{"id":5720,"date":"2017-01-16T10:25:59","date_gmt":"2017-01-16T07:25:59","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=5720"},"modified":"2024-08-12T11:51:32","modified_gmt":"2024-08-12T08:51:32","slug":"2017de-hedef-kitleyi-anlamanin-7-yolu","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/2017de-hedef-kitleyi-anlamanin-7-yolu\/","title":{"rendered":"2017\u2019de hedef kitleyi anlaman\u0131n 7 yolu"},"content":{"rendered":"<p><strong>Bug\u00fcn\u00fcn rekabet ortam\u0131nda pazarlama kampanyalar\u0131n\u0131n ya\u015famas\u0131, hedef kitleye ger\u00e7ekten ula\u015fabilmek ve onlardan geri bildirim alabilmekle m\u00fcmk\u00fcn. Bunun i\u00e7in hedef kitleyi \u00f6nce iyi anlamak \u015fart.<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-5722\" src=\"http:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2017\/01\/2017-hedef.jpg\" alt=\"2017-hedef\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2017\/01\/2017-hedef.jpg 600w, https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2017\/01\/2017-hedef-300x150.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><strong><a href=\"http:\/\/blog.searchmetrics.com\/us\/2016\/09\/20\/universal-search-2016\/\" target=\"_blank\" rel=\"noopener\">Arama metriklerine<\/a><\/strong> g\u00f6re 2017\u2019de pazarlama uzmanlar\u0131n\u0131n farkl\u0131 dijital mecralar\u0131na d\u00fczenli kullan\u0131c\u0131 ziyaretini sa\u011flamak i\u00e7in hedef kitlenin tipine odaklanmas\u0131 \u015fart. Bunun i\u00e7in de kaliteli ve SEO\u2019ya uygun i\u00e7erik ve iyi bir kullan\u0131c\u0131 deneyimi gerekiyor. Uzmanlara g\u00f6re yak\u0131n d\u00f6nemde, teknolojinin de h\u0131zl\u0131 de\u011fi\u015fimiyle hedef kitleyi anlamak kolayla\u015facak.<\/p>\n<p>\u0130\u015fte 2017\u2019de hedef kitleyi anlamak i\u00e7in yap\u0131labilecekler:<\/p>\n<h2><strong>Daha iyi hedefleme se\u00e7enekleri<\/strong><\/h2>\n<p>Uzmanlara g\u00f6re 2017\u2019de kullan\u0131c\u0131lar\u0131 yakalamak i\u00e7in daha \u00e7ok yol olacak. <strong><a href=\"https:\/\/www.searchenginejournal.com\/organic-facebook-targeting\/154875\/\" target=\"_blank\" rel=\"noopener\">Google ve Facebook\u2019un <\/a><\/strong>daha \u015fimdiden kitleleri ya\u015f, b\u00f6lge veya cinsiyet gibi \u00f6zelliklerle filtreleme imkan\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrsek yak\u0131n gelecekte filtrelerin daha da detayland\u0131r\u0131laca\u011f\u0131 ve uygulamalarda yeni alanlar\u0131n s\u00f6z konusu olaca\u011f\u0131 muhakkak. \u00d6rne\u011fin Facebook bug\u00fcne kadar hedef kitle kategorizasyonunu paral\u0131 reklam kampanyalar\u0131nda kullan\u0131yordu. Yak\u0131n zamanda bu \u00f6zelli\u011fini organik post hedeflemek ad\u0131na \u015firket sayfalar\u0131na ta\u015f\u0131d\u0131. Bu, k\u0131sa bir s\u00fcre i\u00e7inde nereden ve nas\u0131l ula\u015f\u0131ld\u0131\u011f\u0131 \u00f6nemli olmadan daha spesifik kullan\u0131c\u0131lar hakk\u0131nda daha sepisifik \u00f6ng\u00f6r\u00fcler elde etmeyi m\u00fcmk\u00fcn k\u0131lacak.<\/p>\n<h2><strong>Daha \u00e7ok ba\u011fl\u0131l\u0131k metri\u011fi<\/strong><\/h2>\n<p>Pazarlamada en zor alanlardan biri de ba\u011fl\u0131l\u0131\u011f\u0131 \u00f6l\u00e7me noktas\u0131nda ortaya \u00e7\u0131k\u0131yor. <strong><a href=\"https:\/\/wistia.com\/library\/guide-to-video-metrics\" target=\"_blank\" rel=\"noopener\">Geleneksel reklam \u00f6l\u00e7\u00fcmleri<\/a><\/strong> genelde izlenimleri ele al\u0131yor. \u00d6rne\u011fin video y\u00fcklendi\u011finde sayfada ka\u00e7 ki\u015finin oldu\u011fu ve kimin 1 saniyeden fazla kald\u0131\u011f\u0131 \u00f6l\u00e7\u00fcl\u00fcrken videonun ka\u00e7 saniye oynat\u0131ld\u0131\u011f\u0131, kalitesi veya kullan\u0131c\u0131n\u0131n reklam\u0131 izleyip izlemedi\u011fi hala iyi bir \u015fekilde \u00f6l\u00e7\u00fclemiyor. Yak\u0131n zamanda bu s\u00fcre\u00e7lerin daha da fazla detaylanaca\u011f\u0131 ve kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 daha iyi anlaman\u0131n m\u00fcmk\u00fcn olaca\u011f\u0131 s\u00f6yleniyor.<\/p>\n<h2><strong>Daha geli\u015fmi\u015f bilgi g\u00f6r\u00fcnt\u00fcleme<\/strong><\/h2>\n<p>Bug\u00fcn pazarlama uzmanlar\u0131 i\u00e7in kullan\u0131c\u0131larla ilgili analizlere ula\u015fabilecekleri Google Analytics olmak \u00fczere pek \u00e7ok analiz uygulamas\u0131 var. Ama kullan\u0131c\u0131lar\u0131n rakamlardan ibaret olmad\u0131\u011f\u0131n\u0131 unutmamak gerekiyor. Uzmanlara g\u00f6re bu noktada<strong> <a href=\"http:\/\/www.kariyer.net\/ik-blog\/2017-aksiyon-yili-olacak\/\" target=\"_blank\" rel=\"noopener\">g\u00f6rsel data<\/a><\/strong> devreye giriyor. Yak\u0131n gelecekte rakamlar\u0131n bireylere yakla\u015ft\u0131\u011f\u0131, daha empatik ve davran\u0131\u015fsal sonu\u00e7lar\u0131n elde edildi\u011fi veriler \u00f6nemli olacak.<\/p>\n<h2><strong>Davran\u0131\u015fsal model<\/strong><\/h2>\n<p>Uzmanlara g\u00f6re yak\u0131n gelecekte insanlar\u0131n ya\u015fant\u0131lar\u0131n\u0131 nas\u0131l s\u00fcrd\u00fcrd\u00fcklerine dair de daha fazla \u00f6ng\u00f6r\u00fc sahibi olunacak. <strong><a href=\"http:\/\/www.kariyer.net\/ik-blog\/sosyal-medyada-pazarlamanin-10-kurali\/\" target=\"_blank\" rel=\"noopener\">Sosyal medya<\/a><\/strong> insanlar\u0131n birbirleriyle nas\u0131l ba\u011flant\u0131 kurdu\u011fu, post etme s\u00fcre\u00e7lerinde modlar\u0131n\u0131n nas\u0131l oldu\u011fu ve ilgilerinin hangi y\u00f6ne kayd\u0131\u011f\u0131 hakk\u0131nda daha da fazla bilgi verecek. Teknolojiyi daha da fazla hayat\u0131na adapte eden kullan\u0131c\u0131lar\u0131 anlamak kolayla\u015facak.<\/p>\n<h2><strong>Daha fazla ham bilgi<\/strong><\/h2>\n<p>Ara\u015ft\u0131rmalara g\u00f6re bu y\u00fczy\u0131l\u0131n en \u00f6nemli olaylar\u0131ndan biri de kullan\u0131c\u0131lar\u0131 daha iyi anlamay\u0131 sa\u011flayan ve pek \u00e7ok i\u015f kolunu d\u00f6n\u00fc\u015ft\u00fcren \u201cB\u00fcy\u00fck data.\u201d B\u00fcy\u00fck data gelecekte de ivmesini h\u0131zland\u0131rmaya ve devle\u015fmeye devam edecek. Bunun kullan\u0131c\u0131 davran\u0131\u015flar\u0131na etkisi b\u00fcy\u00fck olacak.<\/p>\n<h2><strong>Bilgi yorumlama uzmanlar\u0131<\/strong><\/h2>\n<p>Data b\u00fcy\u00fcd\u00fck\u00e7e bu alandaki spesifik mesleklerin ve uzmanl\u0131klar\u0131n da artmaya ba\u015flad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Bilgiyi toplayan, s\u0131n\u0131fland\u0131ran ve yorumlayan uzmanlar\u0131n artmas\u0131 hedef kitlenin anla\u015f\u0131lmas\u0131n\u0131 kolayla\u015ft\u0131racak s\u00fcre\u00e7lerin de geli\u015fmesini sa\u011flayacak.<\/p>\n<h2><strong>Deney ve \u00f6l\u00e7\u00fcm yaz\u0131l\u0131m\u0131<\/strong><\/h2>\n<p><a href=\"http:\/\/www.kariyer.net\/ik-blog\/kobiler-icin-dusuk-butceli-pazarlama-onerileri\/\" target=\"_blank\" rel=\"noopener\">P<strong>azarlama<\/strong><\/a> alan\u0131nda kullan\u0131c\u0131 deneyimini geli\u015ftiren en \u00f6nemli ara\u00e7lardan biri de k\u0131yaslama yapmay\u0131 ve temiz sonu\u00e7lar elde etmeyi sa\u011flayan A\/B testleri. Bu t\u00fcr testleri yapmayan \u015firketlerin kullan\u0131c\u0131lar\u0131 anlamas\u0131 olduk\u00e7a zorken, testlerin uzun vadede daha spesifik sonu\u00e7lar elde etmeyi sa\u011flayacak \u015fekilde geli\u015fece\u011fi de \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID5720\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"5720\"\n         id=\"da-reactions-slot-post-5720\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bug\u00fcn\u00fcn rekabet ortam\u0131nda pazarlama kampanyalar\u0131n\u0131n ya\u015famas\u0131, hedef kitleye ger\u00e7ekten ula\u015fabilmek ve onlardan geri bildirim alabilmekle m\u00fcmk\u00fcn. Bunun i\u00e7in hedef kitleyi \u00f6nce iyi anlamak \u015fart. Arama metriklerine g\u00f6re 2017\u2019de pazarlama uzmanlar\u0131n\u0131n farkl\u0131 dijital mecralar\u0131na d\u00fczenli kullan\u0131c\u0131 ziyaretini sa\u011flamak i\u00e7in hedef kitlenin tipine odaklanmas\u0131 \u015fart. Bunun i\u00e7in de kaliteli ve SEO\u2019ya uygun i\u00e7erik ve iyi bir kullan\u0131c\u0131 [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID5720\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"5720\"\n         id=\"da-reactions-slot-post-5720\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":21,"featured_media":5722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[1987],"tags":[12],"class_list":{"0":"post-5720","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"tag-anasayfa"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2017\u2019de hedef kitleyi anlaman\u0131n 7 yolu - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"Bug\u00fcn\u00fcn rekabet ortam\u0131nda pazarlama kampanyalar\u0131n\u0131n ya\u015famas\u0131, hedef kitleye ger\u00e7ekten ula\u015fabilmek ve onlardan geri bildirim alabilmekle m\u00fcmk\u00fcn. Bunun i\u00e7in\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kariyer.net\/ik-blog\/2017de-hedef-kitleyi-anlamanin-7-yolu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2017\u2019de hedef kitleyi anlaman\u0131n 7 yolu\" \/>\n<meta property=\"og:description\" content=\"Bug\u00fcn\u00fcn rekabet ortam\u0131nda pazarlama kampanyalar\u0131n\u0131n ya\u015famas\u0131, hedef kitleye ger\u00e7ekten ula\u015fabilmek ve onlardan geri bildirim alabilmekle m\u00fcmk\u00fcn. Bunun i\u00e7in\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kariyer.net\/ik-blog\/2017de-hedef-kitleyi-anlamanin-7-yolu\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0130K Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-16T07:25:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-12T08:51:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2017\/01\/2017-hedef.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u00c7i\u011fdem \u00c7al\u0131k\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u00c7i\u011fdem \u00c7al\u0131k\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"2017\u2019de hedef kitleyi anlaman\u0131n 7 yolu - \u0130K Blog","description":"Bug\u00fcn\u00fcn rekabet ortam\u0131nda pazarlama kampanyalar\u0131n\u0131n ya\u015famas\u0131, hedef kitleye ger\u00e7ekten ula\u015fabilmek ve onlardan geri bildirim alabilmekle m\u00fcmk\u00fcn. Bunun i\u00e7in","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kariyer.net\/ik-blog\/2017de-hedef-kitleyi-anlamanin-7-yolu\/","og_locale":"tr_TR","og_type":"article","og_title":"2017\u2019de hedef kitleyi anlaman\u0131n 7 yolu","og_description":"Bug\u00fcn\u00fcn rekabet ortam\u0131nda pazarlama kampanyalar\u0131n\u0131n ya\u015famas\u0131, hedef kitleye ger\u00e7ekten ula\u015fabilmek ve onlardan geri bildirim alabilmekle m\u00fcmk\u00fcn. Bunun i\u00e7in","og_url":"https:\/\/www.kariyer.net\/ik-blog\/2017de-hedef-kitleyi-anlamanin-7-yolu\/","og_site_name":"\u0130K Blog","article_published_time":"2017-01-16T07:25:59+00:00","article_modified_time":"2024-08-12T08:51:32+00:00","og_image":[{"width":600,"height":300,"url":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2017\/01\/2017-hedef.jpg","type":"image\/jpeg"}],"author":"\u00c7i\u011fdem \u00c7al\u0131k","twitter_misc":{"Yazan:":"\u00c7i\u011fdem \u00c7al\u0131k","Tahmini okuma s\u00fcresi":"3 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kariyer.net\/ik-blog\/2017de-hedef-kitleyi-anlamanin-7-yolu\/#article","isPartOf":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/2017de-hedef-kitleyi-anlamanin-7-yolu\/"},"author":{"name":"\u00c7i\u011fdem \u00c7al\u0131k","@id":"https:\/\/www.kariyer.net\/ik-blog\/#\/schema\/person\/2840e8b243b15909e5b96127ed81d738"},"headline":"2017\u2019de hedef kitleyi anlaman\u0131n 7 yolu","datePublished":"2017-01-16T07:25:59+00:00","dateModified":"2024-08-12T08:51:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/2017de-hedef-kitleyi-anlamanin-7-yolu\/"},"wordCount":680,"commentCount":0,"publisher":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/#organization"},"image":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/2017de-hedef-kitleyi-anlamanin-7-yolu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2017\/01\/2017-hedef.jpg","keywords":["anasayfa"],"articleSection":["Haberler"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.kariyer.net\/ik-blog\/2017de-hedef-kitleyi-anlamanin-7-yolu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.kariyer.net\/ik-blog\/2017de-hedef-kitleyi-anlamanin-7-yolu\/","url":"https:\/\/www.kariyer.net\/ik-blog\/2017de-hedef-kitleyi-anlamanin-7-yolu\/","name":"2017\u2019de hedef kitleyi anlaman\u0131n 7 yolu - \u0130K Blog","isPartOf":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/2017de-hedef-kitleyi-anlamanin-7-yolu\/#primaryimage"},"image":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/2017de-hedef-kitleyi-anlamanin-7-yolu\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2017\/01\/2017-hedef.jpg","datePublished":"2017-01-16T07:25:59+00:00","dateModified":"2024-08-12T08:51:32+00:00","description":"Bug\u00fcn\u00fcn rekabet ortam\u0131nda pazarlama kampanyalar\u0131n\u0131n ya\u015famas\u0131, hedef kitleye ger\u00e7ekten ula\u015fabilmek ve onlardan geri bildirim alabilmekle m\u00fcmk\u00fcn. Bunun i\u00e7in","breadcrumb":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/2017de-hedef-kitleyi-anlamanin-7-yolu\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kariyer.net\/ik-blog\/2017de-hedef-kitleyi-anlamanin-7-yolu\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.kariyer.net\/ik-blog\/2017de-hedef-kitleyi-anlamanin-7-yolu\/#primaryimage","url":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2017\/01\/2017-hedef.jpg","contentUrl":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2017\/01\/2017-hedef.jpg","width":600,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/www.kariyer.net\/ik-blog\/2017de-hedef-kitleyi-anlamanin-7-yolu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ana sayfa","item":"https:\/\/www.kariyer.net\/ik-blog\/"},{"@type":"ListItem","position":2,"name":"2017\u2019de hedef kitleyi anlaman\u0131n 7 yolu"}]},{"@type":"WebSite","@id":"https:\/\/www.kariyer.net\/ik-blog\/#website","url":"https:\/\/www.kariyer.net\/ik-blog\/","name":"\u0130K Blog","description":"\u0130nsan Kaynaklar\u0131, \u0130\u015f D\u00fcnyas\u0131 Blogu | Kariyer.net","publisher":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kariyer.net\/ik-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.kariyer.net\/ik-blog\/#organization","name":"Kariyer.Net","url":"https:\/\/www.kariyer.net\/ik-blog\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.kariyer.net\/ik-blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2023\/01\/og-image1.jpg","contentUrl":"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2023\/01\/og-image1.jpg","width":800,"height":800,"caption":"Kariyer.Net"},"image":{"@id":"https:\/\/www.kariyer.net\/ik-blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.kariyer.net\/ik-blog\/#\/schema\/person\/2840e8b243b15909e5b96127ed81d738","name":"\u00c7i\u011fdem \u00c7al\u0131k","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.kariyer.net\/ik-blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f270bbc5e4e6373aef80de8e9e55d27516cac7be363ef3b53ec26b94063ede66?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f270bbc5e4e6373aef80de8e9e55d27516cac7be363ef3b53ec26b94063ede66?s=96&d=mm&r=g","caption":"\u00c7i\u011fdem \u00c7al\u0131k"},"description":"Ege \u00dcniversitesi'nin ard\u0131ndan Galatasaray \u00dcniversitesi'nde Medya ve \u0130leti\u015fim y\u00fcksek lisans\u0131 yapt\u0131. Meslek hayat\u0131na reklam yazarl\u0131\u011f\u0131yla ba\u015flad\u0131. D\u00f6rt y\u0131ll\u0131k reklam d\u00fcnyas\u0131 deneyiminden sonra \u00e7e\u015fitli web sitelerinde k\u0131demli edit\u00f6r olarak \u00e7al\u0131\u015ft\u0131. 2015 y\u0131l\u0131nda Kariyer.net\u2019e i\u00e7erik y\u00f6neticisi olarak kat\u0131ld\u0131. \u0130K Blog, Kariyer Rehberi ve Kariyer Dergi i\u00e7in i\u00e7erik \u00fcretiyor.","sameAs":["http:\/\/www.kariyer.net\/ik-blog\/?p=3329"],"url":"https:\/\/www.kariyer.net\/ik-blog\/author\/cigdem-calik\/"}]}},"_links":{"self":[{"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/posts\/5720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/comments?post=5720"}],"version-history":[{"count":1,"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/posts\/5720\/revisions"}],"predecessor-version":[{"id":16539,"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/posts\/5720\/revisions\/16539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/media\/5722"}],"wp:attachment":[{"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/media?parent=5720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/categories?post=5720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kariyer.net\/ik-blog\/wp-json\/wp\/v2\/tags?post=5720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}