{"id":5601,"date":"2016-12-15T11:37:52","date_gmt":"2016-12-15T08:37:52","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=5601"},"modified":"2024-08-12T11:51:32","modified_gmt":"2024-08-12T08:51:32","slug":"2017de-oyunu-degistirecek-5-sosyal-medya-trendi","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/2017de-oyunu-degistirecek-5-sosyal-medya-trendi\/","title":{"rendered":"2017\u2019de oyunu de\u011fi\u015ftirecek 5 sosyal medya trendi"},"content":{"rendered":"<p><strong>Bug\u00fcn d\u00fcnyada 2,5 milyardan fazla sosyal medya kullan\u0131c\u0131s\u0131 var ve bu rakam her y\u0131l y\u00fczde 9 civar\u0131nda art\u0131yor. H\u0131zla yay\u0131lan sosyal medya ara\u00e7lar\u0131 oyunu da de\u011fi\u015ftiriyor.<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-5602 size-full\" src=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/12\/sosyalmedya21.jpg\" alt=\"sosyalmedya21\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/12\/sosyalmedya21.jpg 600w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2016\/12\/sosyalmedya21-300x150.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Bug\u00fcn ortalama 2,5 milyar olarak hesaplanan <strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/ise-alimda-sosyal-medya-kullanimi-artiyor\/\" target=\"_blank\" rel=\"noopener\">sosyal medya<\/a><\/strong> kullan\u0131c\u0131 say\u0131s\u0131, y\u00fczde 9 gibi bir oranla her y\u0131l katlanarak b\u00fcy\u00fcmeye devam ediyor. Sekt\u00f6rdeki reklam harcamas\u0131 miktar\u0131 ise daha da \u00e7arp\u0131c\u0131. <strong><a href=\"http:\/\/adage.com\/article\/digital\/iab-digital-advertising-generated-60-billion-2016\/303650\/\">Advertising Age<\/a><\/strong> taraf\u0131ndan ortaya konan rakamlara g\u00f6re sosyal medya reklam harcamalar\u0131 y\u00fczde 55 oran\u0131nda artt\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor, ge\u00e7en y\u0131l 7 milyar dolar olan b\u00fct\u00e7elerin bu y\u0131l yakla\u015f\u0131k 10 milyar dolar civar\u0131nda seyrediyor.<\/p>\n<h2><strong>Canl\u0131 video<\/strong><\/h2>\n<p>Canl\u0131 video, <strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/facebooka-gore-iyi-yoneticilerin-7-ozelligi\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/strong> Live, YouTube Live, Periscope Pro gibi uygulamalarla hayat\u0131m\u0131za girmi\u015f olsa da hen\u00fcz geli\u015fim a\u015famas\u0131nda<strong>. <\/strong>Focus Vision ve Zanthus Ara\u015ft\u0131rma \u015firketlerine g\u00f6re kablolu TV ve uydu kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 41\u2019i yak\u0131n gelecekte \u00fcyeliklerini sonland\u0131rmay\u0131 d\u00fc\u015f\u00fcnd\u00fcklerini belirtiyor. Kullan\u0131c\u0131lar art\u0131k TV\u2019den sosyal\/dijital ortama ge\u00e7iyor. \u0130nternette g\u00f6r\u00fcn\u00fcr olan farkl\u0131 oyuncular\u0131n bu teknolojiyi yak\u0131n gelecekte kullanmas\u0131 \u015fart gibi g\u00f6r\u00fcn\u00fcyor. STN Dijital CEO\u2019su David Brickley durumu \u015f\u00f6yle \u00f6zetliyor: \u201cFacebook Live stratejiniz yoksa arkada kal\u0131rs\u0131n\u0131z. E\u011fer Instagram\u2019da \u00e7ok ba\u015far\u0131l\u0131 olman\u0131za ra\u011fmen Instagram Story k\u0131sm\u0131n\u0131 kullanm\u0131yorsan\u0131z, yine, eninde sonunda geride kal\u0131rs\u0131n\u0131z.\u201d<\/p>\n<h2><strong>Mesajla\u015fma uygulamalar\u0131<\/strong><\/h2>\n<p>Mesajla\u015fma uygulamalar\u0131 uzun s\u00fcredir oldu\u011fu gibi gelecekte de oyun de\u011fi\u015ftiren ara\u00e7lar aras\u0131nda yer alacak gibi g\u00f6r\u00fcn\u00fcyor. Potansiyel m\u00fc\u015fterilere sosyal medya arac\u0131l\u0131\u011f\u0131yla ula\u015fman\u0131n \u00e7ok fazla yolu var. Ancak mesajla\u015fma uygulamalar\u0131n\u0131n en \u00e7ok ve istikrarla kullan\u0131lan uygulamalar oldu\u011fu d\u00fc\u015f\u00fcn\u00fcl\u00fcrse, buna uygun stratejilerin geli\u015ftirilmesi gereklili\u011fi de art\u0131k g\u00fcndemde.<\/p>\n<h2><strong>Sosyal ticaret<\/strong><\/h2>\n<p>Sosyal medya a\u011flar\u0131n\u0131n i\u00e7inde kalarak geleneksel e-ticaret kapsam\u0131nda \u00fcr\u00fcn tan\u0131t\u0131m\u0131, sat\u0131\u015f, tahsilat ve g\u00f6nderim i\u015flemlerinin online olarak yap\u0131lmas\u0131 olarak tan\u0131mlanabilecek sosyal ticaretin, bir sat\u0131\u015f kanal\u0131 olarak yeni d\u00f6nemde \u00e7ok \u00f6nemli olaca\u011f\u0131 belirtiliyor. Sosyal medyan\u0131n ticaretle kesi\u015fti\u011fi nokta olan <strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/sosyal-medyada-pazarlamanin-10-kurali\/\" target=\"_blank\" rel=\"noopener\">sosyal ticaret<\/a><\/strong>, online al\u0131\u015fveri\u015f kadar sat\u0131n alma karar\u0131n\u0131 etkileyen dinamikleri de kaps\u0131yor. Sosyal a\u011flar kullan\u0131c\u0131lar\u0131n ilgi alan\u0131ndaki yeni \u00fcr\u00fcnleri ke\u015ffetmeleri ad\u0131na \u00e7ok \u00f6nemli. \u0130\u015fte bu ke\u015fif s\u00fcrecinde sosyal medya yorumlar\u0131 ve payla\u015f\u0131mlar\u0131 kritik rol al\u0131yor. Sosyal ticarete \u00f6rnek olarak Instagram, Twitter ve Facebook \u201cSat\u0131n al\u201d butonlar\u0131 g\u00f6sterilebilir.<\/p>\n<h2><strong>Sanal ger\u00e7eklik<\/strong><\/h2>\n<p>2016\u2019da s\u0131k duydu\u011fumuz kavramlardan biri de VR, yani sanal ger\u00e7eklikti. \u0130nternetteki 360 derece VR videolar\u0131 \u00e7o\u011funlukla Facebook ve YouTube\u2019da yer al\u0131yor. Uzmanlara g\u00f6re hen\u00fcz m\u00fc\u015fteriye ula\u015fma a\u00e7\u0131s\u0131ndan yerini tam olarak bulmasa da, bu t\u00fcr videolar gelece\u011fi i\u015faret ediyor. Kullan\u0131mlar\u0131 h\u0131zla artacak.<\/p>\n<h2><strong>Sosyal kanallar<\/strong><\/h2>\n<p>Sosyal medyada yer alan farkl\u0131 kanallar\u0131n h\u0131zl\u0131 b\u00fcy\u00fcmesi devam ediyor. Brickley, \u201cSnapchat b\u00fcy\u00fcmeye devam ediyor, ancak e\u011flenceli ya da ilgi \u00e7ekici videolara ula\u015fma s\u00fcrecinin kolayla\u015ft\u0131r\u0131lmas\u0131 gerekiyor. Instagram, hikaye ve arama b\u00f6l\u00fcmleriyle \u00e7ok \u00f6nemli iki ad\u0131m att\u0131. \u00d6zellikle arama sekmesinin algoritmas\u0131 m\u00fckemmele yak\u0131n \u00e7al\u0131\u015f\u0131yor. Instagram\u2019da ge\u00e7irilen s\u00fcre artt\u0131, bu da ba\u015far\u0131 demek\u201d diyor.<\/p>\n<p>2017\u2019nin en b\u00fcy\u00fck trendi a\u00e7\u0131k\u00e7a ortada. Facebook, Twitter, Instagram, Snapchat ve di\u011fer <strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/liderler-sosyal-medyada-ne-kadar-aktif\/\" target=\"_blank\" rel=\"noopener\">sosyal medya platformlar\u0131<\/a> <\/strong>hayat\u0131m\u0131z\u0131n \u00f6nemli bir par\u00e7as\u0131 oldu, pek \u00e7ok insan i\u00e7in art\u0131k onlars\u0131z ya\u015famak zor. \u0130nsanlar yeni i\u00e7erikler, yeni uygulamalar geli\u015ftirdik\u00e7e mevcut sosyal medya kanallar\u0131n\u0131 domine etmenin de farkl\u0131 yollar\u0131n\u0131 bulabilir. Her durumda sosyal medya devle\u015fmeye devam ediyor.<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID5601\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"5601\"\n         id=\"da-reactions-slot-post-5601\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bug\u00fcn d\u00fcnyada 2,5 milyardan fazla sosyal medya kullan\u0131c\u0131s\u0131 var ve bu rakam her y\u0131l y\u00fczde 9 civar\u0131nda art\u0131yor. H\u0131zla yay\u0131lan sosyal medya ara\u00e7lar\u0131 oyunu da de\u011fi\u015ftiriyor. Bug\u00fcn ortalama 2,5 milyar olarak hesaplanan sosyal medya kullan\u0131c\u0131 say\u0131s\u0131, y\u00fczde 9 gibi bir oranla her y\u0131l katlanarak b\u00fcy\u00fcmeye devam ediyor. Sekt\u00f6rdeki reklam harcamas\u0131 miktar\u0131 ise daha da \u00e7arp\u0131c\u0131. [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID5601\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"5601\"\n         id=\"da-reactions-slot-post-5601\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":21,"featured_media":5602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[1987],"tags":[12],"class_list":{"0":"post-5601","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"tag-anasayfa"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2017\u2019de oyunu de\u011fi\u015ftirecek 5 sosyal medya trendi - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"Bug\u00fcn d\u00fcnyada 2,5 milyardan fazla sosyal medya kullan\u0131c\u0131s\u0131 var ve bu rakam her y\u0131l y\u00fczde 9 civar\u0131nda art\u0131yor. 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