{"id":4125,"date":"2016-03-14T12:53:08","date_gmt":"2016-03-14T10:53:08","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=4125"},"modified":"2017-06-12T16:53:43","modified_gmt":"2017-06-12T13:53:43","slug":"kobiler-icin-dusuk-butceli-pazarlama-onerileri","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/kobiler-icin-dusuk-butceli-pazarlama-onerileri\/","title":{"rendered":"KOB\u0130\u2019ler i\u00e7in d\u00fc\u015f\u00fck b\u00fct\u00e7eli pazarlama \u00f6nerileri"},"content":{"rendered":"

Pek \u00e7ok k\u00fc\u00e7\u00fck i\u015fletme sahibi ve \u00f6zellikle de giri\u015fimci, b\u00fct\u00e7esini s\u00fcrd\u00fcr\u00fclebilirli\u011fi sa\u011flayabilmenin yan\u0131 s\u0131ra tan\u0131nmak, dolay\u0131s\u0131yla i\u015fini b\u00fcy\u00fctmek i\u00e7in de kullanmak istiyor. Ama genelde d\u00fc\u015f\u00fck b\u00fct\u00e7elerle fark yaratmaya \u00e7al\u0131\u015fan KOB\u0130\u2019ler<\/a> i\u00e7in i\u015fin bu k\u0131sm\u0131 l\u00fckse ka\u00e7\u0131yor. K\u00fc\u00e7\u00fck bir i\u015fletmenin sa\u011flam bir \u015fekilde ayaklar\u0131 \u00fcst\u00fcnde durmas\u0131 i\u00e7in finansal planlamas\u0131n\u0131\u00a0dikkatli yapmas\u0131\u00a0\u015fart. \u0130\u015fte tam bu noktada genellikle yanl\u0131\u015f bilinen bir durumu a\u00e7\u0131kl\u0131\u011fa kavu\u015fturmakta fayda var, pazarlama d\u00fc\u015f\u00fck b\u00fct\u00e7eyle de gayet kolay yap\u0131labilir.<\/strong><\/p>\n

\"2\"<\/p>\n

Bug\u00fcn farkl\u0131 pazarlama ara\u00e7lar\u0131 ve az b\u00fct\u00e7eyle k\u00fc\u00e7\u00fck i\u015fletmelerin tan\u0131nmas\u0131, dijital d\u00fcnyaya kat\u0131lmas\u0131 daha kolay ve son derece etkili. Basit ve i\u015fletmeye y\u00fck olmayacak ad\u0131mlarla KOB\u0130<\/a><\/strong><\/span>\u2019lerin sosyal medyada aktif olmas\u0131, i\u015f ya da \u00fcr\u00fcn\u00fcn\u00fc tan\u0131tmas\u0131 dolay\u0131s\u0131yla b\u00fcy\u00fcmesi a\u00e7\u0131s\u0131ndan da art\u0131k zorunluluk. Peki, k\u00fc\u00e7\u00fck i\u015fletmeler<\/a><\/strong><\/span> dijital d\u00fcnyada hangi basit pazarlama teknikleriyle \u00e7ok para harcamadan ba\u015far\u0131l\u0131 olabilir?<\/p>\n

\u0130\u015fte k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in 6 pazarlama takti\u011fi:<\/strong><\/p>\n

\u00c7ok ama\u00e7l\u0131 i\u00e7erik \u00fcretin<\/strong><\/h2>\n

\u0130\u00e7erik pazarlamas\u0131 \u00e7ok uzun s\u00fcredir g\u00fcndemde. \u00dclkemizde ise \u00f6nemi yeni yeni anla\u015f\u0131l\u0131yor. \u0130\u00e7eri\u011fin, t\u00fcm online mecralarda payla\u015f\u0131labilmesi ve sosyal medyay\u0131 da kapsamas\u0131 a\u00e7\u0131s\u0131ndan pek \u00e7ok pazarlama aktivitesinin kayna\u011f\u0131 oldu\u011funu s\u00f6yleyebiliriz. \u00d6rne\u011fin bir i\u00e7eri\u011fi \u00e7ok farkl\u0131 \u015fekilde pazarlayabilirsiniz. Blog yaz\u0131s\u0131\u00a0\u00e7\u0131kabilir, video \u00e7ekebilir, sosyal medya i\u00e7in k\u0131sa bir yaz\u0131-slogan haz\u0131rlayabilir, infografik tasarlayabilir, i\u00e7eri\u011fi pinterest ya da instagrama uyarlayabilirsiniz.<\/p>\n

\u0130\u00e7erik \u00fcretimine m\u00fc\u015fteri ve takip\u00e7ileri de dahil edin<\/strong><\/h2>\n

Kullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulan i\u00e7erik her zaman i\u00e7in s\u00fcper bir pazarlama stratejisi olabilir. Bunun i\u00e7in blog a\u00e7\u0131p kullan\u0131c\u0131lar\u0131n da i\u00e7erik \u00fcretmesine izin verebilir, olumlu olanlar\u0131 istedi\u011finiz yerde payla\u015f\u0131p bunlardan pazarlama fikirleri \u00fcretebilirsiniz. Olumsuz yorumlar ise aksayan s\u00fcre\u00e7leri d\u00fczeltmek ve kendinizi geli\u015ftirmek a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemli.<\/p>\n

K\u0131sa ve samimi videolar \u00e7ekin<\/strong><\/h2>\n

Bilgiyi en k\u0131sa yoldan yayman\u0131n yolu video. Facebook\u2019ta her g\u00fcn d\u00f6rt milyardan fazla video g\u00f6r\u00fcnt\u00fcleniyor. Videolar\u0131n etki yaratmas\u0131 i\u00e7in m\u00fckemmel olmas\u0131 gerekmiyor. \u00d6nemli olan fikrinizin kuvvetli ve dikkat \u00e7ekici olmas\u0131. Ak\u0131ll\u0131 telefon ya da basit bir foto\u011fraf makinesi ile video \u00e7ekilebilirsiniz. Videolar\u0131 sosyal medyaya y\u00fckleyin ve geri bildirimleri takip edin.<\/p>\n

\"3\"<\/p>\n

Sosyal bir topluluk olu\u015fturun<\/strong><\/h2>\n

Online olarak i\u015finizi ya da \u00fcr\u00fcn\u00fcn\u00fcz\u00fc tan\u0131tman\u0131n en g\u00fczel ve etkile\u015fimli yollar\u0131ndan biri de bir grup olu\u015fturmak. Bu bir Facebook grubu ya da blog olabilir. Kullan\u0131c\u0131, m\u00fc\u015fteri ve takip\u00e7ilere d\u00fczenli olarak \u00fcr\u00fcnlerinizle ilgili sorular sorabilir, fikirlerini alabilirsiniz.<\/p>\n

Google aramalar\u0131nda \u00fcste \u00e7\u0131kmaya \u00e7al\u0131\u015f\u0131n<\/strong><\/h2>\n

Google aramalar\u0131nda \u00fcstte \u00e7\u0131kmak i\u00e7in farkl\u0131 se\u00e7enekleri deneyebilirsiniz. \u00d6ncelikle yerel a\u011f\u0131n\u0131z\u0131n g\u00fc\u00e7l\u00fc olmas\u0131na dikkat edin. Google plus hesab\u0131 a\u00e7\u0131n, burada ilgili hesaplar\u0131 takip edin. Sitenizde ya da blogunuzda (yoksa hemen a\u00e7\u0131n) postlar\u0131n\u0131z\u0131 \u00fcr\u00fcnlerinizin yer ald\u0131\u011f\u0131 ilgili sayfalara y\u00f6nlendirebilir, linklere ve s\u0131k aranan anahtar kelimelere yer verebilirsiniz. \u00d6zellikle \u015firketinizin ad\u0131n\u0131n, adresinin ve telefon numaras\u0131n\u0131n her ayr\u0131 sosyal medya hesab\u0131nda bulunmas\u0131na \u00f6zen g\u00f6sterin.<\/p>\n

\"1\"<\/p>\n

Etkinlik d\u00fczenleyin<\/strong><\/h2>\n

E\u011fer bir s\u00fcredir pazarlama ama\u00e7l\u0131 online aktiviteler yap\u0131yorsan\u0131z sizin gibi bu konuda ilgili insanlarla bir webinar, \u00e7ok masrafl\u0131 olmayan k\u00fc\u00e7\u00fck bir seminer ya da konferans d\u00fczenleyebilirsiniz. Bu \u015fekilde hem bilinirli\u011finiz artacak hem de pazarlama taraf\u0131n\u0131z g\u00fc\u00e7lenecek.<\/p>\n

K\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in daha pek \u00e7ok d\u00fc\u015f\u00fck b\u00fct\u00e7eli pazarlama stratejisi geli\u015ftirilebilir. Bunlar\u0131n hi\u00e7biri i\u00e7in b\u00fcy\u00fck paralar harcamaya gerek yok. Tek gerekli olan giri\u015fimcilik ruhu ve yarat\u0131c\u0131l\u0131k.<\/em><\/p>\n\n

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Pek \u00e7ok k\u00fc\u00e7\u00fck i\u015fletme sahibi ve \u00f6zellikle de giri\u015fimci, b\u00fct\u00e7esini s\u00fcrd\u00fcr\u00fclebilirli\u011fi sa\u011flayabilmenin yan\u0131 s\u0131ra tan\u0131nmak, dolay\u0131s\u0131yla i\u015fini b\u00fcy\u00fctmek i\u00e7in de kullanmak istiyor. Ama genelde d\u00fc\u015f\u00fck b\u00fct\u00e7elerle fark yaratmaya \u00e7al\u0131\u015fan KOB\u0130\u2019ler i\u00e7in i\u015fin bu k\u0131sm\u0131 l\u00fckse ka\u00e7\u0131yor. K\u00fc\u00e7\u00fck bir i\u015fletmenin sa\u011flam bir \u015fekilde ayaklar\u0131 \u00fcst\u00fcnde durmas\u0131 i\u00e7in finansal planlamas\u0131n\u0131\u00a0dikkatli yapmas\u0131\u00a0\u015fart. \u0130\u015fte tam bu noktada genellikle yanl\u0131\u015f […]<\/p>\n\n

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