{"id":7387,"date":"2018-06-22T11:44:07","date_gmt":"2018-06-22T08:44:07","guid":{"rendered":"http:\/\/www.kariyer.net\/ik-blog\/?p=7387"},"modified":"2018-06-25T11:50:39","modified_gmt":"2018-06-25T08:50:39","slug":"2018de-ise-alimda-takip-edilmesi-gereken-3-sosyal-medya-trendi","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/2018de-ise-alimda-takip-edilmesi-gereken-3-sosyal-medya-trendi\/","title":{"rendered":"2018’de i\u015fe al\u0131mda takip edilmesi gereken 3 sosyal medya trendi\u00a0"},"content":{"rendered":"

Bug\u00fcn \u0130nsan Kaynaklar\u0131 alan\u0131nda kime sorarsak soral\u0131m<\/b>,<\/b>\u00a0<\/b>bize\u00a0<\/b>i\u015fe al\u0131m ve do\u011fru yetene\u011fi bulman\u0131n art\u0131k hi\u00e7 olmad\u0131\u011f\u0131 kadar zor oldu\u011funu s\u00f6yleyecektir. \u0130\u015f arayanlar\u0131n\u00a0<\/b>de\u011fi\u015fen beklentileri<\/b>nin<\/b>\u00a0yetene\u011fe ula\u015fmada rekabeti\u00a0<\/b>art\u0131r<\/b>d\u0131\u011f\u0131<\/b>\u00a0g\u00fcn\u00fcm\u00fczde<\/b>, \u015firketler<\/b>\u00a0i\u015fe al\u0131m stratejilerini\u00a0<\/b>s\u00fcrekli\u00a0<\/b>geli\u015ftirmek ve modernize etmek durumunda<\/b>.<\/b>\u00a0Bunun en etkili ara\u00e7lar\u0131ndan<\/b>\u00a0biri ise sosyal medya…<\/b>\u00a0<\/span><\/p>\n

Son 10 y\u0131lda i\u015fe al\u0131m alan\u0131nda ortaya \u00e7\u0131kan en \u00f6nemli trend yeteneklerin ilgisini \u00e7ekmek ve onlar\u0131 yakalamak noktas\u0131nda sosyal medya platformlar\u0131\u00a0oldu. “Sosyal i\u015fe al\u0131m<\/a>” ortaya \u00e7\u0131kt\u0131, kurumlar sosyal medya hesaplar\u0131n\u0131 sadece kendilerini tan\u0131tmak i\u00e7in de\u011fil, i\u015fe al\u0131m i\u00e7in de kullanmaya ba\u015flad\u0131.\u00a0<\/span><\/p>\n

\u0130\u015fe al\u0131m uzmanlar\u0131n\u0131n bireysel ba\u015far\u0131 elde edebilmesi, do\u011fru adaya, dolay\u0131s\u0131yla da \u015firket hedeflerine ula\u015fabilmesi i\u00e7in en yeni\u00a0sosyal medya trendlerini takip etmesi art\u0131k \u015fart. 2018 i\u00e7in ise \u00f6zellikle 3 \u00f6nemli trendden bahsedebiliriz:\u00a0<\/span><\/p>\n

Sosyal i\u015fe al\u0131mda\u00a0<\/b>I<\/b>nstagram<\/b>\u00a0hikayelerinin g\u00fcc\u00fc<\/b>\u00a0<\/span><\/h2>\n

Instagram’\u0131n\u00a0son y\u0131llarda ger\u00e7ekle\u015fen h\u0131zl\u0131 y\u00fckseli\u015fi sosyal i\u015fe al\u0131m\u0131 da ciddi oranda etkileyecek gibi g\u00f6r\u00fcn\u00fcyor.\u00a0Instagram’\u0131n\u00a0sundu\u011fu i\u015fveren markas\u0131 f\u0131rsatlar\u0131, yetene\u011fi elde etme stratejisinin \u00f6nemli bir par\u00e7as\u0131 olabilir. Bu sene i\u00e7erisinde\u00a0hikaye\u00a0\u00f6zelli\u011fiyle sosyal medya kurallar\u0131n\u0131 yeniden \u015fekillendiren platformun, sosyal i\u015fe al\u0131m kurallar\u0131n\u0131 de de\u011fi\u015ftirdi\u011fi kesin.\u00a0<\/span><\/p>\n

Mobil bir video platform olan\u00a0<\/span><\/span>dubdub’a<\/span><\/span>\u00a0g\u00f6re\u00a0<\/span><\/span>Instagram<\/span><\/span>\u00a0hikayeleri,\u00a0<\/span><\/span>Snapchat<\/span><\/span>\u00a0hikayelerine\u00a0k\u0131yasla markalar i\u00e7in\u00a0%35\u00a0daha fazla g\u00f6r\u00fcnt\u00fcleme al\u0131yor. Ayr\u0131ca,\u00a0<\/span><\/span>Iconosquare<\/span><\/span>\u00a0taraf\u0131ndan yap\u0131lan farkl\u0131 bir \u00e7al\u0131\u015fmada,\u00a0<\/span><\/span>Instagram<\/span><\/span>\u00a0hikayelerinin d\u00fczenli post payla\u015f\u0131m\u0131nda azalmaya neden oldu\u011fu ortaya \u00e7\u0131k\u0131yor.<\/span><\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n

Z jenerasyonu sonunda geldi<\/b>\u00a0<\/span><\/h2>\n

Art\u0131k Z jenerasyonunun i\u015f ortam\u0131na ger\u00e7ek anlamda geldi\u011fini s\u00f6yleyebiliriz. Bu da yetenek y\u00f6netimi s\u00fcre\u00e7lerini ciddi anlamda etkileyecek.\u00a0<\/span><\/p>\n

\u0130K\u00a0ekiplerinin staj ve i\u015fe al\u0131mda do\u011fru kararlar\u00a0alabilmesi i\u00e7in Z jenerasyonunu ger\u00e7ekten anlamas\u0131 gerekiyor. Neredeyse tamamen dijital bir d\u00fcnyada b\u00fcy\u00fcyen Gen Z’nin beklentileri,\u00a0milenyalleri\u00a0kat be kat a\u015f\u0131yor. Bu, \u00f6zellikle sosyal medyada en yeni, en trend a\u011flarda aktif olduklar\u0131 anlam\u0131na da geliyor.\u00a0<\/span><\/p>\n

En son sosyal medya g\u00fcncellemelerini takip etmeyen ve sosyal medyay\u0131 i\u015fe al\u0131m<\/a> \u00f6ncesi ve sonras\u0131 s\u00fcre\u00e7lerine adapte etmeyen \u015firketlerin bu jenerasyonu tamamen ka\u00e7\u0131raca\u011f\u0131n\u0131 s\u00f6ylemeye gerek yok. Bu, \u015firketler i\u00e7in giderek say\u0131lar\u0131 daha da artacak Z jenerasyonunun olmad\u0131\u011f\u0131, dijitalle\u015femeyen, eski bir yetenek y\u00f6netimi sistemi\u00a0anlam\u0131na geliyor.\u00a0<\/span><\/p>\n

Pasif adaylar\u0131n say\u0131s\u0131 art\u0131yor<\/b>\u00a0<\/span><\/h2>\n

Bug\u00fcn kar\u015f\u0131m\u0131za \u00e7\u0131kan\u00a0bir di\u011fer pop\u00fcler terim ise “pasif aday.” Bu adaylar, \u015fu anda istihdam edilen ve aktif olarak yeni bir i\u015f f\u0131rsat\u0131 aramayan, ancak daha iyi bir rol s\u00f6z konusu oldu\u011funda teklife a\u00e7\u0131k olabilecek adaylar.\u00a0<\/span><\/p>\n

\u0130\u015fg\u00fcc\u00fcn\u00fcn %70-75’inin art\u0131k pasif oldu\u011fu d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, sosyal medya, \u015firketler i\u00e7in bu aday havuzuna y\u00f6nelik yararl\u0131 ve e\u011fitici i\u00e7erik sunabilecek etkili bir ara\u00e7. \u00d6zellikle sosyal dinleme ara\u00e7lar\u0131, bu tip adaylar\u0131 bulmada de\u011ferli kaynaklar aras\u0131nda yer al\u0131yor.\u00a0<\/span><\/p>\n

\u015eirketler sosyal medya<\/a> arac\u0131l\u0131\u011f\u0131yla bu pasif adaylar\u0131n ilgisini \u00e7ekebilir ve arad\u0131klar\u0131 kritik bir pozisyon i\u00e7in bu adaylara teklif g\u00f6t\u00fcrebilir. Bunun i\u00e7in ise mutlaka iyi bir sosyal medya i\u015fe al\u0131m stratejisi\u00a0gerekiyor. Sosyal medyan\u0131n pasif adaylar\u0131 \u00e7ekmede ne kadar \u00f6nemli bir ara\u00e7 oldu\u011funu hafife almamakta fayda var.\u00a0<\/span><\/p>\n

Sosyal i\u015fe al\u0131m kal\u0131c\u0131 g\u00f6r\u00fcn\u00fcyor<\/b>\u00a0<\/span><\/h2>\n

Sosyal medya ve i\u015fe al\u0131m ilk kez birbirine entegre oldu\u011funda, yetenek edindirme uzmanlar\u0131 bunu diren\u00e7le kar\u015f\u0131lad\u0131. Ancak \u015firketler sosyal i\u015fe al\u0131mdaki de\u011feri g\u00f6rmeye\u00a0ve bu y\u00f6ntemden \u00f6nemli sonu\u00e7lar elde etmeye ba\u015flad\u0131k\u00e7a, sosyal i\u015fe al\u0131m da end\u00fcstride yayg\u0131n bir uygulama haline geldi.\u00a0<\/span><\/p>\n

Sosyal medya\u00a0geli\u015fmeye ve yeni platformlar ortaya \u00e7\u0131kmaya ba\u015flad\u0131k\u00e7a, sosyal i\u015fe al\u0131m\u0131n modern yetenek y\u00f6netimi stratejilerinin \u00f6nemli bir par\u00e7as\u0131 olmaya devam edece\u011fi g\u00f6r\u00fcl\u00fcyor. Bundan faydalanacak ve ekiplerine en do\u011fru ki\u015fiyi bulmada ba\u015far\u0131l\u0131 olacak ki\u015filer ise\u00a0sosyal\u00a0medyay\u0131\u00a0en iyi bilen ve y\u00f6netebilen,\u00a0en yenilik\u00e7i y\u00f6neticiler<\/a> ve i\u015fe al\u0131m ekipleri.\u00a0<\/span><\/p>\n\n

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Bug\u00fcn \u0130nsan Kaynaklar\u0131 alan\u0131nda kime sorarsak soral\u0131m,\u00a0bize\u00a0i\u015fe al\u0131m ve do\u011fru yetene\u011fi bulman\u0131n art\u0131k hi\u00e7 olmad\u0131\u011f\u0131 kadar zor oldu\u011funu s\u00f6yleyecektir. \u0130\u015f arayanlar\u0131n\u00a0de\u011fi\u015fen beklentilerinin\u00a0yetene\u011fe ula\u015fmada rekabeti\u00a0art\u0131rd\u0131\u011f\u0131\u00a0g\u00fcn\u00fcm\u00fczde, \u015firketler\u00a0i\u015fe al\u0131m stratejilerini\u00a0s\u00fcrekli\u00a0geli\u015ftirmek ve modernize etmek durumunda.\u00a0Bunun en etkili ara\u00e7lar\u0131ndan\u00a0biri ise sosyal medya…\u00a0 Son 10 y\u0131lda i\u015fe al\u0131m alan\u0131nda ortaya \u00e7\u0131kan en \u00f6nemli trend yeteneklerin ilgisini \u00e7ekmek ve onlar\u0131 yakalamak noktas\u0131nda […]<\/p>\n\n

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