{"id":4803,"date":"2016-07-12T08:38:09","date_gmt":"2016-07-12T05:38:09","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=4803"},"modified":"2017-06-12T11:32:56","modified_gmt":"2017-06-12T08:32:56","slug":"deger-zinciri-analizi-nedir","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/deger-zinciri-analizi-nedir\/","title":{"rendered":"De\u011fer zinciri analizi nedir?"},"content":{"rendered":"

\u0130\u015fletmelerin \u00fcretti\u011fi \u00fcr\u00fcn ya da hizmet gibi de\u011ferleri\u00a0analiz etmek i\u00e7in kullan\u0131lan de\u011fer zinciri analizi ilk defa 1985 y\u0131l\u0131nda Micheal Porter taraf\u0131ndan dile getiriliyor. Temel ve destek faaliyetlerden olu\u015fan analiz y\u00f6nteminin kullan\u0131m\u0131, hem \u015firketin hem de s\u00f6z konusu\u00a0rakip \u015firketlerin eksiklerini, aksiyonlar\u0131n\u0131 ve gelece\u011fe y\u00f6nelik geli\u015ftirmeleri saptayabilmek a\u00e7\u0131s\u0131ndan son derece \u00f6nemli.<\/strong><\/p>\n

\"zincirdeger\"<\/p>\n

Bir i\u015fletmenin \u00fcretti\u011fi de\u011feri analiz etmek i\u00e7in kullan\u0131lan de\u011fer zincir analizi ilk defa 1985 y\u0131l\u0131nda yay\u0131nlanan Micheal Porter imzal\u0131 \u201cRekabet<\/a><\/strong> Analizi: \u00dcst\u00fcnl\u00fc\u011f\u00fc Olu\u015fturmak ve Korumak\u201d isimli kitapta dile getiriliyor.\u00a0Porter, bir \u015firkette mevcut oldu\u011fu varsay\u0131lan faaliyetleri bir modelle sunuyor.<\/p>\n

Porter\u2019\u0131n De\u011fer Zinciri<\/strong><\/h2>\n
\"destekanaliz\"
\u015eema sembolik, her i\u015fletmenin \u00fcretti\u011fi farkl\u0131 de\u011ferler\u00a0i\u00e7in farkl\u0131 analiz yapmas\u0131 m\u00fcmk\u00fcn.<\/figcaption><\/figure>\n

De\u011fer zincir analizinin iki temel faaliyet alan\u0131 var. Birincisi seri olarak birbirine ba\u011fl\u0131 eylemlerden olu\u015fan ve i\u015fletmenin esas i\u015flemlerini olu\u015fturan temel faaliyetler.<\/p>\n

Temel faaliyetler<\/strong><\/h2>\n

Giri\u015f Lojisti\u011fi<\/strong>:\u00a0Malzeme kabul ve ambarlama<\/em><\/p>\n

\u00dcretim Operasyonlar\u0131:\u00a0<\/strong>Tala\u015fl\u0131 \u0130malat, montaj, test i\u015flemleri<\/em><\/p>\n

\u00c7\u0131k\u0131\u015f Lojisti\u011fi:<\/strong>\u00a0Bitmi\u015f \u00fcr\u00fcn\u00fcn da\u011f\u0131t\u0131m\u0131<\/em><\/p>\n

Pazarlama ve Sat\u0131\u015f:<\/strong>\u00a0Tan\u0131t\u0131m, reklam, promosyon, fiyatlama<\/em><\/p>\n

Sat\u0131\u015f sonras\u0131 hizmetler:<\/strong>\u00a0Kurulum, teknik servis<\/em><\/p>\n

Di\u011fer be\u015f a\u015famaysa temel faaliyetlere paralel olarak devam eden ve s\u00fcrekli olmas\u0131 beklenen yard\u0131mc\u0131 faaliyetlerden olu\u015fuyor.<\/p>\n

Destek faaliyetleri<\/strong><\/h2>\n

\u015eirket alt yap\u0131s\u0131:<\/strong>\u00a0Genel y\u00f6netim, muhasebe, mali i\u015fler, stratejik planlama<\/em><\/p>\n

\u0130nsan Kaynaklar\u0131 Y\u00f6netimi:<\/strong>\u00a0\u0130\u015fe al\u0131m, e\u011fitim, geli\u015ftirme<\/em><\/p>\n

Teknoloji Geli\u015ftirme:<\/strong>\u00a0AR-GE, \u00fcr\u00fcn ve s\u00fcre\u00e7 iyile\u015ftirme<\/em><\/p>\n

Tedarik:<\/strong>\u00a0Ham madde sat\u0131n alma, makine ve donan\u0131m, i\u015fletme malzemeleri\u00a0<\/em><\/p>\n

Porter\u2019\u0131n kitab\u0131nda ifade etti\u011fi gibi \u015firketler<\/a><\/strong> pazarlama, \u00fcretim, y\u00f6netim, sat\u0131\u015f gibi \u00e7ok farkl\u0131 departmanlardan olu\u015fuyor. Bu farkl\u0131 departmanlara g\u00f6re farkl\u0131 de\u011fer zinciri analizlerinin olu\u015fturulmas\u0131 ve m\u00fc\u015fteriye sunulan hizmet de\u011ferinin bu \u015fekilde art\u0131r\u0131lmas\u0131n\u0131n hedeflenmesi son derece kritik.<\/p>\n

De\u011fer zincir analizi, i\u015fletmeler<\/a><\/strong> i\u00e7in oldu\u011fu kadar i\u015fletmenin rakipleri i\u00e7in de yap\u0131labiliyor. Benzer s\u00fcre\u00e7lerden ge\u00e7en ve benzer y\u00f6ntemleri kullanan rakipler hakk\u0131nda durum tespit analizi yapmak i\u00e7in de\u011fer zincir analizi \u00f6nemli bir y\u00f6ntem. Ayn\u0131 veya yak\u0131n s\u00fcre\u00e7leri kullanan rakiplerin takibi ve i\u015fletmenin rakipleri aras\u0131ndaki durumunun tespiti i\u00e7in rakipler<\/a><\/strong> \u00fczerinde yap\u0131lan bu de\u011fer zincir analizi olduk\u00e7a\u00a0i\u015flevsel.<\/p>\n\n

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\u0130\u015fletmelerin \u00fcretti\u011fi \u00fcr\u00fcn ya da hizmet gibi de\u011ferleri\u00a0analiz etmek i\u00e7in kullan\u0131lan de\u011fer zinciri analizi ilk defa 1985 y\u0131l\u0131nda Micheal Porter taraf\u0131ndan dile getiriliyor. Temel ve destek faaliyetlerden olu\u015fan analiz y\u00f6nteminin kullan\u0131m\u0131, hem \u015firketin hem de s\u00f6z konusu\u00a0rakip \u015firketlerin eksiklerini, aksiyonlar\u0131n\u0131 ve gelece\u011fe y\u00f6nelik geli\u015ftirmeleri saptayabilmek a\u00e7\u0131s\u0131ndan son derece \u00f6nemli. Bir i\u015fletmenin \u00fcretti\u011fi de\u011feri analiz etmek […]<\/p>\n\n

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