{"id":5069,"date":"2016-09-28T09:33:40","date_gmt":"2016-09-28T06:33:40","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=5069"},"modified":"2017-06-12T11:45:53","modified_gmt":"2017-06-12T08:45:53","slug":"liderler-sosyal-medyada-ne-kadar-aktif","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/liderler-sosyal-medyada-ne-kadar-aktif\/","title":{"rendered":"Liderler sosyal medyada ne kadar aktif?"},"content":{"rendered":"

Bundan birka\u00e7 y\u0131l \u00f6ncesine kadar daha gen\u00e7 bir ya\u015f grubunu kapsayan sosyal medya kullan\u0131c\u0131 a\u011f\u0131n\u0131n giderek geni\u015fledi\u011fi ve \u00e7e\u015fitlendi\u011fi g\u00f6r\u00fcl\u00fcyor. Peki, CEO\u2019lar ve \u00fcst d\u00fczey y\u00f6neticiler? Onlarla ilgili tahminleriniz neler? Sizce sosyal medyada ne kadar aktifler?<\/strong><\/p>\n

\"sosyal-medya1\"<\/p>\n

CEO.com\u00a0ve\u00a0<\/strong>Domo\u00a0i\u015fbirli\u011finde haz\u0131rlanan ve 2015 verilerini i\u00e7eren CEO<\/a><\/strong>\u2019lar\u0131n Sosyal Medya Raporu\u2019nda, Fortune 500 listesinde yer alan b\u00fcy\u00fck firmalar\u0131n ba\u015far\u0131l\u0131 CEO\u2019lar\u0131 ele al\u0131n\u0131yor. Rapora g\u00f6re CEO\u2019lar\u0131n\u00a0y\u00fczde 61\u2019i\u00a0sosyal medyada yer alm\u0131yor ve en\u00a0b\u00fcy\u00fck alt\u0131 sosyal medya platformunun (Twitter, Facebook<\/a><\/strong>, LinkedIn, Instagram, Google+, YouTube) hepsinde yer alan bir tane bile CEO\u00a0bulunmuyor.<\/p>\n

Twitter<\/strong><\/h2>\n

Twitter CEO\u2019lar\u0131n en \u00e7ok kulland\u0131\u011f\u0131 platform. Fortune 500 CEO\u2019lar\u0131 aras\u0131nda toplam 50 CEO\u2019nun Twitter\u2019da hesab\u0131\u00a0bulunuyor. Bu CEO\u2019lar\u0131n sadece y\u00fczde 62\u2019si platformu aktif olarak kullan\u0131yor. Aktif olarak kabul edilen bu hesaplardan bir ay i\u00e7inde en az bir tweet at\u0131l\u0131yor. Twitter\u2019da hesab\u0131 olan\u00a0CEO\u2019lar\u0131n yedisinin hi\u00e7 tweeti bulunmuyor. Bunlar\u0131n i\u00e7inde IBM CEO\u2019su Ginni Rometty de var. Twitter\u2019\u0131 en aktif kullanan CEO ise g\u00fcnl\u00fck ortalama 5.55 tweet ile\u00a0Salesforce.com CEO\u2019su\u00a0Marc Benioff.<\/p>\n

Facebook<\/strong><\/h2>\n

F500 CEO\u2019lar\u0131n\u0131n y\u00fczde 11\u2019inin (57\u2019sinin) Facebook hesab\u0131 var. CEO\u2019lar aras\u0131nda Facebook\u2019u en aktif kullanan elbette Facebook CEO\u2019su Mark Zuckerberg. Facebook kullanan F500 CEO\u2019lar\u0131n\u0131n y\u00fczde 21\u2019inin 100\u2019den az, y\u00fczde 46\u2019s\u0131n\u0131n ise 500\u2019den az arkada\u015f\u0131 bulunuyor. Facebook kullanan CEO\u2019lar\u0131n 28\u2019i yar\u0131 gizli hesaba sahipken 21\u2019inin hesab\u0131 tamamen gizli.<\/p>\n

\"sosyalmedya2\"<\/p>\n

<\/h2>\n

Google+ ve Instagram<\/strong><\/h2>\n

Google<\/a><\/strong>+\u00a0ve\u00a0Instagram\u00a0CEO\u2019lar\u0131n en az kulland\u0131\u011f\u0131 platformlar olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. F500 CEO\u2019lar\u0131ndan sadece 17\u2019si Google+, sadece y\u00fczde 2.9\u2019u da Instagram kullan\u0131yor.<\/p>\n

Youtube<\/strong><\/h2>\n

Youtube, CEO\u2019lar aras\u0131nda da en fazla geli\u015fen sosyal medya platformu. F500 CEO\u2019lar\u0131n\u0131n y\u00fczde 41\u2019i \u015firketleri ad\u0131na haz\u0131rlanan bir videoda yer al\u0131yor. Google CEO\u2019su Larry Page ve Facebook CEO\u2019su Mark Zuckerberg, F500 CEO\u2019lar\u0131 aras\u0131nda en fazla takip\u00e7isi olan YouTube\u00a0hesaplar\u0131na sahip isimler.<\/p>\n

CEO\u2019lar\u0131n \u00e7o\u011fu neden sosyal medya kullan\u0131c\u0131s\u0131 de\u011fil?<\/strong><\/h2>\n

Rapora g\u00f6re CEO<\/a><\/strong>\u2019lar\u0131n sosyal medyada yer almama nedenleri:<\/p>\n

– Me\u015fgul olmalar\u0131<\/p>\n

– Sosyal medyan\u0131n faydalar\u0131n\u0131n fark\u0131nda olmamalar\u0131<\/p>\n

– Sosyal medya kullan\u0131m\u0131 konusunda e\u011fitimsiz olmalar\u0131<\/p>\n

Ara\u015ft\u0131rmaya g\u00f6re Fortune 500 listesinde yer alan firmalar\u0131n CEO\u2019lar\u0131n\u0131n sosyal medyada aktif olmad\u0131\u011f\u0131 ortaya \u00e7\u0131k\u0131yor. Buna kar\u015f\u0131l\u0131k sosyal medyada yer alan, takip\u00e7ileriyle ileti\u015fim halinde olan ve payla\u015f\u0131mda bulunan CEO\u2019lar\u0131n ise daha sempatik ve ba\u015far\u0131l\u0131 bulunmas\u0131n\u0131n yan\u0131 s\u0131ra markalar\u0131na de\u011fer katt\u0131klar\u0131 da g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n

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Bundan birka\u00e7 y\u0131l \u00f6ncesine kadar daha gen\u00e7 bir ya\u015f grubunu kapsayan sosyal medya kullan\u0131c\u0131 a\u011f\u0131n\u0131n giderek geni\u015fledi\u011fi ve \u00e7e\u015fitlendi\u011fi g\u00f6r\u00fcl\u00fcyor. Peki, CEO\u2019lar ve \u00fcst d\u00fczey y\u00f6neticiler? Onlarla ilgili tahminleriniz neler? Sizce sosyal medyada ne kadar aktifler? CEO.com\u00a0ve\u00a0Domo\u00a0i\u015fbirli\u011finde haz\u0131rlanan ve 2015 verilerini i\u00e7eren CEO\u2019lar\u0131n Sosyal Medya Raporu\u2019nda, Fortune 500 listesinde yer alan b\u00fcy\u00fck firmalar\u0131n ba\u015far\u0131l\u0131 CEO\u2019lar\u0131 […]<\/p>\n\n

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