{"id":5110,"date":"2016-10-23T13:31:49","date_gmt":"2016-10-23T10:31:49","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=5110"},"modified":"2024-08-12T11:51:32","modified_gmt":"2024-08-12T08:51:32","slug":"sosyal-medyada-pazarlamanin-10-kurali","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/sosyal-medyada-pazarlamanin-10-kurali\/","title":{"rendered":"Sosyal medyada pazarlaman\u0131n 10 kural\u0131"},"content":{"rendered":"<p><strong>Sosyal medya stratejisinin niteli\u011fi hem i\u015fveren markas\u0131 hem de hedef kitle i\u00e7in \u00e7ok \u00f6nemli. Ba\u015far\u0131l\u0131 bir strateji y\u00fcr\u00fctmek i\u00e7in\u00a0baz\u0131 basit ama olmazsa olmaz kurallara uymak gerekiyor.<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-5111\" src=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/09\/sosyalmedya1.jpg\" alt=\"sosyalmedya1\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/09\/sosyalmedya1.jpg 600w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/09\/sosyalmedya1-300x150.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>G\u00fcn\u00fcm\u00fczde sosyal medya daha \u00f6nce hi\u00e7 olmad\u0131\u011f\u0131 kadar etkili ve bu etki alan\u0131n\u0131 geni\u015fleterek b\u00fcy\u00fcyor. Dijital <strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/pazarlama-uzman-adayina-sorulmasi-gereken-3-soru\/\" target=\"_blank\" rel=\"noopener\">pazarlama<\/a><\/strong> d\u00fcnyas\u0131nda \u00fcr\u00fcn\u00fc m\u00fc\u015fteriyle bulu\u015fturma deneyiminde sosyal medya en \u00f6nemli ara\u00e7. Bu nedenle ilk ve en \u00f6nemli aksiyon bu arac\u0131 do\u011fru kullanmay\u0131 ba\u015farabilmek. Baz\u0131 basit kurallarla, tasarlanacak sosyal medya stratejisinin istenen hedef kitleye beklenen etkiyle ula\u015fmas\u0131n\u0131 sa\u011flamak \u00e7ok daha kolay. Bununla birlikte ba\u015far\u0131l\u0131 bir \u00e7al\u0131\u015fma kurumun i\u015fveren markas\u0131 i\u00e7in de \u00e7ok de\u011ferli sonu\u00e7lar \u00e7\u0131karabiliyor. Yeni nesil ada\u015flar sosyal medyada g\u00fc\u00e7l\u00fc \u015firketlerde \u00e7al\u0131\u015fma\u00a0konusunda \u00e7ok daha istekli g\u00f6r\u00fcn\u00fcyor.<\/p>\n<h2><strong>Dinlemek<\/strong><\/h2>\n<p>Sosyal medyada etkili bir pazarlama stratejisi y\u00fcr\u00fctmek i\u00e7in \u00f6ncelikle \u00e7ok dinlemek ve az konu\u015fmak gerekiyor. Hedef kitlenin istediklerini sessizce g\u00f6zlemlemek ve onlar i\u00e7in neyin \u00e7ok \u00f6nemli oldu\u011funu tespit etmek her \u015feyin ba\u015f\u0131nda geliyor.<\/p>\n<h2><strong>Odaklanmak<\/strong><\/h2>\n<p><strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/kobiler-icin-dusuk-butceli-pazarlama-onerileri\/\" target=\"_blank\" rel=\"noopener\">Sosyal medya pazarlama stratejilerinde<\/a><\/strong> odaklanma kural\u0131 son derece \u00f6nemli. Hedef kitleye uygun mesaj\u0131n odak noktas\u0131n\u0131n belirli olmas\u0131, ilgiyi da\u011f\u0131tmamas\u0131 ve sa\u011flam bir mesaj i\u00e7ermesi gerekiyor. Da\u011f\u0131n\u0131k mesajlar istenen etkiyi yaratm\u0131yor.<\/p>\n<h2><strong>Kalite<\/strong><\/h2>\n<p>Sosyal medyada yer alacak kampanyan\u0131n i\u00e7erik ve g\u00f6rsel olarak kaliteli olmas\u0131 \u00e7ok \u00f6nemli. Etkili bir tasar\u0131m, yaz\u0131m yanl\u0131\u015f\u0131 olmayan yarat\u0131c\u0131 bir i\u00e7erik ve kampanyaya uygun g\u00f6rseller kullanmak \u015fart. S\u0131radan i\u00e7erik ve tasar\u0131mlar beklenen etkiyi yaratm\u0131yor.<\/p>\n<h2><strong>Sab\u0131r<\/strong><\/h2>\n<p><strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/ik-icin-kritik-4-pazarlama-stratejisi\/\" target=\"_blank\" rel=\"noopener\">Sosyal medya kampanyalar\u0131<\/a><\/strong> bir gecede yap\u0131lm\u0131yor. Ger\u00e7ekten etkili bir i\u00e7erik ve tasar\u0131m i\u00e7in \u00f6ncelikle saha ara\u015ft\u0131rmas\u0131 yapmak \u015fart. Ard\u0131ndan kampanyan\u0131n amac\u0131na ula\u015fmas\u0131 i\u00e7in zaman ay\u0131rmak ve sab\u0131r g\u00f6stermek gerekiyor.<\/p>\n<h2><strong>Anahtar kelimeler<\/strong><\/h2>\n<p>E\u011fer sosyal medya kampanyas\u0131 i\u00e7erik ve tasar\u0131m a\u00e7\u0131s\u0131ndan kaliteliyse ve hedef kitleyi yakalad\u0131ysa, s\u00f6z konusu kitle kampanyay\u0131 be\u011fendi\u011fini belli eder, payla\u015f\u0131r ve alan\u0131n\u0131 geni\u015fletir. Bu nedenle kampanyada arama oran\u0131 y\u00fcksek anahtar kelimelere yer vermek \u00e7ok \u00f6nemli. Bu \u015fekilde i\u00e7eri\u011fin <strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/googlea-gore-ise-alim-puf-noktalari\/\" target=\"_blank\" rel=\"noopener\">Google<\/a><\/strong>\u2019da indekslenmesi de kolayla\u015f\u0131r.<\/p>\n<h2><strong>Etkile\u015fim<\/strong><\/h2>\n<p><strong><a href=\"http:\/\/www.kariyer.net\/kariyer-rehberi\/sosyal-medya-alaninda-yapabileceginiz-10-farkli-is\/\" target=\"_blank\" rel=\"noopener\">Sosyal medya<\/a><\/strong> kampanyas\u0131n\u0131 tasarlamadan \u00f6nce ayn\u0131 sekt\u00f6rde iyi i\u015fler yapm\u0131\u015f organizasyonlar\u0131, ki\u015fileri ve ba\u015far\u0131l\u0131 olmu\u015f kampanyalar\u0131 incelemek \u00e7ok \u00f6nemli. Bu kurumlarla ileti\u015fim kurmak ve i\u015f ili\u015fkileri in\u015fa etmek tasarlanacak kampanyan\u0131n kalitesini ve etki alan\u0131n\u0131 b\u00fcy\u00fctecektir.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5112\" src=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/09\/sosyalmedya21.jpg\" alt=\"sosyalmedya2\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/09\/sosyalmedya21.jpg 600w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/09\/sosyalmedya21-300x150.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2><strong>De\u011fer<\/strong><\/h2>\n<p>Sosyal medya kampanyas\u0131nda uzun uzun metinlere, a\u00e7\u0131klamalara ve gere\u011finden fazla i\u00e7eri\u011fe yer vermek hedef kitlenin kampanyay\u0131 dikkate almamas\u0131na, hatta itici bulmas\u0131na bile neden olabilir. Bu nedenle de\u011feri olan, merak ettiren, kaliteli ve yarat\u0131c\u0131 i\u00e7erik olu\u015fturmak son derece \u00f6nemli.<\/p>\n<h2><strong>Ula\u015f\u0131labilirlik<\/strong><\/h2>\n<p>Sosyal medya kampanyas\u0131 s\u00fcresince ve sonras\u0131nda gelen e-mailleri, telefonlar\u0131, \u015fikayet ve \u00f6nerileri dikkate almak, ki\u015filerle birebir ili\u015fki kurup onlar\u0131 dinlemek gerekiyor. Bu \u015fekilde kampanyan\u0131n zay\u0131f y\u00f6nlerini anlamak kolayla\u015faca\u011f\u0131 gibi, memnuniyet oranlar\u0131 da art\u0131r\u0131labilir.<\/p>\n<h2><strong>\u0130\u015fbirli\u011fi<\/strong><\/h2>\n<p>Ba\u015fkalar\u0131n\u0131n kaliteli i\u00e7eri\u011fini payla\u015fmay\u0131p onlar\u0131n sizinkini payla\u015fmas\u0131n\u0131 beklemek \u00e7ok da mant\u0131kl\u0131 de\u011fil. Bu nedenle de\u011ferli oldu\u011fu d\u00fc\u015f\u00fcn\u00fclen i\u00e7eri\u011fi payla\u015fmak, kampanyay\u0131 yapanlarla ileti\u015fime ge\u00e7mek ve i\u015fbirliklerine gitmek son derece faydal\u0131.<\/p>\n<h2><strong>Bilgi<\/strong><\/h2>\n<p>Pek \u00e7ok <strong><a href=\"http:\/\/www.kariyer.net\/kariyer-rehberi\/kariyeriniz-icin-sosyal-medyayi-nasil-kullanabilirsiniz\/\" target=\"_blank\" rel=\"noopener\">ba\u015far\u0131l\u0131 proje<\/a><\/strong> i\u00e7inde g\u00fcvenilir bir bilgi bar\u0131nd\u0131r\u0131r. Kampanyada sunulacak bilgiye dikkat etmek ve g\u00fcvenilir olmas\u0131na \u00f6zen g\u00f6stermek \u00e7ok \u00f6nemli.<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID5110\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"5110\"\n         id=\"da-reactions-slot-post-5110\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sosyal medya stratejisinin niteli\u011fi hem i\u015fveren markas\u0131 hem de hedef kitle i\u00e7in \u00e7ok \u00f6nemli. Ba\u015far\u0131l\u0131 bir strateji y\u00fcr\u00fctmek i\u00e7in\u00a0baz\u0131 basit ama olmazsa olmaz kurallara uymak gerekiyor. G\u00fcn\u00fcm\u00fczde sosyal medya daha \u00f6nce hi\u00e7 olmad\u0131\u011f\u0131 kadar etkili ve bu etki alan\u0131n\u0131 geni\u015fleterek b\u00fcy\u00fcyor. Dijital pazarlama d\u00fcnyas\u0131nda \u00fcr\u00fcn\u00fc m\u00fc\u015fteriyle bulu\u015fturma deneyiminde sosyal medya en \u00f6nemli ara\u00e7. Bu nedenle [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID5110\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"5110\"\n         id=\"da-reactions-slot-post-5110\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":21,"featured_media":5111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[1987],"tags":[12],"class_list":{"0":"post-5110","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"tag-anasayfa"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sosyal medyada pazarlaman\u0131n 10 kural\u0131 - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"Sosyal medya stratejisinin niteli\u011fi hem i\u015fveren markas\u0131 hem de hedef kitle i\u00e7in \u00e7ok \u00f6nemli. 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