{"id":37,"date":"2013-10-04T16:00:28","date_gmt":"2013-10-04T13:00:28","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=37"},"modified":"2024-08-12T11:51:43","modified_gmt":"2024-08-12T08:51:43","slug":"is-dunyasi-hizla-sosyallesecek","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/is-dunyasi-hizla-sosyallesecek\/","title":{"rendered":"\u0130\u015f d\u00fcnyas\u0131 h\u0131zla sosyalle\u015fecek"},"content":{"rendered":"

Deloitte\u2019un, Massachusetts Institute of Technology (\u201cMIT\u201d) ile yapt\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re, \u015firketler i\u00e7in sosyal medya, sosyal a\u011f ve sosyal yaz\u0131l\u0131mlar\u0131n \u00f6nemi giderek artarken, i\u015f d\u00fcnyas\u0131 2015\u2019e kadar sosyalle\u015fecek.<\/b><\/p>\n

\"isdunyasisosyal250150\"<\/a>Deloitte<\/a> ile MIT<\/strong>\u2019nin ortakla\u015fa ger\u00e7ekle\u015ftirdi\u011fi ‘\u0130\u015f d\u00fcnyas\u0131n\u0131n sosyalle\u015fmesi: \u015eirketler Ger\u00e7ekte Neler Yap\u0131yor?<\/em>‘ ara\u015ft\u0131rmas\u0131, \u015firketlerin sosyal i\u015f kavram\u0131na bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 ortaya koyuyor. 115 \u00fclkede, McDonalds<\/a>, <\/strong>IBM<\/a>ve SAP gibi b\u00fcy\u00fck \u015firketlerin y\u00f6neticileri ile yap\u0131lan ara\u015ft\u0131rma, i\u015f d\u00fcnyas\u0131n\u0131n sosyal medya, sosyal yaz\u0131l\u0131m ve sosyal a\u011f aktivitelerine giderek \u00f6nem verdi\u011fini g\u00f6steriyor. Ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n y\u00fczde 18\u2019i g\u00fcn\u00fcm\u00fczde i\u015f d\u00fcnyas\u0131n\u0131n sosyalle\u015fmesi gerekti\u011fine inan\u0131rken, y\u00fczde 65\u2019i ancak \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7inde i\u015f d\u00fcnyas\u0131n\u0131n sosyalle\u015febilece\u011fini d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n

Sosyal yaz\u0131l\u0131mlar \u00f6nemini koruyacak<\/b>
\nAra\u015ft\u0131rmaya g\u00f6re, sosyal i\u015f kavram\u0131<\/em> ve i\u015f s\u00fcre\u00e7lerine entegrasyonu<\/em>, bir\u00e7ok sekt\u00f6rde \u00f6nem kazanarak b\u00fcy\u00fcyor. Ara\u015ft\u0131rmaya kat\u0131lan y\u00f6neticilerin yakla\u015f\u0131k y\u00fczde 75\u2019i medya end\u00fcstrisinde, y\u00fczde 66\u2019s\u0131 ise teknoloji end\u00fcstrisinde sosyal yaz\u0131l\u0131mlar\u0131n bug\u00fcn ve gelecek d\u00f6nemlerde \u00f6nemini korudu\u011fu ve koruyaca\u011f\u0131 d\u00fc\u015f\u00fcncesinde. Di\u011fer taraftan, sosyal yaz\u0131l\u0131mlar\u0131n, \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 sene i\u00e7erisinde enerji ve altyap\u0131 hizmetlerinde \u00f6nemli olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnen y\u00f6neticilerin oran\u0131 yakla\u015f\u0131k y\u00fczde 47 iken, bu oran \u00fcretim-imalat sekt\u00f6r\u00fc<\/a>nde y\u00fczde 50, finansal hizmetlerde ise yakla\u015f\u0131k y\u00fczde 59 seviyelerinde bulunuyor. Sosyal i\u015f s\u00fcre\u00e7lerinin liderli\u011fi geli\u015ftirebilece\u011finin belirtildi\u011fi ara\u015ft\u0131rmada, CEO ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 gibi stratejik y\u00f6netimden sorumlu liderlerin, operasyonel s\u00fcre\u00e7lere daha yak\u0131n CIO ve CFO gibi liderlere g\u00f6re, sosyal i\u015f kavram\u0131n\u0131n i\u015f y\u00f6netimi i\u00e7in daha \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc belirtiliyor.<\/p>\n

\u015eirketlerin b\u00fcy\u00fckl\u00fc\u011f\u00fc \u00f6nemli<\/b>
\nAra\u015ft\u0131rmada g\u00f6ze \u00e7arpan bir di\u011fer nokta ise 100 bin ve \u00fczeri \u00e7al\u0131\u015fana sahip b\u00fcy\u00fck \u015firketler ve 1000\u2019den az \u00e7al\u0131\u015fana sahip k\u00fc\u00e7\u00fck \u015firketlerin, orta b\u00fcy\u00fckl\u00fckteki \u015firketlere oranla, sosyal i\u015fleri daha \u00e7ok \u00f6nemsedikleri ger\u00e7e\u011fi. \u00d6te yandan ara\u015ft\u0131rmada, orta \u00f6l\u00e7ekteki \u015firketlerin de sosyal ara\u00e7lar\u0131n avantaj\u0131n\u0131 g\u00f6rmekle beraber, bu avantajlardan ancak \u00f6n\u00fcm\u00fczdeki birka\u00e7 y\u0131l i\u00e7inde faydalanabileceklerini d\u00fc\u015f\u00fcnd\u00fckleri yer al\u0131yor. Ara\u015ft\u0131rma ayr\u0131ca, sosyal i\u015f kavram\u0131n\u0131 hayata ge\u00e7irmek i\u00e7in giri\u015fimcilere ve y\u00f6neticilere birtak\u0131m \u00f6nerilerde bulunuyor. \u00d6ncelikle, \u015firketlerin insan kaynaklar\u0131n\u0131 ve finansman\u0131n\u0131 sosyal i\u015fe ge\u00e7i\u015f s\u00fcrecine y\u00f6neltti\u011fi uzun vadeli bir vizyon belirlemesi gerekiyor.<\/p>\n

:::::::::::::::::::..<\/b><\/p>\n

Bu ad\u0131mlara dikkat!<\/b><\/p>\n

Di\u011fer taraftan ara\u015ft\u0131rmaya g\u00f6re, sosyal i\u015f kavram\u0131n\u0131 s\u00fcre\u00e7lerine dahil etmek isteyen \u015firketlerin a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 takip etmesi gerekiyor:<\/b><\/p>\n

1. Faaliyet g\u00f6sterilen sekt\u00f6re y\u00f6nelik, etkili ve verimli sosyal i\u015f kaynaklar\u0131n\u0131n tespit edilmesi,
\n2. Bu kaynaklar\u0131n do\u011fru y\u00f6nlendirilmesi,
\n3. Kaynaklar\u0131 de\u011ferlendirme yetkilerini elinde bulunduran ki\u015filerin iyi belirlenmesi.<\/p>\n

\u00dclkemizde ise Eyl\u00fcl 2012 tarihli Socialbakers istatistiklerine g\u00f6re Sosyal Medya \u00fczerinde en fazla takipci say\u0131s\u0131na ula\u015fm\u0131\u015f ilk 5 markam\u0131z \u015fu sekilde yer al\u0131yor:<\/p>\n\n\n\n\n\n\n\n\n\n
\n

Facebook<\/b><\/p>\n<\/td>\n<\/tr>\n

Marka<\/b><\/td>\nBe\u011fenen Say\u0131s\u0131<\/b><\/td>\n<\/tr>\n
1- Turkcell<\/a><\/td>\n2.615.873<\/td>\n<\/tr>\n
2- AVEA<\/a><\/td>\n2.474.081<\/td>\n<\/tr>\n
3- Volkswagen T\u00fcrkiye<\/a><\/td>\n2.451.011<\/td>\n<\/tr>\n
4- Nokia T\u00fcrkiye<\/td>\n1.755.425<\/td>\n<\/tr>\n
5- \u00a0Trendyol<\/a><\/td>\n1.500.043<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n
\n

Twitter<\/b><\/p>\n<\/td>\n<\/tr>\n

Marka<\/b><\/td>\nTakip\u00e7i Say\u0131s\u0131<\/b><\/td>\n<\/tr>\n
1- \u00a0Sevdim Bunu<\/a><\/td>\n432.920<\/td>\n<\/tr>\n
2- TURKCELL<\/a><\/td>\n392.498<\/td>\n<\/tr>\n
3- Babylon Istanbul<\/a><\/td>\n383.430<\/td>\n<\/tr>\n
4- Turkish Airlines<\/a><\/td>\n329.545<\/td>\n<\/tr>\n
5- \u00a0Greenpeace T\u00fcrkiye<\/a><\/td>\n329.232<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n

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Deloitte\u2019un, Massachusetts Institute of Technology (\u201cMIT\u201d) ile yapt\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re, \u015firketler i\u00e7in sosyal medya, sosyal a\u011f ve sosyal yaz\u0131l\u0131mlar\u0131n \u00f6nemi giderek artarken, i\u015f d\u00fcnyas\u0131 2015\u2019e kadar sosyalle\u015fecek. Deloitte ile MIT\u2019nin ortakla\u015fa ger\u00e7ekle\u015ftirdi\u011fi ‘\u0130\u015f d\u00fcnyas\u0131n\u0131n sosyalle\u015fmesi: \u015eirketler Ger\u00e7ekte Neler Yap\u0131yor?‘ ara\u015ft\u0131rmas\u0131, \u015firketlerin sosyal i\u015f kavram\u0131na bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 ortaya koyuyor. 115 \u00fclkede, McDonalds, IBMve SAP gibi b\u00fcy\u00fck […]<\/p>\n\n

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