011fi deneyimi yak\u0131ndan g\u00f6zlemlemeleri gerekti\u011fine de\u011finen Din\u00e7erler, X ve Y ku\u015fa\u011f\u0131n\u0131n ise Z ku\u015fa\u011f\u0131ndan teknoloji, sosyal medya ve bili\u015fim gibi alanlarda faydalanabilece\u011fine vurgu yap\u0131yor. Bulunduklar\u0131 sekt\u00f6r baz\u0131nda ak\u0131l ve h\u0131z\u0131n bir arada kullan\u0131lmas\u0131n\u0131n k\u0131ymetli oldu\u011funu belirten Din\u00e7erler, \u201cTecr\u00fcbe, ya\u015fan\u0131larak elde edilir. Z ku\u015fa\u011f\u0131 internetsiz bir hayat\u0131 bilmiyor, ak\u0131ll\u0131 telefonlarla b\u00fcy\u00fcd\u00fcler, tabletler uyuyorlar. Ama bunlar\u0131n hi\u00e7biri tecr\u00fcbenin yerine ge\u00e7emiyor<\/strong>\u201d diyor. \u015eirket ba\u015far\u0131lar\u0131n\u0131n tak\u0131m i\u015fi oldu\u011funa inand\u0131klar\u0131n\u0131 dile getiren Din\u00e7erler, bir tak\u0131mda hem Z hem X hem de Y ku\u015fa\u011f\u0131na ihtiya\u00e7 olaca\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Z ku\u015fa\u011f\u0131n\u0131n inisiyatif alma ve ba\u011f\u0131ms\u0131z d\u00fc\u015f\u00fcnebilme \u00f6zelliklerinin \u0130nsan Kaynaklar\u0131 taraf\u0131ndan fark edilmesi ve alt kademeler de dahil pek \u00e7ok pozisyonda bu \u00f6zelliklere g\u00f6re i\u015f s\u00fcre\u00e7lerine dahil edilmesi gerekti\u011fini d\u00fc\u015f\u00fcnen Din\u00e7erler, i\u015fe yeni ba\u015flayan gen\u00e7 \u00e7al\u0131\u015fanlar\u0131na h\u0131zl\u0131 y\u00fckselme f\u0131rsatlar\u0131 tan\u0131d\u0131klar\u0131n\u0131 kaydediyor. Gloria Jean\u2019s Coffees\u2019de barista olarak i\u015fe ba\u015flayan bir \u00e7al\u0131\u015fan\u0131n rahatl\u0131kla bir y\u0131l i\u00e7erisinde i\u015fletme m\u00fcd\u00fcr\u00fc olabildi\u011finin alt\u0131n\u0131 \u00e7izen Din\u00e7erler, \u201cTabii ki her i\u015fte oldu\u011fu gibi bunun da bir tak\u0131m zorluklar\u0131 var. Terfi alabilmesi i\u00e7in ki\u015fi en ba\u015fta sorumluluk sahibi olmal\u0131, \u00fcr\u00fcnler hakk\u0131nda ve kullan\u0131lan ekipmanlar hakk\u0131nda bilgili olmal\u0131. Adaletli ve sorun \u00e7\u00f6z\u00fcmleyen ki\u015fi olmal\u0131. Bizim i\u00e7in i\u015fe ba\u015flayan her birey potansiyel bir y\u00f6neticidir ama ki\u015fi bunu iyi de\u011ferlendirebilirse\u2026\u201d diye konu\u015fuyor.<\/p>\n

***<\/p>\n

\u015eirketlerin sosyal medya el\u00e7ileri<\/strong><\/h2>\n

\"Dosya10\"Z ku\u015fa\u011f\u0131na g\u00f6re ast, \u00fcst ili\u015fkilerinin daha samimi olmas\u0131 gerekti\u011fini belirten Teleperformance<\/a> T\u00fcrkiye \u0130K Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Seden \u0130yido\u011fan Giray, Z ku\u015fa\u011f\u0131n\u0131n ofis ortam\u0131nda kendisine resmi bir \u015fekilde direktifler veren bir y\u00f6netici ya da kendisine s\u00fcrekli neyi yapmas\u0131 gerekti\u011fini hat\u0131rlatan tecr\u00fcbeli bir i\u015f arkada\u015f\u0131 yerine, kendisiyle sohbet eden ama ayn\u0131 zamanda da tecr\u00fcbelerini payla\u015farak onu geli\u015ftiren, hatta geri bildirim alabilen \u00e7al\u0131\u015fma arkada\u015flar\u0131 ve y\u00f6neticileri tercih etti\u011fini aktar\u0131yor. \u015eirketin ba\u015far\u0131s\u0131n\u0131 onaylayan ve bunu sanal ortamda duyuran Z ku\u015fa\u011f\u0131n\u0131 sosyal medya el\u00e7isi olarak tan\u0131mlayan Giray, ekstra PR \u00e7al\u0131\u015fmas\u0131 yapmaya gerek kalmad\u0131\u011f\u0131n\u0131 belirterek \u201cKendi \u00e7al\u0131\u015fanlar\u0131n\u0131z zaten sizden \u00f6nce sosyal medya \u00fczerinden bu bilgileri payla\u015f\u0131yor, be\u011feniyor, yorumluyor ve retweetliyor<\/strong>\u201d diyor. Sadakat kavram\u0131n\u0131 X ve Y ku\u015faklar\u0131na g\u00f6re biraz daha farkl\u0131 alg\u0131layan Z ku\u015fa\u011f\u0131n\u0131n ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmak i\u00e7in bir \u015firketin olmazsa olmaz\u0131n\u0131n adalet kavram\u0131 oldu\u011funu ileten Giray, t\u00fcm terfi ve transfer prosed\u00fcrlerini \u015feffafl\u0131k \u00fczerine kurduklar\u0131n\u0131 aktar\u0131yor. Hem e\u011flenip hem de \u00e7al\u0131\u015fabilecekleri, bo\u015f zamanlar\u0131n\u0131 de\u011ferlendirirken ayn\u0131 zamanda sosyalle\u015febilecekleri \u00f6zel mola ve dinlenme alanlar\u0131 bar\u0131nd\u0131ran bir \u00e7al\u0131\u015fma ortam\u0131 haz\u0131rlad\u0131klar\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Giray, \u201cHayat\u0131 ya\u015fayabilmek i\u00e7in \u00e7al\u0131\u015fan bu ku\u015fak i\u00e7in e\u011flenceyi ofise ta\u015f\u0131yoruz. Bir\u00e7ok etkinlikle sosyal ya\u015fam\u0131 onlar\u0131n aya\u011f\u0131na getiriyoruz. Toplumun bir par\u00e7as\u0131 olduklar\u0131n\u0131 hissedecekleri sosyal sorumluluk projeleri ve yard\u0131m kampanyalar\u0131 d\u00fczenliyoruz. Tak\u0131m \u00e7al\u0131\u015fmas\u0131n\u0131n her zaman kazanaca\u011f\u0131na inanan Z ku\u015fa\u011f\u0131 i\u00e7in kendi projeleri d\u0131\u015f\u0131nda t\u00fcm \u015firket \u00e7al\u0131\u015fanlar\u0131yla sohbet edebilecekleri ve farkl\u0131 projelerle bir araya gelerek ekip ruhunu hissedebilecekleri tak\u0131m oyunlar\u0131 ve turnuvalar organize ediyoruz\u201d \u015feklinde yapt\u0131klar\u0131 \u00e7al\u0131\u015fmalardan bahsediyor.<\/p>\n

***<\/p>\n

Z ku\u015fa\u011f\u0131 bireysel ve sadakatsiz<\/strong><\/h2>\n

\"sistema-aliZ ku\u015fa\u011f\u0131n\u0131n bireyselli\u011fe ve yarat\u0131c\u0131l\u0131\u011fa, iyi bir e\u011fitime, ifade \u00f6zg\u00fcrl\u00fc\u011f\u00fcne ve bilgiye en k\u0131sa s\u00fcrede ula\u015fabilmeye \u00f6nem verdi\u011fini aktaran Sistema Y\u00f6netim Dan\u0131\u015fmanl\u0131\u011f\u0131 CEO\u2019su Ali Tolga Moral, s\u0131k\u0131 kurallar, tak\u0131m \u00e7al\u0131\u015fmas\u0131, yarat\u0131c\u0131l\u0131\u011fa elveri\u015fli olmayan i\u015f hayat\u0131 ve sosyal \u00e7evre ve sosyal hayattan zaman \u00e7alan uzun s\u00fcreli i\u015flerin ise bu ku\u015fa\u011f\u0131n kar\u015f\u0131 \u00e7\u0131kt\u0131\u011f\u0131 ve i\u00e7inde bulunmak istemedi\u011fi durumlar olarak \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Bu ku\u015fa\u011f\u0131n \u00f6nceki ku\u015faklara oranla i\u015f hayat\u0131nda daha fazla rekabet ya\u015fayaca\u011f\u0131n\u0131 ve kendilerini kabul ettirebilmek i\u00e7in g\u00fc\u00e7l\u00fc yanlar\u0131n\u0131 ve yarat\u0131c\u0131l\u0131klar\u0131n\u0131 \u00f6n plana \u00e7\u0131karmak zorunda kalacaklar\u0131n\u0131 s\u00f6yleyen Moral, Z ku\u015fa\u011f\u0131n\u0131n bilgiye ilk elden eri\u015fimi, bireyselli\u011fin \u00f6nemini ve ifade \u00f6zg\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00f6nemseyen bir ku\u015fak olarak yeti\u015fti\u011fini belirtiyor. Bu ba\u011flamda ne istedi\u011fini bilen, teknolojide h\u0131zl\u0131 geli\u015fim g\u00f6steren ve sosyal mecralarda kendini ifade etmeyi ya\u015fam tarz\u0131 olarak g\u00f6ren Z ku\u015fa\u011f\u0131n\u0131n kendinden \u00f6nceki ku\u015faklara ters mentorluk yaparak \u015firket ba\u015far\u0131s\u0131n\u0131 artt\u0131rmas\u0131n\u0131n ka\u00e7\u0131n\u0131lmaz oldu\u011funu d\u00fc\u015f\u00fcnen Moral, \u201cSosyal medya kullanmay\u0131 bilmeyenlerin gen\u00e7 mentorlar taraf\u0131ndan e\u011fitilmesiyle \u015firketlerin g\u00fcn\u00fcm\u00fcz sosyal d\u00fcnyas\u0131 ile entegrasyonu sa\u011flanmal\u0131\u201d diyor.\u00a0Z ku\u015fa\u011f\u0131n\u0131n \u0130K departman\u0131n\u0131 zorlayacak ba\u015fl\u0131ca \u00f6zelliklerini bireysellik, zor memnun olma, yap\u0131lan i\u015flerden \u00e7abuk s\u0131k\u0131lma ve sadakatsizlik olarak s\u0131ralayan Moral<\/strong>, \u0130K\u2019n\u0131n bu ku\u015fa\u011fa mensup \u00e7al\u0131\u015fanlara kendi yetenekleri ve yarat\u0131c\u0131l\u0131klar\u0131 do\u011frultusunda \u00f6zel olarak stratejiler geli\u015ftirmesi gerekti\u011fini savunuyor. Moral bu stratejiler aras\u0131nda olmas\u0131 gereken en \u00f6nemli konuyu ise, Z ku\u015fa\u011f\u0131 \u00e7al\u0131\u015fanlar\u0131n i\u015f s\u00fcre\u00e7leri ve i\u015f hayat\u0131n\u0131 kendi yetenekleriyle \u00f6\u011frenmesi ve kendi kendini geli\u015ftirmesini sa\u011flayacak \u0130K politikalar\u0131 olarak g\u00f6steriyor.<\/p>\n

***<\/p>\n

Bilgi birikimlerinin fark\u0131nday\u0131z<\/h2>\n

\"avansas-1\"Yak\u0131n gelecekte kadrolar\u0131na katacaklar\u0131 Z ku\u015fa\u011f\u0131 i\u00e7in \u015fimdiden i\u015fba\u015f\u0131 e\u011fitimler tasarlad\u0131klar\u0131n\u0131 ve i\u015f deneyimi kazanmalar\u0131 i\u00e7in \u00e7e\u015fitli programlardan yararland\u0131klar\u0131n\u0131 s\u00f6yleyen Avansas.com \u0130nsan Kaynaklar\u0131 M\u00fcd\u00fcr\u00fc Barbaros Burulay, \u00fcniversite \u00f6\u011frencilerine staj imkanlar\u0131 sa\u011flad\u0131klar\u0131n\u0131 aktar\u0131yor. Z ku\u015fa\u011f\u0131n\u0131n gelecekteki temsilcileri olan \u00fcniversiteli ve liseli uzun d\u00f6nem stajyerler i\u00e7in g\u00f6rev yapacaklar\u0131 departmanlarda rotasyonlu bir e\u011fitim s\u00fcreci tasarlad\u0131klar\u0131n\u0131 vurgulayan Burulay<\/strong>, \u201cZ ku\u015fa\u011f\u0131 \u00e7al\u0131\u015fanlar\u0131n sahip oldu\u011fu teknolojik kullan\u0131m yetene\u011fi ve bilgi birikiminin fark\u0131nday\u0131z. Bu sebeple i\u015fe al\u0131m s\u00fcre\u00e7lerimizde Z ku\u015fa\u011f\u0131na y\u00f6nelik olarak daha fazla yetenek aray\u0131\u015f\u0131nday\u0131z. Yetenekli gen\u00e7leri firmam\u0131za \u00e7ekebilmek i\u00e7in i\u015fe al\u0131m s\u00fcre\u00e7lerimizde her g\u00f6r\u00fc\u015fmeciyi ayn\u0131 zamanda potansiyel bir Z ku\u015fa\u011f\u0131 gibi g\u00f6rerek tan\u0131t\u0131m ger\u00e7ekle\u015ftiriyoruz ve kendi geli\u015ftirdi\u011fimiz analiz ve testlerle yeteneklerini \u00f6l\u00e7\u00fcml\u00fcyoruz\u201d diyor.\u00a0Burulay, dinamik ve her t\u00fcrl\u00fc rekabete haz\u0131r bir yap\u0131 olu\u015fturmak \u00fczere s\u00fcre\u00e7lerini ve i\u015f metodolojilerini g\u00f6zden ge\u00e7irerek, piyasa ko\u015fullar\u0131na g\u00f6re aksiyon alabilecek gen\u00e7 ve yetenekli bir kadro olu\u015fturduklar\u0131n\u0131 s\u00f6yl\u00fcyor.<\/p>\n

***<\/p>\n

Mesai saatleri bir bariyer de\u011fil<\/h2>\n

\"bat1\"Z ku\u015fa\u011f\u0131 i\u00e7in olaylar\u0131 farkl\u0131 bak\u0131\u015f a\u00e7\u0131s\u0131 ile g\u00f6rmek ve alternatif yarat\u0131c\u0131 \u00e7\u00f6z\u00fcmler \u00fcretebilmenin \u00e7ok kolay oldu\u011funu s\u00f6yleyen BAT T\u00fcrkiye \u0130nsan Kaynaklar\u0131 Direkt\u00f6r\u00fc Birsen \u00c7evik Akg\u00fcnl\u00fc, Z ku\u015fa\u011f\u0131n\u0131n daha fazla i\u015f hayat\u0131na girmesiyle birlikte \u0130K\u2019n\u0131n de\u011fi\u015fen d\u00fcnya ko\u015fullar\u0131na ba\u011fl\u0131 olarak ya\u015fad\u0131\u011f\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fcn h\u0131z kazanaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor.<\/strong> Akg\u00fcnl\u00fc, \u201cTerfi bazl\u0131 dikey kariyer planlar\u0131 yerine, geli\u015fim odakl\u0131 yatay kariyer planlar\u0131, standart e\u011fitimler yerine sosyal payla\u015f\u0131m\u0131 ve teknolojiyi de i\u00e7eren yeni nesil \u00f6\u011frenme metotlar\u0131, klasik \u00e7al\u0131\u015fma \u015fekilleri yerine teknolojinin de geli\u015fimden yararlanarak bu jenerasyonun ihtiya\u00e7lar\u0131na y\u00f6nelik lokasyonun ve mesai saatlerinin bir bariyer olmad\u0131\u011f\u0131 yeni \u00e7al\u0131\u015fma modelleri gibi yeni \u0130K kavramlar\u0131n\u0131 daha fazla duyaca\u011f\u0131m\u0131za inan\u0131yorum\u201d diyor. Yeni ku\u015faklar taraf\u0131ndan takdir g\u00f6ren uygulamalar\u0131ndan bahseden Akg\u00fcnl\u00fc; esnek \u00e7al\u0131\u015fma saatleri, merkez ofis \u00e7al\u0131\u015fanlar\u0131 ve k\u0131smen saha \u00e7al\u0131\u015fanlar\u0131 i\u00e7in esnek k\u0131yafet politikas\u0131 ve esnek menfaatlerin yan\u0131 s\u0131ra hiyerar\u015fiyi ortadan kald\u0131rmaya y\u00f6nelik haz\u0131rlad\u0131klar\u0131 \u201cK\u0131rm\u0131z\u0131 Koltuk\u201d gibi a\u00e7\u0131k ileti\u015fim platformlar\u0131 ve farkl\u0131 takdir f\u0131rsatlar\u0131na imkan sa\u011flayan \u201cTe\u015fekk\u00fcr Hareketi\u201d programlar\u0131n\u0131 anlat\u0131yor.<\/p>\n

***<\/p>\n

Aidiyet duygular\u0131 az, elde tutmak zor<\/h2>\n

\"bernardo-1\"Nesiller aras\u0131 g\u00fczel bir harmoni yakalamak i\u00e7in ku\u015faklar aras\u0131ndaki farkl\u0131l\u0131klar\u0131n iyi analiz edilmesi; beklentileri, \u00f6zellikleri, tecr\u00fcbeleri ve \u00e7al\u0131\u015fma stillerinin iyi anla\u015f\u0131lmas\u0131 gerekti\u011fine de\u011finen Bernardo Y\u00f6netim Kurulu Ba\u015fkan\u0131 Nurettin S\u00f6zen, Z ku\u015fa\u011f\u0131n\u0131n belirlenen mesai saatleri aras\u0131nda \u00e7al\u0131\u015fmaktansa sonu\u00e7 odakl\u0131 \u00e7al\u0131\u015fmay\u0131 sevdi\u011fini aktar\u0131yor. Bu y\u00fczden, i\u015f saatinden ziyade i\u015fe odakland\u0131klar\u0131n\u0131 belirten S\u00f6zen, \u201cSab\u0131rs\u0131z olduklar\u0131 bir ger\u00e7ek. \u0130\u015f bitiricilikleri biraz da bu sab\u0131rs\u0131z ve aceleci olmalar\u0131ndan kaynaklan\u0131yor. \u00dcretiyorlar ve yeni bak\u0131\u015f a\u00e7\u0131lar\u0131 \u015firketlerin inovatif yakla\u015f\u0131mlar\u0131n\u0131 art\u0131r\u0131yor\u201d diyor. Z ku\u015fa\u011f\u0131n\u0131n iyi e\u011fitimli ve kendini s\u00fcrekli geli\u015ftiren bir nesil oldu\u011funu s\u00f6yleyen S\u00f6zen, \u201cE\u011fitimli, yarat\u0131c\u0131 ve sosyal ileti\u015fime a\u00e7\u0131k olmalar\u0131 kendilerini daha rahat ifade etmelerini sa\u011fl\u0131yor. Resmin detaylar\u0131nda kaybolmadan nokta at\u0131\u015flar\u0131 yapabildikleri i\u00e7in \u015firket verimlilik ve ba\u015far\u0131s\u0131nda b\u00fcy\u00fck rol oynayacaklar<\/strong>\u201d diyerek Z ku\u015fa\u011f\u0131n\u0131n getirece\u011fi faydalara de\u011finiyor. Z ku\u015fa\u011f\u0131n\u0131n olumsuz taraf\u0131 olarak aidiyet duygular\u0131n\u0131n az ve \u00e7abuk vazge\u00e7ebilir olmas\u0131n\u0131 \u00f6rnek veren S\u00f6zen, \u015firketlerin bu yetenekleri standartla\u015fan sistemlerle b\u00fcnyelerinde tutmalar\u0131n\u0131n zorla\u015faca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. S\u00f6zen, \u201cTak\u0131mda\u015fl\u0131ktan \u00e7ok bireysel olan Z ku\u015fa\u011f\u0131na kendilerini ifade edebilecekleri alanlar yaratmaya \u00e7al\u0131\u015f\u0131yoruz. Ayr\u0131ca bireysel taktir ve \u00f6d\u00fcllendirme s\u00fcre\u00e7lerimizi s\u00fcrekli yeniliyor, geli\u015ftiriyoruz\u201d diyor.<\/p>\n

***<\/p>\n

\u00c7al\u0131\u015fan markas\u0131na \u00f6nem veriyorlar<\/h2>\n

\"tekfen-1\"Tersine mentorluk programlar\u0131n\u0131n \u015firket ba\u015far\u0131s\u0131na teknik anlamda katk\u0131 sa\u011flamas\u0131n\u0131n yan\u0131 s\u0131ra ku\u015faklar aras\u0131 dayan\u0131\u015fma, tak\u0131m olma konular\u0131nda da \u015firket k\u00fclt\u00fcr\u00fcne b\u00fcy\u00fck katk\u0131lar\u0131 oldu\u011funu s\u00f6yleyen Toros Tar\u0131m<\/a> \u0130nsan Kaynaklar\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Ebru Pilav, Z ku\u015fa\u011f\u0131 i\u00e7in i\u015fe al\u0131m stratejisi olarak \u0130nsan Kaynaklar\u0131 departmanlar\u0131n\u0131n m\u00fcmk\u00fcn olan en h\u0131zl\u0131, efektif ve online sistemlerle s\u00fcre\u00e7leri y\u00fcr\u00fctmesi gerekti\u011fine inan\u0131yor. Pilav, \u201c\u0130K profesyonelleri Z ku\u015fa\u011f\u0131na sunmaya haz\u0131rland\u0131\u011f\u0131 h\u0131z yan\u0131nda, s\u00fcrekli i\u015f zenginli\u011fi ve farkl\u0131l\u0131klar\u0131 en e\u011flenceli nas\u0131l y\u00f6netece\u011fini bilen liderler ile Z ku\u015fa\u011f\u0131n\u0131 bir araya getirmeli\u201d diye konu\u015fuyor. \u00c7al\u0131\u015fan markas\u0131n\u0131n bu ku\u015fak i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 aktaran Pilav, sosyal medya kanallar\u0131n\u0131 en aktif \u015fekilde kullanabilecekleri, \u00e7al\u0131\u015fanlara \u015firketle ilgili her konuda ileti\u015fimi, sosyal medya ve\/veya online aplikasyonlar\u0131 kullanarak ula\u015fabilecekleri sistemler kurmaya y\u00f6nelik \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 s\u00f6yl\u00fcyor. Zeki ve topluma geri veren \u015firketlerin Z ku\u015fa\u011f\u0131n\u0131n favori \u015firketleri olaca\u011f\u0131n\u0131 \u00f6ng\u00f6ren Pilav, \u201cZ ku\u015fa\u011f\u0131 yenilik\u00e7i olmayan, kendini yenilemeyen bir i\u015f ortam\u0131ndan kolayca kopabilen ve bireysellik ihtiya\u00e7lar\u0131na yan\u0131t veremeyen firmalar ile birlikte olmay\u0131 tercih etmeyecek<\/strong>\u201d diyor.<\/p>\n

\"kdergi\"<\/a><\/p>\n\n

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X ku\u015fa\u011f\u0131n\u0131n deneyimli y\u00f6neticileri ve Y ku\u015fa\u011f\u0131n\u0131n gen\u00e7 profesyonellerinden sonra \u201cZ ku\u015fa\u011f\u0131\u201d da i\u015f hayat\u0131na at\u0131l\u0131yor. Di\u011fer ku\u015faklardan farkl\u0131 beklentilere ve \u00f6\u011frenme bi\u00e7imlerine sahip olan bu yeni ku\u015fak, dijital s\u00fcre\u00e7lere de son derece hakim olmalar\u0131yla \u015firketleri d\u00f6n\u00fc\u015ft\u00fcrmeye haz\u0131rlan\u0131yor. Baz\u0131 bilim adamlar\u0131na g\u00f6re Z ku\u015fa\u011f\u0131 1995’ten sonra, baz\u0131lar\u0131na g\u00f6re ise 2003’ten sonra ba\u015fl\u0131yor. \u0130lk g\u00f6r\u00fc\u015f\u00fc kabul […]<\/p>\n\n

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Di\u011fer ku\u015faklardan farkl\u0131 beklentilere","og_url":"https:\/\/www.kariyer.net\/ik-blog\/is-dunyasinin-en-yenileri-z-kusagi\/","og_site_name":"\u0130K Blog","article_published_time":"2015-10-05T11:40:30+00:00","article_modified_time":"2017-06-12T14:30:45+00:00","og_image":[{"width":600,"height":300,"url":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/10\/zkusagi-dosya.jpg","type":"image\/jpeg"}],"author":"Melike \u00c7etinsara\u00e7","twitter_misc":{"Yazan:":"Melike \u00c7etinsara\u00e7","Tahmini okuma s\u00fcresi":"22 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kariyer.net\/ik-blog\/is-dunyasinin-en-yenileri-z-kusagi\/#article","isPartOf":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/is-dunyasinin-en-yenileri-z-kusagi\/"},"author":{"name":"Melike \u00c7etinsara\u00e7","@id":"https:\/\/www.kariyer.net\/ik-blog\/#\/schema\/person\/8a3f8877ece6efa0aa7b975462939681"},"headline":"\u0130\u015f d\u00fcnyas\u0131n\u0131n en yenileri: Z ku\u015fa\u011f\u0131","datePublished":"2015-10-05T11:40:30+00:00","dateModified":"2017-06-12T14:30:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/is-dunyasinin-en-yenileri-z-kusagi\/"},"wordCount":4366,"commentCount":0,"publisher":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/#organization"},"image":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/is-dunyasinin-en-yenileri-z-kusagi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/10\/zkusagi-dosya.jpg","keywords":["anasayfa"],"articleSection":["\u0130nsan Kaynaklar\u0131"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.kariyer.net\/ik-blog\/is-dunyasinin-en-yenileri-z-kusagi\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.kariyer.net\/ik-blog\/is-dunyasinin-en-yenileri-z-kusagi\/","url":"https:\/\/www.kariyer.net\/ik-blog\/is-dunyasinin-en-yenileri-z-kusagi\/","name":"\u0130\u015f d\u00fcnyas\u0131n\u0131n en yenileri: Z ku\u015fa\u011f\u0131 - \u0130K Blog","isPartOf":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/is-dunyasinin-en-yenileri-z-kusagi\/#primaryimage"},"image":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/is-dunyasinin-en-yenileri-z-kusagi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2015\/10\/zkusagi-dosya.jpg","datePublished":"2015-10-05T11:40:30+00:00","dateModified":"2017-06-12T14:30:45+00:00","description":"X ku\u015fa\u011f\u0131n\u0131n deneyimli y\u00f6neticileri ve Y ku\u015fa\u011f\u0131n\u0131n gen\u00e7 profesyonellerinden sonra \u201cZ ku\u015fa\u011f\u0131\u201d da i\u015f hayat\u0131na at\u0131l\u0131yor. 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