{"id":5372,"date":"2016-11-17T11:00:36","date_gmt":"2016-11-17T08:00:36","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=5372"},"modified":"2017-06-12T12:06:51","modified_gmt":"2017-06-12T09:06:51","slug":"ise-alimda-sosyal-medya-kullanimi-artiyor","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/ise-alimda-sosyal-medya-kullanimi-artiyor\/","title":{"rendered":"\u0130\u015fe al\u0131mda sosyal medya kullan\u0131m\u0131 art\u0131yor"},"content":{"rendered":"<p><strong>Sosyal medya, \u015firketlerin g\u00f6r\u00fcnt\u00fcleme ve i\u015fe al\u0131m s\u00fcre\u00e7lerinde \u00e7ok \u00f6nemli bir role sahip. SHRM\u2019nin yapt\u0131\u011f\u0131 2015 ara\u015ft\u0131rmas\u0131na g\u00f6re sosyal medya nedeniyle i\u015fe al\u0131m yapan \u015firketler h\u0131zla art\u0131yor.<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-5375\" src=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/11\/sosyal-medya-ise-alim.jpg\" alt=\"sosyal-medya-ise-alim\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/11\/sosyal-medya-ise-alim.jpg 600w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/11\/sosyal-medya-ise-alim-300x150.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>\u0130nsan Kaynaklar\u0131 Y\u00f6netimi Toplulu\u011fu\u2019nun (SHRM) 2015\u2019te yapt\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re <strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/sosyal-medya-profilleri-mercek-altinda\/\" target=\"_blank\">i\u015fe al\u0131m<\/a><\/strong> s\u00fcrecinde adaylar\u0131n \u00fc\u00e7te birinden fazlas\u0131n\u0131n sosyal medya hesaplar\u0131 nedeniyle diskalifiye edildikleri ortaya \u00e7\u0131k\u0131yor. Adaylara s\u00fcre\u00e7 i\u00e7erisinde kendisini anlatma \u015fans\u0131 tan\u0131yan firmalar\u0131n oran\u0131 ise 2011\u2019e oranla y\u00fczde 13 artm\u0131\u015f g\u00f6r\u00fcn\u00fcyor ve y\u00fczde 39 olarak a\u00e7\u0131klan\u0131yor.<\/p>\n<p><strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/liderler-sosyal-medyada-ne-kadar-aktif\/\" target=\"_blank\">Sosyal medyan\u0131n<\/a><\/strong> aday\u0131n i\u015fe uygun olup olmad\u0131\u011f\u0131n\u0131 anlamak i\u00e7in son derece etkili bir ara\u00e7 oldu\u011funu belirten SHRM Direkt\u00f6rlerinden Evren Esen, \u201cBug\u00fcn sosyal medya son derece yayg\u0131n ve de kal\u0131c\u0131 g\u00f6r\u00fcn\u00fcyor. \u0130\u015fe al\u0131m uzmanlar\u0131n\u0131n bu nedenle art\u0131k \u00e7ok daha fazla kulland\u0131\u011f\u0131 sosyal medyan\u0131n s\u00fcrece b\u00fcy\u00fck faydas\u0131 dokunuyor\u201d diyor.<\/p>\n<p><strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/neden-bir-insan-kaynaklari-departmaniniz-olmali\/\" target=\"_blank\">\u0130nsan Kaynaklar\u0131<\/a><\/strong> uzmanlar\u0131 \u00f6zellikle beyaz yaka s\u00f6z konusu oldu\u011funda sosyal medya hesaplar\u0131n\u0131 ve payla\u015f\u0131mlar\u0131n\u0131 daha \u00e7ok inceliyor. Ara\u015ft\u0131rmaya g\u00f6re organizasyonlar\u0131n y\u00fczde 84\u2019\u00fc i\u015fe al\u0131mda sosyal medyay\u0131 kulland\u0131\u011f\u0131n\u0131 belirtirken, y\u00fczde 9\u2019u ise bunun i\u00e7in \u00e7al\u0131\u015fmalara ba\u015flad\u0131klar\u0131n\u0131n alt\u0131n\u0131 \u00e7iziyor.<\/p>\n<h2><strong>Mobilin rol\u00fc art\u0131yor<\/strong><\/h2>\n<p>\u015eirketlerin y\u00fczde 89\u2019u i\u015f ilanlar\u0131n\u0131 yay\u0131nlamak i\u00e7in sosyal medyay\u0131 kullan\u0131rken \u00fc\u00e7te biri adaylarla ileti\u015fim kurmak i\u00e7in, \u00fc\u00e7te ikisinden fazlas\u0131 da mavi ve beyaz yaka pozisyonlar\u0131n\u0131 doldurmak i\u00e7in yine sosyal medyaya ba\u015fvuruyor.<\/p>\n<p>Sosyal medyay\u0131 i\u015fe al\u0131m s\u00fcre\u00e7lerinde kullanmayan \u015firketlerde ise farkl\u0131 nedenler ortaya \u00e7\u0131k\u0131yor. Buna g\u00f6re yasal risk almak istemeyen ve \u0130nsan Kaynaklar\u0131 ekibi yetersiz olan \u015firketlerin oran\u0131 y\u00fczde 46.<\/p>\n<p><strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/mobil-calisma-calisan-memnuniyetini-artiriyor\/\" target=\"_blank\">Mobil i\u015fe al\u0131m<\/a><\/strong> da h\u0131zla b\u00fcy\u00fcyen bir alan. Bu ama\u00e7la kurgulanan uygulamalar ve ara\u00e7lar organizasyonlar\u0131n y\u00fczde 66\u2019s\u0131nda kullan\u0131l\u0131yor. Esen konuyla ilgili olarak, \u201cAk\u0131ll\u0131 telefonlar ortaya \u00e7\u0131kt\u0131\u011f\u0131ndan beri i\u015f arama ve i\u015fe al\u0131m s\u00fcre\u00e7leri de ister istemez mobil hale gelmeye ba\u015flad\u0131. <strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/sirket-kulturune-uyumu-test-etmenin-dort-yolu\/\" target=\"_blank\">\u015eirketler<\/a><\/strong> teknolojiye ve adaylar\u0131n isteklerine adapte olmaya ba\u015flad\u0131k\u00e7a zamandan da tasarruf etmi\u015f oluyor\u201d \u015feklinde a\u00e7\u0131klama yap\u0131yor.<\/p>\n<p>Mobil kullan\u0131c\u0131lara uyum g\u00f6stermeye ba\u015flayan \u015firketler i\u00e7in i\u015fe al\u0131m ve arama s\u00fcre\u00e7lerinde \u00e7ok etkili bir ara\u00e7 olan sosyal medya, i\u015f ilanlar\u0131n\u0131n yay\u0131nlanabildi\u011fi bir platform olmas\u0131 nedeniyle de \u00e7ift tarafl\u0131 bir etkiye sahip. Ara\u015ft\u0131rmada sosyal medyan\u0131n \u0130K s\u00fcre\u00e7lerine olan etkisinin \u00f6n\u00fcm\u00fczdeki y\u0131llarda spesifik a\u00e7\u0131lardan \u00e7e\u015fitlenerek daha da g\u00fc\u00e7l\u00fc olaca\u011f\u0131 ortaya \u00e7\u0131k\u0131yor.<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID5372\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"5372\"\n         id=\"da-reactions-slot-post-5372\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sosyal medya, \u015firketlerin g\u00f6r\u00fcnt\u00fcleme ve i\u015fe al\u0131m s\u00fcre\u00e7lerinde \u00e7ok \u00f6nemli bir role sahip. SHRM\u2019nin yapt\u0131\u011f\u0131 2015 ara\u015ft\u0131rmas\u0131na g\u00f6re sosyal medya nedeniyle i\u015fe al\u0131m yapan \u015firketler h\u0131zla art\u0131yor. \u0130nsan Kaynaklar\u0131 Y\u00f6netimi Toplulu\u011fu\u2019nun (SHRM) 2015\u2019te yapt\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re i\u015fe al\u0131m s\u00fcrecinde adaylar\u0131n \u00fc\u00e7te birinden fazlas\u0131n\u0131n sosyal medya hesaplar\u0131 nedeniyle diskalifiye edildikleri ortaya \u00e7\u0131k\u0131yor. Adaylara s\u00fcre\u00e7 i\u00e7erisinde kendisini [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID5372\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"5372\"\n         id=\"da-reactions-slot-post-5372\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":21,"featured_media":5375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[26],"tags":[12],"class_list":{"0":"post-5372","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insan-kaynaklari","8":"tag-anasayfa"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0130\u015fe al\u0131mda sosyal medya kullan\u0131m\u0131 art\u0131yor - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"Sosyal medya, \u015firketlerin g\u00f6r\u00fcnt\u00fcleme ve i\u015fe al\u0131m s\u00fcre\u00e7lerinde \u00e7ok \u00f6nemli bir role sahip. 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