{"id":322,"date":"2013-11-25T16:59:46","date_gmt":"2013-11-25T14:59:46","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=322"},"modified":"2017-06-13T17:23:13","modified_gmt":"2017-06-13T14:23:13","slug":"ise-alim-sadece-ise-alim-degildir","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/ise-alim-sadece-ise-alim-degildir\/","title":{"rendered":"\u0130\u015fe al\u0131m sadece i\u015fe al\u0131m de\u011fildir!"},"content":{"rendered":"<p><b>Yeni ku\u015fak \u00e7al\u0131\u015fanlarla birlikte i\u015fe al\u0131mda s\u00fcre\u00e7lerden \u00f6te dil, \u00fcslup ve adaya olan yakla\u015f\u0131m da k\u00f6kten de\u011fi\u015fti. Her aday\u0131n \u00f6ncelikle m\u00fc\u015fteri oldu\u011fu g\u00fcn\u00fcm\u00fczde \u00f6zellikle <a title=\"Perakende \u0130\u015f \u0130lanlar\u0131\" href=\"http:\/\/www.kariyer.net\/WebSite\/Isara\/index.aspx?fsektor=039000000\">perakende<\/a> ve <a title=\"H\u0131zl\u0131 T\u00fcketim \u0130\u015f \u0130lanlar\u0131\" href=\"http:\/\/www.kariyer.net\/hizli-tk-is-ilanlari-f033000000\">h\u0131zl\u0131 t\u00fcketim<\/a> sekt\u00f6r\u00fcndeki adaylar m\u00fclakatlar\u0131n\u0131n gidi\u015fat\u0131na g\u00f6re y\u00fczde 80\u2019e varan oranlarda \u00e7evrelerinde marka de\u011fi\u015fikli\u011fine yol a\u00e7abiliyor.<\/b><\/p>\n<p><strong>\u00a0Universum Orta Do\u011fu Direkt\u00f6r\u00fc ve\u00a0Dinamo Dan\u0131\u015fmanl\u0131k Y\u00f6netici Orta\u011f\u0131\u00a0Evrim Kuran anlat\u0131yor&#8230;<\/strong><\/p>\n<p><a href=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2013\/11\/evrimkuranisealim250x150.jpg\"><img decoding=\"async\" class=\"size-full wp-image-323 alignleft\" style=\"margin: 5px;\" alt=\"evrimkuranisealim250x150\" src=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2013\/11\/evrimkuranisealim250x150.jpg\" width=\"250\" height=\"150\" \/><\/a>Art\u0131k hepimiz biliyoruz&#8230; 76 milyonluk \u00fclkenin y\u00fczde 35\u2019i <em>Y Ku\u015fa\u011f\u0131<\/em>. 2025\u2019e geldi\u011fimizde ise t\u00fcm d\u00fcnyada i\u015f g\u00fcc\u00fcn\u00fcn y\u00fczde 50\u2019si Y Ku\u015fa\u011f\u0131 \u2013yani 1980 ve 1999 aras\u0131 do\u011fan gen\u00e7ler- olacak. T\u00fcm sekt\u00f6rlerde bu \u00f6nemli istatisti\u011fe dair kayda de\u011fer fark\u0131ndal\u0131k ve bir dolu \u00e7al\u0131\u015fma var. <a title=\"Pazarlama \u0130\u015f \u0130lanlar\u0131\" href=\"http:\/\/www.kariyer.net\/pazarlama-is-ilanlari-a30\">Pazarlama<\/a>c\u0131lar stratejilerini buna uyumluyor; <a title=\"Y\u00f6netici \u0130\u015f \u0130lanlar\u0131\" href=\"http:\/\/www.kariyer.net\/ortaDuzeyyonetici-is-ilanlari-o99\">y\u00f6netici<\/a>ler yeni nesil \u00e7al\u0131\u015fanlar\u0131n motivasyonlar\u0131n\u0131 y\u00fckseltmenin yollar\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor; insan kaynaklar\u0131 profesyonelleri ba\u011fl\u0131l\u0131\u011f\u0131 nas\u0131l art\u0131racaklar\u0131n\u0131, devir oran\u0131n\u0131 nas\u0131l d\u00fc\u015f\u00fcreceklerini ve organizasyonu bu yeni yetenekler i\u00e7in nas\u0131l daha \u00e7ekici k\u0131lacaklar\u0131n\u0131 \u00e7al\u0131\u015f\u0131yor. \u00d6zetle, <em>Y ku\u015fa\u011f\u0131<\/em> g\u00fcndemi yo\u011fun. Bana soracak olursan\u0131z, pazarlamadan insan kaynaklar\u0131na, birim-tak\u0131m-ama\u00e7 farketmeksizin \u00f6ncelikle odaklanmam\u0131z ve tez vakit yeniden g\u00f6zden ge\u00e7irmemiz gereken en \u00f6nemli kanal\u0131m\u0131z i\u015fe al\u0131m. \u0130\u015fe al\u0131m modelleri de\u011fi\u015fmeli. \u0130\u015fe al\u0131m\u0131n sadece y\u00f6ntemi de\u011fil, dili, \u00fcslubu, yakla\u015f\u0131m\u0131 de\u011fi\u015fmeli.<\/p>\n<p>\u0130\u015fe al\u0131m s\u00f6zkonusu oldu\u011funda \u015funu her zaman biliyor ve tekrarl\u0131yorduk: \u201c\u0130\u015fe al\u0131m\u0131 ger\u00e7ekle\u015fsin ya da ger\u00e7ekle\u015fmesin, her aday \u00f6ncelikle m\u00fc\u015fteridir. Buna g\u00f6re muamele edilmelidir.\u201d Bug\u00fcn geldi\u011fimiz noktada, bu anlay\u0131\u015f\u0131 kli\u015fe bir tan\u0131m\u0131n \u00e7ok \u00f6tesine ta\u015f\u0131ma zorunlulu\u011fumuz beliriyor. Neden mi? En basit tan\u0131m\u0131yla \u00fclkemizde her 10 gen\u00e7ten 9\u2019u sosyal a\u011flar\u0131 kullan\u0131yor. O a\u011flarda ise d\u0131\u015f d\u00fcnyada ya\u015fanan t\u00fcm deneyimlerin ve etkile\u015fimlerin r\u00f6ntgeni \u00e7ekiliyor. Peki bunu bildi\u011fimiz halde, buna uygun davran\u0131yor muyuz? Tipik bir Y ku\u015fa\u011f\u0131 olan erkek karde\u015fimin \u00e7ekici bir h\u0131zl\u0131 t\u00fcketim \u015firketine ilk (ve son) m\u00fclakata gitti\u011fi g\u00fcn\u00fc hat\u0131rl\u0131yorum. \u0130\u015f g\u00f6r\u00fc\u015fmesinden \u00e7\u0131kar \u00e7\u0131kmaz beni aram\u0131\u015f ve bu \u015firketin hi\u00e7bir markas\u0131n\u0131 art\u0131k kullanmam demi\u015fti. Sadece bana m\u0131 s\u00f6yledi dersiniz? Elbette hay\u0131r! Sonu\u00e7 olarak babam\u0131n 40 y\u0131ll\u0131k markas\u0131 bile de\u011fi\u015fti. Ara\u015ft\u0131rmalar Y ku\u015fa\u011f\u0131n\u0131n \u00f6zellikle perakende ve h\u0131zl\u0131 t\u00fcketim sekt\u00f6rlerinde y\u00fczde \u00a080\u2019e varan oranlarda \u00e7evrelerinde marka de\u011fi\u015fikli\u011fini tetikledi\u011fini ortaya koyuyor. Bu hareketi tetiklemek i\u00e7in de herhangi bir m\u00fclakatta ona \u00f6zensiz davran\u0131lmas\u0131 bile yeterli.\u00a0 Bu ba\u011flamda, t\u00fcm i\u015fe al\u0131mc\u0131lar\u0131n ve m\u00fclakat etme rol\u00fc olan t\u00fcm <a title=\"Y\u00f6netici \u0130\u015f \u0130lanlar\u0131\" href=\"http:\/\/www.kariyer.net\/ortaDuzeyyonetici-is-ilanlari-o99\">y\u00f6netici<\/a>lerin stratejik pazarlamac\u0131 oldu\u011funu d\u00fc\u015f\u00fcnmeden edemiyorum. \u015eirketin k\u00fclt\u00fcr\u00fcn\u00fc, de\u011ferlerini, i\u015f yapma bi\u00e7imini ve duru\u015funu do\u011fru temsil etmek, \u00f6zellikle de \u015firketin ve\/veya markalar\u0131n\u0131n d\u0131\u015f m\u00fc\u015fteri \u00f6nermesine pararel bir ses tonu ve davran\u0131\u015f modeli sergilemek i\u015fe al\u0131m\u0131n \u00f6ncelikle dikkat etmesi gereken unsur olarak ortaya \u00e7\u0131k\u0131yor. Tam da bu noktada, i\u015fe al\u0131mc\u0131n\u0131n sadece \u015firketinin de\u011fil kendi ki\u015fisel markas\u0131n\u0131n da y\u00f6netimini hassasiyetle ger\u00e7ekle\u015ftirmesi gerekiyor.<\/p>\n<p>Evet, gitgide artan teknolojik geli\u015fmelerin her t\u00fcrl\u00fc i\u015f modeline yans\u0131d\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fcz i\u015f d\u00fcnyas\u0131nda i\u015fe al\u0131mda da dijital d\u00fcnyaya entegre olmak ka\u00e7\u0131n\u0131lmaz. Ancak mesele ku\u015fkusuz ki sadece sisteme teknoloji entegre etmek de\u011fil. Y\u00fcksek teknoloji ile y\u00fcksek insani nitelikleri harmanlayan bir i\u015fe al\u0131m metodolojisini y\u00fczde y\u00fcz hayata ge\u00e7irebildi\u011fimizde de\u011fer yaratmaya ba\u015flad\u0131\u011f\u0131m\u0131za emin olaca\u011f\u0131z. En basitinden, adaya \u201cl\u00fctfen bu mesaj\u0131 yan\u0131tlamay\u0131n\u0131z\u201d tarzda e-posta ya da mesajlar g\u00f6ndermek suretiyle, y\u00fcksek teknolojinin y\u00fcz\u00fc suyu h\u00fcrmetine, ili\u015fkiyi nas\u0131l da baltalad\u0131\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcnebiliriz.<\/p>\n<p>S\u00f6z konusu teknoloji oldu\u011funda, onun ama\u00e7 de\u011fil ara\u00e7 oldu\u011funu hat\u0131rlamam\u0131z gerekiyor. Teknoloji, en iyi i\u015fe al\u0131m s\u00fcre\u00e7lerini i\u015fletmek i\u00e7in tek \u00e7are de\u011fil, g\u00fc\u00e7l\u00fc bir ara\u00e7. En \u00f6nemlisi de \u201cdaha h\u0131zl\u0131 geribildirim\u201d ve \u201cdaha fazla \u015feffafl\u0131k\u201d sa\u011flayan g\u00fc\u00e7l\u00fc bir ara\u00e7. (Bunu baz\u0131 organizasyonlar daha h\u0131zl\u0131 ve daha fazla s\u0131fatlar\u0131n\u0131 atarak, sadece \u201cgeribildirim\u201d ve \u201c\u015feffafl\u0131k\u201d diye de okuyabilirler; zira bu iki niteli\u011fi i\u015fe al\u0131m s\u00fcre\u00e7lerine hi\u00e7 dahil etmeyen \u015firketler de \u00fclkemizde yok de\u011fil.)<\/p>\n<p>Yeni nesil \u201cbeni g\u00f6r, beni duy, beni anla\u201d diyor\u2026 <em>Yeni nesil<\/em> y\u00f6netilmek de\u011fil, y\u00f6neti\u015fmek istiyor\u2026 \u00c7al\u0131\u015fan ya\u015fam evresinde, tart\u0131\u015f\u0131lmaz bi\u00e7imde, y\u00f6neti\u015fimi ba\u015flataca\u011f\u0131m\u0131z temas noktas\u0131 i\u015fe al\u0131m. \u0130\u015fe al\u0131m, bir organizasyonu ya da bir markay\u0131 rezil de edebiliyor, vezir de\u2026 Vezir olanlardan olman\u0131z dile\u011fiyle\u2026<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2013\/11\/evrimkuranportree.jpg\"><img decoding=\"async\" class=\"size-full wp-image-326 alignleft\" style=\"margin: 5px;\" title=\"Evrim Kuran\" alt=\"Evrim Kuran\" src=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2013\/11\/evrimkuranportree.jpg\" width=\"150\" height=\"200\" \/><\/a>Evrim Kuran<\/p>\n<p>Universum &#8211; Orta Do\u011fu Direkt\u00f6r\u00fc<\/p>\n<p>Dinamo Dan\u0131\u015fmanl\u0131k &#8211; Y\u00f6netici Ortak<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID322\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"322\"\n         id=\"da-reactions-slot-post-322\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Yeni ku\u015fak \u00e7al\u0131\u015fanlarla birlikte i\u015fe al\u0131mda s\u00fcre\u00e7lerden \u00f6te dil, \u00fcslup ve adaya olan yakla\u015f\u0131m da k\u00f6kten de\u011fi\u015fti. Her aday\u0131n \u00f6ncelikle m\u00fc\u015fteri oldu\u011fu g\u00fcn\u00fcm\u00fczde \u00f6zellikle perakende ve h\u0131zl\u0131 t\u00fcketim sekt\u00f6r\u00fcndeki adaylar m\u00fclakatlar\u0131n\u0131n gidi\u015fat\u0131na g\u00f6re y\u00fczde 80\u2019e varan oranlarda \u00e7evrelerinde marka de\u011fi\u015fikli\u011fine yol a\u00e7abiliyor. \u00a0Universum Orta Do\u011fu Direkt\u00f6r\u00fc ve\u00a0Dinamo Dan\u0131\u015fmanl\u0131k Y\u00f6netici Orta\u011f\u0131\u00a0Evrim Kuran anlat\u0131yor&#8230; Art\u0131k hepimiz biliyoruz&#8230; [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID322\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"322\"\n         id=\"da-reactions-slot-post-322\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":8,"featured_media":324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[26],"tags":[12],"class_list":{"0":"post-322","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insan-kaynaklari","8":"tag-anasayfa"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0130\u015fe al\u0131m sadece i\u015fe al\u0131m de\u011fildir! - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"Yeni ku\u015fak \u00e7al\u0131\u015fanlarla birlikte i\u015fe al\u0131mda s\u00fcre\u00e7lerden \u00f6te dil, \u00fcslup ve adaya olan yakla\u015f\u0131m da k\u00f6kten de\u011fi\u015fti. Her aday\u0131n \u00f6ncelikle m\u00fc\u015fteri oldu\u011fu\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kariyer.net\/ik-blog\/ise-alim-sadece-ise-alim-degildir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130\u015fe al\u0131m sadece i\u015fe al\u0131m de\u011fildir!\" \/>\n<meta property=\"og:description\" content=\"Yeni ku\u015fak \u00e7al\u0131\u015fanlarla birlikte i\u015fe al\u0131mda s\u00fcre\u00e7lerden \u00f6te dil, \u00fcslup ve adaya olan yakla\u015f\u0131m da k\u00f6kten de\u011fi\u015fti. 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