{"id":7290,"date":"2018-05-10T09:48:17","date_gmt":"2018-05-10T06:48:17","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=7290"},"modified":"2018-05-10T09:48:17","modified_gmt":"2018-05-10T06:48:17","slug":"dijital-donusum-cagi-calisan-katilimini-nasil-etkiliyor","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/dijital-donusum-cagi-calisan-katilimini-nasil-etkiliyor\/","title":{"rendered":"Dijital d\u00f6n\u00fc\u015f\u00fcm \u00e7a\u011f\u0131 \u00e7al\u0131\u015fan kat\u0131l\u0131m\u0131n\u0131 nas\u0131l etkiliyor?"},"content":{"rendered":"<p><strong>Teknolojinin \u015firketleri ve \u00e7al\u0131\u015fanlar\u0131 tamamen de\u011fi\u015ftirdi\u011fine \u015f\u00fcphe yok. Dikkatlerin farkl\u0131 dijital ara\u00e7lar taraf\u0131ndan s\u00fcrekli da\u011f\u0131t\u0131ld\u0131\u011f\u0131 bu yeni d\u00f6nemde \u00e7al\u0131\u015fan kat\u0131l\u0131m\u0131 da haliyle daha az. Ara\u015ft\u0131rmalara g\u00f6re ofiste zaman\u0131m\u0131z\u0131n %60&#8217;\u0131n\u0131 verimsiz ge\u00e7iriyoruz. Michelle Kiss, organizayonlar\u0131n dijital i\u015f ortam\u0131nda \u00e7al\u0131\u015fan kat\u0131l\u0131m\u0131n\u0131 nas\u0131l art\u0131rabilece\u011fine dair ipu\u00e7lar\u0131n\u0131 payla\u015f\u0131yor.<\/strong><\/p>\n<p>\u00c7al\u0131\u015fan kat\u0131l\u0131m\u0131 (employee engagement), \u00e7al\u0131\u015fanlar\u0131n \u015firketlerine ve yapt\u0131klar\u0131 i\u015fe ne kadar ba\u011fl\u0131 olduklar\u0131n\u0131 ve motivasyonlar\u0131n\u0131 inceliyor. <a href=\"https:\/\/www.mckinsey.com\/industries\/high-tech\/our-insights\/the-social-economy\">McKinsey Global Institute Ara\u015ft\u0131rmas\u0131<\/a>, daha y\u00fcksek kat\u0131l\u0131m sergileyen \u00e7al\u0131\u015fanlar\u0131n % 20-25 daha verimli oldu\u011funu tespit etti. Artan ve \u00e7e\u015fitlenen ara\u015ft\u0131rmalar\u0131n oda\u011f\u0131nda \u015firketlerin \u00e7al\u0131\u015fanlar\u0131n\u0131 nas\u0131l daha ba\u011fl\u0131 ve \u00fcretken yapabilecekleri yer al\u0131yor.<\/p>\n<p><strong>Daha b\u00fcy\u00fck bir yetenek bo\u015flu\u011fu<\/strong><\/p>\n<p>Milenyallerin de i\u015fg\u00fcc\u00fcne kat\u0131lmas\u0131yla daha \u00f6nce olmayan bir \u015fey ger\u00e7ekle\u015fti. Art\u0131k d\u00f6rt nesil bir arada \u00e7al\u0131\u015f\u0131yor. (X, Y, Z, Baby Boomers) Her ku\u015fa\u011f\u0131n farkl\u0131 bir i\u015f ahlak\u0131, tercihi ve ustal\u0131\u011f\u0131 var. Milenyaller en teknoloji merakl\u0131s\u0131 grup olarak kabul ediliyor ve yeni teknolojiye ve bilgisayar becerilerine daha kolay uyum sa\u011fl\u0131yor. Dikkat edilmesi gereken ilgin\u00e7 bir nokta da teknolojinin baz\u0131 meslekleri nas\u0131l h\u0131zl\u0131ca dijitalize etti\u011fiyle ilgili. 2010&#8217;dan bu yana ortaya \u00e7\u0131kan <a href=\"https:\/\/www.brookings.edu\/blog\/the-avenue\/2017\/11\/17\/five-takeaways-on-how-technology-has-changed-the-american-workforce\/\">13 milyon yeni i\u015fin % 30&#8217;u<\/a> y\u00fcksek seviyede dijital beceri gerektirdi ve Milenyaller bu dijital rolleri \u00e7ok daha kolay bir \u015fekilde dolduruyor.<\/p>\n<p>Milenyaller bu dijital rollerin pe\u015finde ko\u015farken, asl\u0131nda ku\u015faklar aras\u0131ndaki yetenek bo\u015flu\u011fu da h\u0131zla geni\u015fliyor. Yeni \u00e7al\u0131\u015fanlar\u0131n ilgisini \u00e7ekmek, sa\u011flam bir onboarding deneyimi olu\u015fturmak ve y\u00f6netim kuruluna daha fazla kat\u0131l\u0131m\u0131 te\u015fvik etmek i\u00e7in i\u015fverenlerin yeni d\u00f6nemde ki\u015fiselle\u015ftirilmi\u015f \u00e7\u00f6z\u00fcmleri oda\u011f\u0131na almas\u0131 \u015fart.<\/p>\n<p><strong>Farkl\u0131 ileti\u015fim bi\u00e7imleri<\/strong><\/p>\n<p>\u0130leti\u015fimin pek \u00e7ok farkl\u0131 bi\u00e7imi var. Art\u0131k biriyle ileti\u015fime ge\u00e7mek, i\u015f arkada\u015flar\u0131 aras\u0131nda bilgi payla\u015fmak ve d\u00fcnyan\u0131n her yerinden biriyle ortak i\u015f y\u00fcr\u00fctmek her zamankinden daha kolay.<\/p>\n<p>Evet bu kula\u011fa harika geliyor. Ama daha fazla ileti\u015fim daha \u00e7ok kat\u0131l\u0131m demek de\u011fil. \u0130leti\u015fimin kolayla\u015fmas\u0131 ve yo\u011funla\u015fmas\u0131 asl\u0131nda \u00f6nemli noktalar\u0131 ka\u00e7\u0131rmaya neden oluyor. Ara\u015ft\u0131rmaya g\u00f6re \u00e7al\u0131\u015fanlar\u0131n <a href=\"http:\/\/news.gallup.com\/businessjournal\/182912\/companies-missing-opportunities-growth-revenue.aspx\">%74\u2019\u00fcn\u00fcn<\/a> \u015firketlerine dair \u00f6nemli bilgi ve haberleri ka\u00e7\u0131rd\u0131klar\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fckleri ortaya \u00e7\u0131km\u0131\u015f.<\/p>\n<p>\u0130\u00e7 ileti\u015fimle ilgili en b\u00fcy\u00fck zorluklardan biri do\u011fru arac\u0131 bulmak. Slack, Snapchat, Instagram, Skype ve mesajla\u015fma dijital \u00e7a\u011f\u0131n \u00f6nemli icatlar\u0131 aras\u0131nda yer al\u0131yor ve ileti\u015fim s\u00fcre\u00e7lerine bu yeni ara\u00e7lar\u0131 dahil etmek \u015fart. Dynamic Signal Ara\u015ft\u0131rmas\u0131na g\u00f6re, \u00e7al\u0131\u015fanlar\u0131n % 55&#8217;i bir mobil uygulama arac\u0131l\u0131\u011f\u0131yla ileti\u015fim kurduklar\u0131nda daha fazla bilgi sahibi olacaklar\u0131n\u0131 ve etkile\u015fimde bulunabileceklerini belirtmi\u015f. Bu, ileti\u015fimin bir masa\u00fcst\u00fc ekrandan ibaret olmad\u0131\u011f\u0131n\u0131, aksine nerede olursa olsun, direkt \u00e7al\u0131\u015fan\u0131 hedeflemesi gerekti\u011fini g\u00f6steriyor.<\/p>\n<p><strong>Daha fazla geri bildirim<\/strong><\/p>\n<p>Teknolojideki b\u00fcy\u00fck inovasyonlar \u00e7ok da umursanmayan geri bildirim kavram\u0131n\u0131 milyon dolarl\u0131k sistemlere d\u00f6n\u00fc\u015ft\u00fcrd\u00fc.<\/p>\n<p>Sosyal medya bu konuda b\u00fcy\u00fck rol oynuyor. \u015eirketler Twitter&#8217;dan m\u00fc\u015fterilere yan\u0131t vermeye ba\u015flad\u0131klar\u0131nda, sad\u0131k m\u00fc\u015fterilerini korumak ve yenilerini kazanmak i\u00e7in aksiyona ge\u00e7meleri gerekti\u011fini g\u00f6rd\u00fc. Bu e\u011filim asl\u0131nda i\u015f yerleri i\u00e7in de ge\u00e7erli.<\/p>\n<p>Art\u0131k \u00e7al\u0131\u015fanlar\u0131n \u00e7o\u011funlu\u011fu haftal\u0131k, hatta g\u00fcnl\u00fck olarak geri bildirim vermek istiyor. S\u00fcrekli bir geri bildirim sistemi ise organizasyonlara a\u00e7\u0131k hedefler koymalar\u0131 noktas\u0131nda fayda sa\u011fl\u0131yor. \u00d6rne\u011fin, daha fazla geri bildirimin milenyallerin profesyonel geli\u015fimini derinden etkiledi\u011fi ortaya \u00e7\u0131kt\u0131. Bu da \u015firketlerin bu ama\u00e7la yeni y\u00f6ntemler geli\u015ftirmesini sa\u011fl\u0131yor.<\/p>\n<p>\u0130K, art\u0131k t\u00fcm nesilleri anlamak ve bir arada \u00e7al\u0131\u015fabilmelerini kolayla\u015ft\u0131rmak i\u00e7in daha fazla fikre sahip. Her \u00e7al\u0131\u015fan\u0131 mutlu etmek imkans\u0131z, ancak geri bildirimlerden yararlanarak bir\u00e7ok \u00e7al\u0131\u015fan\u0131 daha mutlu hale getirmek m\u00fcmk\u00fcn.<\/p>\n<p><strong>Bulan\u0131k \u00e7izgiler: \u0130\u015f ve Bo\u015f Zaman<\/strong><\/p>\n<p>Biriyle 7 g\u00fcn 24 saat ileti\u015fim kurabilmek ya da d\u00fcnyan\u0131n herhangi bir yerinden \u00e7al\u0131\u015fabilmek, i\u015f ve bo\u015f zaman aras\u0131ndaki \u00e7izgiyi bulan\u0131kla\u015ft\u0131r\u0131yor. Art\u0131k tatildeyken g\u00f6r\u00fcnt\u00fcl\u00fc g\u00f6r\u00fc\u015fme yapabilir veya gece yar\u0131s\u0131 ya da can\u0131n\u0131z\u0131n istedi\u011fi bir zaman diliminde bir i\u015f maili atabilirsiniz.<\/p>\n<p>Yeni teknolojiler ve wi-fi \u00e7al\u0131\u015fmay\u0131 hi\u00e7 olmad\u0131\u011f\u0131 kadar kolayla\u015ft\u0131rd\u0131. \u00c7al\u0131\u015fanlar\u0131n kendilerini bo\u015f zamanlar\u0131nda ve mesai \u00fccreti almadan isteyerek \u00e7al\u0131\u015f\u0131rken buldu\u011fu zamanlarday\u0131z. Dijital \u00e7a\u011f, daha esnek bir \u015fekilde i\u015fkolik olmay\u0131 kolayla\u015ft\u0131rd\u0131.<\/p>\n<p><strong>Bili\u015fsel a\u015f\u0131r\u0131 y\u00fcklenme<\/strong><\/p>\n<p>Bu ger\u00e7ekten \u00e7ok iyi bir \u015fey olabilir mi?<\/p>\n<p>Her ay binlerce \u00fcr\u00fcn \u00fcretiliyor ve verimlili\u011fin artt\u0131\u011f\u0131 iddia ediliyor. \u015eirketler, \u00e7al\u0131\u015fanlar\u0131n daha \u00e7ok \u015fey \u00fcretmesi, daha iyi ileti\u015fim kurmas\u0131 ve zaman\u0131 daha iyi y\u00f6netebilmesi umuduyla teknolojiye y\u00f6neliyor. Fakat bu durum asl\u0131nda b\u00fcy\u00fck bir ironiyi do\u011furdu diyebiliriz. Hayatlar\u0131m\u0131z\u0131 iyile\u015ftirmek i\u00e7in geli\u015ftirilen bu teknoloji, sorunun \u00f6z\u00fc haline geldi. Bili\u015fsel a\u015f\u0131r\u0131 y\u00fcklenme, ald\u0131\u011f\u0131m\u0131z bilgi ve veri miktar\u0131n\u0131n \u00e7ok da\u011f\u0131n\u0131k ve yo\u011fun hale gelmesi demek.<\/p>\n<p>Yeni d\u00f6nemde \u00e7ok fazla uygulamaya sahip olmamam\u0131z olduk\u00e7a \u00f6nemli. \u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131n halihaz\u0131rda ne kulland\u0131\u011f\u0131n\u0131 bilmeniz ve onlar\u0131n yarar\u0131 i\u00e7in kullanmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz herhangi bir ek teknolojinin ger\u00e7ekten faydal\u0131 oldu\u011fundan ve herkesin bunu kullanabildi\u011finden emin olman\u0131z kritik. Bilgi bombard\u0131man\u0131na tutulmu\u015f \u00e7al\u0131\u015fanlar\u0131n kat\u0131l\u0131m\u0131n\u0131n y\u00fcksek olmayaca\u011f\u0131ndan emin olabilirsiniz.<\/p>\n<p>\u0130\u015fverenler, \u00e7al\u0131\u015fanlar\u0131n kat\u0131l\u0131m\u0131n\u0131 iyile\u015ftirmeye odakland\u0131k\u00e7a, onlara destek olmak i\u00e7in yeni platformlar geli\u015ftiriliyor. \u0130nsan etkile\u015fiminin teknolojinin yerini hi\u00e7bir zaman tam olarak almayaca\u011f\u0131n\u0131 bilmekle birlikte, \u015firketlerin \u00e7al\u0131\u015fanlar\u0131n\u0131 dinledikleri ve onlara cevap verdikleri yolun da sonsuza dek de\u011fi\u015fti\u011fini bilmeleri \u00f6nemli.<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID7290\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"7290\"\n         id=\"da-reactions-slot-post-7290\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Teknolojinin \u015firketleri ve \u00e7al\u0131\u015fanlar\u0131 tamamen de\u011fi\u015ftirdi\u011fine \u015f\u00fcphe yok. Dikkatlerin farkl\u0131 dijital ara\u00e7lar taraf\u0131ndan s\u00fcrekli da\u011f\u0131t\u0131ld\u0131\u011f\u0131 bu yeni d\u00f6nemde \u00e7al\u0131\u015fan kat\u0131l\u0131m\u0131 da haliyle daha az. Ara\u015ft\u0131rmalara g\u00f6re ofiste zaman\u0131m\u0131z\u0131n %60&#8217;\u0131n\u0131 verimsiz ge\u00e7iriyoruz. Michelle Kiss, organizayonlar\u0131n dijital i\u015f ortam\u0131nda \u00e7al\u0131\u015fan kat\u0131l\u0131m\u0131n\u0131 nas\u0131l art\u0131rabilece\u011fine dair ipu\u00e7lar\u0131n\u0131 payla\u015f\u0131yor. \u00c7al\u0131\u015fan kat\u0131l\u0131m\u0131 (employee engagement), \u00e7al\u0131\u015fanlar\u0131n \u015firketlerine ve yapt\u0131klar\u0131 i\u015fe ne kadar [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID7290\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"7290\"\n         id=\"da-reactions-slot-post-7290\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":14,"featured_media":7293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[26],"tags":[219,217,218],"class_list":{"0":"post-7290","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insan-kaynaklari","8":"tag-calisan-katilimi","9":"tag-dijital-donusum","10":"tag-employee-engagement"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dijital d\u00f6n\u00fc\u015f\u00fcm \u00e7a\u011f\u0131 \u00e7al\u0131\u015fan kat\u0131l\u0131m\u0131n\u0131 nas\u0131l etkiliyor? - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"Teknolojinin \u015firketleri ve \u00e7al\u0131\u015fanlar\u0131 tamamen de\u011fi\u015ftirdi\u011fine \u015f\u00fcphe yok. Dikkatlerin farkl\u0131 dijital ara\u00e7lar taraf\u0131ndan s\u00fcrekli da\u011f\u0131t\u0131ld\u0131\u011f\u0131 bu yeni d\u00f6nemde\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kariyer.net\/ik-blog\/dijital-donusum-cagi-calisan-katilimini-nasil-etkiliyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dijital d\u00f6n\u00fc\u015f\u00fcm \u00e7a\u011f\u0131 \u00e7al\u0131\u015fan kat\u0131l\u0131m\u0131n\u0131 nas\u0131l etkiliyor?\" \/>\n<meta property=\"og:description\" content=\"Teknolojinin \u015firketleri ve \u00e7al\u0131\u015fanlar\u0131 tamamen de\u011fi\u015ftirdi\u011fine \u015f\u00fcphe yok. 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Dikkatlerin farkl\u0131 dijital ara\u00e7lar taraf\u0131ndan s\u00fcrekli da\u011f\u0131t\u0131ld\u0131\u011f\u0131 bu yeni d\u00f6nemde","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kariyer.net\/ik-blog\/dijital-donusum-cagi-calisan-katilimini-nasil-etkiliyor\/","og_locale":"tr_TR","og_type":"article","og_title":"Dijital d\u00f6n\u00fc\u015f\u00fcm \u00e7a\u011f\u0131 \u00e7al\u0131\u015fan kat\u0131l\u0131m\u0131n\u0131 nas\u0131l etkiliyor?","og_description":"Teknolojinin \u015firketleri ve \u00e7al\u0131\u015fanlar\u0131 tamamen de\u011fi\u015ftirdi\u011fine \u015f\u00fcphe yok. 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