{"id":5571,"date":"2016-12-14T11:32:33","date_gmt":"2016-12-14T08:32:33","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=5571"},"modified":"2024-08-12T11:51:32","modified_gmt":"2024-08-12T08:51:32","slug":"2017-aksiyon-yili-olacak","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/2017-aksiyon-yili-olacak\/","title":{"rendered":"2017 aksiyon y\u0131l\u0131 olacak"},"content":{"rendered":"<p><strong>\u0130\u015f modeliniz tehlike alt\u0131nda olabilir. \u00dcstelik bunun nedeni bu sefer rakipleriniz de\u011fil m\u00fc\u015fterileriniz. 2017 odakl\u0131 ara\u015ft\u0131rmalara g\u00f6re gelecekte oyunun en g\u00fc\u00e7l\u00fcs\u00fc rakipler de\u011fil m\u00fc\u015fteriler olacak.<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-5572\" src=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/12\/2017-ongoru.jpg\" alt=\"2017-ongoru\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/12\/2017-ongoru.jpg 600w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/12\/2017-ongoru-300x150.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Forrester Ara\u015ft\u0131rma \u015firketi taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re g\u00fc\u00e7, rakiplerden teknolojik olarak tam donan\u0131ml\u0131, djital olarak g\u00fc\u00e7l\u00fc m\u00fc\u015fterilere do\u011fru kay\u0131yor. Yine ayn\u0131 \u015firkete ait G\u00fc\u00e7l\u00fc M\u00fc\u015fteri Segmentasyonu Raporu\u2019na g\u00f6re Amerika k\u0131tas\u0131ndaki gen\u00e7lerin \u00fc\u00e7te biri yeni ve interaktif dijital deneyimler istiyor, ihtiya\u00e7lar b\u00fcy\u00fcyor. Uzmanlara g\u00f6re bu ortamda m\u00fc\u015fteri odakl\u0131 olmak en b\u00fcy\u00fck <a href=\"http:\/\/www.kariyer.net\/ik-blog\/liderler-ve-lider-olmak-isteyenler-icin-6-ted-videosu\/\" target=\"_blank\" rel=\"noopener\"><strong>rekabet<\/strong><\/a> stratejisi.<\/p>\n<p>Forrester 2017 \u00d6ng\u00f6r\u00fcleri Raporu ise \u015firketlerin geli\u015fimini m\u00fc\u015fteri odakl\u0131 s\u00fcre\u00e7lerine bakarak inceliyor. Raporda i\u015f stratejisi, liderlik, m\u00fc\u015fteri deneyimi ve teknoloji dinamikleri gibi temel sacayaklar\u0131 \u00fczerinden 2017\u2019ye dair olas\u0131 anahtar kelimeler, de\u011fi\u015fiklikler ve trendler ele al\u0131nm\u0131\u015f.<\/p>\n<p>Raporda yer alan 2017\u2019ye dair baz\u0131 anahtar \u00f6ng\u00f6r\u00fcler \u015fu \u015fekilde:<\/p>\n<h2><strong>Yeni dalga m\u00fc\u015fteri deneyimi \u015firketlerin k\u00e2r-zarar tablolar\u0131n\u0131 belirliyor<\/strong><\/h2>\n<p><strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/perakende-sektorunde-karsilasilan-10-musteri-tipi\/\" target=\"_blank\" rel=\"noopener\">M\u00fc\u015fteri <\/a><\/strong>odakl\u0131 stratejilere ge\u00e7i\u015f \u015firketleri acil ve uzun s\u00fcreli \u00f6nlemler almaya itiyor. Rapora g\u00f6re m\u00fc\u015fteri deneyimiyle gelir b\u00fcy\u00fcmesi aras\u0131nda ciddi bir korelasyon var ve \u201cduygu\u201d m\u00fc\u015fterinin harcama potansiyelini ve sadakatini belirleyen en \u00f6nemli yap\u0131 ta\u015flar\u0131 aras\u0131nda yer al\u0131yor. 2017\u2019de m\u00fc\u015fteri deneyimine katk\u0131 sa\u011flayacak ara\u00e7lar aras\u0131nda analiz, teknoloji ve tasar\u0131m yer al\u0131yor.<\/p>\n<h2><strong>CEO\u2019lar dijital alanda uzman yetenek aray\u0131\u015f\u0131nda<\/strong><\/h2>\n<p>Pek \u00e7ok \u015firket ve lider, m\u00fc\u015fteri ve teknolojinin h\u0131zla de\u011fi\u015fti\u011fi bir pazara uyumlu de\u011fil. K\u00f6kl\u00fc de\u011fi\u015fiklikler yapmak ve yeni pazar dinamiklerini in\u015fa etmek i\u00e7in y\u00f6netim kurullar\u0131 ve <strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/geleneksel-lider-dijital-lidere-karsi\/\" target=\"_blank\" rel=\"noopener\">CEO\u2019lar<\/a><\/strong> da DNA\u2019s\u0131nda m\u00fc\u015fteri odakl\u0131l\u0131k ve dijital uzmanl\u0131k olan \u00e7al\u0131\u015fanlardan olu\u015fan yeni liderlik ekipleri kurgulamak durumunda. 2017\u2019de s\u0131rf bu nedenle <strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/turn-over-nedir\/\" target=\"_blank\" rel=\"noopener\">turn-over<\/a><\/strong> oranlar\u0131n\u0131n b\u00fcy\u00fck oranda artaca\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. CEO\u2019lar \u00f6nemli pozisyonlar\u0131 yeni nesil teknoloji donan\u0131ml\u0131 \u00e7al\u0131\u015fanlarla dolduracak gibi g\u00f6r\u00fcn\u00fcyor. Eski tip IT \u00e7\u00f6z\u00fcmleri de art\u0131k h\u0131zla geride kal\u0131yor. Bili\u015fim liderleri de yeni nesil aras\u0131ndan yeni ve farkl\u0131 pek \u00e7ok beceri e\u015fli\u011finde se\u00e7ilecek.<\/p>\n<h2><strong>G\u00fcvenlik sorunlar\u0131 b\u00fcy\u00fcyor<\/strong><\/h2>\n<p>Ak\u0131ll\u0131 telefon gibi <strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/insan-kaynaklari-uzmaninin-yeni-rolleri\/\" target=\"_blank\" rel=\"noopener\">teknolojiler<\/a><\/strong>, m\u00fc\u015fterileri g\u00fc\u00e7l\u00fc k\u0131lma noktas\u0131nda \u00f6nemli rol oynad\u0131. Gelecekte ise bu rol\u00fcn m\u00fc\u015fterilere hizmet noktas\u0131nda \u015firketleri g\u00fc\u00e7lendirme olarak de\u011fi\u015fece\u011fi g\u00f6zleniyor. Yapay zeka, sanal ger\u00e7eklik ve internete dair her \u015fey oyunu de\u011fi\u015ftirecek yeni bir devrime i\u015faret ediyor. Ba\u015fta Amazon ve <strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/googlea-gore-ise-alim-puf-noktalari\/\" target=\"_blank\" rel=\"noopener\">Google<\/a><\/strong> olmak \u00fczere pek \u00e7ok \u015firket, bu t\u00fcr yeni teknolojilere \u00e7ok yak\u0131nda tamamen ge\u00e7meyi planl\u0131yor. Her bir m\u00fc\u015fteriye \u00f6zel ses aktivasyon cihazlar\u0131 veya robot sistemleri yak\u0131nda her yerde olacak. T\u00fcm bu de\u011fi\u015fimin en b\u00fcy\u00fck dezavantaj\u0131 g\u00fcvenlik. Sistemler geli\u015ftik\u00e7e g\u00fcvenlik sorunlar\u0131 da \u00e7e\u015fitleniyor. Eski i\u015f sistemlerinde s\u00fcre\u00e7leri g\u00fcvenli y\u00f6netmek \u00e7ok daha kolayken, yeni d\u00f6nemde \u015firketlerin durumu kurtarmak i\u00e7in ciddi g\u00fcvenlik yat\u0131r\u0131mlar\u0131 yapmas\u0131 gerekiyor. Rapora g\u00f6re 2017\u2019de en az bin firma g\u00fcvenlik sorunlar\u0131 nedeniyle ortadan kalkacak.<\/p>\n<p><em>Raporun detaylar\u0131 i\u00e7in <a href=\"https:\/\/go.forrester.com\/2017-predictions\/?utm_source=forrester_blog&amp;utm_medium=social&amp;utm_content=blog_condon&amp;utm_campaign=2016_aoc_cx\" target=\"_blank\" rel=\"noopener\">t\u0131klay\u0131n\u0131z<\/a>.<\/em><\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID5571\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"5571\"\n         id=\"da-reactions-slot-post-5571\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u015f modeliniz tehlike alt\u0131nda olabilir. \u00dcstelik bunun nedeni bu sefer rakipleriniz de\u011fil m\u00fc\u015fterileriniz. 2017 odakl\u0131 ara\u015ft\u0131rmalara g\u00f6re gelecekte oyunun en g\u00fc\u00e7l\u00fcs\u00fc rakipler de\u011fil m\u00fc\u015fteriler olacak. Forrester Ara\u015ft\u0131rma \u015firketi taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re g\u00fc\u00e7, rakiplerden teknolojik olarak tam donan\u0131ml\u0131, djital olarak g\u00fc\u00e7l\u00fc m\u00fc\u015fterilere do\u011fru kay\u0131yor. Yine ayn\u0131 \u015firkete ait G\u00fc\u00e7l\u00fc M\u00fc\u015fteri Segmentasyonu Raporu\u2019na g\u00f6re Amerika k\u0131tas\u0131ndaki [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID5571\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"5571\"\n         id=\"da-reactions-slot-post-5571\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":21,"featured_media":5572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[1987],"tags":[12],"class_list":{"0":"post-5571","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"tag-anasayfa"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - 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