{"id":3826,"date":"2016-02-03T11:34:11","date_gmt":"2016-02-03T09:34:11","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=3826"},"modified":"2017-06-12T17:01:54","modified_gmt":"2017-06-12T14:01:54","slug":"sirketinizin-negatif-marka-algisini-nasil-pozitife-cevirirsiniz","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/sirketinizin-negatif-marka-algisini-nasil-pozitife-cevirirsiniz\/","title":{"rendered":"\u015eirketinizin negatif marka alg\u0131s\u0131n\u0131 nas\u0131l pozitife \u00e7evirirsiniz?"},"content":{"rendered":"<p><strong>Pozitif marka alg\u0131s\u0131 uyand\u0131ran \u015firketler genelde \u00e7al\u0131\u015fanlar\u0131na en iyi \u00e7al\u0131\u015fma atmosferini sunan \u015firketler aras\u0131nda yer al\u0131yor. Bir i\u015fveren markas\u0131 yaratarak negatif marka alg\u0131s\u0131ndan kurtulan \u015firketlerin \u00e7ok daha verimli ve k\u00e2rl\u0131 i\u015f sonu\u00e7lar\u0131na ula\u015ft\u0131\u011f\u0131 ise art\u0131k bir\u00e7ok ara\u015ft\u0131rma sonucunda a\u00e7\u0131k\u00e7a g\u00f6r\u00fcl\u00fcyor. Peki, \u00e7al\u0131\u015fan memnuniyetiniz ger\u00e7ekten d\u00fc\u015f\u00fck m\u00fc? Bu alg\u0131n\u0131n nedeni nedir? \u00a0Ve daha iyi i\u015f sonu\u00e7lar\u0131 i\u00e7in\u00a0marka alg\u0131n\u0131z\u0131\u00a0pozitife d\u00f6n\u00fc\u015ft\u00fcrecek hangi uygulamalar\u0131 hayata ge\u00e7irmeniz gerekiyor? <\/strong><\/p>\n<p>E\u011fer \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n mutlu olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, firman\u0131z\u0131n kulaklarda iyi bir \u015fekilde \u00e7\u0131nlamama ihtimali y\u00fcksek. <span style=\"text-decoration: underline;\"><strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/is-yerinizde-mobbing-yasiyor-musunuz\/\" target=\"_blank\">Mobbing<\/a><\/strong><\/span>, d\u00fc\u015f\u00fck maa\u015f, eksik <span style=\"text-decoration: underline;\"><strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/esnek-yan-haklarla-calisana-secim-firsati-taniniyor\/\" target=\"_blank\">sosyal haklar<\/a><\/strong><\/span>, yanl\u0131\u015f\u00a0\u0130nsan Kaynaklar\u0131 y\u00f6netimi gibi durumlar s\u00f6z konusu ise her an ayr\u0131lmaya haz\u0131r \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n oldu\u011funu ve negatif \u00fcn\u00fcn\u00fcz\u00fcn g\u00fcnden g\u00fcne yay\u0131labilece\u011fini g\u00f6z ard\u0131 etmemek gerekiyor. Bug\u00fcnden yar\u0131na bir <span style=\"text-decoration: underline;\"><strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/bu-yil-ik-hangi-alanlara-odaklanacak\/\" target=\"_blank\">de\u011fi\u015fim<\/a><\/strong><\/span> olmas\u0131n\u0131 beklememeli ancak\u00a0baz\u0131 basit noktalara dikkat ederek alg\u0131y\u0131 zamanla pozitife \u00e7evirmenin m\u00fcmk\u00fcn oldu\u011funu unutmay\u0131n.<\/p>\n<p>\u0130\u015fte negatif marka alg\u0131s\u0131n\u0131 pozitife \u00e7evirmenin p\u00fcf noktalar\u0131:<\/p>\n<h2><strong>Vermek istedi\u011finiz mesaj\u0131 belirleyin<\/strong><\/h2>\n<p>\u00d6ncelikle firman\u0131z\u0131n eksilerini ve art\u0131lar\u0131n\u0131 bir kenara yaz\u0131n. Odaklanmak istedi\u011finiz y\u00f6nlerinizi belirleyin ve bunlar\u0131 parlatacak bir mesaj olu\u015fturun. Mesaj\u0131n nas\u0131l bir etki yaratt\u0131\u011f\u0131n\u0131 mutlaka g\u00f6zlemleyin. \u015eirket i\u00e7i anketlerle ve ara\u015ft\u0131rmalarla etkiyi takip edebilirsiniz.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-3831 size-full\" src=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/02\/mesajjj.jpg\" alt=\"mesajjj\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/02\/mesajjj.jpg 600w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/02\/mesajjj-300x150.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2><strong>\u00c7al\u0131\u015fan memnuniyetini \u00f6l\u00e7\u00fcn<\/strong><\/h2>\n<p>\u00c7al\u0131\u015fanlar\u0131n \u015firkete ba\u011fl\u0131l\u0131klar\u0131n\u0131 ve \u015firket uygulamalar\u0131ndan ne kadar memnun olduklar\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in \u015firket i\u00e7i memnuniyet \u00f6l\u00e7\u00fcm\u00fc yapmak son derece \u00f6nemli. Bunun i\u00e7in <span style=\"text-decoration: underline;\"><strong><a href=\"http:\/\/www.memnuniyetanalizi.net\/?utm_source=ik-blog&amp;utm_medium=makale%20&amp;utm_campaign=ikblogmakale\" target=\"_blank\">memnuniyet analizleri<\/a><\/strong><\/span> kullan\u0131labilir. Bu t\u00fcr analizler memnuniyeti ve \u00fcretkenli\u011fi art\u0131rman\u0131za olanak sa\u011fl\u0131yor, pozitif alg\u0131y\u0131 g\u00fc\u00e7lendiriyor.<\/p>\n<h2><strong>\u015eirket k\u00fclt\u00fcr\u00fcn\u00fcz\u00fc de\u011fi\u015ftirin <\/strong><\/h2>\n<p>K\u00f6t\u00fc \u00fcn\u00fcn\u00fcz\u00fcn nedeni teknolojiye s\u0131rt\u0131n\u0131\u00a0d\u00f6nm\u00fc\u015f, bug\u00fcn\u00fcn i\u015f d\u00fcnyas\u0131na\u00a0adapte olamam\u0131\u015f ve kal\u0131pla\u015fm\u0131\u015f <span style=\"text-decoration: underline;\"><strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/2016nin-calisma-trendleri-neler-olacak\/\" target=\"_blank\">\u015firket k\u00fclt\u00fcr\u00fc<\/a><\/strong><\/span> olabilir. \u015eirket k\u00fclt\u00fcr\u00fcn\u00fc de\u011fi\u015ftirmek elbette kolay bir s\u00fcre\u00e7 de\u011fil. Ama yava\u015f yava\u015f bu y\u00f6nde ad\u0131mlar atmak\u00a0ve\u00a0de\u011fi\u015fiklikler yapmak zamanla alg\u0131y\u0131 pozitife \u00e7evirecektir.<\/p>\n<h2><strong>\u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131 te\u015fvik edin<\/strong><\/h2>\n<p>En h\u0131zl\u0131 alg\u0131 pozitif etkile\u015fim a\u011f\u0131 ile yay\u0131l\u0131yor. \u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131n firman\u0131z hakk\u0131nda olumlu \u015feyler s\u00f6ylemesi \u00e7ok \u00f6nemli. Bu nedenle \u00f6ncelikle \u00e7al\u0131\u015fanlar\u0131 mutlu edecek de\u011fi\u015fimleri ger\u00e7ekle\u015ftirmek gerekiyor. Bu t\u00fcr de\u011fi\u015fimlerle birlikte pozitif alg\u0131n\u0131n da h\u0131zla yay\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3832 size-full\" src=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/02\/fghdfs.jpg\" alt=\"fghdfs\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/02\/fghdfs.jpg 600w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/02\/fghdfs-300x150.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2><strong>Staj program\u0131 geli\u015ftirin<\/strong><\/h2>\n<p>\u00dcniversite \u00f6\u011frencilerinin keyifli bir \u015fekilde ve de\u011ferli deneyimlerle tamamlayaca\u011f\u0131 bir <span style=\"text-decoration: underline;\"><strong><a href=\"http:\/\/www.kariyer.net\/is-ilanlari\/staj#&amp;tpst=3\" target=\"_blank\">staj program\u0131<\/a><\/strong><\/span> geli\u015ftirmek negatif marka alg\u0131s\u0131n\u0131n de\u011fi\u015fmesine b\u00fcy\u00fck katk\u0131 sa\u011flayabilir. \u00d6\u011frencilerin sevece\u011fi bir \u00e7al\u0131\u015fma ortam\u0131 kurgulamak demek, de\u011fi\u015fimlere a\u00e7\u0131k ve modern bir y\u00fcze sahip olmak demek.<\/p>\n<h2><strong>Pazarlama ve halkla ili\u015fkiler g\u00fcc\u00fcn\u00fc kullan\u0131n<\/strong><\/h2>\n<p>Verece\u011finiz mesajlar\u0131n etkili olmas\u0131 ad\u0131na g\u00fcc\u00fcn\u00fcz\u00fc pazarlama ve halkla ili\u015fkiler alan\u0131n\u0131n g\u00fcc\u00fcyle birle\u015ftirin. Pazarlama ve halkla ili\u015fkiler uzmanlar\u0131 mesaj\u0131n do\u011fru hedef kitleye ula\u015fmas\u0131 ve etkili olmas\u0131 ad\u0131na size yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3833 size-full\" src=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/02\/dijitall.jpg\" alt=\"dijitall\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/02\/dijitall.jpg 600w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/02\/dijitall-300x150.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2><strong>Dijitalde mutlaka yer al\u0131n<\/strong><\/h2>\n<p>Web siteniz d\u0131\u015f\u0131nda internet d\u00fcnyas\u0131nda mutlaka farkl\u0131 mecralarda yerinizi al\u0131n. Sosyal medya hesaplar\u0131 a\u00e7mak ve firma tan\u0131t\u0131m\u0131na \u00f6zen g\u00f6stermek \u00e7ok \u00f6nemli. \u00d6zellikle i\u015f arama sitelerinde profil sayfas\u0131 k\u0131sm\u0131n\u0131 \u00f6zenle doldurup farkl\u0131 ve pozitif y\u00f6nlerinizi ifade edebilirsiniz. \u0130lanlar\u0131n\u0131z\u0131 firman\u0131z\u0131 tan\u0131tan k\u0131sa ve keyifli bir <span style=\"text-decoration: underline;\"><strong><a href=\"http:\/\/www.kariyer.net\/is-ilani\/kariyer-net-tele-satis-temsilcisi-1372027\" target=\"_blank\">video<\/a><\/strong><\/span> ile \u00e7\u0131karak alg\u0131n\u0131z\u0131 pozitife \u00e7evirme yolunda \u00f6nemli ad\u0131mlar atabilirsiniz.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID3826\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"3826\"\n         id=\"da-reactions-slot-post-3826\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pozitif marka alg\u0131s\u0131 uyand\u0131ran \u015firketler genelde \u00e7al\u0131\u015fanlar\u0131na en iyi \u00e7al\u0131\u015fma atmosferini sunan \u015firketler aras\u0131nda yer al\u0131yor. Bir i\u015fveren markas\u0131 yaratarak negatif marka alg\u0131s\u0131ndan kurtulan \u015firketlerin \u00e7ok daha verimli ve k\u00e2rl\u0131 i\u015f sonu\u00e7lar\u0131na ula\u015ft\u0131\u011f\u0131 ise art\u0131k bir\u00e7ok ara\u015ft\u0131rma sonucunda a\u00e7\u0131k\u00e7a g\u00f6r\u00fcl\u00fcyor. Peki, \u00e7al\u0131\u015fan memnuniyetiniz ger\u00e7ekten d\u00fc\u015f\u00fck m\u00fc? Bu alg\u0131n\u0131n nedeni nedir? \u00a0Ve daha iyi i\u015f sonu\u00e7lar\u0131 [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID3826\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"3826\"\n         id=\"da-reactions-slot-post-3826\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":21,"featured_media":3830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[33],"tags":[12],"class_list":{"0":"post-3826","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-liderlik-yonetim","8":"tag-anasayfa"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u015eirketinizin negatif marka alg\u0131s\u0131n\u0131 nas\u0131l pozitife \u00e7evirirsiniz? - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"Pozitif marka alg\u0131s\u0131 uyand\u0131ran \u015firketler genelde \u00e7al\u0131\u015fanlar\u0131na en iyi \u00e7al\u0131\u015fma atmosferini sunan \u015firketler aras\u0131nda yer al\u0131yor. 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