{"id":4772,"date":"2016-07-21T16:33:38","date_gmt":"2016-07-21T13:33:38","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=4772"},"modified":"2017-06-12T11:34:06","modified_gmt":"2017-06-12T08:34:06","slug":"pazarlama-uzman-adayina-sorulmasi-gereken-3-soru","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/pazarlama-uzman-adayina-sorulmasi-gereken-3-soru\/","title":{"rendered":"Pazarlama uzman aday\u0131na sorulmas\u0131 gereken 3 soru"},"content":{"rendered":"

\u0130yi bir pazarlama uzman\u0131n\u0131 i\u015fe almak, iyi bir m\u00fchendisi i\u015fe almak kadar\u00a0zor. \u00c7o\u011funlukla m\u00fchendisler i\u00e7in okul veya i\u015f tecr\u00fcbesi yeterli olabilir. Oysa binlerce farkl\u0131 sekt\u00f6rde faaliyet g\u00f6steren pazarlama sekt\u00f6r\u00fcne do\u011fru aday\u0131 kazand\u0131rmak i\u00e7in g\u00f6r\u00fc\u015fmede baz\u0131 sorular\u0131 mutlaka sormak gerekiyor.<\/strong><\/p>\n

\"pazarlama-day\"<\/p>\n

Sat\u0131\u015f\u0131n genel olarak ne anlama geldi\u011fini biliyoruz. Fakat \u00e7ok geni\u015f bir kapsam\u0131 oldu\u011fundan sekt\u00f6re g\u00f6re i\u015fe al\u0131mda farkl\u0131 sat\u0131\u015f bi\u00e7imlerine uygun adaylar\u0131 bulabilmek \u00e7ok \u00f6nemli. \u00a0S\u00f6z konusu pazarlama<\/a><\/strong> olunca i\u015fler daha da zorla\u015f\u0131yor. Firmalar i\u00e7in pazarlamak ve satmak aras\u0131ndaki ince \u00e7izgiyi iyi bilmek ve buna g\u00f6re i\u015fe al\u0131m stratejileri geli\u015ftirmek \u00e7ok kritik.<\/p>\n

M\u00fc\u015fteri, i\u015f ortaklar\u0131 ve hedef kitle i\u00e7in de\u011fi\u015fken, yarat\u0131c\u0131, ileti\u015fim ve sat\u0131\u015f odakl\u0131 bir s\u00fcreci i\u00e7eren pazarlama, bu belirsiz tan\u0131m nedeniyle \u0130nsan Kaynaklar\u0131<\/a><\/strong> uzmanlar\u0131n\u0131n ve i\u015fverenlerin do\u011fru i\u015fe al\u0131m yapabilmeleri a\u00e7\u0131s\u0131ndan da zorlu bir alan. \u0130yi bir se\u00e7im demek, s\u00f6z konusu alandaki spesifik m\u00fccadelelerde ba\u015far\u0131l\u0131 olan bir aday demek. \u0130\u015fte uzmanlar bu nedenle pazarlama uzman\u0131na<\/a><\/strong>\u00a0\u00f6zellikle \u00fc\u00e7 soruyu sormas\u0131 gerekti\u011fini belirtiyor. Bu sorular\u0131n cevaplar\u0131yla do\u011fru pazarlama uzman\u0131n\u0131 i\u015fe almak kolayla\u015fabilir.<\/p>\n

\u0130\u015fte \u0130nsan Kaynaklar\u0131 uzmanlar\u0131n\u0131n pazarlama uzman aday\u0131na sormas\u0131 gereken 3 soru:<\/p>\n

Satmak ve pazarlamak aras\u0131ndaki fark nedir?<\/strong><\/p>\n

K\u00fc\u00e7\u00fck ve b\u00fcy\u00fck firmalar pazarlamayla sat\u0131\u015f aras\u0131nda ara ara anla\u015fmazl\u0131klar ya\u015fand\u0131\u011f\u0131n\u0131 deneyimlemi\u015ftir. Pazarlama ekipleri sat\u0131\u015f gruplar\u0131n\u0131 pazarlama s\u00fcrecinin sonundaki iletim mekanizmas\u0131 olarak g\u00f6r\u00fcrken, sat\u0131\u015f ekipleri<\/a><\/strong> de pazarlamaya sat\u0131\u015f s\u00fcrecini kolayla\u015ft\u0131rmas\u0131 beklenen bir departman olarak bakar. Burada genelde her iki departman da ya\u015fad\u0131klar\u0131 spesifik s\u0131k\u0131nt\u0131lar nedeniyle sa\u011fl\u0131kl\u0131 ileti\u015fim kurmakta s\u0131k\u0131nt\u0131 ya\u015fayabilir. E\u011fer pazarlamada \u00e7al\u0131\u015f\u0131yorsan\u0131z sat\u0131\u015f\u0131n rakamsal verilere dayanan zorlu s\u00fcrecini tam anlamayabilir, sat\u0131\u015f yap\u0131yorsan\u0131z rakamlara odakland\u0131\u011f\u0131n\u0131z i\u00e7in pazarlaman\u0131n sistemin altyap\u0131s\u0131n\u0131 olu\u015fturan \u00e7al\u0131\u015fma bi\u00e7imini tam anlam\u0131yla idrak edemeyebilirsiniz. Bu durum her iki departman\u0131n ayn\u0131 amaca hizmet ederken empati kurmad\u0131klar\u0131 i\u00e7in \u00e7at\u0131\u015fma ya\u015famas\u0131na neden olur. \u0130\u015fte bu nedenle pazarlama pozisyonuna ba\u015fvuran aday\u0131n soruya verdi\u011fi cevap \u00e7ok \u00f6nemlidir. Aday\u0131n sat\u0131\u015fa nas\u0131l bakt\u0131\u011f\u0131, hangi alana daha yatk\u0131n oldu\u011fu, s\u00fcre\u00e7leri nas\u0131l tan\u0131mlad\u0131\u011f\u0131 son derece kritik. Her iki departman\u0131n da g\u00f6revinin ve \u00f6neminin fark\u0131nda olan aday do\u011fru se\u00e7im olacakt\u0131r.<\/p>\n

\"paz2\"<\/p>\n

Ge\u00e7ici olarak sat\u0131\u015f ekibine kat\u0131ld\u0131n\u0131z, nas\u0131l katk\u0131 sa\u011flars\u0131n\u0131z?<\/strong><\/p>\n

\u0130lk soruyla ba\u011flant\u0131l\u0131 olarak bu soruyu sormak da son derece \u00f6nemli. Sat\u0131\u015fa<\/a><\/strong> nas\u0131l katk\u0131 sa\u011flayaca\u011f\u0131n\u0131 bilen ve iyi ifade eden bir pazarlama uzman\u0131 aday\u0131 organizasyona b\u00fct\u00fcnsel olarak hakim demektir. Bu soruya \u201cSat\u0131\u015f ekibine katk\u0131 sa\u011flamak beni mutlu ederdi, ancak orada \u00e7al\u0131\u015fmay\u0131 tercih etmem\u201d benzeri bir cevap veren aday, o sat\u0131\u015f ekibine uygun pazarlama stratejisini geli\u015ftirme noktas\u0131nda g\u00fcvensizlik yaratabilir. \u0130deal olmayan ama kabul edilebilir cevap \u201cSat\u0131\u015fta iyi miyim bilmiyorum\u201c olabilir. Bu en az\u0131ndan aday\u0131n deneyimlemedi\u011fi bir i\u015f hakk\u0131nda yorum yapmak istemedi\u011fini, sat\u0131\u015f\u0131n zor bir alan oldu\u011funu kabul etti\u011fi anlama gelir. \u0130deal cevap ise \u201cSat\u0131\u015fta \u00e7al\u0131\u015ft\u0131\u011f\u0131m s\u00fcre boyunca \u00f6\u011frenebilece\u011fim her \u015feyi \u00f6\u011frenir ve bunlar\u0131 pazarlamaya entegre ederdim\u201d \u015feklinde olabilir. Sat\u0131\u015f\u0131 yeni bir beceri ve deneyim alan\u0131 olarak g\u00f6ren aday, yeni bilgilerle kendi i\u015fini geli\u015ftirmek amac\u0131ndad\u0131r. Bu da onu do\u011fru aday<\/a><\/strong> yapar.<\/p>\n

Bana ki\u015fisel markan\u0131z\u0131 anlat\u0131n<\/strong><\/p>\n

Bu s\u00fcrpriz soru, aday\u0131n davran\u0131\u015flar\u0131, sosyal becerileri ve ki\u015fisel \u00f6zelliklerini \u00f6\u011frenmek a\u00e7\u0131s\u0131ndan son derece etkili. Aday\u0131n markas\u0131n\u0131 anlat\u0131rken ne kadar iddial\u0131 oldu\u011fu, anlatt\u0131klar\u0131n\u0131n i\u00e7eri\u011fi ve ifade g\u00fcc\u00fcn\u00fcn ne kadar etkili oldu\u011funa bak\u0131labilir. Do\u011fru pazarlama s\u00fcrecinin iyi bir ekiple ilerledi\u011fi d\u00fc\u015f\u00fcn\u00fcl\u00fcrse aday\u0131n o tak\u0131ma<\/a><\/strong>\u00a0ne kadar uygun oldu\u011funu anlamak a\u00e7\u0131s\u0131ndan da bu sorunun cevab\u0131 son derece \u00f6nemli.<\/p>\n\n

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\u0130yi bir pazarlama uzman\u0131n\u0131 i\u015fe almak, iyi bir m\u00fchendisi i\u015fe almak kadar\u00a0zor. \u00c7o\u011funlukla m\u00fchendisler i\u00e7in okul veya i\u015f tecr\u00fcbesi yeterli olabilir. Oysa binlerce farkl\u0131 sekt\u00f6rde faaliyet g\u00f6steren pazarlama sekt\u00f6r\u00fcne do\u011fru aday\u0131 kazand\u0131rmak i\u00e7in g\u00f6r\u00fc\u015fmede baz\u0131 sorular\u0131 mutlaka sormak gerekiyor. Sat\u0131\u015f\u0131n genel olarak ne anlama geldi\u011fini biliyoruz. Fakat \u00e7ok geni\u015f bir kapsam\u0131 oldu\u011fundan sekt\u00f6re g\u00f6re i\u015fe […]<\/p>\n\n

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