{"id":5060,"date":"2016-09-05T09:00:58","date_gmt":"2016-09-05T06:00:58","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=5060"},"modified":"2020-08-20T15:10:18","modified_gmt":"2020-08-20T12:10:18","slug":"ik-icin-kritik-4-pazarlama-stratejisi","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/ik-icin-kritik-4-pazarlama-stratejisi\/","title":{"rendered":"\u0130K i\u00e7in kritik 4 pazarlama stratejisi"},"content":{"rendered":"<p><strong>\u0130nsan kaynaklar\u0131 uzmanlar\u0131n\u0131n olduk\u00e7a fazla g\u00f6revi var. Yetene\u011fi yakalamak, elde tutmak ve onun \u015firket k\u00fclt\u00fcr\u00fcne uyumunun yan\u0131 s\u0131ra liderlik ve ko\u00e7luk da bu \u00f6nemli g\u00f6revler aras\u0131nda yer al\u0131yor. Geli\u015fen pazarlama stratejileri ise \u015firketin tamam\u0131na uygulanabilecek \u00f6nemli anahtarlar g\u00f6steriyor. \u00a0Pazarlama s\u00fcre\u00e7leri \u0130nsan kaynaklar\u0131na nas\u0131l destek olabilir?\u00a0\u00a0\u00a0<\/strong><\/p>\n<p>\u0130\u015fveren markas\u0131 ve m\u00fc\u015fteri deneyimi denince ilk olarak akla <strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/pazarlama-uzman-adayina-sorulmasi-gereken-3-soru\/\" target=\"_blank\" rel=\"noopener noreferrer\">pazarlama<\/a><\/strong> uzmanlar\u0131n\u0131n kilit rol\u00fc geliyor. \u0130nsan Kaynaklar\u0131 s\u00fcre\u00e7lerini iyile\u015ftirmek ad\u0131na pazarlaman\u0131n g\u00fcc\u00fcnden faydalanmak ise i\u015fte bu nedenle son derece anlaml\u0131. E\u011fer \u0130nsan Kaynaklar\u0131 pazarlama tekniklerini s\u00fcre\u00e7lerine ili\u015ftirirse <strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/obi-wan-kenobi-ile-yetenek-yonetimi-ogreniyorum\/\" target=\"_blank\" rel=\"noopener noreferrer\">yetene\u011fi y\u00f6netmek<\/a><\/strong> ve elde tutmak, ayn\u0131 zamanda hedef kitleye ula\u015fmak da kolayla\u015fabilir.<\/p>\n<p>\u0130\u015fte her \u0130K uzman\u0131n\u0131n dikkate almas\u0131 gereken pazarlama prensipleri:<\/p>\n<h2><strong>Hedef kitle<\/strong><\/h2>\n<p><strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/kobiler-icin-dusuk-butceli-pazarlama-onerileri\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pazarlama<\/a><\/strong> uzmanlar\u0131 hedef kitlelerini do\u011fru belirlemek durumunda. Davran\u0131\u015flar\u0131, yakla\u015f\u0131mlar\u0131 ve istatistikleri ara\u015ft\u0131r\u0131r ve m\u00fc\u015fteri personalar\u0131n\u0131 belirler. Stratejiler bu hedef kitlelerin do\u011fru tespit edilmesiyle uygulamaya ge\u00e7er ve ba\u015far\u0131ya ula\u015fabilir. \u0130nsan Kaynaklar\u0131 ise bu tekni\u011fi hedefledi\u011fi i\u015fveren kitlesine ula\u015fmak i\u00e7in kullanabilir. Hedef i\u015fveren kitlesi neye ilgi ve ihtiya\u00e7 duyuyor? Endi\u015feleri neler? Onlara uygun finansal yakla\u015f\u0131mlar neler olabilir? \u00c7al\u0131\u015fanlar\u0131n ve i\u015fverenlerin bu a\u00e7\u0131dan ayr\u0131ld\u0131klar\u0131 y\u00f6nler neler? \u0130\u015fte bu gibi kritik sorulara pazarlama teknikleri \u0131\u015f\u0131\u011f\u0131nda yakla\u015fan ve do\u011fru sorular\u0131 sormay\u0131 ba\u015faran \u0130K hedefe ula\u015fmada s\u0131k\u0131nt\u0131 ya\u015famayacakt\u0131r.<\/p>\n<h2><strong>Her kanaldan tek ses<\/strong><\/h2>\n<p>Pazarlama uzmanlar\u0131 hedef kitleye ula\u015fmak i\u00e7in birden fazla yol denemek zorunda olduklar\u0131n\u0131 bilir. Sadece e-mail ya da sosyal medya ile ba\u015far\u0131ya ula\u015f\u0131lamaz. \u00d6nemli olan belirli tek bir mesaj\u0131n medya, video, e-mail ve benzeri pek \u00e7ok kanalla kitleye ula\u015ft\u0131r\u0131lmas\u0131d\u0131r. Ayn\u0131 strateji <strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/insan-kaynaklarinin-degisen-is-dunyasindaki-3-onemli-rolu\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0130K<\/a><\/strong> i\u00e7in de ge\u00e7erli. \u0130\u015fverene ve adaylara ula\u015fmak isteyen \u0130nsan Kaynaklar\u0131 tek sesli, kar\u0131\u015f\u0131k ve da\u011f\u0131n\u0131k olmayan bir mesaj i\u00e7in pek \u00e7ok kanal\u0131 bir arada kullanmal\u0131, \u00f6zellikle mobilin g\u00fcc\u00fcn\u00fc es ge\u00e7memeli. Uygulamalar, mesajlar, mobile optimize ara\u00e7larla kitleye ula\u015fmak kolayla\u015facakt\u0131r.<\/p>\n<h2><strong>Hepsi bir arada<\/strong><\/h2>\n<p>Pazarlama uzmanlar\u0131 sat\u0131n alma s\u00fcrecini m\u00fc\u015fteri i\u00e7in kolayla\u015ft\u0131rma amac\u0131n\u0131 ta\u015f\u0131r. Ayn\u0131 basit ve net yol <strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/insan-kaynaklari-uzmanlarina-ilham-verecek-6-ted-videosu\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0130K uzmanlar\u0131 <\/a><\/strong>i\u00e7in de ge\u00e7erli. \u0130\u015fverenlerin ve adaylar\u0131n t\u00fcm hizmeti bir arada bulabilece\u011fi bir platform olu\u015fturmak bu nedenle \u00e7ok \u00f6nemlidir. Farkl\u0131 bilgileri farkl\u0131 sitelerden, kanallardan alan m\u00fc\u015fterinin ilgisi bir noktada kaybolabilir.<\/p>\n<h2><strong>\u0130\u015flevselli\u011fin \u00f6l\u00e7\u00fclmesi<\/strong><\/h2>\n<p>Pazarlama uzmanlar\u0131 her hareketlerini \u00f6l\u00e7er, geri bildirim al\u0131r ve yola bu veriler \u0131\u015f\u0131\u011f\u0131nda devam eder. Modern pazarlama d\u00fcnyas\u0131nda data her \u015feydir. Ayn\u0131 iz s\u00fcrme s\u00fcrecini \u0130K da uygulamal\u0131. \u015eirket k\u00fclt\u00fcr\u00fc ve hedef kitle i\u00e7in \u00f6nemli olan metrikleri ve hedefleri s\u00fcrekli geri bildirimlerle g\u00fcncellemek gerekir. Hedef kitle nas\u0131l geri d\u00f6n\u00fcyor? \u0130leti\u015fim kanallar\u0131n\u0131 nas\u0131l kullan\u0131yor? Do\u011fru mesaj\u0131 do\u011fru zamanda alabiliyor mu? Kat\u0131l\u0131mc\u0131 m\u0131? Mutlu mu? Bu sorular\u0131n cevaplar\u0131 s\u00fcrecin iyile\u015ftirilmesinde kritik rol oynayacakt\u0131r.<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID5060\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"5060\"\n         id=\"da-reactions-slot-post-5060\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0130nsan kaynaklar\u0131 uzmanlar\u0131n\u0131n olduk\u00e7a fazla g\u00f6revi var. Yetene\u011fi yakalamak, elde tutmak ve onun \u015firket k\u00fclt\u00fcr\u00fcne uyumunun yan\u0131 s\u0131ra liderlik ve ko\u00e7luk da bu \u00f6nemli g\u00f6revler aras\u0131nda yer al\u0131yor. Geli\u015fen pazarlama stratejileri ise \u015firketin tamam\u0131na uygulanabilecek \u00f6nemli anahtarlar g\u00f6steriyor. \u00a0Pazarlama s\u00fcre\u00e7leri \u0130nsan kaynaklar\u0131na nas\u0131l destek olabilir?\u00a0\u00a0\u00a0 \u0130\u015fveren markas\u0131 ve m\u00fc\u015fteri deneyimi denince ilk olarak akla pazarlama [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID5060\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"5060\"\n         id=\"da-reactions-slot-post-5060\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":21,"featured_media":5061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[26],"tags":[12],"class_list":{"0":"post-5060","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insan-kaynaklari","8":"tag-anasayfa"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0130K i\u00e7in kritik 4 pazarlama stratejisi - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"\u0130nsan kaynaklar\u0131 uzmanlar\u0131n\u0131n olduk\u00e7a fazla g\u00f6revi var. 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