{"id":5851,"date":"2017-02-02T16:24:22","date_gmt":"2017-02-02T13:24:22","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=5851"},"modified":"2024-08-12T11:51:08","modified_gmt":"2024-08-12T08:51:08","slug":"girisimciler-icin-72-pazarlama-stratejisi","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/girisimciler-icin-72-pazarlama-stratejisi\/","title":{"rendered":"Giri\u015fimciler i\u00e7in 72 pazarlama stratejisi"},"content":{"rendered":"

Sekt\u00f6re taze fikirlerinizle yeni girdiniz, girmek \u00fczeresiniz ya da giri\u015fimci ruhunuz size bir \u015feyler f\u0131s\u0131ldamaya ba\u015flad\u0131 ve kulak kesildiniz. Emin olun ki do\u011fru yoldas\u0131n\u0131z. Biraz cesaret, biraz sermaye bolca da giri\u015fimcilik heyecan\u0131 ile ba\u015far\u0131l\u0131 olman\u0131za az kald\u0131. Art\u0131k tek yapman\u0131z gereken, yeni \u00e7\u0131kt\u0131\u011f\u0131n\u0131z bu yolda yan\u0131n\u0131za alman\u0131z \u015fart olan pazarlama \u00e7antan\u0131z\u0131n i\u00e7ini do\u011fru ara\u00e7larla doldurmak.<\/strong><\/p>\n

\"1\"<\/a><\/p>\n

\u0130\u015f d\u00fcnyas\u0131na yepyeni fikirleri ile ad\u0131m atmak \u00fczere olan giri\u015fimciler<\/a><\/strong><\/span> i\u00e7in ilk g\u00fcndemlerden biri pazarlama. Yapaca\u011f\u0131n\u0131z i\u015f ile ilgili t\u00fcm s\u00fcre\u00e7lere hakim olsan\u0131z da bug\u00fcn \u00f6zellikle g\u00fc\u00e7l\u00fc dijital y\u00f6n\u00fcyle pazarlama \u00e7ok geni\u015f bir alan ve kullan\u0131m\u0131 konusunda\u00a0sizi ba\u015fta biraz \u00fcrk\u00fctebilir. Bu nedenle sizin i\u00e7in 72 adet uygulamas\u0131 kolay stratejiyi s\u0131ralad\u0131k.<\/p>\n

\u0130\u015fte i\u015f kurmaya haz\u0131rlananlar<\/a><\/strong><\/span> i\u00e7in pazarlama ba\u015fl\u0131klar\u0131 ve stratejileri:<\/p>\n

Pazarlama planlamas\u0131<\/strong><\/h2>\n
    \n
  1. Bir pazarlama plan\u0131 yap\u0131n ya da var olan\u0131 g\u00fcncelleyin<\/li>\n
  2. Sekt\u00f6r ara\u015ft\u0131rmas\u0131 yap\u0131n<\/li>\n
  3. Odaklanaca\u011f\u0131n\u0131z grubu tespit edin<\/li>\n
  4. Orijinal bir sat\u0131\u015f manifestosu yaz\u0131n<\/li>\n
  5. Hedef kitlenizi ayr\u0131\u015ft\u0131r\u0131n (Ni\u015f mi,yerel mi?)<\/li>\n
  6. \u00dcr\u00fcn ve servis \u00f6nerileri yelpazesini geni\u015f tutun<\/li>\n<\/ol>\n

    Pazarlama ara\u00e7lar\u0131<\/strong><\/h2>\n
      \n
    1. Kartvizitinizi g\u00fcncelleyin<\/li>\n
    2. Kartvizitinizin farkl\u0131 olmas\u0131na, tasar\u0131m\u0131na dikkat edin<\/li>\n
    3. Bro\u015f\u00fcrlerinizi g\u00fcncelleyin, tasar\u0131mlar\u0131na \u00f6nem verin<\/li>\n
    4. Web sitenizde kullan\u0131lmak \u00fczere bro\u015f\u00fcrleri dijital olarak da tasarlay\u0131n<\/li>\n
    5. Bir web sitesi nas\u0131l g\u00fczel tasarlan\u0131r ve hedefe y\u00f6nelik kurgulan\u0131r ara\u015ft\u0131r\u0131n<\/li>\n
    6. Kat\u0131ld\u0131\u011f\u0131n\u0131z etkinliklerde da\u011f\u0131tmak \u00fczere yarat\u0131c\u0131 pazarlama ara\u00e7lar\u0131 \u00fcretin<\/li>\n<\/ol>\n

      \u0130nsan a\u011f\u0131<\/strong><\/h2>\n
        \n
      1. Her zaman s\u00f6yleyebilece\u011finiz sonu\u00e7 odakl\u0131 k\u0131sa bir manifestonuz olsun<\/li>\n
      2. Konferanslara kat\u0131l\u0131n<\/li>\n
      3. Di\u011fer k\u00fc\u00e7\u00fck i\u015fletme sahipleriyle tan\u0131\u015f\u0131n<\/li>\n
      4. Yerel workshoplar planlay\u0131n<\/li>\n
      5. Kendi sekt\u00f6r\u00fcn\u00fcz\u00fc ve etraf\u0131n\u0131zdaki y\u00f6neticileri iyi tan\u0131y\u0131n<\/li>\n
      6. Fuarlara kat\u0131l\u0131n, stand kiralay\u0131n<\/li>\n<\/ol>\n

        \"4\"<\/a><\/strong><\/h2>\n

        Mail pazarlamas\u0131<\/strong><\/h2>\n
          \n
        1. Website ya da blog i\u00e7in mail adresi kurun<\/li>\n
        2. \u0130nsanlar\u0131n mail adreslerini eklemek i\u00e7in yarat\u0131c\u0131 bir fikir ya da hediye kurgulay\u0131n<\/li>\n
        3. Listenizdeki insanlara d\u00fczenli mail at\u0131n<\/li>\n<\/ol>\n

          Mailing<\/strong><\/h2>\n
            \n
          1. \u00c7oklu hedefleri olan mailingler yap\u0131n<\/li>\n
          2. Mailingleri \u00f6l\u00e7\u00fcmleyin, gerekiyorsa geli\u015ftirin ve \u00e7e\u015fitlendirin<\/li>\n
          3. Mesajlar\u0131n\u0131z net ve k\u0131sa olsun<\/li>\n
          4. Mailing tasar\u0131mlar\u0131na \u00f6zen g\u00f6sterin<\/li>\n
          5. Yak\u0131nlar\u0131n\u0131zla mailingleri test a\u015famas\u0131nda payla\u015f\u0131n, fikirlerini \u00f6\u011frenin<\/li>\n
          6. Mailing kampanyalar\u0131n\u0131z\u0131n d\u00f6n\u00fc\u015f\u00fcmlerini takip edin<\/li>\n
          7. Mailinglerinize ses ya da video ekleyin.<\/li>\n<\/ol>\n

            \"5\"<\/a><\/strong><\/h2>\n

            Reklam<\/strong><\/h2>\n
              \n
            1. Radyoya reklam verin<\/li>\n
            2. Gazeteye reklam verin<\/li>\n
            3. Billboardlar\u0131 kullan\u0131n<\/li>\n
            4. Araban\u0131zda firma logosunu ya da \u00fcr\u00fcn\u00fcn\u00fcz\u00fc sticker ya da magnet olarak kullan\u0131n<\/li>\n
            5. Yerel gazetede haber yap\u0131n ya da reklam verin<\/li>\n
            6. Yerel kablolu TV kanallar\u0131na reklam verin<\/li>\n
            7. Facebook\u2019ta reklam verin<\/li>\n
            8. \u0130lgili bir web sitede reklam alan\u0131 sat\u0131n al\u0131n<\/li>\n
            9. Kalabal\u0131k noktalarda insanlara hitap eden etkile\u015fimli yaz\u0131lar payla\u015f\u0131n<\/li>\n<\/ol>\n

              Sosyal medya pazarlamas\u0131<\/strong><\/h2>\n
                \n
              1. \u0130\u015f d\u00fcnyas\u0131 i\u00e7in sosyal medya kullan\u0131m\u0131n\u0131n vazge\u00e7ilmez oldu\u011funu unutmay\u0131n<\/li>\n
              2. Facebook sayfas\u0131 a\u00e7\u0131n<\/li>\n
              3. Facebook sayfas\u0131 i\u00e7in kullan\u0131c\u0131 ad\u0131 ya da url k\u0131sm\u0131na dikkat edin<\/li>\n
              4. Twitter hesab\u0131 a\u00e7\u0131n<\/li>\n
              5. Ba\u015fkalar\u0131n\u0131 retweet yap\u0131n ya da tweetlere cevap verin<\/li>\n
              6. \u0130\u015finize uygun bir Foursqaure hesab\u0131 a\u00e7\u0131n<\/li>\n
              7. Google Places\u2019ta firman\u0131z\u0131 listeleyin<\/li>\n
              8. Bir i\u015f blogu a\u00e7\u0131n<\/li>\n
              9. Bloga postlar\u0131n\u0131z\u0131 d\u00fczenli olarak girin<\/li>\n<\/ol>\n

                \u0130nternet pazarlamas\u0131<\/strong><\/h2>\n
                  \n
                1. Google Adwords kampanyas\u0131 ba\u015flat\u0131n<\/li>\n
                2. Microsoft adCenter kampanyas\u0131 ba\u015flat\u0131n<\/li>\n
                3. Bloga gelen yorumlara cevap verin.<\/li>\n
                4. Bloga video koyun<\/li>\n
                5. Youtube\u2019a video y\u00fckleyin<\/li>\n
                6. Google Analytics kullanarak site trafi\u011finizi \u00f6l\u00e7\u00fcn<\/li>\n
                7. Yeni kampanyalar, yeni bir \u00fcr\u00fcn ya da servis i\u00e7in yeni bir domain adresi al\u0131n<\/li>\n
                8. Yerelde nas\u0131l pazarlama fikirleri \u00fcretebilirsiniz d\u00fc\u015f\u00fcn\u00fcn<\/li>\n
                9. Online aktivitelerinizi takip edin<\/li>\n<\/ol>\n

                  \"2\"<\/a><\/strong><\/h2>\n

                  Yar\u0131\u015fmalar, ufak hediyeler, te\u015fvik edici etkinlikler<\/strong><\/h2>\n
                    \n
                  1. Bedava \u00fcr\u00fcn verece\u011finiz minik yar\u0131\u015fmalar d\u00fczenleyin.<\/li>\n
                  2. S\u0131k etkile\u015fimde oldu\u011funuz m\u00fc\u015fteri ya da takip\u00e7ilere s\u00fcrprizler yap\u0131n<\/li>\n
                  3. M\u00fc\u015fteri memnuniyetini \u00f6l\u00e7\u00fcn<\/li>\n
                  4. Ay\u0131n m\u00fc\u015fterisini se\u00e7in<\/li>\n
                  5. \u00dcyelik programlar\u0131 olu\u015fturun<\/li>\n<\/ol>\n

                    \u0130\u00e7erik<\/strong><\/h2>\n
                      \n
                    1. Telekonferans ya da webinar d\u00fczenleyin<\/li>\n
                    2. Bas\u0131na haber servis edin<\/li>\n
                    3. Haberlerinizi farkl\u0131 kanallarda payla\u015f\u0131n<\/li>\n<\/ol>\n

                      Pazarlama deste\u011fi<\/strong><\/h2>\n
                        \n
                      1. Dijitalde verimlili\u011finizi \u00f6\u011frenmek i\u00e7in farkl\u0131 ara\u00e7lardan destek al\u0131n<\/li>\n
                      2. Pazarlama dan\u0131\u015fmanlar\u0131 ile \u00e7al\u0131\u015f\u0131n<\/li>\n
                      3. Halkla ili\u015fkiler profesyonelleri ile \u00e7al\u0131\u015f\u0131n<\/li>\n
                      4. Profesyonel bir metin yazar\u0131ndan destek al\u0131n<\/li>\n
                      5. Bir stajyer vas\u0131tas\u0131yla g\u00fcnl\u00fck pazarlama s\u00fcre\u00e7lerini d\u00fczenli s\u00fcrd\u00fcr\u00fcn<\/li>\n
                      6. Sat\u0131\u015f i\u00e7in ko\u00e7luk deste\u011fi al\u0131n<\/li>\n
                      7. Markan\u0131z\u0131 tan\u0131tman\u0131za yard\u0131mc\u0131 olacak dikkat \u00e7ekici bir maskot belirleyin<\/li>\n
                      8. Arabalar\u0131n\u0131z\u0131 ya da di\u011fer ara\u00e7lar\u0131n\u0131z\u0131 slogan ya da \u00fcr\u00fcn\u00fcn\u00fczle giydirin<\/li>\n
                      9. Online ya da online olmayan pazarlama e\u011fitimlerine kat\u0131l\u0131n<\/li>\n<\/ol>\n

                        \u00a0<\/strong><\/p>\n

                        \u00a0<\/strong><\/p>\n

                         <\/p>\n\n

                        \n\t
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                        Sekt\u00f6re taze fikirlerinizle yeni girdiniz, girmek \u00fczeresiniz ya da giri\u015fimci ruhunuz size bir \u015feyler f\u0131s\u0131ldamaya ba\u015flad\u0131 ve kulak kesildiniz. Emin olun ki do\u011fru yoldas\u0131n\u0131z. Biraz cesaret, biraz sermaye bolca da giri\u015fimcilik heyecan\u0131 ile ba\u015far\u0131l\u0131 olman\u0131za az kald\u0131. Art\u0131k tek yapman\u0131z gereken, yeni \u00e7\u0131kt\u0131\u011f\u0131n\u0131z bu yolda yan\u0131n\u0131za alman\u0131z \u015fart olan pazarlama \u00e7antan\u0131z\u0131n i\u00e7ini do\u011fru ara\u00e7larla doldurmak. […]<\/p>\n\n

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                        \n\t\t\t\"Loading\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[1987],"tags":[],"class_list":{"0":"post-5851","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-haberler"},"yoast_head":"\nGiri\u015fimciler i\u00e7in 72 pazarlama stratejisi - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"Sekt\u00f6re taze fikirlerinizle yeni girdiniz, girmek \u00fczeresiniz ya da giri\u015fimci ruhunuz size bir \u015feyler f\u0131s\u0131ldamaya ba\u015flad\u0131 ve kulak kesildiniz. 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