{"id":6848,"date":"2017-09-29T14:47:09","date_gmt":"2017-09-29T11:47:09","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=6848"},"modified":"2017-10-28T20:18:39","modified_gmt":"2017-10-28T17:18:39","slug":"werner-vogels-sirketinizi-dijital-yetenek-icin-nasil-cekici-kilarsiniz","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/werner-vogels-sirketinizi-dijital-yetenek-icin-nasil-cekici-kilarsiniz\/","title":{"rendered":"Werner Vogels: &#8220;\u015eirketinizi dijital yetenek i\u00e7in nas\u0131l \u00e7ekici k\u0131lars\u0131n\u0131z?&#8221;"},"content":{"rendered":"<p><strong>Dijital i\u015f modellerindeki art\u0131\u015f, i\u015fe al\u0131m ve yetenek<\/strong> <strong>se\u00e7iminde b\u00fcy\u00fck zorluk olu\u015fturuyor ve i\u015fletmelerin bug\u00fcn ihtiya\u00e7 duyduklar\u0131 t\u00fcrde yetenekler piyasada olduk\u00e7a az bulunuyor. Amazon CTO\u2019su Werner Vogels\u2019e g\u00f6re \u015firketler dijital i\u015flerini \u015fekillendirmede en iyi yetenekleri kendilerine \u00e7ekmek i\u00e7in gelece\u011fe y\u00f6nelik haz\u0131rl\u0131k yapmal\u0131.<\/strong><strong> Peki, nas\u0131l? <\/strong><\/p>\n<p><a href=\"http:\/\/www.kariyer.net\/ik-blog\/insan-kaynaklari-yonetimi-dijitallesiyor\/\" target=\"_blank\">Dijitalle\u015fme<\/a> ger\u00e7ek zamanl\u0131 olarak daha h\u0131zl\u0131 ileti\u015fim kurmak, daha verimli \u00e7al\u0131\u015fmak ve daha yarat\u0131c\u0131 olmak i\u00e7in \u015firketlere s\u0131n\u0131rs\u0131z olanaklar sunuyor. Ancak \u00e7\u0131\u011f\u0131r a\u00e7an dijital i\u015f modelleri \u00f6nc\u00fclere ihtiya\u00e7 duyar; Yarat\u0131c\u0131lar, ileri g\u00f6r\u00fc\u015fl\u00fc d\u00fc\u015f\u00fcn\u00fcrler, denenmi\u015f yolu terk etmekten ve i\u015flerine sahip \u00e7\u0131kmaktan \u00e7ekinmeyen, m\u00fc\u015fteri isteklerini h\u0131zla evrimle\u015fen harika \u00fcr\u00fcnlere, hizmetlere ve \u00e7\u00f6z\u00fcmlere nas\u0131l d\u00f6n\u00fc\u015ft\u00fcrece\u011fini bilen mucitler. \u015eirketin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc \u00f6nemli \u00f6l\u00e7\u00fcde h\u0131zland\u0131rabilecek do\u011fru yetene\u011fi ekibe katmak elzem. Ayr\u0131ca, e\u011fer g\u00fcnl\u00fck kurumsal faaliyetleriniz canl\u0131, esnek ve sosyal medya bazl\u0131 bir ortam olmada bu yeteneklerin beklentilerini kar\u015f\u0131lam\u0131yorsa, dijital yerliler s\u0131rtlar\u0131n\u0131z\u0131 size d\u00f6n\u00fcp ba\u015fka yerlere gidebilir.<\/p>\n<p>Makine \u00f6\u011frenimi yapan bilim insanlar\u0131, veri analiti\u011fi uzmanlar\u0131, IT g\u00fcvenlik uzmanlar\u0131 veya geli\u015ftiricileri bulmak zaten zor ve m\u00fc\u015fterilerin dijitale olan talepleri artt\u0131k\u00e7a \u00f6n\u00fcm\u00fczdeki birka\u00e7 y\u0131l i\u00e7inde bu bilgiye olan talep de \u00f6nemli \u00f6l\u00e7\u00fcde artacak. Dijital \u00e7a\u011fda yetenek se\u00e7imi ve i\u015fe al\u0131m da dolay\u0131s\u0131yla ge\u00e7mi\u015fe g\u00f6re daha stratejik bir \u015fekilde ele al\u0131nmas\u0131 gereken alanlar. Peki, \u015firketinizi <a href=\"http:\/\/www.kariyer.net\/ik-blog\/turkiyedeki-isverenlerin-rsi-yetenek-bulamiyorum-diyor\/\" target=\"_blank\">dijital yetenekler<\/a> i\u00e7in cazip bir i\u015fveren olarak nas\u0131l konumland\u0131r\u0131rs\u0131n\u0131z?<\/p>\n<h2><strong>\u015eirketi yeni bir ba\u015flang\u0131\u00e7 \u200b\u200bi\u00e7in haz\u0131rlay\u0131n <\/strong><\/h2>\n<p>Bunun bir yolu, \u00f6nceleri dijital d\u00fc\u015f\u00fcncenin d\u00fc\u015fman\u0131 olan kat\u0131 yap\u0131lar\u0131 ortadan kald\u0131rmak. Dijitalle\u015fme, eskiden s\u0131n\u0131rlar\u0131 keskin \u00e7izgilerle belirlenmi\u015f alanlar\u0131 derhal birle\u015ftirmeyi gerektirir. Sanayi \u015firketlerini ele alal\u0131m. Ge\u00e7mi\u015fte <a href=\"http:\/\/www.kariyer.net\/ik-blog\/isveren-markaniza-ilgi-gosterin-gitmeniz-gereken-en-iyi-6-pazarlama-etkinligi\/\" target=\"_blank\">sat\u0131\u015f departmanlar\u0131<\/a> spesifikasyonlar\u0131 m\u00fc\u015fteri isteklerine g\u00f6re belirlerdi ve bunlar daha sonra ad\u0131m ad\u0131m \u00fcretim s\u00fcrecine aktar\u0131l\u0131rd\u0131. Bu g\u00fcnlerde her \u015feyin neredeyse ayn\u0131 anda ger\u00e7ekle\u015fmesi bekleniyor. \u00d6nceleri IT departmanlar\u0131 i\u00e7in en \u00f6nemli \u00f6ncelikler veri merkezlerinin donat\u0131m\u0131, yaz\u0131l\u0131m sat\u0131n alma ve \u00f6zel yaz\u0131l\u0131m geli\u015ftirmekti. Art\u0131k \u015firketler sunucu kapasitesini ve yaz\u0131l\u0131mlar\u0131n\u0131 buluttan al\u0131yor. Bu de\u011fi\u015fiklikler piyasada yetenek ararken dikkate al\u0131nmal\u0131. \u00d6rne\u011fin, D\u00fcsseldorf merkezli moda perakendecisi Peek&amp;Cloppenburg&#8217;da operasyon, geli\u015ftirme ve IT alanlar\u0131 birbirleriyle giderek daha fazla i\u015fbirli\u011fi yap\u0131yor. \u00c7\u00fcnk\u00fc izole edilmi\u015f departmanlar\u0131n ve kat\u0131 hiyerar\u015filerin \u015firketin yenilik\u00e7i g\u00fcc\u00fcn\u00fc ve h\u0131z\u0131n\u0131 yava\u015flatt\u0131\u011f\u0131n\u0131 fark ettiler. \u00c7al\u0131\u015fanlar\u0131n karar verme konusunda giderek daha fazla yetkiye sahip olmalar\u0131n\u0131n nedeni de bu. P&amp;C&#8217;nin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc, uzman departmanlar\u0131n m\u00fc\u015fteri temas noktalar\u0131n\u0131 g\u00fc\u00e7lendiren s\u00fcre\u00e7leri analiz etmelerine ve dijitalle\u015ftirmelerine yard\u0131mc\u0131 olan kadrolu bir dan\u0131\u015fmanl\u0131k ekibi taraf\u0131ndan destekleniyor.<\/p>\n<h2><strong>Yaratma \u00f6zg\u00fcrl\u00fc\u011f\u00fc tan\u0131y\u0131n<\/strong><\/h2>\n<p>\u015eirketinizi dijital yetenek i\u00e7in \u00e7ekici k\u0131lman\u0131n bir ba\u015fka yolu da onlara olabildi\u011fince yarat\u0131c\u0131l\u0131k \u00f6zg\u00fcrl\u00fc\u011f\u00fc vermek. M\u00fcnih merkezli bir \u00e7evrimi\u00e7i otomobil, motosiklet ve ticari ara\u00e7 marketi olan AutoScout24 dijital k\u00f6kenli bir \u015firket. AutoScout24 karar alma s\u00fcre\u00e7lerinin daha h\u0131zl\u0131 olmas\u0131 gerekti\u011fini kabul ederek, m\u00fc\u015fterileriyle yak\u0131n \u00e7al\u0131\u015fan personelini g\u00fc\u00e7lendirmeye ba\u015flad\u0131. \u015eirket, pazar segmentleri i\u00e7in k\u00e2r ve zarar sorumlulu\u011fu ta\u015f\u0131yan k\u00fc\u00e7\u00fck ve \u00e7evik, \u00e7apraz fonksiyonel ekipler olu\u015fturdu. Bu \u00f6nlemler i\u015f birimleri aras\u0131ndaki ba\u011f\u0131ml\u0131l\u0131klar\u0131 ortadan kald\u0131rd\u0131, \u00f6z sorumlulu\u011fu art\u0131rd\u0131, ileti\u015fim s\u00fcre\u00e7lerini kolayla\u015ft\u0131rd\u0131 ve \u00f6rg\u00fctsel uyumu geli\u015ftirdi.<\/p>\n<h2><strong>En yetenekli \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131 belirleyin ve onlara ihtiya\u00e7 duyduklar\u0131 \u015feyleri verin<\/strong><\/h2>\n<p>H\u00e2lihaz\u0131rda sahip oldu\u011funuz \u00e7al\u0131\u015fanlar\u0131 te\u015fvik etmek, onlara kaynaklar sa\u011flamak ve onlara karar yetisi vermek \u00f6nemli. \u00c7al\u0131\u015fanlar fikirlerini ger\u00e7ekle\u015ftirebilmeli ve onlardan sorumlu olmal\u0131. D\u00fczenli geli\u015fim f\u0131rsatlar\u0131 sunmak, \u00e7al\u0131\u015fanlar\u0131n\u0131zdan en iyi \u015fekilde yararlanman\u0131za da yard\u0131mc\u0131 olabilir. \u00c7o\u011fu durumda, dijital \u00f6ncesi \u00e7a\u011fda oldu\u011fu gibi genel bir e\u011fitim katalogundan bir kurs se\u00e7meyeceksiniz. Geli\u015fim her birey i\u00e7in \u00f6zelle\u015ftirilmeli. Bu bir kurs, bir projeye liderlik etme f\u0131rsat\u0131 veya \u015firketin ba\u015fka bir b\u00f6l\u00fcm\u00fcnde \u00e7al\u0131\u015ft\u0131r\u0131larak yeni bilgiler kazand\u0131rma olabilir.<\/p>\n<p>Baz\u0131 \u015firketler dijital d\u00fcnyada bir arada d\u00fc\u015f\u00fcn\u00fclmesi gereken her \u015feyi birbirine ba\u011flamak i\u00e7in Dijitalden Sorumlu Ba\u015f Y\u00f6netici (CDO) gibi, bir\u00e7ok i\u015f birimini kapsayan pozisyonlar yaratt\u0131. B\u00f6yle bir pozisyonun sorumluluklar\u0131; gelecekteki b\u00fcy\u00fcme alanlar\u0131n\u0131 belirlemek, de\u011fi\u015fim s\u00fcre\u00e7lerine \u00f6nc\u00fcl\u00fck etmek, \u015firketleri <a href=\"http:\/\/www.kariyer.net\/ik-blog\/obi-wan-kenobi-ile-yetenek-yonetimi-ogreniyorum\/\" target=\"_blank\">dijital \u00e7a\u011fa haz\u0131r hale getirmek<\/a> ve de\u011fi\u015fen m\u00fc\u015fteri beklentilerini kar\u015f\u0131lamak i\u00e7in kaynaklar\u0131 yeni yollarla da\u011f\u0131tmak. Bu pozisyondakiler, yeni teknolojilerin yaratt\u0131\u011f\u0131 f\u0131rsatlardan \u015firketin yararlanabilmesini sa\u011flamak i\u00e7in yeterli dijital bilgiye sahip ki\u015fileri bulmal\u0131.<\/p>\n<h2><strong>Karma becerilere sahip \u00e7al\u0131\u015fanlar aran\u0131yor\u00a0 <\/strong><\/h2>\n<p>En iyi dijital yetene\u011fi bulman\u0131n bir ba\u015fka yolu da farkl\u0131 becerilere sahip adaylar\u0131 g\u00f6zden ka\u00e7\u0131rmamak. Ayr\u0131ca, \u00f6rne\u011fin otomobil tasarlayan bir ki\u015finin, ara\u00e7 \u00fcreticisinin muhtemelen paran\u0131n \u00e7o\u011funu veri ve hareketlilik hizmetleri ile kazanaca\u011f\u0131 gelecekte, de\u011fer zincirinin hangi halkas\u0131nda olaca\u011f\u0131n\u0131n tart\u0131\u015f\u0131lmas\u0131 gerekir. Bunun gerekli beceri setini nas\u0131l etkiledi\u011fi vaka baz\u0131nda tan\u0131mlanmal\u0131 ve de\u011ferlendirilmeli.<\/p>\n<p>Burada iki \u015fey \u00f6nemli: Birincisi m\u00fc\u015fteri odakl\u0131 olmak isteyen, m\u00fc\u015fterilerin istedi\u011fini ger\u00e7ekten anlamak i\u00e7in geleneksel (i\u00e7) m\u00fc\u015fteri ve kurumsal IT s\u0131n\u0131rlar\u0131n\u0131 a\u015fabilecek, yetenekli bireylere ihtiyac\u0131n\u0131z var. Baz\u0131 durumlarda \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131 bir s\u00fcreli\u011fine m\u00fc\u015fteriye ba\u011fl\u0131 hale getirmek bile yararl\u0131 olabilir. \u0130kincisi, dijital i\u015f modelleri, \u015firkete kazand\u0131rd\u0131klar\u0131 uzmanl\u0131k ne olursa olsun veriyi gelecekte de\u011fer yaratmada \u00f6nemli bir unsur olarak g\u00f6ren uzmanlar gerektirir.<\/p>\n<h2><strong>Maceraya yer a\u00e7\u0131n<\/strong><\/h2>\n<p>Son olarak, <a href=\"http:\/\/www.kariyer.net\/ik-blog\/sirketlerde-mutluluk-yonetimi-ama-nasil\/\" target=\"_blank\">k\u00fclt\u00fcr\u00fcn\u00fcz\u00fcn<\/a> yaratt\u0131\u011f\u0131 etkinin fark\u0131nda olun. G\u00fcn\u00fcm\u00fcz\u00fcn dijital yetenekleri, macera ve onlara anlam ifade eden bir i\u015f ar\u0131yor. \u0130\u015f yerinde ne kadar rahat hissedecek olurlarsa, \u015firketinizin ba\u015far\u0131s\u0131 i\u00e7in \u00e7al\u0131\u015fmaya daha fazla istekli olurlar. Bu yetenekler ayr\u0131ca, kendileriyle ayn\u0131 \u015fekilde d\u00fc\u015f\u00fcnen ki\u015filerle \u00e7al\u0131\u015fmak isterler. \u015eirketler, k\u00fclt\u00fcrlerinin bu beklentileri kar\u015f\u0131layabildi\u011finden emin olmal\u0131d\u0131r. Bir \u015firket, \u00e7al\u0131\u015fanlar\u0131n\u0131 etkileyen sorunlarda g\u00fc\u00e7l\u00fc bir duru\u015f sergileyerek ve yaln\u0131zca ka\u011f\u0131t \u00fczerinde de\u011fil, her g\u00fcn \u00e7al\u0131\u015fanlara yans\u0131yan liderlik ilkelerine sahip olarak da k\u00fclt\u00fcr a\u00e7\u0131s\u0131ndan fark\u0131n\u0131 ortaya koyabilir.<\/p>\n<p>Amazon, ba\u015far\u0131s\u0131zl\u0131\u011fa a\u00e7\u0131k\u00e7a izin verilen; hatta ba\u015far\u0131s\u0131zl\u0131\u011f\u0131n arzuland\u0131\u011f\u0131 bir k\u00fclt\u00fcr\u00fc temsil ediyor. \u00c7\u00fcnk\u00fc tecr\u00fcbelere g\u00f6re d\u00f6n\u00fc\u015f\u00fcmsel yeniliklere giden yol asla d\u00fcz de\u011fildir ve ba\u015far\u0131s\u0131zl\u0131k, geli\u015fime a\u00e7\u0131k bir d\u00fc\u015f\u00fcncenin i\u015faretidir. Bu nedenle denemeyi seven, ba\u015fka yollar\u0131 se\u00e7meye haz\u0131r olan ve \u00e7\u0131kmazdan h\u0131zl\u0131 bir \u015fekilde \u00e7\u0131k\u0131\u015f yapabilecek kadar enerjik olan adaylara ihtiya\u00e7 duyuluyor. Liderlik ilkeleri de bu yolda kritik bir rol oynuyor.<\/p>\n<p>Sonu\u00e7 olarak, sadece dikkatle planlanan ve y\u00fcr\u00fct\u00fclen bir <a href=\"http:\/\/www.kariyer.net\/ik-blog\/insan-kaynaklari-uzmani-icin-isten-ayrilma-zamani-geldiginde\/\" target=\"_blank\">\u0130K<\/a> stratejisi, bir \u015firketin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc ger\u00e7ekle\u015ftirmesine ve kendi uzun vadeli hedeflerini ger\u00e7ekle\u015ftirebilece\u011fi \u015fekilde geli\u015fmesine olanak tan\u0131r.<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID6848\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"6848\"\n         id=\"da-reactions-slot-post-6848\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dijital i\u015f modellerindeki art\u0131\u015f, i\u015fe al\u0131m ve yetenek se\u00e7iminde b\u00fcy\u00fck zorluk olu\u015fturuyor ve i\u015fletmelerin bug\u00fcn ihtiya\u00e7 duyduklar\u0131 t\u00fcrde yetenekler piyasada olduk\u00e7a az bulunuyor. Amazon CTO\u2019su Werner Vogels\u2019e g\u00f6re \u015firketler dijital i\u015flerini \u015fekillendirmede en iyi yetenekleri kendilerine \u00e7ekmek i\u00e7in gelece\u011fe y\u00f6nelik haz\u0131rl\u0131k yapmal\u0131. Peki, nas\u0131l? Dijitalle\u015fme ger\u00e7ek zamanl\u0131 olarak daha h\u0131zl\u0131 ileti\u015fim kurmak, daha verimli \u00e7al\u0131\u015fmak [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID6848\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"6848\"\n         id=\"da-reactions-slot-post-6848\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":14,"featured_media":6852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[26],"tags":[95,96,94],"class_list":{"0":"post-6848","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insan-kaynaklari","8":"tag-dijitallesme","9":"tag-werner-vogels","10":"tag-yetenek-yonetimi"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - 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