![\"girisim250150\"](\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2013\/10\/girisim250150.jpg\")
<\/a>Orta \u00e7a\u011fa kadar uzanan \u201centreprendere<\/strong>\u201d yani \u201ci\u015f yapan<\/strong>\u201d k\u00f6k\u00fcnden gelen giri\u015fimcilik her ne kadar \u00e7ok geni\u015f bir kapsam olsa da sekt\u00f6rdeki f\u0131rsatlar\u0131 analiz ederek yeni \u00fcr\u00fcn ya da i\u015f fikri \u00fcretmek ya da mevcut bir hizmeti yenilik\u00e7i bir bak\u0131\u015f a\u00e7\u0131s\u0131yla tekrar servis etme becerisi olarak tan\u0131mlan\u0131yor. \u00dclkemizdeki giri\u015fimcilik say\u0131lar\u0131na bakt\u0131\u011f\u0131m\u0131zda az da olsa bir y\u00fckseli\u015f trendinden bahsetmek m\u00fcmk\u00fcn. Son K\u00fcresel Giri\u015fimcilik Raporu\u2019nda (GEM)<\/strong> g\u00f6re T\u00fcrkiye\u2019nin giri\u015fimcilik notunun 11.9\u2019a y\u00fckseldi\u011fi ortaya konuyor. \u00dclkemizdeki giri\u015fimci \u00f6rneklere bak\u0131ld\u0131\u011f\u0131nda internet kullan\u0131m\u0131n\u0131n yayg\u0131nla\u015fmas\u0131yla internet giri\u015fimcili\u011finin art\u0131\u015f\u0131 ve bu giri\u015fimcilerin ya\u015f\u0131n\u0131n 20\u2019li ya\u015flarda ortaya \u00e7\u0131k\u0131yor. Sermaye \u00f6d\u00fcll\u00fc fikir yar\u0131\u015fmalar\u0131, \u00fcniversitelerde d\u00fczenlenen konferanslar, giri\u015fimcilere y\u00f6nelik d\u00fczenlenen \u00fccretsiz e\u011fitimler, i\u015f d\u00fcnyas\u0131n\u0131n \u00f6nemli isimlerinden b\u00fcy\u00fck destek g\u00f6r\u00fcyor.<\/p>\n\u0130nternet, giri\u015fimci ya\u015f\u0131n\u0131 d\u00fc\u015f\u00fcrd\u00fc\u00a0\u00a0\u00a0\u00a0 <\/b><\/p>\n
Datassist Dan\u0131\u015fmanl\u0131k\u2019tan Ela Erozan G\u00fcrsel<\/strong>, son 10 y\u0131lda kar\u015f\u0131m\u0131za \u00e7\u0131kan \u00fcniversite \u00e7a\u011f\u0131nda yurt odas\u0131nda veya garaj\u0131nda yarat\u0131c\u0131 fikirlerini bir teknoloji devine d\u00f6n\u00fc\u015ft\u00fcren 20\u2019lerindeki gen\u00e7lerin giri\u015fimcili\u011fe yeni bir boyut getirdi\u011fini s\u00f6yl\u00fcyor. \u0130nternetle beraber b\u00fcy\u00fck sermayeler olmadan fikirleri i\u015fe d\u00f6n\u00fc\u015ft\u00fcrmenin m\u00fcmk\u00fcn hale geldi\u011fini aktaran G\u00fcrsel, tan\u0131t\u0131ma yat\u0131r\u0131m yapmak yerine viral bir \u015fekilde kulaktan kula\u011fa, sosyal medya kullan\u0131m\u0131yla marka ve \u00fcr\u00fcnlerin tan\u0131nmas\u0131n\u0131n, gen\u00e7ler aras\u0131 yayg\u0131nla\u015fmas\u0131n\u0131n h\u0131zland\u0131\u011f\u0131na dikkat \u00e7ekiyor. B\u00f6yle bir teknoloji ortam\u0131n\u0131n geli\u015fmesiyle giri\u015fimcili\u011fin ya\u015f\u0131n\u0131n gen\u00e7le\u015fti\u011fini belirten G\u00fcrsel, \u00f6zellikle y\u00f6netim ba\u015fta olmak \u00fczere di\u011fer alanlarda ya\u015fla beraber gelen deneyim ve bilgi birikiminin \u015firketin ba\u015far\u0131s\u0131 i\u00e7in \u00f6nemini korudu\u011funu aktar\u0131yor.<\/p>\n Yurt d\u0131\u015f\u0131nda ya\u015f ortalamas\u0131 y\u00fckseliyor<\/b><\/p>\n G\u00fcrsel \u201c\u0130lle de 20\u2019li ya\u015flarda m\u0131 olmak laz\u0131m ba\u015far\u0131l\u0131 teknoloji giri\u015fimlerine at\u0131lmak i\u00e7in?\u201d diye soruyor? Ve \u015f\u00f6yle yan\u0131tl\u0131yor: \u201cNiklas Zennstr\u00f6m Skype\u2019\u0131 orta\u011f\u0131yla kurdu\u011funda 37 ya\u015f\u0131ndayd\u0131, Mark Pincus Zynga\u2019y\u0131 kurdu\u011funda 41, Twitter\u2019\u0131n kurucu orta\u011f\u0131 Evan Williams 35, Arianna Huffington, 2005\u2019te Huffington Post\u2019u kurdu\u011funda 54 ya\u015f\u0131ndayd\u0131.\u201d\u00a0Amerika\u2019da ya\u015flanan n\u00fcfusun do\u011fal bir sonucu olarak daha ileri ya\u015flarda giri\u015fimcilere rastl\u0131yoruz. Amerikan ara\u015ft\u0131rma kurumu Kauffman Foundation\u2019\u0131n 2010 y\u0131l\u0131nda ger\u00e7ekle\u015ftirdi\u011fi ankete g\u00f6re, 55-64 ya\u015flar\u0131 aras\u0131 grup 1996\u2019da yeni giri\u015fimcilerin y\u00fczde 14.5\u2019ini olu\u015fturmaktayd\u0131. 2010 y\u0131l\u0131nda ayn\u0131 grubun giri\u015fimciler i\u00e7indeki yeri y\u00fczde 22.9\u2019a y\u00fckseldi. Gene de 20-34 ya\u015f aral\u0131\u011f\u0131 y\u00fczde 26 ile en \u00e7ok say\u0131da giri\u015fimcinin bulundu\u011fu grup.<\/p>\n Deneyimin \u00f6nemi azal\u0131yor mu? \u201c35\u2019in \u00fczeri ya\u015flarda \u015firket kuranlar\u0131n g\u00f6r\u00fc\u015f\u00fc deneyimin paha bi\u00e7ilmez oldu\u011fu \u00fczerine. Son d\u00f6nemin en ba\u015far\u0131l\u0131 firmalar\u0131na bakt\u0131\u011f\u0131m\u0131zda deneyim ne kadar b\u00fcy\u00fck bir rol oynuyor? Yoksa abart\u0131lan bir de\u011fer mi olmaya ba\u015flad\u0131?\u201d diyen G\u00fcrsel deneyimli \u00e7al\u0131\u015fanlar\u0131n, teknoloji alan\u0131nda kal\u0131pla\u015fm\u0131\u015f fikirler ve k\u0131r\u0131lamayan al\u0131\u015fkanl\u0131klarla sahipse bu bir dezavantaj haline gelebildi\u011fini aktar\u0131yor. G\u00fcrsel ayr\u0131ca yeni s\u00f6ylemin \u015fu oldu\u011funu aktar\u0131yor: \u201cDeneyim \u00f6nemli ancak \u00f6\u011frenme yetene\u011fi daha \u00f6nemli.\u201d K\u0131sacas\u0131, \u00e7evrenizde ben bunu daha \u00f6nce yapt\u0131m, bu b\u00f6yle olmal\u0131 diyen ki\u015filer yerine, farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131 getirebilen ve sizinle beraber yeni bir \u00e7\u00f6z\u00fcm\u00fcn par\u00e7as\u0131 olmaya istekli insanlar prim yap\u0131yor.<\/p>\n H\u0131zl\u0131 b\u00fcy\u00fcme i\u00e7in tecr\u00fcbeye ihtiya\u00e7 var<\/b><\/p>\n \u201cKauffman Foundation\u2019\u0131n giri\u015fimcilik \u00fczerine yapt\u0131\u011f\u0131 bir \u00e7al\u0131\u015fman\u0131n verilerine g\u00f6re, h\u0131zl\u0131 b\u00fcy\u00fcme g\u00f6steren giri\u015fimleri ba\u015flatan giri\u015fimcilerin ya\u015f ortalamas\u0131 40, giri\u015fimcili\u011fin en h\u0131zl\u0131 yayg\u0131nla\u015ft\u0131\u011f\u0131 grup ise, 55-64 ya\u015f aras\u0131. Web giri\u015fimleri i\u00e7in bile giri\u015fimcilerin ya\u015f ortalamas\u0131 39. Yani, \u201820\u2019lerim geride kald\u0131 art\u0131k internet giri\u015fimi yapmam zor\u2019 d\u00fc\u015f\u00fcncesini kabullenmeye gerek yok\u201d diyen G\u00fcrsel, sadece orijinal fikrin yeterli olmad\u0131\u011f\u0131na da dikkat \u00e7ekiyor. Orijinal fikir e\u011fer ak\u0131ll\u0131 ve deneyimli bir y\u00f6netim taraf\u0131ndan desteklenmezse, operasyonel anlamda s\u0131k\u0131nt\u0131lar\u0131n ka\u00e7\u0131n\u0131lmaz hale geldi\u011fini aktaran G\u00fcrsel, \u00fcr\u00fcn\u00fc yaratma a\u015famas\u0131ndan sonra markay\u0131 oturtma, \u00fcr\u00fcn\u00fc ticarile\u015ftirme ve yayg\u0131nla\u015ft\u0131rmada s\u00f6z\u00fcn gene tecr\u00fcbeye d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc de s\u00f6zlerine ekliyor.<\/p>\n \u00dclkemizdeki giri\u015fimler ka\u00e7 ya\u015f\u0131nda?<\/b><\/p>\n Ela Erozan G\u00fcrsel\u2019in listesindeki gen\u00e7 giri\u015fimciler kimler: <\/b><\/p>\n Alp Saul \u2013 Pronet<\/b><\/p>\n Saul,\u00a0Pronet <\/a>fikrini Virginia \u00dcniversitesi\u2019ndeki \u00f6\u011frencilik y\u0131llar\u0131nda geli\u015ftirmi\u015f. Fikrin ba\u015far\u0131l\u0131 bir i\u015fe d\u00f6n\u00fc\u015fmesi i\u00e7in \u00f6n\u00fcnde uygun ko\u015fullar varm\u0131\u015f: \u00d6ncelikle, i\u015fi kurmak i\u00e7in y\u00fckl\u00fc bir sermayeye gerek olmamas\u0131 i\u015fleri kolayla\u015ft\u0131rm\u0131\u015f. Ayr\u0131ca, T\u00fcrkiye\u2019de hen\u00fcz b\u00f6yle kapsaml\u0131 bir g\u00fcvenlik hizmetinin olmamas\u0131 pazara ilk girme avantaj\u0131n\u0131 beraberinde getirmi\u015f. 1995 y\u0131l\u0131nda hen\u00fcz 24 ya\u015f\u0131ndayken 10 bin dolarl\u0131k sermayeyle kurmu\u015f \u015firketini.<\/p>\n Kerem \u00c7atay\u00a0\u2013\u00a0Ay Yap\u0131m<\/b><\/p>\n Her sene en \u00e7ok kazanan dizi yap\u0131mc\u0131s\u0131 olarak ad\u0131 ge\u00e7en Kerem \u00c7atay T\u00fcrkiye\u2019nin ba\u015far\u0131l\u0131 gen\u00e7 giri\u015fimcileri aras\u0131nda. Usta yap\u0131mc\u0131 Ekrem \u00c7atay\u2019\u0131n o\u011flu Kerem \u00c7atay baba mesle\u011fini s\u00fcrd\u00fcrmek \u00fczere hen\u00fcz 25 ya\u015f\u0131ndayken Ay Yap\u0131m<\/a>\u2019\u0131 kurmu\u015f. 2004 y\u0131l\u0131nda hen\u00fcz T\u00fcrkiye krizle bo\u011fu\u015furken ilk i\u015fi, bir televizyon filmi olan \u2018\u00c7al\u0131nan Ceset\u2019i ger\u00e7ekle\u015ftirdi. Ay Yap\u0131m ve Kerem \u00c7atay isimlerini ilk kez, ba\u015frollerini H\u00fclya Av\u015far ve Cihan \u00dcnal\u2019\u0131n oynad\u0131\u011f\u0131, 2004 yap\u0131m\u0131 \u201cKad\u0131n \u0130sterse\u201d dizisiyle duyduk. Daha sonra, ba\u015far\u0131 ve kazan\u00e7 birbirini izledi. 2006\u2019da bir Re\u015fat Nuri G\u00fcntekin uyarlamas\u0131 Yaprak D\u00f6k\u00fcm\u00fc, 2007\u2019de Dudaktan Kalbe, 2008\u2019de A\u015fk-\u0131 Memnu, Ezel, 2010\u2019da Fatmag\u00fcl\u2019\u00fcn Su\u00e7u Ne?, 2011\u2019de Kuzey G\u00fcney gibi ba\u015far\u0131l\u0131 yap\u0131mlarla i\u015flerini b\u00fcy\u00fctm\u00fc\u015f ve T\u00fcrkiye\u2019nin en b\u00fcy\u00fck prod\u00fcksiyon firmalar\u0131 aras\u0131na girmi\u015ftir. Forbes T\u00fcrkiye\u2019nin haberine g\u00f6re, 2011-2012 d\u00f6neminde Kerem \u00c7atay, 75 milyon lira ciro ve 7,2 milyon lira karla en \u00e7ok kazanan yap\u0131mc\u0131 oldu.<\/p>\n<\/a><\/b><\/p>\n
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\n<\/div>\nSina Afra, Tolga Tatari, Ahmet Sar\u0131 \u2013 Markafoni<\/b><\/h3>\n