{"id":3879,"date":"2016-02-08T11:37:42","date_gmt":"2016-02-08T09:37:42","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=3879"},"modified":"2024-08-12T11:58:13","modified_gmt":"2024-08-12T08:58:13","slug":"teknolojiyi-kullanan-kobilerin-cirolari-artiyor","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/teknolojiyi-kullanan-kobilerin-cirolari-artiyor\/","title":{"rendered":"Teknolojiyi kullanan KOB\u0130&#8217;lerin cirolar\u0131 art\u0131yor"},"content":{"rendered":"<p><strong>Ekonomide etkin bir yeri olan KOB\u0130\u2019lerin \u00a0teknolojiyi daha fazla kullanarak daha \u00e7ok ciro elde etti\u011fi ara\u015ft\u0131rmalarda da ortaya \u00e7\u0131k\u0131yor. Ge\u00e7en y\u0131l\u00a0yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re\u00a0KOB\u0130\u2019lerin y\u00fczde 10\u2019unun teknolojiye daha fazla yak\u0131nla\u015fmas\u0131 halinde, 6 milyon yeni istihdam art\u0131\u015f\u0131 oluyor ve \u00a0770 milyar dolar da gelir sa\u011flan\u0131yor<\/strong><\/p>\n<p><a href=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/02\/kobi_h3839.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-3883 size-full\" src=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/02\/kobi_h3839.jpg\" alt=\"kobi_h3839\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/02\/kobi_h3839.jpg 600w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/02\/kobi_h3839-300x150.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>T\u00fcrkiye\u2019de toplam giri\u015fim say\u0131s\u0131n\u0131n y\u00fczde 99,9\u2019unu, toplam istihdam\u0131n y\u00fczde 77,8\u2019ini, maa\u015f ve \u00fccretlerin y\u00fczde 51,5\u2019ini ve cironun y\u00fczde 64,8\u2019ini olu\u015fturan KOB\u0130\u2019ler, de\u011fi\u015fen piyasa ko\u015fullar\u0131na h\u0131zl\u0131 uyum sa\u011flamalar\u0131, esnek \u00fcretim yap\u0131lar\u0131, yeni istihdam olanaklar\u0131 gibi katk\u0131lar\u0131 nedeniyle ekonomide \u00e7ok \u00f6nemli bir yere sahip.<\/p>\n<p>K\u00fcresel y\u00f6netim dan\u0131\u015fmanl\u0131\u011f\u0131 \u015firketi\u00a0The Boston Consulting Group\u2019un (BCG), teknolojinin KOB\u0130\u2019lere etkisini ortaya koymak \u00fczere ger\u00e7ekle\u015ftirdi\u011fi ara\u015ft\u0131rma, hem d\u00fcnya genelinde hem de T\u00fcrkiye \u00f6zelinde \u00e7ok \u00e7arp\u0131c\u0131 sonu\u00e7lar ortaya koyuyor.\u00a0 Buna g\u00f6re T\u00fcrkiye\u2019deki KOB\u0130\u2019ler teknolojiyi y\u00fczde 10 daha fazla kullan\u0131rsa ciro 15 milyar dolar, istihdam ise 360 bin ki\u015fi art\u0131yor. 24 \u00fclkeden\u00a0d\u00f6rt\u00a0bin KOB\u0130\u2019yi kapsayan ara\u015ft\u0131rmaya g\u00f6re, sadece Brezilya, \u00c7in, Almanya, Hindistan ve ABD\u2019deki KOB\u0130\u2019lerin y\u00fczde 10\u2019unun teknolojiye daha fazla yak\u0131nla\u015fmas\u0131 halinde, 6 milyon yeni istihdam art\u0131\u015f\u0131 oluyor ve \u00a0770 milyar dolar da gelir sa\u011flan\u0131yor.<\/p>\n<p>Peki, teknoloji <strong><a href=\"http:\/\/www.kariyer.net\/kariyer-kobi\/kobi-is-ilani-paketi?\" target=\"_blank\" rel=\"noopener\">KOB\u0130&#8217;lere<\/a><\/strong> ne y\u00f6nde fayda sa\u011fl\u0131yor?<\/p>\n<h2><strong>Daha geni\u015f pazarlara a\u00e7\u0131lma olana\u011f\u0131<\/strong><\/h2>\n<p>\u0130nternetle birlikte i\u015f yap\u0131\u015f \u015fekilleri de de\u011fi\u015fti. Art\u0131k KOB\u0130\u2019ler sadece bulunduklar\u0131 ille veya b\u00f6lgeyle de\u011fil, t\u00fcm d\u00fcnyayla ileti\u015fimde olabiliyor ve ve istedikleri pazarlara girebiliyor.<\/p>\n<p><a href=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/02\/hedef737394.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-3881\" src=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/02\/hedef737394.jpg\" alt=\"hedef737394\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/02\/hedef737394.jpg 600w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/02\/hedef737394-300x150.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2><strong>Hedef kitleyle olan etkile\u015fim<\/strong><\/h2>\n<p>\u0130nternetin g\u00fcnl\u00fck hayat\u0131n vazge\u00e7ilmez bir par\u00e7as\u0131 oldu\u011fu d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde firmalar\u0131n da varl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcrmek, sat\u0131\u015flar\u0131n\u0131 art\u0131rmak ve hedeflerine ula\u015fmak i\u00e7in interneti vazge\u00e7ilmez k\u0131lmalar\u0131 gerekiyor. \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n pek \u00e7o\u011fu sevdikleri markalar\u0131 online\u2019da da takip ediyor ve kullan\u0131c\u0131lar internette ve sosyal medyada takip etti\u011fi markalardan al\u0131\u015fveri\u015f yap\u0131yor. Dolay\u0131s\u0131yla markalar da insanlar gibi, internette vakit ge\u00e7irmek, \u201conline olmak\u201d zorunda. Bunu yapan, t\u00fcketicileri ile internette de bulu\u015fabilen KOB\u0130\u2019ler ba\u015far\u0131 yolunda daha h\u0131zl\u0131 ilerliyor.<\/p>\n<h2><strong>Daha fazla eri\u015fim<\/strong><\/h2>\n<p>Geli\u015fen teknoloji ile d\u00fcnyada s\u0131n\u0131rlar kalkarken \u015firketlerin m\u00fc\u015fterilerle olan ileti\u015fimi ve etkile\u015fimi de artt\u0131. KOB\u0130\u2019ler art\u0131k, hemen her yerden \u00fcr\u00fcnlerinin tan\u0131t\u0131m\u0131 yapabilme, internetten sipari\u015f alabilme ve satabilme olana\u011f\u0131na sahip.<\/p>\n<p><a href=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/02\/rekabet82739.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-3882\" src=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/02\/rekabet82739.jpg\" alt=\"rekabet82739\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/02\/rekabet82739.jpg 600w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/02\/rekabet82739-300x150.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2><strong>Rekabeti kolayla\u015ft\u0131r\u0131yor<\/strong><\/h2>\n<p>\u0130nternet hem b\u00fcy\u00fck firmalara hem de k\u00fc\u00e7\u00fck firmalara hedef kitlelerine daha h\u0131zl\u0131 ve etkin bir \u015fekilde ula\u015fmalar\u0131n\u0131 sa\u011flarken bir yandan da \u00e7e\u015fitli reklam olanaklar\u0131 sunuyor. Gazete ve televizyon gibi geleneksel mecralardan farkl\u0131 olarak KOB\u0130\u2019ler internette daha k\u00fc\u00e7\u00fck b\u00fct\u00e7elerle reklam yapabiliyor. Yaln\u0131zca hedef kitlelerinin oldu\u011fu sanal ortamlarda reklamlar\u0131n\u0131 hedef kitlelerine ula\u015ft\u0131rabiliyor.<\/p>\n<h2><strong>Teknolojik altyap\u0131<\/strong><\/h2>\n<p>B\u00fcy\u00fck firmalar\u0131n yan\u0131 s\u0131ra k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli \u015firketlerin de teknolojik alt yap\u0131ya \u00f6nem vermesi, \u00a0m\u00fc\u015fterilerine h\u0131zl\u0131 ve g\u00fcvenli bir hizmet ortam\u0131 yaratmas\u0131 gerekiyor. Teknolojik a\u00e7\u0131dan sa\u011flam altyap\u0131ya sahip olan KOB\u0130\u2019lerin performans ve verim a\u00e7\u0131s\u0131ndan da avantaj sa\u011flayaca\u011f\u0131 g\u00f6r\u00fcl\u00fcyor.<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID3879\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"3879\"\n         id=\"da-reactions-slot-post-3879\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ekonomide etkin bir yeri olan KOB\u0130\u2019lerin \u00a0teknolojiyi daha fazla kullanarak daha \u00e7ok ciro elde etti\u011fi ara\u015ft\u0131rmalarda da ortaya \u00e7\u0131k\u0131yor. Ge\u00e7en y\u0131l\u00a0yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re\u00a0KOB\u0130\u2019lerin y\u00fczde 10\u2019unun teknolojiye daha fazla yak\u0131nla\u015fmas\u0131 halinde, 6 milyon yeni istihdam art\u0131\u015f\u0131 oluyor ve \u00a0770 milyar dolar da gelir sa\u011flan\u0131yor T\u00fcrkiye\u2019de toplam giri\u015fim say\u0131s\u0131n\u0131n y\u00fczde 99,9\u2019unu, toplam istihdam\u0131n y\u00fczde 77,8\u2019ini, maa\u015f [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID3879\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"3879\"\n         id=\"da-reactions-slot-post-3879\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":22,"featured_media":3883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[1987],"tags":[12],"class_list":{"0":"post-3879","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"tag-anasayfa"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Teknolojiyi kullanan KOB\u0130&#039;lerin cirolar\u0131 art\u0131yor - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"Ekonomide etkin bir yeri olan KOB\u0130\u2019lerin \u00a0teknolojiyi daha fazla kullanarak daha \u00e7ok ciro elde etti\u011fi ara\u015ft\u0131rmalarda da ortaya \u00e7\u0131k\u0131yor. 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