{"id":7452,"date":"2018-07-13T18:32:56","date_gmt":"2018-07-13T15:32:56","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=7452"},"modified":"2018-08-02T16:55:49","modified_gmt":"2018-08-02T13:55:49","slug":"musteri-bagliliginizi-nasil-artirabilirsiniz","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/musteri-bagliliginizi-nasil-artirabilirsiniz\/","title":{"rendered":"M\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131z\u0131 nas\u0131l art\u0131rabilirsiniz?"},"content":{"rendered":"<p><b>G\u00fcn\u00fcm\u00fcz\u00fcn h\u0131zl\u0131, dijital ve yorucu i\u015f d\u00fcnyas\u0131, hem \u00e7al\u0131\u015fanlarla hem de m\u00fc\u015fterilerle olan etkile\u015fimi \u00e7ok daha de\u011ferli k\u0131ld\u0131\u011f\u0131 gibi bu etkile\u015fime ula\u015fmay\u0131 giderek zorla\u015ft\u0131r\u0131yor. Etkile\u015fimi, dolay\u0131s\u0131yla ba\u011fl\u0131l\u0131\u011f\u0131 sa\u011flamak, s\u00fcrd\u00fcr\u00fclebilir k\u0131lmak ve sa\u011flamla\u015ft\u0131rmak i\u00e7in art\u0131k pek \u00e7ok farkl\u0131 yetene\u011fe bir arada ihtiya\u00e7 var. \u0130\u015fte bunlardan biri de analitik beceri&#8230;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">2018\u2019de MIT Sloan Management Review taraf\u0131ndan 1900\u2019den fazla \u00fcst d\u00fczey y\u00f6netici ve analistle ger\u00e7ekle\u015ftirilen \u201c<\/span><span style=\"font-weight: 400;\">2018 Data &amp; Analytics Global Executive Study and Research\u201d ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Ara\u015ft\u0131rma, \u015firketlerin analiz g\u00fcc\u00fcyle <a href=\"https:\/\/www.kariyer.net\/ik-blog\/perakende-sektorunde-karsilasilan-10-musteri-tipi\/\">m\u00fc\u015fteri<\/a> etkile\u015fimleri aras\u0131nda ciddi bir korelasyon oldu\u011funu ortaya koyuyor. Buna g\u00f6re, g\u00fcn\u00fcm\u00fcz i\u015f ortam\u0131nda kurumunuzun m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmak i\u00e7in analitik olarak g\u00fc\u00e7l\u00fc olman\u0131z \u015fart.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rman\u0131n \u00e7\u0131kt\u0131lar\u0131, \u015firketlere daha iyi bir m\u00fc\u015fteri deneyimi yolunda neden data ve analize \u00f6nem vermeleri gerekti\u011fi hakk\u0131nda \u00f6nemli ipu\u00e7lar\u0131 veriyor:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Rekabet g\u00fcc\u00fcn\u00fcz\u00fc art\u0131r\u0131n: <\/b><span style=\"font-weight: 400;\">Analitik y\u00f6n\u00fcn\u00fcz\u00fc kuvvetlendirerek \u00e7ok daha etkili bir rakip olabilirsiniz. Ara\u015ft\u0131rmaya g\u00f6re kat\u0131l\u0131mc\u0131lar\u0131n %59&#8217;u analitik becerinin organizasyonlar i\u00e7in <a href=\"https:\/\/www.kariyer.net\/ik-blog\/arastirma-eski-teknoloji-kullanimi-sirketleri-yetenek-savasinda-geride-birakiyor\/\">rekabet<\/a> avantaj\u0131 yaratt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. 2017\u2019de %57, 2016\u2019da ise %55 olan bu oran son \u00fc\u00e7 y\u0131ld\u0131r art\u0131\u015f e\u011filimi g\u00f6steriyor.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Temel analiz becerilerine sahip olun:<\/b><span style=\"font-weight: 400;\"> Analitik ve teknolojik olarak donan\u0131ml\u0131 bir ekip kurun. Ekibinizde i\u015f analistlerine, raporlama uzmanlar\u0131na, \u00f6l\u00e7\u00fcmleme konusunda uzman \u00e7al\u0131\u015fanlara, yaz\u0131l\u0131mc\u0131lara yer verin, onlara ihtiya\u00e7 duyduklar\u0131 analiz ara\u00e7lar\u0131n\u0131 sunun. Ara\u015ft\u0131rmaya g\u00f6re, etkili bir m\u00fc\u015fteri etkile\u015fimi i\u00e7in, toplanan datay\u0131 geli\u015fmi\u015f tekniklerle analiz etmek ve analiz sonucu elde edilen \u00f6ng\u00f6r\u00fcleri rutin i\u015f s\u00fcre\u00e7lerine yans\u0131tmak gerekiyor. Bunun i\u00e7in de temel analiz becerilerine sahip \u00e7al\u0131\u015fanlar ve etkili sistemler \u015fart.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Yenilik\u00e7i ve analitik liderli\u011fi benimseyin:<\/b><span style=\"font-weight: 400;\"> End\u00fcstri 4 \u00e7a\u011f\u0131n\u0131n gere\u011fi olarak analitik ve <a href=\"https:\/\/www.kariyer.net\/ik-blog\/ilham-verici-bir-lider-olabilmek-icin-5-ipucu\/\">yenilik\u00e7i liderlik<\/a> anlay\u0131\u015f\u0131n\u0131 \u00f6z\u00fcmseyin ve \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131 bu y\u00f6nde geli\u015ftirin. Ara\u015ft\u0131rmaya g\u00f6re, analitik becerileri y\u00fcksek \u00e7al\u0131\u015fanlara ve y\u00f6neticilere sahip \u015firketlerde m\u00fc\u015fteri etkile\u015fimi di\u011ferlerine oranla %25 daha fazla. Stratejik karar alma s\u00fcre\u00e7lerinin her a\u015famas\u0131na analizi entegre eden ki\u015filer olarak tan\u0131mlanan analitik yenilik\u00e7i liderlerin say\u0131s\u0131 ise son 6 y\u0131lda iki kat\u0131na \u00e7\u0131kt\u0131. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Farkl\u0131 veri kaynaklar\u0131n\u0131z olsun: <\/b><span style=\"font-weight: 400;\">Tutarl\u0131 bir m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131 olu\u015fturmak i\u00e7in farkl\u0131 ve \u00e7e\u015fitli kaynaklardan veri toplay\u0131n. Ara\u015ft\u0131rmaya g\u00f6re birden \u00e7ok kaynaktan veri toplayan \u015firketler Analytics Core Index&#8217;te daha \u00fcst s\u0131ralarda yer al\u0131yor. Bunun yan\u0131 s\u0131ra analitik yenilik\u00e7iler, di\u011fer \u015firketlere k\u0131yasla m\u00fc\u015fterilerinden, sat\u0131\u015f\u00e7\u0131lar\u0131ndan ve rakiplerinden 4 kat daha fazla veri topluyor.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Verilerinizi payla\u015f\u0131n:<\/b><span style=\"font-weight: 400;\"> Etkile\u015fimi art\u0131rmak i\u00e7in elde etti\u011finiz verileri mutlaka payla\u015f\u0131n. Ara\u015ft\u0131rmaya g\u00f6re analitik olarak g\u00fc\u00e7l\u00fc ve m\u00fc\u015fteri kat\u0131l\u0131m\u0131 y\u00fcksek \u015firketler, verilerini %86 oran\u0131nda m\u00fc\u015fterilerle, %76 oran\u0131nda rakiplerle ve %72 oran\u0131nda sat\u0131\u015f\u00e7\u0131larla payla\u015f\u0131yor. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Sosyal medya ve mobilin g\u00fcc\u00fcn\u00fc kullan\u0131n: <\/b><span style=\"font-weight: 400;\">Her alanda oldu\u011fu gibi m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131 olu\u015fturmada da kurumsal sosyal medya hesaplar\u0131n\u0131n ve mobilin etkisi olduk\u00e7a b\u00fcy\u00fck. D\u00fczenli olarak <a href=\"https:\/\/www.kariyer.net\/ik-blog\/2018de-ise-alimda-takip-edilmesi-gereken-3-sosyal-medya-trendi\/\">sosyal medya<\/a> ve mobil eri\u015fim analizi yapmak ve bu analizlere uygun stratejiler geli\u015ftirmek gerekiyor. Ara\u015ft\u0131rmaya g\u00f6re, m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131 y\u00fcksek \u015firketler, bu kanallar\u0131n yard\u0131m\u0131yla analitik olarak g\u00fc\u00e7l\u00fc olmayan \u015firketlere g\u00f6re iki kat daha y\u00fcksek m\u00fc\u015fteri etkile\u015fimi elde ediyorlar.<\/span><\/li>\n<\/ul>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID7452\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"7452\"\n         id=\"da-reactions-slot-post-7452\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fcz\u00fcn h\u0131zl\u0131, dijital ve yorucu i\u015f d\u00fcnyas\u0131, hem \u00e7al\u0131\u015fanlarla hem de m\u00fc\u015fterilerle olan etkile\u015fimi \u00e7ok daha de\u011ferli k\u0131ld\u0131\u011f\u0131 gibi bu etkile\u015fime ula\u015fmay\u0131 giderek zorla\u015ft\u0131r\u0131yor. Etkile\u015fimi, dolay\u0131s\u0131yla ba\u011fl\u0131l\u0131\u011f\u0131 sa\u011flamak, s\u00fcrd\u00fcr\u00fclebilir k\u0131lmak ve sa\u011flamla\u015ft\u0131rmak i\u00e7in art\u0131k pek \u00e7ok farkl\u0131 yetene\u011fe bir arada ihtiya\u00e7 var. \u0130\u015fte bunlardan biri de analitik beceri&#8230; 2018\u2019de MIT Sloan Management Review taraf\u0131ndan 1900\u2019den [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID7452\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"7452\"\n         id=\"da-reactions-slot-post-7452\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":14,"featured_media":7453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[33],"tags":[268,251,267,46,70,266,244,239],"class_list":{"0":"post-7452","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-liderlik-yonetim","8":"tag-analitik","9":"tag-beyaz-yaka","10":"tag-calisan-memnuniyeti","11":"tag-insan-kaynaklari","12":"tag-liderlik","13":"tag-musteri-memnuniyeti","14":"tag-sosyal-medya","15":"tag-ust-duzey-yonetici"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>M\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131z\u0131 nas\u0131l art\u0131rabilirsiniz? 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