{"id":8720,"date":"2019-09-23T11:49:22","date_gmt":"2019-09-23T08:49:22","guid":{"rendered":"https:\/\/www.kariyer.net\/ik-blog\/?p=8720"},"modified":"2024-08-13T14:25:30","modified_gmt":"2024-08-13T11:25:30","slug":"guclu-markalar-yetenekleri-ceker","status":"publish","type":"post","link":"https:\/\/www.kariyer.net\/ik-blog\/guclu-markalar-yetenekleri-ceker\/","title":{"rendered":"G\u00fc\u00e7l\u00fc markalar yetenekleri \u00e7eker!"},"content":{"rendered":"<p><strong>\u015eirketlerin genel performans\u0131n\u0131n \u0130K y\u00f6netimi \u00fczerindeki etkileri sizce neler olabilir? \u00c7ok merak edilen bu sorunun cevab\u0131n\u0131 \u0130K dan\u0131\u015fman\u0131 ve e\u011fitmen Hakan Selahi, yaz\u0131m\u0131zda a\u00e7\u0131kl\u0131yor.<\/strong><\/p>\n<p>Stratejik insan kaynaklar\u0131 y\u00f6netimi hakk\u0131nda bir\u00e7ok \u015feyin konu\u015fuldu\u011fu g\u00fcn\u00fcm\u00fczde, orta ve \u00fcst y\u00f6netimin eylemlerinin kurumun \u0130K politikalar\u0131n\u0131 etkilemedi\u011fini s\u00f6yleyemeyiz. \u0130nsan kaynaklar\u0131n\u0131 \u015firketin di\u011fer fonksiyonlardan ba\u011f\u0131ms\u0131z d\u00fc\u015f\u00fcnmek de zaten b\u00fcy\u00fck hata olacakt\u0131r. Sat\u0131\u015ftan, \u00fcretimden, pazarlamadan ya da finanstan ba\u011f\u0131ms\u0131z bir \u0130K departman\u0131 d\u00fc\u015f\u00fcn\u00fclemez. Burada kastetti\u011fim i\u00e7 m\u00fc\u015fteri ili\u015fkisi de\u011fil!<\/p>\n<p>G\u00fc\u00e7l\u00fc bir marka olabilmek, b\u00fct\u00fcn fonksiyonlar\u0131n i\u015fini s\u00fcrd\u00fcr\u00fclebilir \u015fekilde iyi yapmas\u0131yla m\u00fcmk\u00fcn olabilir. Bununla birlikte iyi \u00fcr\u00fcnler\/hizmetler tasarlamak, hayata ge\u00e7irmek, satmak ve bunu s\u00fcrd\u00fcr\u00fclebilir \u015fekilde devam ettirmek san\u0131r\u0131m her \u015firketin \u00f6ncelikli iste\u011fidir. Bunlar\u0131 ger\u00e7ekle\u015ftirebilen \u015firketler markala\u015fma i\u00e7in b\u00fcy\u00fck ad\u0131m atm\u0131\u015f olur. Eskiden bu s\u00fcre\u00e7 uzun zaman al\u0131rken, g\u00fcn\u00fcm\u00fczde daha k\u0131sa s\u00fcrede tamamlanabiliyor.<\/p>\n<p>Peki, t\u00fcm bu s\u00fcre\u00e7lerin \u0130K\u2019y\u0131 ilgilendiren k\u0131sm\u0131 tam olarak ne?<\/p>\n<p>\u00d6ncelikle dikkatinizi \u00e7ekmek isterim ki en iyi m\u00fc\u015fteri deneyimine sahip markalar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011funun ayn\u0131 zamanda en iyi i\u015fveren listesinde de yer ald\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcrs\u00fcn\u00fcz. D\u00fcnya da Apple, Trader Joe&#8217;s, JetBlue gibi m\u00fc\u015fteri deneyimi konusunda m\u00fckemmel olarak bilinen \u015firketlerin s\u0131k s\u0131k \u201cen iyi i\u015fveren\u201d listelerinde de oldu\u011funu g\u00f6receksiniz. Bu \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil \u00e7\u00fcnk\u00fc g\u00fc\u00e7l\u00fc markalar g\u00fc\u00e7l\u00fc yetenekleri \u00e7ekiyor. Do\u011fal olarak da yetenekler fark yarat\u0131yor.<\/p>\n<p>Kendi kendinize sordu\u011funuzda yerli bir\u00e7ok g\u00fc\u00e7l\u00fc marka i\u00e7in sizin de \u00f6yle hissetti\u011finizi tahmin ediyoruz. Di\u011fer taraftan bu durumu sadece ticari ba\u015far\u0131yla a\u00e7\u0131klamak do\u011fru olmayacakt\u0131r.<\/p>\n<h3><strong>\u0130nsan fakt\u00f6r\u00fc olduk\u00e7a \u00f6nemli<\/strong><\/h3>\n<p>\u201c\u0130nsanlar kurumlar\u0131ndan de\u011fil y\u00f6neticilerinden istifa eder\u201d s\u00f6z\u00fcn\u00fc \u00e7ok s\u0131k duydu\u011funuzu d\u00fc\u015f\u00fcn\u00fcyorum. Marka \u00e7ok g\u00fc\u00e7l\u00fcyken, y\u00f6netim becerisi zay\u0131f kalan y\u00f6neticiler, en de\u011ferli kayna\u011f\u0131n harcanmas\u0131na neden olabilir. O zaman \u015fu soruyu soral\u0131m: Bir kurum zay\u0131f y\u00f6netimine ra\u011fmen nas\u0131l olur da ticari ba\u015far\u0131 g\u00f6sterir? G\u00f6steremez! Evet, bu sorunun cevab\u0131 tam olarak bu! \u00c7\u00fcnk\u00fc y\u00f6netimsel olarak eksikleri olan y\u00f6neticiler, nice yetene\u011fin kaybedilmesine neden olabilir.<\/p>\n<p>G\u00fcn\u00fcm\u00fczde adaylar; web sitenizi ziyaret ederek, anonim yorumlar\u0131 okuyarak ve \u00e7al\u0131\u015fanlar\u0131n kendi ki\u015fisel sosyal medya kanallar\u0131nda ne s\u00f6ylediklerini \u00f6\u011frenerek \u015firketinizin bir resmini al\u0131rlar. Markan\u0131z\u0131 y\u00f6netmek; do\u011fru yetenekleri \u00e7ekmek ve elde tutmak i\u00e7in \u00e7ok \u00f6nemlidir. \u0130K departman\u0131 k\u00fclt\u00fcr olu\u015fturmaya ve politika geli\u015ftirmeye yard\u0131mc\u0131 olabilir. Peki ya di\u011fer \u00e7al\u0131\u015fanlar\u0131n\u0131z konuya g\u00f6n\u00fcll\u00fc olarak dahil mi? \u00a0\u00c7\u00f6z\u00fcm bu soruda gizli san\u0131r\u0131m\u2026<\/p>\n<p>Konuk Yazar: Hakan Selahi \/ \u0130K dan\u0131\u015fman\u0131 ve e\u011fitmen<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID8720\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"8720\"\n         id=\"da-reactions-slot-post-8720\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u015eirketlerin genel performans\u0131n\u0131n \u0130K y\u00f6netimi \u00fczerindeki etkileri sizce neler olabilir? \u00c7ok merak edilen bu sorunun cevab\u0131n\u0131 \u0130K dan\u0131\u015fman\u0131 ve e\u011fitmen Hakan Selahi, yaz\u0131m\u0131zda a\u00e7\u0131kl\u0131yor. Stratejik insan kaynaklar\u0131 y\u00f6netimi hakk\u0131nda bir\u00e7ok \u015feyin konu\u015fuldu\u011fu g\u00fcn\u00fcm\u00fczde, orta ve \u00fcst y\u00f6netimin eylemlerinin kurumun \u0130K politikalar\u0131n\u0131 etkilemedi\u011fini s\u00f6yleyemeyiz. \u0130nsan kaynaklar\u0131n\u0131 \u015firketin di\u011fer fonksiyonlardan ba\u011f\u0131ms\u0131z d\u00fc\u015f\u00fcnmek de zaten b\u00fcy\u00fck hata olacakt\u0131r. [&hellip;]<\/p>\n<!-- templates\/buttons-placeholder.php -->\n<div class=\"da-reactions-outer TpostID8720\">\n\t    <div class=\"da-reactions-data da-reactions-container-async center\"\n         data-type=\"post\"\n         data-id=\"8720\"\n         id=\"da-reactions-slot-post-8720\">\n        <div class=\"da-reactions-static\">\n\t\t\t<img src=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/plugins\/da-reactions\/assets\/dist\/loading.svg\" alt=\"Loading spinner\" width=\"48\" height=\"48\" style=\"width:48px\" \/>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"author":8,"featured_media":8723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_elementor_edit_mode":"","_elementor_template_type":"","_elementor_data":"","_elementor_page_settings":null,"_elementor_conditions":[]},"categories":[1987,26,33,514],"tags":[594,484,90,596,593,595],"class_list":{"0":"post-8720","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-insan-kaynaklari","9":"category-liderlik-yonetim","10":"category-yasam","11":"tag-apple","12":"tag-hakan-selahi","13":"tag-isveren-markasi","14":"tag-jetblue","15":"tag-markalasma-sureci","16":"tag-trader-joes"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>G\u00fc\u00e7l\u00fc markalar yetenekleri \u00e7eker! - \u0130K Blog<\/title>\n<meta name=\"description\" content=\"\u015eirketlerin genel performans\u0131n\u0131n \u0130K y\u00f6netimi \u00fczerindeki etkileri sizce neler olabilir? \u00c7ok merak edilen bu sorunun cevab\u0131n\u0131 \u0130K dan\u0131\u015fman\u0131 ve e\u011fitmen Hakan\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kariyer.net\/ik-blog\/guclu-markalar-yetenekleri-ceker\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G\u00fc\u00e7l\u00fc markalar yetenekleri \u00e7eker!\" \/>\n<meta property=\"og:description\" content=\"\u015eirketlerin genel performans\u0131n\u0131n \u0130K y\u00f6netimi \u00fczerindeki etkileri sizce neler olabilir? \u00c7ok merak edilen bu sorunun cevab\u0131n\u0131 \u0130K dan\u0131\u015fman\u0131 ve e\u011fitmen Hakan\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kariyer.net\/ik-blog\/guclu-markalar-yetenekleri-ceker\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0130K Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-23T08:49:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-13T11:25:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kariyer.net\/ik-blog\/wp-content\/uploads\/2019\/09\/iStock-916035344.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Konuk Yazar\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Konuk Yazar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"G\u00fc\u00e7l\u00fc markalar yetenekleri \u00e7eker! - \u0130K Blog","description":"\u015eirketlerin genel performans\u0131n\u0131n \u0130K y\u00f6netimi \u00fczerindeki etkileri sizce neler olabilir? 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