{"id":7756,"date":"2018-12-11T15:30:31","date_gmt":"2018-12-11T12:30:31","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=7756"},"modified":"2019-02-11T10:00:16","modified_gmt":"2019-02-11T07:00:16","slug":"ceo-olma-sirasi-ikcilarda","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/ceo-olma-sirasi-ikcilarda\/","title":{"rendered":"CEO olma s\u0131ras\u0131 \u0130K\u2019c\u0131larda!"},"content":{"rendered":"<p><strong>Yetenek Ekonomisi\u2019nin y\u00fckselmesiyle art\u0131k yetene\u011fi elinde tutan \u015firketler, \u00f6ne \u00e7\u0131kacak. Hal b\u00f6yleyken CEO&#8217;luk koltu\u011funa ise \u0130K y\u00f6neticileri oturacak! HR\u00a0Cube Human Capital Consulting Kurucu Orta\u011f\u0131 Asl\u0131 \u00d6zdemir, \u0130K y\u00f6neticilerinden neden daha ba\u015far\u0131l\u0131 CEO\u2019lar\u0131n \u00e7\u0131kaca\u011f\u0131n\u0131 anlat\u0131yor.<\/strong><\/p>\n<p>\u0130\u015fletmelerin tarihsel geli\u015fimine bakt\u0131\u011f\u0131m\u0131zda, 1900\u2019lerde \u201cEnd\u00fcstriyel Ekonomi\u201d ile ba\u015flayan, 1950\u2019lerde \u201cFinansal Ekonomi\u201dye, 1980\u2019lerde de \u201cM\u00fc\u015fteri Ekonomisi\u201dne evrilen s\u00fcre\u00e7, g\u00fcn\u00fcm\u00fczde \u201cYetenek Ekonomisi\u201dne d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n<p>1900\u2019lerde \u00fcretebilmek maharetti! \u00c7\u00fcnk\u00fc \u00fcretim arz\u0131, talebe yeti\u015femiyordu. Ne \u00fcretirseniz satt\u0131\u011f\u0131n\u0131z g\u00fcnlerdi, maharet \u00fcretmekteydi. Zamanla t\u00fcm i\u015fletmeler \u00fcretebilir hale gelince, End\u00fcstriyel Ekonomi yerini Finansal Ekonomiye b\u0131rakt\u0131. Art\u0131k etkin lojistik yakla\u015f\u0131m, tedarik zinciri y\u00f6netimi ve b\u00fct\u00e7e y\u00f6netimi gibi finansal m\u00fchendislik uygulamalar\u0131 ile rekabette fark yarat\u0131l\u0131yordu. Derken di\u011fer rakipler de benzer yakla\u015f\u0131mlar\u0131 edinince, bir ad\u0131m \u00f6ne ge\u00e7mek m\u00fc\u015fteri odakl\u0131 pazarlama yakla\u015f\u0131m\u0131 ile m\u00fcmk\u00fcn olabildi. \u00dcretim ve finansal m\u00fchendislik alanlar\u0131nda gidilebilecek t\u00fcm yollar gidilmi\u015f, yar\u0131\u015f\u0131 \u00f6nde g\u00f6t\u00fcrmek i\u00e7in g\u00f6zler m\u00fc\u015fteriye, m\u00fc\u015fterinin ihtiyac\u0131n\u0131 do\u011fru anlamaya, m\u00fc\u015fteri ile etkin ileti\u015fim kurmaya dikilmi\u015f, pazarlama s\u00fcre\u00e7lerinde hummal\u0131 \u00e7al\u0131\u015fmalara h\u0131z verilmi\u015fti. T\u00fcm bu geli\u015fim, d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinde; i\u015fletmeyi rekabette \u00f6ne ta\u015f\u0131yan departmanlar\u0131n y\u00f6neticilerini CEO koltu\u011funda g\u00f6rd\u00fck. \u00dcretimciler, finansc\u0131lar, pazarlamac\u0131lar CEO\u2019lu\u011fa giden kariyer yolunda ilerlediler.<\/p>\n<p>Ve art\u0131k, \u201cYetenek Ekonomisi\u201d diye adland\u0131r\u0131lan g\u00fcn\u00fcm\u00fczde, benzer sistem ve stratejiler ile rekabet eden i\u015fletmeler, \u00f6ne ge\u00e7menin yolunun bu sistemleri kullanan \u00e7al\u0131\u015fanlarla oldu\u011funu g\u00f6r\u00fcyor. Yetenek sava\u015flar\u0131, yetkinlik aray\u0131\u015flar\u0131, k\u00fclt\u00fcrel de\u011fi\u015fimler ve \u0130K modellemeleri ile desteklenen yetenek ekonomisinde; insan kayna\u011f\u0131n\u0131z\u0131n yetkinlik toplam\u0131 kadar g\u00fc\u00e7l\u00fc, ba\u011fl\u0131l\u0131k oran\u0131 kadar s\u00fcrd\u00fcr\u00fclebilir ve performans \u00e7\u0131kt\u0131lar\u0131 kadar \u00f6ndesiniz. Deloitte\u2019\u0131n 2018 Global Be\u015feri Sermaye Trendleri raporu, i\u015fletmelerin art\u0131k sadece finansal performans g\u00f6stergeleri ve hatta \u00fcretim\/servis kalite g\u00f6stergeleri gibi geleneksel metriklerle de\u011ferlendirilmedi\u011fine; \u00e7al\u0131\u015fanlar\u0131, m\u00fc\u015fterileri ve toplumla ili\u015fkileri \u00fczerinden de\u011ferlendirildi\u011fine de\u011finiliyor.<\/p>\n<p>Hal b\u00f6yleyken; hen\u00fcz \u00fclkemizde tam anlam\u0131 ile hayata ge\u00e7memi\u015f olsa da \u0130K destek fonksiyonu kimli\u011fini soyunmu\u015f, stratejik i\u015f orta\u011f\u0131 ve hatta \u201cgame-changer\u201d k\u0131l\u0131c\u0131n\u0131 ku\u015fanm\u0131\u015f durumda! CEO olma s\u0131ras\u0131 \u0130K\u2019c\u0131larda de\u011fil mi? Neden \u0130K\u2019c\u0131lar\u0131n ba\u015far\u0131l\u0131 bir CEO olaca\u011f\u0131na birlikte bakal\u0131m:<\/p>\n<p><strong>\u0130K\u2019n\u0131n\u00a0 \u201cdestek fonksiyonu\u201d rol\u00fcnden \u201cstratejik i\u015f orta\u011f\u0131\u201d kimli\u011fine ge\u00e7i\u015fi<\/strong><\/p>\n<p>Ge\u00e7mi\u015fte insan kaynaklar\u0131n\u0131n bordrolamadan ibaret oldu\u011fu, \u00e7al\u0131\u015fanlar\u0131n e\u015f dost akrabadan se\u00e7ilip, i\u015fe giri\u015f i\u015flemlerinin personel departman\u0131 taraf\u0131ndan yap\u0131ld\u0131\u011f\u0131 g\u00fcnlerde \u0130K operasyonel bir birimdi. Ancak g\u00fcn\u00fcm\u00fczde, kurumun i\u015f modelinin tasarlanmas\u0131ndan analiz s\u00fcrecine, stratejisinin belirlenmesinden, de\u011fi\u015fim y\u00f6netimine kadar, dip toplamda fark yaratacak s\u00fcre\u00e7lerin i\u00e7erisinde yer al\u0131yor.<\/p>\n<p><strong>Be\u015feri sermayenin fark yaratan de\u011fer olarak y\u00fckseli\u015fi<\/strong><\/p>\n<p>Yetenek ekonomisi olarak adland\u0131r\u0131lan g\u00fcn\u00fcm\u00fcz \u015fartlar\u0131nda insan kayna\u011f\u0131 ve bu kayna\u011f\u0131n yaratt\u0131\u011f\u0131 de\u011fer olarak tan\u0131mlayabilece\u011fimiz be\u015feri sermeyenin, rekabette fark yaratan \u00f6nemli bir unsur olmas\u0131, bu s\u00fcre\u00e7leri y\u00f6neten \u0130K Departman\u0131n\u0131 \u00f6ne \u00e7\u0131kar\u0131yor. Art\u0131k y\u00f6netim urullar\u0131nda \u0130K tepe y\u00f6neticileri de yer al\u0131yor. Bu s\u00fcre\u00e7ler CHRO\u2019lar\u0131n \u015firketlerin y\u00f6netiminde b\u00fct\u00fcnsel bir bak\u0131\u015f a\u00e7\u0131s\u0131na sahip olmas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n<p><strong>\u0130K analiti\u011fi ile departman \u00e7\u0131kt\u0131lar\u0131n\u0131n finansal fig\u00fcrlerle ifade edilmesi<\/strong><\/p>\n<p>\u0130nsan kaynaklar\u0131 s\u00fcre\u00e7lerindeki uygulama, de\u011ferlendirme ve kararlar bug\u00fcne kadar subjektif ara\u00e7lar ile ifade edilir ve daha da \u00f6tesi baz\u0131 uygulamalar de\u011ferlendirilmezdi bile. \u0130\u015f g\u00fcc\u00fc devir oran\u0131 ve maa\u015flar d\u0131\u015f\u0131nda rakam g\u00f6rmedi\u011fimiz \u0130K departmanlar\u0131 art\u0131k hangi \u00e7al\u0131\u015fan ne kadar s\u00fcre kurumda kalm\u0131\u015f, ne kadar iyi performans g\u00f6stermi\u015f, bu \u00e7al\u0131\u015fan\u0131 hangi \u0130\u015fe Al\u0131m Uzman\u0131 i\u015fe alm\u0131\u015f, ilgili \u0130\u015fe Al\u0131m Uzman\u0131 son iki y\u0131lda yapt\u0131\u011f\u0131 yerle\u015ftirmeler sayesinde kuruma ne kadar faydal\u0131 olmu\u015f gibi detaylar\u0131 rakamsal verilerle takip ediyor, kar\u015f\u0131la\u015ft\u0131r\u0131yor, e\u011filimi izliyor ve gelecek plan\u0131n\u0131 yap\u0131yor. Hatta baz\u0131 \u0130K uygulamalar\u0131n\u0131n, fokus gruplar ve kar\u015f\u0131la\u015ft\u0131r\u0131lmal\u0131 analizler ile kuruma dip toplamda ne kadar etki etti\u011fi finansal fig\u00fcrlerle de ortaya koyulabiliyor.<\/p>\n<p>Bu s\u00fcre\u00e7ler CHRO\u2019lar\u0131n CEO\u2019lu\u011fa giden yolda g\u00fc\u00e7l\u00fc ad\u0131mlarla ilerlemesini sa\u011fl\u0131yor. Gelece\u011fin trendi, CHRO\u2019lar\u0131n \u015firketleri y\u00f6netmeye ba\u015flamas\u0131 olabilir mi? General Motors\u2019un CHRO\u2019luktan gelen CEO\u2019su Mary Barra, t\u00fcm CHRO\u2019lara ilham verebilir.<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID7756\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"7756\"\n         id=\"da-reactions-slot-post-7756\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Yetenek Ekonomisi\u2019nin y\u00fckselmesiyle art\u0131k yetene\u011fi elinde tutan \u015firketler, \u00f6ne \u00e7\u0131kacak. Hal b\u00f6yleyken CEO&#8217;luk koltu\u011funa ise \u0130K y\u00f6neticileri oturacak! HR\u00a0Cube Human Capital Consulting Kurucu Orta\u011f\u0131 Asl\u0131 \u00d6zdemir, \u0130K y\u00f6neticilerinden neden daha ba\u015far\u0131l\u0131 CEO\u2019lar\u0131n \u00e7\u0131kaca\u011f\u0131n\u0131 anlat\u0131yor. \u0130\u015fletmelerin tarihsel geli\u015fimine bakt\u0131\u011f\u0131m\u0131zda, 1900\u2019lerde \u201cEnd\u00fcstriyel Ekonomi\u201d ile ba\u015flayan, 1950\u2019lerde \u201cFinansal Ekonomi\u201dye, 1980\u2019lerde de \u201cM\u00fc\u015fteri Ekonomisi\u201dne evrilen s\u00fcre\u00e7, g\u00fcn\u00fcm\u00fczde \u201cYetenek Ekonomisi\u201dne [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID7756\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"7756\"\n         id=\"da-reactions-slot-post-7756\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":8,"featured_media":7758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[26],"tags":[405,46],"class_list":{"0":"post-7756","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insan-kaynaklari","8":"tag-asli-ozdemir","9":"tag-insan-kaynaklari"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CEO olma s\u0131ras\u0131 \u0130K\u2019c\u0131larda! - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"Yetenek Ekonomisi\u2019nin y\u00fckselmesiyle art\u0131k yetene\u011fi elinde tutan \u015firketler, \u00f6ne \u00e7\u0131kacak. 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