{"id":7199,"date":"2018-03-29T13:57:01","date_gmt":"2018-03-29T10:57:01","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=7199"},"modified":"2018-04-05T15:00:11","modified_gmt":"2018-04-05T12:00:11","slug":"basarili-bir-sirket-kulturu-nasil-olusturulur","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/basarili-bir-sirket-kulturu-nasil-olusturulur\/","title":{"rendered":"Ba\u015far\u0131l\u0131 bir \u015firket k\u00fclt\u00fcr\u00fc nas\u0131l olu\u015fturulur?"},"content":{"rendered":"<p><strong>\u015eirketlerin bir\u00e7ok farkl\u0131 yat\u0131r\u0131m konusundan \u00f6nce odaklanmas\u0131 gereken en \u00f6nemli konular\u0131n ba\u015f\u0131nda kurum k\u00fclt\u00fcr\u00fc olu\u015fturmak geliyor. G\u00fc\u00e7l\u00fc bir kurum k\u00fclt\u00fcr\u00fc \u00e7al\u0131\u015fanlar\u0131n kat\u0131l\u0131m\u0131n\u0131 art\u0131r\u0131yor, \u00fcretken olmalar\u0131n\u0131 sa\u011fl\u0131yor ve b\u00f6ylece daha g\u00fc\u00e7l\u00fc i\u015f sonu\u00e7lar\u0131 ortaya \u00e7\u0131k\u0131yor. <\/strong><a href=\"https:\/\/www.inc.com\/\"><strong>Inc.<\/strong><\/a><strong> yazarlar\u0131ndan Sujan Patel ve Hung Pham\u2019in derledi\u011fi bilgilere g\u00f6re g\u00fc\u00e7l\u00fc bir kurum k\u00fclt\u00fcr\u00fc olu\u015fturman\u0131n be\u015f ad\u0131m\u0131 var. Patel\u2019in yay\u0131nland\u0131\u011f\u0131 makaleden sat\u0131r ba\u015flar\u0131n\u0131 bir araya getirdik. <\/strong><\/p>\n<p>Kurum k\u00fclt\u00fcr\u00fc, tan\u0131mlanmas\u0131 ve \u00f6l\u00e7\u00fclmesi zor bir kavram. Yap\u0131lan ara\u015ft\u0131rmalara \u00f6rg\u00fctlerin y\u00fczde 87\u2019si kurum k\u00fclt\u00fcr\u00fc olu\u015fturmay\u0131 ve kat\u0131l\u0131m\u0131 art\u0131rmay\u0131 en b\u00fcy\u00fck zorluklardan biri olarak g\u00f6r\u00fcyor. Y\u00f6neticiler kurum k\u00fclt\u00fcr\u00fcn\u00fc nas\u0131l ba\u015far\u0131l\u0131 bir \u015fekilde kuracaklar\u0131ndan emin de\u011fillerse de \u00f6neminin fark\u0131nda. Y\u00f6neticilerin y\u00fczde 91\u2019i \u015firket k\u00fclt\u00fcr\u00fcn\u00fc geli\u015ftirmenin \u015firket de\u011ferini art\u0131raca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. Fakat sadece y\u00fczde 15\u2019i \u015firket k\u00fclt\u00fcr\u00fcn\u00fcn olmas\u0131 gereken yerde oldu\u011funu belirtiyor.<\/p>\n<p><a href=\"http:\/\/www.kariyer.net\/ik-blog\/kurum-kulturu-nedir\/\">Kurum k\u00fclt\u00fcr\u00fc nedir?<\/a> makalesini okuyabilirsiniz.<\/p>\n<p><strong>\u0130nsanlara odaklan\u0131n <\/strong><\/p>\n<p>Facebook \u0130K Ba\u015fkan Yard\u0131mc\u0131s\u0131 Janelle Gale&#8217;e \u015f\u00f6yle diyor: &#8220;\u015eirket k\u00fclt\u00fcr\u00fcn\u00fc olu\u015fturabilmek i\u00e7in \u00f6ncelikle en \u00f6nemli \u00fcr\u00fcn\u00fcn\u00fcze odaklanmal\u0131s\u0131n\u0131z: \u00c7al\u0131\u015fanlar\u0131n\u0131za.\u201d<\/p>\n<p>\u015eirket k\u00fclt\u00fcr\u00fcn\u00fc olu\u015fturan en de\u011ferli kaynak, \u015firketin \u00e7al\u0131\u015fanlar\u0131. Bu nedenle \u00e7al\u0131\u015fanlar\u0131n ekip i\u00e7in uygun olmalar\u0131n\u0131n ve kendilerini \u015firketteki bir toplulu\u011fa ait hissetmelerinin sa\u011flanmas\u0131 gerekiyor. \u00c7al\u0131\u015fanlar\u0131n \u015firketin ba\u015far\u0131s\u0131na odaklanmas\u0131 gerekiyor.<\/p>\n<p><strong>Markan\u0131z\u0131n hikayesini tan\u0131mlay\u0131n <\/strong><\/p>\n<p>Markan\u0131z\u0131n bir hikayesinin olmas\u0131 sadece m\u00fc\u015fteriler i\u00e7in de\u011fil ba\u015far\u0131l\u0131 bir \u015firket k\u00fclt\u00fcr\u00fc olu\u015fturabilmek i\u00e7in de \u00f6nemli bir ara\u00e7. Markan\u0131z\u0131n hikayesi, \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n da \u015firketinizi nas\u0131l g\u00f6rd\u00fc\u011f\u00fcn\u00fc ve o \u015firketin i\u00e7indeki yerlerini belirliyor. Bununla birlikte \u00e7al\u0131\u015fanlara yapt\u0131klar\u0131 i\u015f i\u00e7in bir ama\u00e7 veriyor.<\/p>\n<p>Zillow Group Ba\u015fkan Yard\u0131mc\u0131s\u0131 Dan Spaulding\u2019e g\u00f6re, \u00e7al\u0131\u015fanlar \u015firketin \u00f6yk\u00fcs\u00fcn\u00fcn bir par\u00e7as\u0131 olmak istiyor. Bu nedenle de ortak bir dil ve hikaye yaratmak gerekiyor. Spaulding, \u201c\u015eirket misyonunu ve i\u015fyeri normlar\u0131n\u0131 her seviyedeki \u00e7al\u0131\u015fan\u0131n anlad\u0131\u011f\u0131ndan ve kucaklad\u0131\u011f\u0131ndan emin olmak zorundas\u0131n\u0131z. Bu kavramlar duvarda bir kelime olamazlar. \u015eirket kararlar\u0131 verilirken bunun i\u00e7inde bulunmak zorundalar\u201d diyor.<\/p>\n<p><strong>Tak\u0131m ruhunu olu\u015fturun \u00a0<\/strong><\/p>\n<p>Ba\u015far\u0131l\u0131 bir kurum k\u00fclt\u00fcr\u00fc t\u00fcm \u00e7al\u0131\u015fanlar\u0131n bir araya gelmesini sa\u011flar ve onlar\u0131 bir tak\u0131m olarak d\u00fc\u015f\u00fcnmeye te\u015fvik eder. \u00d6zellikle \u00e7at\u0131\u015fma ya\u015fanan durumlarda \u015firket i\u00e7in en iyi yolun se\u00e7ilmesini sa\u011flar. Amazon Web Services&#8217;te \u00fcr\u00fcn sorumlusu olan Tatyana Mamut, bu konuyla ilgili olarak \u015funlar\u0131 belirtiyor:<\/p>\n<p>\u201cEkiplerin deneyimleri ve bak\u0131\u015f a\u00e7\u0131lar\u0131 \u00e7at\u0131\u015ft\u0131\u011f\u0131nda bile bir arada hareket etmesini sa\u011flamaya ihtiyac\u0131m\u0131z var. Bireysel \u00e7\u0131karlar\u0131m\u0131z ne olursa olsun, h\u0131zl\u0131 b\u00fcy\u00fcme kar\u015f\u0131s\u0131nda tutarl\u0131 bir k\u00fclt\u00fcre odaklanmak \u00f6nemli. Liderli\u011fin ortak bir vizyona, de\u011ferlere ve ilkelere sahip olmas\u0131 gerekiyor.\u201d<\/p>\n<p><strong>K\u00fclt\u00fcr\u00fcn tutarl\u0131 olmas\u0131n\u0131 sa\u011flay\u0131n <\/strong><\/p>\n<p>De\u011fi\u015fim, \u00f6zellikle \u015firketler b\u00fcy\u00fcd\u00fck\u00e7e ve geli\u015ftik\u00e7e ka\u00e7\u0131n\u0131lmaz olarak ya\u015fan\u0131yor. Nitro COO\u2019su Gina O\u2019Reilly k\u00fclt\u00fcr\u00fcn \u015firketle birlikte b\u00fcy\u00fcmesinin ve geli\u015fmesinin \u00f6nemine de\u011finiyor. O\u2019Reilly, \u201cK\u00fclt\u00fcr\u00fcn geli\u015fmesine paralel olarak birlikte \u015firket de\u011ferlerinin zaman i\u00e7inde sabit ve tutarl\u0131 kalmas\u0131 \u00f6nemli. \u00c7\u00fcnk\u00fc sonu\u00e7 olarak k\u00fclt\u00fcr\u00fc tan\u0131mlayan de\u011ferlerdir. K\u00fclt\u00fcr, \u00e7al\u0131\u015fanlar\u0131n nas\u0131l davrand\u0131\u011f\u0131n\u0131n toplam\u0131 oldu\u011fu i\u00e7in pozitif bir \u015firket k\u00fclt\u00fcr\u00fc olu\u015fturman\u0131n yolu do\u011fru yeteneklerden ve tak\u0131mlardan ge\u00e7iyor. \u0130\u015fe al\u0131m s\u00fcrecinde \u00e7al\u0131\u015fanlarda k\u00fclt\u00fcre uyum olarak belirtilen nitelikler yerine temel de\u011ferlerinizle uyumlu olmas\u0131 kriterini aramal\u0131s\u0131n\u0131z\u201d diyor.<\/p>\n<p><strong>B\u00fcy\u00fcmeye haz\u0131rlan\u0131n <\/strong><\/p>\n<p>Culture Amp. CEO\u2019su Dider Elzinga, bu konuda \u015funlar\u0131 vurguluyor:<\/p>\n<p>\u201c\u00c7ok iyi bir \u015firket k\u00fclt\u00fcr\u00fcn\u00fcn \u00f6z\u00fc, de\u011ferleriniz ve anlatt\u0131\u011f\u0131n\u0131z \u00f6yk\u00fclerdir.\u201d<\/p>\n<p>Elzinga, \u015firket b\u00fcy\u00fcrken insanlar\u0131 dinlemeyi s\u00fcrd\u00fcrmek gerekti\u011fini belirtiyor. H\u0131zl\u0131 b\u00fcy\u00fcmenin \u00e7ok zor bir s\u00fcre\u00e7 oldu\u011funu ve kurumda \u201ck\u00fclt\u00fcr krizi\u201d ya\u015fanabilece\u011fini ifade ediyor. Elzinga, \u00f6rg\u00fctlenme de\u011fi\u015ftik\u00e7e \u00e7al\u0131\u015fan rollerinin kapsam\u0131n\u0131n de\u011fi\u015fece\u011fini ve buna sa\u011flayamazlarsa kriz olu\u015fabilece\u011fine dikkat \u00e7ekiyor.<\/p>\n<p>Bu nedenle \u015firketin b\u00fcy\u00fcmesine ve \u00f6l\u00e7e\u011finin de\u011fi\u015fmesine haz\u0131rl\u0131kl\u0131 olmak gerekiyor. \u015eirket k\u00fclt\u00fcr\u00fcn\u00fcn bu ge\u00e7i\u015f s\u00fcresince \u00e7al\u0131\u015fanlara ve y\u00f6neticilere rehberlik edebilmesi b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor.<\/p>\n<p>&nbsp;<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID7199\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"7199\"\n         id=\"da-reactions-slot-post-7199\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u015eirketlerin bir\u00e7ok farkl\u0131 yat\u0131r\u0131m konusundan \u00f6nce odaklanmas\u0131 gereken en \u00f6nemli konular\u0131n ba\u015f\u0131nda kurum k\u00fclt\u00fcr\u00fc olu\u015fturmak geliyor. G\u00fc\u00e7l\u00fc bir kurum k\u00fclt\u00fcr\u00fc \u00e7al\u0131\u015fanlar\u0131n kat\u0131l\u0131m\u0131n\u0131 art\u0131r\u0131yor, \u00fcretken olmalar\u0131n\u0131 sa\u011fl\u0131yor ve b\u00f6ylece daha g\u00fc\u00e7l\u00fc i\u015f sonu\u00e7lar\u0131 ortaya \u00e7\u0131k\u0131yor. Inc. yazarlar\u0131ndan Sujan Patel ve Hung Pham\u2019in derledi\u011fi bilgilere g\u00f6re g\u00fc\u00e7l\u00fc bir kurum k\u00fclt\u00fcr\u00fc olu\u015fturman\u0131n be\u015f ad\u0131m\u0131 var. Patel\u2019in yay\u0131nland\u0131\u011f\u0131 makaleden [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID7199\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"7199\"\n         id=\"da-reactions-slot-post-7199\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":14,"featured_media":7200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[33],"tags":[78,181,180],"class_list":{"0":"post-7199","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-liderlik-yonetim","8":"tag-calisan-bagliligi","9":"tag-facebook","10":"tag-kurum-kulturu"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ba\u015far\u0131l\u0131 bir \u015firket k\u00fclt\u00fcr\u00fc nas\u0131l olu\u015fturulur? - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"\u015eirketlerin bir\u00e7ok farkl\u0131 yat\u0131r\u0131m konusundan \u00f6nce odaklanmas\u0131 gereken en \u00f6nemli konular\u0131n ba\u015f\u0131nda kurum k\u00fclt\u00fcr\u00fc olu\u015fturmak geliyor. 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G\u00fc\u00e7l\u00fc bir kurum\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kariyer.net\/ik-blog\/basarili-bir-sirket-kulturu-nasil-olusturulur\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0130K Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-29T10:57:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-05T12:00:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2018\/04\/sirketkulturu.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hasan Pekta\u015f\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hasan Pekta\u015f\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ba\u015far\u0131l\u0131 bir \u015firket k\u00fclt\u00fcr\u00fc nas\u0131l olu\u015fturulur? - \u0130K Blog","description":"\u015eirketlerin bir\u00e7ok farkl\u0131 yat\u0131r\u0131m konusundan \u00f6nce odaklanmas\u0131 gereken en \u00f6nemli konular\u0131n ba\u015f\u0131nda kurum k\u00fclt\u00fcr\u00fc olu\u015fturmak geliyor. G\u00fc\u00e7l\u00fc bir kurum","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kariyer.net\/ik-blog\/basarili-bir-sirket-kulturu-nasil-olusturulur\/","og_locale":"tr_TR","og_type":"article","og_title":"Ba\u015far\u0131l\u0131 bir \u015firket k\u00fclt\u00fcr\u00fc nas\u0131l olu\u015fturulur?","og_description":"\u015eirketlerin bir\u00e7ok farkl\u0131 yat\u0131r\u0131m konusundan \u00f6nce odaklanmas\u0131 gereken en \u00f6nemli konular\u0131n ba\u015f\u0131nda kurum k\u00fclt\u00fcr\u00fc olu\u015fturmak geliyor. 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