{"id":7329,"date":"2018-05-24T10:18:20","date_gmt":"2018-05-24T07:18:20","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=7329"},"modified":"2024-08-12T11:57:56","modified_gmt":"2024-08-12T08:57:56","slug":"ikna-dilimizi-nasil-gelistiririz","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/ikna-dilimizi-nasil-gelistiririz\/","title":{"rendered":"\u0130kna dilimizi nas\u0131l geli\u015ftiririz?"},"content":{"rendered":"

\u0130kna, hem sosyal hem de i\u015f \u00e7evremizde olduk\u00e7a \u00f6nemli bir kavram. Bazen sadece yeterince ikna edici bir dil kullanmad\u0131\u011f\u0131m\u0131z i\u00e7in bir i\u015f f\u0131rsat\u0131n\u0131 ka\u00e7\u0131rabiliyor ya da hakl\u0131 olmam\u0131za ra\u011fmen ikna etmeyi ba\u015faramad\u0131\u011f\u0131m\u0131z i\u00e7in kar\u015f\u0131 taraf\u0131n s\u00f6z\u00fcn\u00fcn ge\u00e7ti\u011fi bir ileti\u015fim \u015fekline hapsolabiliyoruz. \u0130\u015fte bu nedenle iknan\u0131n dili \u00e7ok \u00f6nemli. Peki, insanlar\u0131 en do\u011fru \u015fekilde nas\u0131l ikna edebiliriz? Nas\u0131l c\u00fcmleler kurmal\u0131y\u0131z? \u0130\u015fte uzmanlardan \u00f6nemli tavsiyeler…<\/strong><\/p>\n

\u0130kna kabiliyetinizin olmad\u0131\u011f\u0131n\u0131 m\u0131 d\u00fc\u015f\u00fcn\u00fcyorsunuz? Asl\u0131nda hepimizin ikna g\u00fcc\u00fc var. Mesele sadece uygun dili kullan\u0131p kullanmad\u0131\u011f\u0131m\u0131zda bitiyor. J. Romm, \u201cDil Zekas\u0131\u201d adl\u0131 \u00e7ok satan kitab\u0131nda iknan\u0131n diline dair \u00f6nemli p\u00fcf noktalar\u0131 payla\u015f\u0131yor. Verdi\u011fi en \u00f6nemli \u00f6rnek ise William Shakespeare\u2019in \u00fcnl\u00fc oyunu Hamlet\u2019ten tan\u0131d\u0131k 3 kelime: Olmak ya da olmamak.<\/p>\n

K\u0131sa, vurucu ve ak\u0131lda kal\u0131c\u0131 c\u00fcmleler<\/strong><\/h2>\n

Romm, hemen hemen herkes taraf\u0131ndan bilinen bu c\u00fcmlenin g\u00fcc\u00fcn\u00fcn k\u0131sa, \u00e7arp\u0131c\u0131 ve ak\u0131lda kal\u0131c\u0131 olmas\u0131ndan kaynakland\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Atas\u00f6z\u00fc ve deyimler de benzer bir mant\u0131\u011fa sahip: \u201cBir ta\u015fla iki ku\u015f\u201d, \u201cAte\u015f olmayan yerden duman \u00e7\u0131kmaz\u201d… Bu basit ama vurucu konu\u015fma dili politikac\u0131lar\u0131n da kullanmay\u0131 tercih etti\u011fi bir dil. K\u0131sa ve \u00f6z c\u00fcmleler kuran politikac\u0131lar, bu sayede herkes taraf\u0131ndan anla\u015f\u0131larak geni\u015f kitlelere ula\u015fabiliyor.<\/p>\n

Olumlu ve olumsuz c\u00fcmle dengesi<\/strong><\/h2>\n

Bir di\u011fer \u00f6nemli nokta ise c\u00fcmlelerin kullan\u0131m \u015fekli. Olumlu ve olumsuz c\u00fcmleler baz\u0131 durumlarda ayn\u0131 etkiyi yarat\u0131yor. Sak\u0131n beyaz fili d\u00fc\u015f\u00fcnmeyin! Ne d\u00fc\u015f\u00fcnd\u00fcn\u00fcz? Beyaz bir fil de\u011fil mi? George Lakoff, \u201cFili D\u00fc\u015f\u00fcnme\u201d adl\u0131 kitab\u0131nda ikna sanat\u0131nda c\u00fcmlelerin i\u00e7inde ge\u00e7en kavramlar\u0131n da \u00f6nemli oldu\u011funa de\u011finiyor. Sat\u0131\u015fta da s\u0131kl\u0131kla kullan\u0131lan bu takti\u011fe \u015fu \u00f6rne\u011fi verebiliriz: Marketlerde genellikle yiyecekler i\u00e7in kurulan deneme stantlar\u0131 buna iyi bir \u00f6rnek. \u201c\u00dcr\u00fcn\u00fcm\u00fcz\u00fc denemek ister misiniz? Bir \u015fey almak zorunda de\u011filsiniz\u201d sorusunu hat\u0131rlam\u0131\u015fs\u0131n\u0131zd\u0131r.<\/p>\n

S\u0131k tekrar<\/strong><\/h2>\n

\u0130kna dilini<\/a> g\u00fc\u00e7lendiren bir di\u011fer \u00f6zellik de s\u0131k tekrar yapmak. Tekrar \u00f6\u011frenmenin en b\u00fcy\u00fck par\u00e7as\u0131n\u0131 olu\u015fturuyor. Basit, k\u0131sa ve bol tekrarl\u0131 i\u00e7erikler beynimizde hemen kendine yer buluyor. Buna \u00f6rnek olarak baz\u0131 pop \u015fark\u0131lar\u0131n\u0131n nakaratlar\u0131n\u0131n akl\u0131m\u0131za hemen tak\u0131larak dilimizi me\u015fgul etmesini verebiliriz. Amerikan Psikoloji Bilimi Kurumu\u2019nda yay\u0131nlanan bir makaleye g\u00f6re, bir bilgiyi s\u00fcrekli tekrar etmek kar\u015f\u0131m\u0131zdakinin fikrini de\u011fi\u015ftirmek i\u00e7in ge\u00e7erli ve \u00f6nemli bir fakt\u00f6r.<\/p>\n

Evet, iknan\u0131n dilinin k\u0131sa, vurucu ve bol tekrarl\u0131 bir dil oldu\u011funu s\u00f6yleyebiliriz. Bu dilin \u00f6zelliklerine dikkat ederek siz de ikna g\u00fcc\u00fcn\u00fcz\u00fc art\u0131rabilirsiniz.<\/p>\n\n

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\u0130kna, hem sosyal hem de i\u015f \u00e7evremizde olduk\u00e7a \u00f6nemli bir kavram. Bazen sadece yeterince ikna edici bir dil kullanmad\u0131\u011f\u0131m\u0131z i\u00e7in bir i\u015f f\u0131rsat\u0131n\u0131 ka\u00e7\u0131rabiliyor ya da hakl\u0131 olmam\u0131za ra\u011fmen ikna etmeyi ba\u015faramad\u0131\u011f\u0131m\u0131z i\u00e7in kar\u015f\u0131 taraf\u0131n s\u00f6z\u00fcn\u00fcn ge\u00e7ti\u011fi bir ileti\u015fim \u015fekline hapsolabiliyoruz. \u0130\u015fte bu nedenle iknan\u0131n dili \u00e7ok \u00f6nemli. Peki, insanlar\u0131 en do\u011fru \u015fekilde nas\u0131l ikna […]<\/p>\n\n

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