{"id":7753,"date":"2018-12-11T14:27:48","date_gmt":"2018-12-11T11:27:48","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=7753"},"modified":"2018-12-11T14:28:18","modified_gmt":"2018-12-11T11:28:18","slug":"basarimizin-sirri-mutlu-calisan-mutlu-musteri-yaklasimimiz","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/basarimizin-sirri-mutlu-calisan-mutlu-musteri-yaklasimimiz\/","title":{"rendered":"Ba\u015far\u0131m\u0131z\u0131n s\u0131rr\u0131 &#8220;Mutlu \u00e7al\u0131\u015fan = Mutlu m\u00fc\u015fteri&#8221; yakla\u015f\u0131m\u0131m\u0131z"},"content":{"rendered":"<p><strong>AvivaSA olarak yakalad\u0131klar\u0131 ba\u015far\u0131n\u0131n s\u0131rr\u0131n\u0131n \u201cMutlu \u00e7al\u0131\u015fan = Mutlu m\u00fc\u015fteri\u201d yakla\u015f\u0131mlar\u0131 oldu\u011funu belirten AvivaSA \u0130nsan Kaynaklar\u0131ndan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u00a0Burak Y\u00fczg\u00fcl, \u201cBiz sadece poli\u00e7e satm\u0131yoruz. Yapt\u0131\u011f\u0131m\u0131z i\u015f \u00e7ok de\u011ferli ve anlaml\u0131. \u0130nsanlar\u0131n hayatlar\u0131na dokunan, onlar\u0131 ve ailelerini uzun vadede koruyan, hep hayatlar\u0131nda oldu\u011fumuz bir i\u015f yap\u0131yoruz\u201d diyor.<\/strong><\/p>\n<p>300 y\u0131ll\u0131k sigorta \u015firketi Aviva ile Sabanc\u0131 Holding ortakl\u0131\u011f\u0131nda kurulan; ana faaliyet alan\u0131 bireysel emeklilik ve hayat sigortalar\u0131 olan sigorta \u015firketi AvivaSA, bug\u00fcn 1.300\u2019\u00fc a\u015fk\u0131n ki\u015fiye istihdam sa\u011fl\u0131yor. AvivaSA \u0130nsan Kaynaklar\u0131ndan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Burak Y\u00fczg\u00fcl, \u201c18 ya\u015f\u0131ndan 90 ya\u015f\u0131na kadar her insana dokunabilece\u011fimiz harika ve anlaml\u0131 \u00fcr\u00fcnlere sahibiz. Hi\u00e7bir \u00fcr\u00fcn ya da hizmet bu kadar uzun soluklu de\u011fil. Bizim i\u015fimizin en g\u00fczel taraf\u0131 da bu. Bir insana dokunarak, onun ve t\u00fcm sevdiklerinin hayat\u0131 ve gelece\u011fi ile ilgili belirsizlik korkusunu yok ediyoruz. Bu kapsamda, gelecek projelerimizde, hem m\u00fc\u015fteri hem de \u00e7al\u0131\u015fanlar\u0131m\u0131za dokunan insan ve k\u00fclt\u00fcr odakl\u0131 projelere devam edece\u011fiz\u201d diyor. Burak Y\u00fczg\u00fcl ile AvivaSA\u2019n\u0131n \u0130K \u00e7al\u0131\u015fmalar\u0131n\u0131 konu\u015ftuk.<\/p>\n<h3><strong>Yap\u0131lanman\u0131z hakk\u0131nda bilgi alabilir miyiz?<\/strong><\/h3>\n<p>520 ki\u015fisi genel m\u00fcd\u00fcrl\u00fck, 850 ki\u015fisi b\u00f6lge ofislerimiz ve banka \u015fubelerinde olmak \u00fczere, 1300\u2019\u00fc a\u015fk\u0131n \u00e7al\u0131\u015fana istihdam sa\u011fl\u0131yoruz. \u00c7al\u0131\u015fanlar\u0131m\u0131z\u0131n y\u00fczde 78&#8217;i Y ku\u015fa\u011f\u0131ndan olu\u015fuyor. \u015eirketimizin kad\u0131n \u00e7al\u0131\u015fan oran\u0131 y\u00fczde 65 oran\u0131nda bulunuyor. AvivaSA olarak, \u00fclkemizin en geli\u015fmi\u015f kanal yap\u0131s\u0131 ile en yayg\u0131n sat\u0131\u015f a\u011f\u0131 ve dan\u0131\u015fmanl\u0131k g\u00fcc\u00fcne sahibiz. T\u00fcm T\u00fcrkiye\u2019ye yay\u0131lm\u0131\u015f 388 adet acentemiz var. Sahip oldu\u011fumuz t\u00fcm kaynak ve yetkinliklerimizle toplam 2 milyonu a\u015fk\u0131n m\u00fc\u015fterimize hizmet veriyoruz.<\/p>\n<h3><strong>Firman\u0131zda \u0130K departman\u0131 hangi s\u00fcre\u00e7leri y\u00f6netiyor? <\/strong><\/h3>\n<p>\u0130nsan Kaynaklar\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131l\u0131\u011f\u0131, \u00e7al\u0131\u015fan deneyiminin i\u015fveren bilinirli\u011finden ba\u015flayarak, \u00e7al\u0131\u015fma hayat\u0131 ve sonras\u0131nda yer alan t\u00fcm temas noktalar\u0131n\u0131 y\u00f6netiyor. \u0130\u015fe al\u0131m, yetenek kazan\u0131m\u0131 ve y\u00f6netimi, kariyer y\u00f6netimi, liderlik geli\u015fimi, e\u011fitim ve geli\u015fim faaliyetleri, i\u015fveren markas\u0131 konumland\u0131rma, i\u00e7 ileti\u015fim ve kurum k\u00fclt\u00fcr\u00fc stratejileri, \u00e7al\u0131\u015fma ili\u015fkileri, \u00fccret, toplam \u00f6d\u00fcl ve kazan\u00e7 y\u00f6netimini ana faaliyet ba\u015fl\u0131klar\u0131m\u0131z olarak tan\u0131mlayabilirim.<\/p>\n<h3><strong>Sekt\u00f6r\u00fcn\u00fcze \u00f6zel adaylar\u0131 se\u00e7erken hangi niteliklere \u00f6nem veriyorsunuz? <\/strong><\/h3>\n<p>\u0130\u015fe al\u0131m karar\u0131n\u0131 verirken, adaylar\u0131m\u0131z\u0131n ilgili pozisyonda ba\u015far\u0131l\u0131 ve mutlu olmas\u0131n\u0131 sa\u011flayacak \u00f6zelliklerini iyi analiz etmek ve hem onlar\u0131 hem de pozisyonun y\u00f6neticisini do\u011fru y\u00f6nlendirebilmek bizim i\u00e7in \u00e7ok \u00f6nemli. Adaylar\u0131n sahip olduklar\u0131 nitelikleri, ilgi alanlar\u0131, teknik ve mesleki bilgi d\u00fczeylerini, i\u015f tan\u0131m\u0131nda belirtilen yeterliliklerin aday ile uyumunun de\u011ferlendirilmesi sonucunda, o pozisyona en uygun aday\u0131 ailemize kat\u0131yoruz. Din, \u0131rk, cinsiyet, ya\u015f, medeni durum, milliyet ve cinsel tercih gibi unsurlar i\u015fe al\u0131m karar\u0131nda, kararlar\u0131m\u0131z\u0131 etkilemiyor. Bir pozisyon i\u00e7in yap\u0131lan de\u011ferlendirmeler sonucunda t\u00fcm y\u00f6nleri ile ayn\u0131 derecede uygun olan iki aday\u0131m\u0131z var ise; toplumsal sorumlulu\u011fa katk\u0131 yapabilmek amac\u0131yla kad\u0131n olan adaya \u00f6ncelik vermeye \u00f6zen g\u00f6steriyoruz. Ayr\u0131ca, AvivaSA\u2019n\u0131n gelecek hedefleri \u00e7er\u00e7evesinde a\u011f\u0131rl\u0131kl\u0131 olarak, yeni nesil yetenekler olarak tan\u0131mlad\u0131\u011f\u0131n\u0131z yetkinliklere \u00f6nem veriyoruz. Gelecek y\u0131llarda dijitalle\u015fen d\u00fcnya ile birlikte aray\u0131\u015flar\u0131m\u0131z bu y\u00f6nde artacak.<\/p>\n<h3><strong>\u00c7al\u0131\u015fanlar\u0131n\u0131za y\u00f6nelik motivasyon uygulamalar\u0131n\u0131z\u0131 anlat\u0131r m\u0131s\u0131n\u0131z? <\/strong><\/h3>\n<p>Bir \u015firketi ad\u0131ndan s\u00f6z ettirip, \u00e7ekici hale getiren, iyi bir i\u015fveren konumuna ta\u015f\u0131y\u0131p, ba\u015far\u0131l\u0131 k\u0131lan sahip oldu\u011fu insan kayna\u011f\u0131, de\u011ferleri ve k\u00fclt\u00fcr\u00fcd\u00fcr. AvivaSA olarak 2017 y\u0131l\u0131n\u0131, insana ve k\u00fclt\u00fcre yat\u0131r\u0131m y\u0131l\u0131 ilan etmi\u015ftik. \u0130\u015f yap\u0131\u015f \u015feklimizden, genel merkezimizin ve ofislerimizin fiziki ortam\u0131na kadar, t\u00fcm s\u00fcre\u00e7lerimizde ciddi d\u00f6n\u00fc\u015f\u00fcmler ger\u00e7ekle\u015ftirdi\u011fimiz k\u00fclt\u00fcrel d\u00f6n\u00fc\u015f\u00fcm program\u0131m\u0131za, \u201c1-0 Fark At\u201d ismini vermi\u015ftik. \u00dcst y\u00f6netim ekibinin rol model olaca\u011f\u0131, y\u00f6netici ve \u00e7al\u0131\u015fan davran\u0131\u015flar\u0131n\u0131n yeni k\u00fclt\u00fcr ile uyumlu hale gelece\u011fi, \u00e7al\u0131\u015fanlar\u0131 ilgilendiren t\u00fcm \u0130K politikalar\u0131n\u0131n yeniden g\u00f6zden ge\u00e7irilece\u011fi, \u015firket sistem ve s\u00fcre\u00e7leri ile y\u00f6neti\u015fim anlam\u0131nda yeni deneyimler kazan\u0131lacak bir yolculuktu bu.<\/p>\n<p>Temel hedefimiz, tamamen m\u00fc\u015fteri odakl\u0131, sade, net, i\u015fbirli\u011fi i\u00e7inde \u00e7al\u0131\u015fan ve ilham veren liderlerin oldu\u011fu bir kurum olma yolunda, s\u00fcrd\u00fcr\u00fclebilir bir \u015fekilde ilerlemekti. Bu hedef do\u011frultusunda \u00f6ncelikle, 1-0 Fark At mottosu ve belirlenen \u00f6nceliklerle ilgili toplant\u0131lar organize ettik. Program kapsam\u0131nda workshoplar, tak\u0131m \u00e7al\u0131\u015fmas\u0131n\u0131 te\u015fvik eden yar\u0131\u015fmalar ve kurumsal sosyal sorumluluk etkinliklerinin de oldu\u011fu, 5 farkl\u0131 k\u00fclt\u00fcr kamp\u0131 d\u00fczenledik. Bu kamplarda, k\u00fclt\u00fcr\u00fcn ve \u00f6nceliklerin \u00e7al\u0131\u015fanlar i\u00e7in ne ifade etti\u011fi, ilham veren liderin \u00f6zellikleri, strateji ve proje planlar\u0131n\u0131n nas\u0131l hayata ge\u00e7irilece\u011fi konular\u0131 \u00fczerine \u00e7al\u0131\u015f\u0131ld\u0131 ve aksiyonlar al\u0131nd\u0131. Organizasyonun daha etkin ve verimli \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flayacak de\u011fi\u015fikliklere ve y\u00f6netim yap\u0131s\u0131nda daha h\u0131zl\u0131 karar al\u0131nmas\u0131na imkan sa\u011flayacak bir \u00e7al\u0131\u015fma modeline ge\u00e7ildi. Bu program sayesinde, \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131 oran\u0131nda, bir \u00f6nceki seneye g\u00f6re y\u00fczde 20\u2019lere varan iyile\u015fmeleri ba\u015fard\u0131k. Hiyerar\u015fiyi kald\u0131rd\u0131k. Kimsenin odas\u0131n\u0131n olmad\u0131\u011f\u0131 a\u00e7\u0131k ofislerde, serbest k\u0131yafet ve esnek \u00e7al\u0131\u015fma saatleri ile \u00e7al\u0131\u015f\u0131yoruz.<\/p>\n<p>E\u011flenmeyi ve sosyalle\u015fmeyi \u00e7ok seven bir \u015firketiz. \u00c7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131 \u00e7al\u0131\u015fmalar\u0131 kapsam\u0131nda \u00e7e\u015fitli happy hour etkinlikleri, yaz partisi, y\u0131lba\u015f\u0131 partisi, sa\u011fl\u0131k sohbetleri, ofiste diyetisyen uygulamas\u0131, sosyal sorumluluk faaliyetleri gibi bir\u00e7ok aktivite organize ediyoruz. \u00c7al\u0131\u015fanlar\u0131m\u0131z\u0131n kurup, y\u00f6neticili\u011fini yapt\u0131\u011f\u0131 sosyal kul\u00fcb\u00fcm\u00fcz Bi\u2019Happy, y\u0131l i\u00e7erisinde, dal\u0131\u015ftan yemek kurslar\u0131na kadar bir\u00e7ok etkinlik d\u00fczenliyor.<\/p>\n<p>T\u00fcm bu \u00e7al\u0131\u015fmalar\u0131m\u0131zla, \u015firket i\u00e7i e\u011fitim ve geli\u015fim konular\u0131nda d\u00fcnyan\u0131n en prestijli dan\u0131\u015fmanl\u0131k \u015firketlerinden \u201cBrandon Hall Excellence\u201din, d\u00fcnya \u00e7ap\u0131nda \u0130K uygulamalar\u0131n\u0131 de\u011ferlendirdi\u011fi \u201cBrandon Hall HCM Excellence Awards\u201d yar\u0131\u015fmas\u0131nda bronz madalyaya lay\u0131k g\u00f6r\u00fcld\u00fck. Se\u00e7ti\u011fimiz ve girdi\u011fimiz yolun do\u011frulu\u011funu bize bir kez daha g\u00f6steren \u00f6nemli bir motivasyon kayna\u011f\u0131 oldu bizim i\u00e7in bu \u00f6d\u00fcl.<\/p>\n<h3><strong>Gelecek d\u00f6nemdeki projeleriniz aras\u0131nda neler var?<\/strong><\/h3>\n<p>A\u00e7\u0131k\u00e7as\u0131, t\u00fcm iklim ve k\u00fclt\u00fcr de\u011fi\u015fimi s\u00fcrecinde ve i\u015fimizde \u015fu ana kadar yakalad\u0131\u011f\u0131m\u0131z ba\u015far\u0131n\u0131n s\u0131rr\u0131, \u201cMutlu \u00e7al\u0131\u015fan = Mutlu m\u00fc\u015fteri\u201d yakla\u015f\u0131m\u0131m\u0131zd\u0131r. Biz sadece poli\u00e7e satm\u0131yoruz. Yapt\u0131\u011f\u0131m\u0131z i\u015f \u00e7ok de\u011ferli ve anlaml\u0131. \u0130nsanlar\u0131n hayatlar\u0131na dokunan, onlar\u0131 ve ailelerini uzun vadede koruyan, hep hayatlar\u0131nda oldu\u011fumuz bir i\u015f yap\u0131yoruz. 18 ya\u015f\u0131ndan 90 ya\u015f\u0131na kadar her insana dokunabilece\u011fimiz harika ve anlaml\u0131 \u00fcr\u00fcnlere sahibiz. Hi\u00e7bir \u00fcr\u00fcn ya da hizmet bu kadar uzun soluklu de\u011fil. Bizim i\u015fimizin en g\u00fczel taraf\u0131 da bu. Bir insana dokunarak, onun ve t\u00fcm sevdiklerinin hayat\u0131 ve gelece\u011fi ile ilgili belirsizlik korkusunu yok ediyoruz. Bu kapsamda, gelecek projelerimizde, hem m\u00fc\u015fteri hem de \u00e7al\u0131\u015fanlar\u0131m\u0131za dokunan insan ve k\u00fclt\u00fcr odakl\u0131 projelere devam edece\u011fiz. \u00d6ncelikle s\u00fcre\u00e7lerimizi daha da sadele\u015ftirece\u011fiz. G\u00f6rev ve sorumluluk alanlar\u0131n\u0131 daha da netle\u015ftirerek; her seviyede i\u015fbirli\u011fini geli\u015ftirece\u011fiz. T\u00fcm bu s\u00fcre\u00e7te belki de en \u00f6nemli g\u00f6rev liderlerimize d\u00fc\u015f\u00fcyor. T\u00fcm liderlerimizin s\u0131ra d\u0131\u015f\u0131 \u00f6zelliklerini geli\u015ftirmelerini \u00e7ok \u00f6nemsiyoruz. \u00c7\u00fcnk\u00fc AvivaSA \u00e7al\u0131\u015fanlar\u0131n\u0131n, kendilerine ilham veren, enerjik, cesur ve yenilik\u00e7i liderlere ihtiya\u00e7 duydu\u011funu biliyoruz. \u0130lham veren, vizyoner, planl\u0131 ve yenilik\u00e7i liderlik \u00e7ok daha \u00f6nemli olacak art\u0131k. \u00c7al\u0131\u015fanlar\u0131m\u0131z, birlikte ba\u015farmay\u0131, birlikte e\u011flenmeyi, birlikte kazanmay\u0131 seviyor ve AvivaSA\u2019da \u00e7al\u0131\u015f\u0131rken keyif al\u0131yor. Gelecek d\u00f6nem adaylar\u0131m\u0131z\u0131n ve \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n AvivaSA ile ya\u015fad\u0131\u011f\u0131 deneyimi m\u00fckemmele yak\u0131n hale getirmek \u00f6nceliklerimizden biri olacak. Bununla beraber dijital d\u00f6n\u00fc\u015f\u00fcme devam ediyor, \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n bir\u00e7ok \u0130nsan Kaynaklar\u0131 hizmetine mobil telefonlar\u0131ndan ula\u015fabilmeleri i\u00e7in ba\u015flatt\u0131\u011f\u0131m\u0131z projelerimize devam ediyoruz.<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID7753\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"7753\"\n         id=\"da-reactions-slot-post-7753\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>AvivaSA olarak yakalad\u0131klar\u0131 ba\u015far\u0131n\u0131n s\u0131rr\u0131n\u0131n \u201cMutlu \u00e7al\u0131\u015fan = Mutlu m\u00fc\u015fteri\u201d yakla\u015f\u0131mlar\u0131 oldu\u011funu belirten AvivaSA \u0130nsan Kaynaklar\u0131ndan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u00a0Burak Y\u00fczg\u00fcl, \u201cBiz sadece poli\u00e7e satm\u0131yoruz. Yapt\u0131\u011f\u0131m\u0131z i\u015f \u00e7ok de\u011ferli ve anlaml\u0131. \u0130nsanlar\u0131n hayatlar\u0131na dokunan, onlar\u0131 ve ailelerini uzun vadede koruyan, hep hayatlar\u0131nda oldu\u011fumuz bir i\u015f yap\u0131yoruz\u201d diyor. 300 y\u0131ll\u0131k sigorta \u015firketi Aviva ile Sabanc\u0131 [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID7753\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"7753\"\n         id=\"da-reactions-slot-post-7753\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":22,"featured_media":7754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[26],"tags":[372],"class_list":{"0":"post-7753","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insan-kaynaklari","8":"tag-avivasa-insan-kaynaklarindan-sorumlu-genel-mudur-yardimcisi-burak-yuzgul"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ba\u015far\u0131m\u0131z\u0131n s\u0131rr\u0131 &quot;Mutlu \u00e7al\u0131\u015fan = Mutlu m\u00fc\u015fteri&quot; 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